Dana Incorporated NPS & Customer Reviews

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Dana Incorporated

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Dana Incorporated

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About Dana Incorporated's Brand

Dana is a world leader in highly engineered solutions for improving the efficiency, performance, and sustainability of powered vehicles and machinery. Among its major competitors, Dana Incorporated is ranked in 6th place for NPS while Cummins Inc. is 1st, and Knorr-Bremse is 2nd.Their current market cap is $3.22B

Brand at a Glance

63%

Customer Loyalty

3.4/5

Product Quality

3.3/5

Pricing

3/5

Customer Service

Dana Incorporated Ranking

^#3 / 4 of its competitors

Dana Incorporated NPS

Dana Incorporated's Net Promoter Score (NPS) is a 12 with 51% Promoters, 10% Passives, and 39% Detractors. Net Promoter Score tracks whether Dana Incorporated's customers would recommend using the product based on a scale of -100 to 100.

Dana Incorporated Overall NPS

NPS

51%	Promoters
10%	Passives
39%	Detractors

Dana Incorporated NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2023 16	Sep 2023	16
Oct 2023 15	Oct 2023	15
Nov 2023 10	Nov 2023	10
Feb 2024 14	Feb 2024	14
Apr 2024 15	Apr 2024	15
May 2024 12	May 2024	12
Jun 2024 12	Jun 2024	12
Sep 2024 13	Sep 2024	13
Oct 2024 15	Oct 2024	15
Jan 2025 13	Jan 2025	13
May 2025 15	May 2025	15
Jun 2025 12	Jun 2025	12

How Other Brands Compare

Dana Incorporated is ranked third for NPS among its competitors. Cummins Inc. and Eaton come in first and second, with BorgWarner coming in at #4. Among those competitors, it is the lowest valued company behind Eaton.

	Dana Incorporated	Cummins Inc.	Eaton	BorgWarner
Global Ranking	#-	#731	#960	#-
NPS	12	36	27	-1
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$3.22B	$36.44B	$50.94B	$10.65B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Dana Incorporated NPS by Gender

Male customers rated Dana Incorporated's NPS 75 points higher than Female customers.

Male

Dana Incorporated's NPS was rated by Male customers on Comparably.

50%

Promoters

Passives

50%

Detractors

Female

-75

Dana Incorporated's NPS was rated -75 by Female customers on Comparably.

Promoters

25%

Passives

75%

Detractors

Dana Incorporated NPS by Ethnicity

Dana Incorporated's NPS was rated -12 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -12	Caucasian	-12

Dana Incorporated NPS by Age

Dana Incorporated's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

33%

34%

33%

46-50

67%

33%

56-60

25%

75%

Dana Incorporated NPS by Usage

Dana Incorporated's NPS was rated the highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -34	Less than 1 Year	-34
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years -100	Over 10 Years	-100

Dana Incorporated NPS vs. Competitors

Compared to its competitors, Dana Incorporated's NPS is rated right above Timken Company , and is preceded by Meritor.

COMPANY		NPS Score
	Cummins Inc.	36
	Knorr-Bremse	34
	Eaton	27
	GKN	24
	Meritor	24
	Dana Incorporated	12
	Timken Company	0
	Superior Industries International	N/A
	BorgWarner	-1
	American Axle & Manufacturing	-50
	Tower International	-100

Dana Incorporated Customer Reviews

Out of the 2 Dana Incorporated customer reviews 1 was positive and 1 was constructive. Dana Incorporated customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Dana Incorporated Customer Loyalty

63%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

63% of Dana Incorporated users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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63%

37%

Dana Incorporated Customer Loyalty Score by Gender

Male customers rated Dana Incorporated's Customer Loyalty score 56% higher than Female customers.

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Male

89%

Yes

Female

33%

Yes

Dana Incorporated Customer Loyalty Score by Ethnicity

Dana Incorporated's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

Dana Incorporated Customer Loyalty Score by Age

Dana Incorporated's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
46-50 70%	46-50	70%
56-60 55%	56-60	55%

Dana Incorporated Customer Loyalty Score by Usage

Dana Incorporated's Customer Loyalty score was rated the highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	55%
5 to 10 Years	100%
Over 10 Years	40%

Dana Incorporated Customer Loyalty Score by Industry

Dana Incorporated's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech	40%
Automotive and Transportation	78%

Dana Incorporated Customer Loyalty vs. Competitors

Compared to its competitors, Dana Incorporated's Customer Loyalty score is rated right above Superior Industries International, and is preceded by GKN.

COMPANY		Customer Loyalty Score
	Knorr-Bremse	100%
	American Axle & Manufacturing	100%
	Tower International	100%
	Eaton	86%
	Meritor	84%
	BorgWarner	77%
	Cummins Inc.	72%
	Timken Company	66%
	GKN	63%
	Dana Incorporated	63%
	Superior Industries International	N/A

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Dana Incorporated Product Quality

3.4/5

Dana Incorporated has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Dana Incorporated Product Information

Dana Incorporated’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Dana Incorporated's product the highest. Reviewers from the Tech industry rated Dana Incorporated the lowest at 2.6.

Website: http://www.dana.com/

Company Size: 10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into Dana Incorporated Product Quality

Dana Incorporated's Product Quality score was rated highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and rated lowest by customers who have used Dana Incorporated's products/services for Over 10 Years.

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Ranked Dana Incorporated Product Quality the Highest

5 to 10 Years	5
46-50	4.6
Caucasian	3.7

Ranked Dana Incorporated Product Quality the Lowest

Tech	2.6
56-60	2.4
Over 10 Years	1.5

Dana Incorporated Product Quality Score by Gender

Male customers rated Dana Incorporated's Product Quality score 0.7 stars higher than Female customers.

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Male

3.7/5

Female

3/5

Dana Incorporated Product Quality Score by Ethnicity

Dana Incorporated's Product Quality score was rated 3.7 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7

Dana Incorporated Product Quality Score by Age

Dana Incorporated's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
46-50 4.6	46-50	4.6
56-60 2.4	56-60	2.4

Dana Incorporated Product Quality Score by Usage

Dana Incorporated's Product Quality score was rated the highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
5 to 10 Years	5
Over 10 Years	1.5

Dana Incorporated Product Quality Score by Industry

Dana Incorporated's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech	2.6
Automotive and Transportation	3

Dana Incorporated Product Quality vs. Competitors

Compared to its competitors, Dana Incorporated's Product Quality score is rated right above GKN, and is preceded by BorgWarner.

COMPANY		Product Quality Score
	Tower International	5/5
	Knorr-Bremse	4.1/5
	Eaton	4.1/5
	American Axle & Manufacturing	4/5
	Cummins Inc.	3.9/5
	BorgWarner	3.9/5
	Dana Incorporated	3.4/5
	GKN	3.4/5
	Meritor	3.3/5
	Timken Company	3/5
	Superior Industries International	N/A

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Dana Incorporated Pricing

Dana Incorporated ROI & Value For Money

3.3/5

Dana Incorporated has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Dana Incorporated Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Dana Incorporated.

Quick Insights into Dana Incorporated ROI

Dana Incorporated's ROI score was rated highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and rated lowest by customers who have used Dana Incorporated's products/services for Over 10 Years.

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Ranked Dana Incorporated ROI the Highest

5 to 10 Years	4.5
46-50	4.3
Male	3.4

Ranked Dana Incorporated ROI the Lowest

Automotive and Transportation	2.6
56-60	2.4
Over 10 Years	1.5

Dana Incorporated ROI Score by Gender

Male customers rated Dana Incorporated's ROI score 0.7 stars higher than Female customers.

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Male

3.4/5

Female

2.7/5

Dana Incorporated ROI Score by Ethnicity

Dana Incorporated's ROI score was rated 3.3 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3

Dana Incorporated ROI Score by Age

Dana Incorporated's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.6	18-25	3.6
46-50 4.3	46-50	4.3
56-60 2.4	56-60	2.4

Dana Incorporated ROI Score by Usage

Dana Incorporated's ROI score was rated the highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.5
5 to 10 Years	4.5
Over 10 Years	1.5

Dana Incorporated ROI Score by Industry

Dana Incorporated's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.

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Tech	3
Automotive and Transportation	2.6

Dana Incorporated Pricing vs. Competitors

Compared to its competitors, Dana Incorporated's ROI score is rated right above Tower International, and is preceded by BorgWarner.

COMPANY		Pricing Score
	Knorr-Bremse	5/5
	Cummins Inc.	4/5
	American Axle & Manufacturing	4/5
	Eaton	3.9/5
	GKN	3.7/5
	Meritor	3.5/5
	Timken Company	3.5/5
	BorgWarner	3.5/5
	Dana Incorporated	3.3/5
	Tower International	2.5/5
	Superior Industries International	N/A

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Dana Incorporated Customer Satisfaction (CSAT)

Dana Incorporated Customer Satisfaction (CSAT) Score

56 / 100

Dana Incorporated has an overall Customer Satisfaction score of 56 rated by its users and customers.

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Very Satisfied	37%
Satisfied	19%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	11%
Very Dissatisfied	26%

Very Satisfied

37%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Dana Incorporated Customer Satisfaction

Dana Incorporated's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Male customers.

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Ranked Dana Incorporated Customer Satisfaction the Highest

56-60	67%
Automotive and Transportation	67%
Female	67%

Ranked Dana Incorporated Customer Satisfaction the Lowest

Male	50%

Dana Incorporated Customer Satisfaction Score by Gender

Female customers rated Dana Incorporated's Customer Satisfaction score 17 points higher than Male customers.

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50 / 100

Male

	Very Satisfied	50%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	16%
	Dissatisfied	17%
	Very Dissatisfied	17%

67 / 100

Female

	Very Satisfied	0%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	33%

Dana Incorporated Customer Satisfaction Score by Ethnicity

Caucasian
51%

CSAT according to Caucasian

Dana Incorporated's Customer Satisfaction (CSAT) score was rated 51% according to Caucasian users and customers.

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51 / 100

Very Satisfied	38%
Satisfied	13%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	13%
Very Dissatisfied	25%

Very Satisfied

38%

Satisfied

13%

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

13%

Very Dissatisfied

25%

Dana Incorporated Customer Satisfaction Score by Age

Dana Incorporated's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.

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100

Breakdown

Age

Score

56-60

67%

Dana Incorporated Customer Satisfaction Score by Usage

Dana Incorporated's Customer Satisfaction score was rated 60 points by customers who have used Dana Incorporated's products/services for Less than 1 Year.

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Less than 1 Year	60

Dana Incorporated Customer Satisfaction Score by Industry

Dana Incorporated's Customer Satisfaction score was rated 67 points by Automotive and Transportation industry customers.

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Automotive and Transportation	67

Dana Incorporated Customer Satisfaction vs. Competitors

Compared to its competitors, Dana Incorporated's Customer Satisfaction score is rated right above GKN, and is preceded by Meritor.

COMPANY		Customer Satisfaction (CSAT) Score
	Knorr-Bremse	100%
	American Axle & Manufacturing	100%
	Tower International	100%
	Cummins Inc.	79%
	Eaton	76%
	BorgWarner	74%
	Meritor	63%
	Dana Incorporated	56%
	GKN	46%
	Timken Company	36%
	Superior Industries International	0%

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Dana Incorporated Customer Service

3/5

Dana Incorporated has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.

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About Dana Incorporated's Customer Service

Address

3939 Technology Drive, Maumee, OH 43537

Website

http://www.dana.com/

Phone Number

419-887-3550

Dana Incorporated's Social Links

Quick Insights into Dana Incorporated Customer Service

Dana Incorporated's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Dana Incorporated's products/services for Over 10 Years.

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Ranked Dana Incorporated Customer Service the Highest

46-50	4.3
5 to 10 Years	3.3
Female	2.7

Ranked Dana Incorporated Customer Service the Lowest

56-60	2.4
Tech	1.8
Over 10 Years	1.5

Dana Incorporated Customer Service Score by Gender

Female customers rated Dana Incorporated's Customer Service score 0.2 stars higher than Male customers.

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Male

2.5/5

Female

2.7/5

Dana Incorporated Customer Service Score by Ethnicity

Dana Incorporated's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.5	Caucasian	2.5

Dana Incorporated Customer Service Score by Age

Dana Incorporated's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.

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100

Summary	Age	Customer Service Score
18-25 2.5	18-25	2.5
46-50 4.3	46-50	4.3
56-60 2.4	56-60	2.4

Dana Incorporated Customer Service Score by Usage

Dana Incorporated's Customer Service score was rated the highest by customers who have used Dana Incorporated's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.9
5 to 10 Years	3.3
Over 10 Years	1.5

Dana Incorporated Customer Service Score by Industry

Dana Incorporated's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.

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Tech	1.8
Automotive and Transportation	2.4

Dana Incorporated Customer Service vs. Competitors

Compared to its competitors, Dana Incorporated's Customer Service score is rated right above Superior Industries International, and is preceded by Timken Company .

COMPANY		Customer Service Score
	Tower International	5/5
	Knorr-Bremse	4.7/5
	Cummins Inc.	4/5
	American Axle & Manufacturing	4/5
	Eaton	3.9/5
	BorgWarner	3.9/5
	Meritor	3.6/5
	GKN	3.5/5
	Timken Company	3.5/5
	Dana Incorporated	3/5
	Superior Industries International	N/A

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Dana Incorporated as an Employer

3.3/5

Dana Incorporated has a 3.3/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of Dana Incorporated

James Kamsickas

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Dana Incorporated scored a 12 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of Dana Incorporated would recommend the brand to a friend. ENPS measures how likely Dana Incorporated employees would recommend working at Dana Incorporated to a friend.

Net Promoter Score

NPS Score

51%	Promoters
10%	Passive
39%	Detractors

Employee Net Promoter Score

-4

eNPS Score

41%	Promoters
14%	Passive
45%	Detractors

Global Ranking Snapshot

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