Hallmark Principal Designer Salary | Comparably
Hallmark Claimed Company
Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more. read more
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Hallmark Principal Designer Salary

The average Hallmark Principal Designer earns an estimated $169,400 annually, which includes an estimated base salary of $146,081 with a $23,319 bonus. Hallmark's Principal Designer compensation is $26,834 more than the US average for a Principal Designer. Principal Designer salaries at Hallmark can range from $70,000 - $300,000.

The Design Department at Hallmark earns $2,444 more on average than the Marketing Department.

Last updated 23 days ago.

$27k
$64k
$101k
$138k
$223k
$300k
$371k
$169,400
Average Compensation
$146,081
avg. base
$23,319
avg. bonus

Principal Designer Salaries at Hallmark

Principal Designers earn $2,310 more than Creative Directors.

Creative Director
$167k*
Principal Designer
$167k*
Senior Designer
$135k*
Senior UI/UX Designer
$135k*
Designer
$100k*
Web/Visual Designer
$94k*
Graphic Designer
$77k*
Jr Designer
$70k*
* estimated salary

Compensation at Hallmark by Department

The Design Department averages $2,444 more than the Marketing Department, and $1,954 less than the Sales Department

Sales
$120,206 Avg. total comp.
+$2k
Design
$118,252 Avg. total comp.
Marketing
$115,808 Avg. total comp.
-$2k

Principal Designer Compensation by Gender (All Companies)

The average female Principal Designer at companies similar size to Hallmark reported making $154,148, while the average male Principal Designer at similar sized companies reported making $175,977.

Principal Designer Compensation by Ethnicity (All Companies)

The average Hispanic or Latino Principal Designer at companies similar size to Hallmark reported making $174,333, while the average African American/Black Principal Designer at similar sized companies reported making $134,000.

How Principal Designers at Hallmark Rate Their Compensation

The majority of Principal Designers at Hallmark believe they're not compensated fairly. 20% of Principal Designers at Hallmark say they receive annual bonuses, and the majority (42%) are not satisfied with their benefits. See more compensation ratings at Hallmark

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