


Diverse employees at Code and Theory have rated Outlook, Team, and Work Culture as the highest categories they have scored
Women at Code and Theory have rated Outlook, Work Culture, and Team as the highest categories they have scored
Code and Theory employees are -19% more likely to recommend Code and Theory as a great place to work
| 35% | Promoters |
|---|---|
| 11% | Passives |
| 54% | Detractors |
Working at Code and Theory is rated below average by 32 employees, across various culture dimensions. Code and Theory employees rate Environment highest among all categories, and think that CEO Rating and Retention have the most room for improvement, putting Code and Theory’s culture in the Bottom 15% compared to similar sized companies on Comparably and in the Bottom 15% compared to other companies in Buffalo, NY. See below in detail how working at Code and Theory was rated by employees.
Overall Company Culture at Code and Theory is rated D
Last updated 20 days ago
Code and Theory ranks in the Bottom 15% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score
Out of 24 Code and Theory employee reviews, 76% were positive. The remaining 24% were constructive reviews with the goal of helping Code and Theory improve their work culture.
| Positive Reviews | 76% |
|---|---|
| Constructive Feedback | 24% |
What do you like best about the leadership team?They are fair and transparent. I always appreciate honesty.
What is the best part about your compensation package?It shows my work is valued
What are some of the best things about your team?We work together as a family, and nobody ever says its not my job. We divide and conquer all task.
What's going wrong and how can it be improved?Fixes would be needed at the top.
What needs to change to make the company culture better?People were mean and had a culture of aimlessly doing “another round of revisions” on and on with no care of people’s time outside of
Why do you feel undervalued and what would make you feel better about your compensation?Culture was awful and I felt demeaned and taken advantage constantly. Compensation felt “fair” (ie market rate), but not worth the awful experie
Code and Theory provides digital marketing and content management services.
We focus on creating meaningful, genuine and individualized full lifecycle experiences for candidates.
| Headquarter | 575 Broadway York, NY United States of America |
|---|---|
| Website | codeandtheory.com |
| Founding Date | 2001 |
| Tel | (212) 358-0717 |
| Company Status | Private |

32 employees at Code and Theory have reviewed Code and Theory across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was 20 days ago.
Overall, the 32 Code and Theory employees give their leadership a grade of D, or Bottom 20% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Code and Theory are mostly dissatisfied with their total compensation at Code and Theory, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Code and Theory are not very pleased with their team. 32 Participants grade the quality of their coworkers a D+. The majority believe the meetings at Code and Theory are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Code and Theory believe the environment at Code and Theory is positive. Most Participants believe the pace of work at Code and Theory is comfortably fast. About 45% of the employees at Code and Theory work 8 hours or less, while 9% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Code and Theory are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.


The prevailing opinion from employees about joining Code and Theory is that the company was unprepared on their first day. Code and Theory employees concluded that their overall onboarding experience was negative. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At Code and Theory 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Code and Theory's KPIs and OKRs is essential for its success. Out of 2 Code and Theory employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Dan’s approval rate is lower compared to CEOs at similar sized companies, putting Dan in the Bottom 10% of all CEOs of similar-sized companies on Comparably, and in the Bottom 10% compared to CEOs of all other companies in Buffalo, NY. Dan Gardner’s employees rank Code and Theory in the Bottom 40% for Environment, in the Bottom 35% for Outlook, and in the Bottom 30% for Executive Team.
The Code and Theory Executive Team is rated a “C-” and led by CEO Dan Gardner, Director of Business Development Christopher Kissock, and CTO Laurent PIERRE
Dan Gardner CEO / President
Dan Gardner serves as the CEO / President of Code and Theory.
Christopher Kissock Director of Business Development
Christopher Kissock serves as the Director of Business Development of Code and Theory.
Laurent PIERRE CTO
Laurent PIERRE serves as the CTO of Code and Theory. Laurent started at Code and Theory in Apr of 2018. Laurent... read more
Shoma Nishikawa Technical Director
Shoma Nishikawa serves as the Technical Director of Code and Theory. Shoma started at Code and Theory in Feb of 2015.... read more
Larry Muller Chief Operating Officer
Larry Muller serves as the Chief Operating Officer of Code and Theory. Larry started at Code and Theory in Aug of 2018.... read more
How much do people at Code and Theory get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Code and Theory is $115,178, or $55 per hour, while the estimated median salary is $119,502, or $57 per hour.
At Code and Theory, the highest paid job is a General Counsel at $272,706 annually and the lowest is a CS Rep at $45,176 annually. Average Code and Theory salaries by department include: Marketing at $158,410, Admin at $55,177, Sales at $210,372, and Finance at $74,397. Half of Code and Theory salaries are above $119,502.
18 employees at Code and Theory rank their Compensation in the Bottom 20% of similar sized companies in the US (based on 57 ratings) while 15 employees at Code and Theory rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 17 ratings).
Last updated 22 days ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $70k | $70k | 1st Percentile |
20th Percentile $95k | $95k | 20th Percentile |
40th Percentile $119k | $119k | 40th Percentile |
60th Percentile $194k | $194k | 60th Percentile |
80th Percentile $266k | $266k | 80th Percentile |
100th Percentile $343k | $343k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Code and Theory score the company 62/100 across various culture categories, placing Code and Theory in the Bottom 25% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Code and Theory across various culture dimensions.
Code and Theory's PTO and Vacation policy typically gives 15-20 days off a year with 50% of employees expected to be work free while out of office. Paid Time Off is Code and Theory's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. Code and Theory's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, Code and Theory applied for 11 H1B visas. Of the work permits applied for, 73% were approved.
An in-depth look at ‘Certified-withdrawn’ H1B applications at Code and Theory unveil that one approved work permit application was withdrawn before the employee’s start date.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
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Fulton | 50% | |
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What is Code and Theory address?
Code and Theory location is at 575 Broadway
Who is the CEO of Code and Theory?
Code and Theory CEO is Dan Gardner, their score by employees is 55
What is Code and Theory eNPS?
The eNPS for Code and Theory is -19
What is the salary for Director of Marketing in Code and Theory?
Director of Marketing average salary in the US is 149k
What are the salaries in the Legal in Code and Theory?
The average salaries for Legal in Code and Theory is 273k