

Wings, beer, and sports made us famous, but our team makes us legendary. Without the right people, none of it would matter. Among its major competitors, Buffalo Wild Wings is ranked in 7th place for NPS while Darden Restaurants is 1st, and Dennys is 2nd. Overall, Buffalo Wild Wings has a neutral social sentiment, when analyzing social media channels and online mentions.
Buffalo Wild Wings's Net Promoter Score (NPS) is a -32 with 28% Promoters, 12% Passives, and 60% Detractors. Net Promoter Score tracks whether Buffalo Wild Wings's customers would recommend using the product based on a scale of -100 to 100.
| 28% | Promoters |
|---|---|
| 12% | Passives |
| 60% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -32 | Dec 2024 | -32 |
Jan 2025 -32 | Jan 2025 | -32 |
Mar 2025 -32 | Mar 2025 | -32 |
Apr 2025 -32 | Apr 2025 | -32 |
May 2025 -30 | May 2025 | -30 |
Jun 2025 -32 | Jun 2025 | -32 |
Jul 2025 -32 | Jul 2025 | -32 |
Aug 2025 -32 | Aug 2025 | -32 |
Sep 2025 -32 | Sep 2025 | -32 |
Oct 2025 -32 | Oct 2025 | -32 |
Nov 2025 -32 | Nov 2025 | -32 |
Jan 2026 -32 | Jan 2026 | -32 |
Buffalo Wild Wings is ranked #4 for NPS among its competitors. Darden Restaurants and Dennys come in first and second, with Wingstop Restaurants Inc. coming in at third.
![]() Buffalo Wild Wings | ![]() Dennys | ![]() Darden Restaurants | ![]() Wingstop Restaurants Inc. | |
| Global Ranking | #- | #243 | #342 | #- |
| NPS | -32 | 2 | 20 | -30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.17B | $18.85B | $4.02B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Buffalo Wild Wings's NPS 18 points higher than Male customers.
Buffalo Wild Wings's NPS was rated -62 by Male customers on Comparably.
Buffalo Wild Wings's NPS was rated -44 by Female customers on Comparably.
Buffalo Wild Wings's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -51 | Caucasian | -51 |
Hispanic or Latino -62 | Hispanic or Latino | -62 |
African American/Black -52 | African American/Black | -52 |
Asian or Pacific Islander 34 | Asian or Pacific Islander | 34 |
Other -69 | Other | -69 |
Buffalo Wild Wings's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Buffalo Wild Wings's NPS was rated the highest by customers who have used Buffalo Wild Wings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -31 | Less than 1 Year | -31 |
1 to 2 Years -24 | 1 to 2 Years | -24 |
2 to 5 Years -48 | 2 to 5 Years | -48 |
5 to 10 Years -69 | 5 to 10 Years | -69 |
Over 10 Years -55 | Over 10 Years | -55 |
Compared to its competitors, Buffalo Wild Wings's NPS is rated right above Ruby Tuesday, and is preceded by Wingstop Restaurants Inc..
| COMPANY | NPS Score | |
|---|---|---|
![]() | Darden Restaurants | 20 |
![]() | Dennys | 2 |
![]() | Hooters | -11 |
![]() | Applebee's | -21 |
![]() | Papa John's International | -21 |
![]() | Wingstop Restaurants Inc. | -30 |
![]() | Buffalo Wild Wings | -32 |
![]() | Ruby Tuesday | -63 |
Out of the 48 Buffalo Wild Wings customer reviews 17 were positive and 31 were constructive. Buffalo Wild Wings customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Buffalo Wild Wings users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Buffalo Wild Wings's Customer Loyalty score 11% higher than Male customers.
Buffalo Wild Wings's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Buffalo Wild Wings's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 83% | 26-30 | 83% |
31-35 86% | 31-35 | 86% |
36-40 66% | 36-40 | 66% |
41-45 80% | 41-45 | 80% |
46-50 72% | 46-50 | 72% |
51-55 71% | 51-55 | 71% |
56-60 71% | 56-60 | 71% |
61-65 64% | 61-65 | 64% |
66+ 100% | 66+ | 100% |
Buffalo Wild Wings's Customer Loyalty score was rated the highest by customers who have used Buffalo Wild Wings's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Buffalo Wild Wings's Customer Loyalty score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Buffalo Wild Wings's Customer Loyalty score is rated right above Hooters, and is preceded by Wingstop Restaurants Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Dennys | 79% |
![]() | Wingstop Restaurants Inc. | 74% |
![]() | Buffalo Wild Wings | 72% |
![]() | Hooters | 68% |
![]() | Papa John's International | 68% |
![]() | Applebee's | 66% |
![]() | Ruby Tuesday | 64% |
![]() | Darden Restaurants | 63% |
Buffalo Wild Wings has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Buffalo Wild Wings’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Consumer Services industry rated Buffalo Wild Wings's product the highest. Reviewers from the Architecture and Planning industry rated Buffalo Wild Wings the lowest at 2.7.
Buffalo Wild Wings's Product Quality score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Buffalo Wild Wings's Product Quality score was rated 2.2 by both Female and Male customers on Comparably.
Buffalo Wild Wings's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 1.6 | Other | 1.6 |
Buffalo Wild Wings's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2 | 31-35 | 2 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.9 | 41-45 | 1.9 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.7 | 56-60 | 1.7 |
61-65 1.9 | 61-65 | 1.9 |
66+ 3.6 | 66+ | 3.6 |
Buffalo Wild Wings's Product Quality score was rated the highest by customers who have used Buffalo Wild Wings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Buffalo Wild Wings's Product Quality score was rated the highest by Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, Buffalo Wild Wings's Product Quality score is rated right above Wingstop Restaurants Inc., and is preceded by Papa John's International.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Darden Restaurants | 3.8/5 |
![]() | Dennys | 3.2/5 |
![]() | Hooters | 3.1/5 |
![]() | Applebee's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Buffalo Wild Wings | 2.5/5 |
![]() | Wingstop Restaurants Inc. | 2.3/5 |
![]() | Ruby Tuesday | 1.8/5 |
Buffalo Wild Wings has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consumer Services industry. The users from the Consulting industry think that they had the lowest ROI from Buffalo Wild Wings.
Buffalo Wild Wings's ROI score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Public Safety industry.
Female customers rated Buffalo Wild Wings's ROI score 0.1 stars higher than Male customers.
Buffalo Wild Wings's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.6 | Other | 1.6 |
Buffalo Wild Wings's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.2 | 26-30 | 2.2 |
31-35 2 | 31-35 | 2 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.9 | 41-45 | 1.9 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.8 | 66+ | 2.8 |
Buffalo Wild Wings's ROI score was rated the highest by customers who have used Buffalo Wild Wings's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Buffalo Wild Wings's ROI score was rated the highest by Consumer Services industry customers, and the lowest by Public Safety industry customers.
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Compared to its competitors, Buffalo Wild Wings's ROI score is rated right above Wingstop Restaurants Inc., and is preceded by Applebee's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Dennys | 3.2/5 |
![]() | Hooters | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Applebee's | 2.8/5 |
![]() | Buffalo Wild Wings | 2.5/5 |
![]() | Wingstop Restaurants Inc. | 2.2/5 |
![]() | Ruby Tuesday | 1.9/5 |
Buffalo Wild Wings has an overall Customer Satisfaction score of 39 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Buffalo Wild Wings's Customer Satisfaction score was rated highest by customers from the Consumer Services industry, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
Female customers rated Buffalo Wild Wings's Customer Satisfaction score 4 points higher than Male customers.
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 22% | |
Very Dissatisfied | 43% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 8% | |
Very Dissatisfied | 55% |
Buffalo Wild Wings' Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
Buffalo Wild Wings' Customer Satisfaction (CSAT) score was rated 20% according to Hispanic or Latino users and customers.
Buffalo Wild Wings' Customer Satisfaction (CSAT) score was rated 32% according to African American/Black users and customers.
Buffalo Wild Wings' Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.
Buffalo Wild Wings's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 41% | |||||||||||||||
| 26-30 | 21% | |||||||||||||||
| 31-35 | 32% | |||||||||||||||
| 36-40 | 26% | |||||||||||||||
| 41-45 | 12% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 11% | |||||||||||||||
| 56-60 | 6% | |||||||||||||||
| 61-65 | 18% | |||||||||||||||
| 66+ | 37% |
Buffalo Wild Wings's Customer Satisfaction score was rated the highest by customers who have used Buffalo Wild Wings's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Buffalo Wild Wings's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Buffalo Wild Wings Customer Satisfaction Score by Industry",
"text": "Buffalo Wild Wings's Customer Satisfaction score was rated the highest by Consumer Services industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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{
"label": "Accounting",
"groupId": 495,
"score": 36,
"stars": 0,
"csatScore": 36,
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"scoreClassName": "",
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},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
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{
"label": "Architecture and Planning",
"groupId": 498,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 13,
"stars": 0,
"csatScore": 13,
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"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 34,
"stars": 0,
"csatScore": 34,
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"scoreClassName": "",
"scoreLabel": 34
},
{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "max",
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},
{
"label": "Education",
"groupId": 515,
"score": 30,
"stars": 0,
"csatScore": 30,
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"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 17,
"stars": 0,
"csatScore": 17,
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"scoreClassName": "",
"scoreLabel": 17
},
{
"label": "Hospitality",
"groupId": 523,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Buffalo Wild Wings's Customer Satisfaction score is rated by Hospitality customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Legal",
"groupId": 529,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Buffalo Wild Wings's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Restaurants",
"groupId": 558,
"score": 27,
"stars": 0,
"csatScore": 27,
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"scoreClassName": "",
"scoreLabel": 27
},
{
"label": "Retail",
"groupId": 559,
"score": 20,
"stars": 0,
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]
}Compared to its competitors, Buffalo Wild Wings's Customer Satisfaction score is rated right above Wingstop Restaurants Inc., and is preceded by Hooters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Darden Restaurants | 71% |
![]() | Dennys | 62% |
![]() | Papa John's International | 54% |
![]() | Applebee's | 52% |
![]() | Hooters | 51% |
![]() | Buffalo Wild Wings | 39% |
![]() | Wingstop Restaurants Inc. | 36% |
![]() | Ruby Tuesday | 21% |
Buffalo Wild Wings has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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1155 Perimeter Center West, Atlanta, GA 30338
http://www.buffalowildwings.com/
19528183668
Buffalo Wild Wings's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Public Safety industry.
Female customers rated Buffalo Wild Wings's Customer Service score 0.2 stars higher than Male customers.
Buffalo Wild Wings's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 2.2 | African American/Black | 2.2 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 1.9 | Other | 1.9 |
Buffalo Wild Wings's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
26-30 2 | 26-30 | 2 |
31-35 1.9 | 31-35 | 1.9 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.7 | 56-60 | 1.7 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.4 | 66+ | 2.4 |
Buffalo Wild Wings's Customer Service score was rated the highest by customers who have used Buffalo Wild Wings's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Buffalo Wild Wings's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Public Safety industry customers.
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Compared to its competitors, Buffalo Wild Wings's Customer Service score is rated right above Wingstop Restaurants Inc., and is preceded by Applebee's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Darden Restaurants | 3.7/5 |
![]() | Dennys | 3.2/5 |
![]() | Hooters | 3.2/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Applebee's | 2.8/5 |
![]() | Buffalo Wild Wings | 2.4/5 |
![]() | Wingstop Restaurants Inc. | 2.1/5 |
![]() | Ruby Tuesday | 1.8/5 |
Buffalo Wild Wings has a 2.4/5 stars for its overall company culture rated by their employees

Buffalo Wild Wings scored a -32 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of Buffalo Wild Wings would recommend the brand to a friend. ENPS measures how likely Buffalo Wild Wings employees would recommend working at Buffalo Wild Wings to a friend.
| 28% | Promoters |
|---|---|
| 12% | Passive |
| 60% | Detractors |
| 20% | Promoters |
|---|---|
| 12% | Passive |
| 68% | Detractors |