Hallmark VP of Marketing Salary | Comparably
Hallmark Claimed Company
Hallmark is an American brand, providing greeting cards, gifts, ornaments, and the full selection of personalized books and more. read more
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Hallmark VP of Marketing Salary

The average Hallmark VP of Marketing earns an estimated $252,808 annually, which includes an estimated base salary of $199,025 with a $53,783 bonus. Hallmark's VP of Marketing compensation is $37,217 more than the US average for a VP of Marketing. VP of Marketing salaries at Hallmark can range from $145,000 - $650,000.

The Marketing Department at Hallmark earns $34,069 more on average than the Finance Department.

Last updated 23 days ago.

$50k
$105k
$157k
$210k
$358k
$515k
$650k
$252,808
Average Compensation
$199,025
avg. base
$53,783
avg. bonus

VP of Marketing Salaries at Hallmark

VPs of Marketing earn $63,470 more than Directors of Marketing.

Director of Marketing
$189k*
Senior Marketing Manager
$156k*
Marketing Manager
$115k*
Brand Manager
$113k*
Marketing Operations
$106k*
Content Strategist
$97k*
Event Planner
$94k*
Data Analyst
$88k*
Content Manager
$85k*
SEM Manager
$84k*
Copywriter
$83k*
Email Marketer
$78k*
SEO Specialist
$76k*
Community Manager
$76k*
Social Media Manager
$73k*
Marketing Associate
$73k*
Business Analyst
$71k*
* estimated salary

Compensation at Hallmark by Department

The Marketing Department averages $34,069 more than the Finance Department, and $2,444 less than the Design Department

Design
$118,252 Avg. total comp.
+$2k
Marketing
$115,808 Avg. total comp.
Finance
$81,739 Avg. total comp.
-$34k

VP of Marketing Compensation by Gender (All Companies)

The average female VP of Marketing at companies similar size to Hallmark reported making $230,142, while the average male VP of Marketing at similar sized companies reported making $278,882.

VP of Marketing Compensation by Ethnicity (All Companies)

The average Hispanic or Latino VP of Marketing at companies similar size to Hallmark reported making $306,667, while the average African American/Black VP of Marketing at similar sized companies reported making $220,000.

How VPs of Marketing at Hallmark Rate Their Compensation

The majority of VPs of Marketing at Hallmark believe they're not compensated fairly. 20% of VPs of Marketing at Hallmark say they receive annual bonuses, and the majority (42%) are not satisfied with their benefits. See more compensation ratings at Hallmark

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