Red Bull Culture | Comparably
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Red Bull Claimed Company
Red Bull gives wings to people and ideas. Red Bull is a Food & Beverages company that gives the functional beverage energy drink that provides various benefits to its customers. read more
EMPLOYEE
PARTICIPANTS
681
TOTAL
RATINGS
4402

Red Bull Company Culture

Red Bull Culture

This score is derived from employee ratings & reviews
Choice Employer
A+
4.6/5

Red Bull CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Dietrich Mateschitz Red Bull's CEO
Dietrich Mateschitz
81 /100

Diversity at Red Bull

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Diverse employees at Red Bull have rated CEO Rating, Team, and Perks And Benefits as the highest categories they have scored

Women at Red Bull

Top 5%Top 5% of Similar Size Companies on Comparably
A+

Women at Red Bull have rated Outlook, Team, and Meetings as the highest categories they have scored

Red Bull eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 10%Top 10% of Similar Size Companies on Comparably

Recommend to a Friend?

38

Red Bull employees are 38% more likely to recommend Red Bull as a great place to work

62%Promoters
14%Passives
24%Detractors

Working at Red Bull

Working at Red Bull is rated highly by 681 employees, across various culture dimensions. Red Bull employees are most satisfied about CEO Rating, Perks And Benefits, and Retention categories, putting Red Bull’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in Los Angeles. See below in detail how working at Red Bull was rated by employees.

Overall Company Culture at Red Bull

A+

Overall Company Culture at Red Bull is rated A+

Last updated today

Top
5%

Red Bull ranks in the Top 5% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 681 Employees

View Results
0
20
40
60
80
100
IT
93
IT93
Sales
83
Sales83
Product
79
Product79
Marketing
67
Marketing67

Red Bull Employee Reviews

Out of 516 Red Bull employee reviews, 88% were positive. The remaining 12% were constructive reviews with the goal of helping Red Bull improve their work culture.

88%
12%
Positive Reviews88%
Constructive Feedback12%

Positive Reviews From Red Bull Employees

  • What do you like best about the leadership team?
    The lead me in perfect directions and gives me role models to look up to in the workplace
  • What do you like best about the leadership team?
    Everyone is a brilliant leader other than the US CEO
  • What did you like most about the interview process?
    the interviwer was such a cute and gentle person

Constructive Feedback From Red Bull Employees

  • What do your coworkers need to improve and how could you work together better?
    Try showing co-workers basic respect.
  • What does the leadership team need to get better at?
    The company needs better management, mire respectful job recruiters, and a better Marketing department that respects its staff.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    I am being treated unfairley being accused of my work phone going missing even after the fact I had clearly said I did not take a phone and insisted I did.

Red Bull Company Information

Red Bull Company Overview

Red Bull gives wings to people and ideas. Red Bull is a Food & Beverages company that gives the functional beverage energy drink that provides various benefits to its customers.

Red Bull was founded in 1984 and its current CEO is Dietrich Mateschitz. Since its inception 42 years ago, Red Bull has grown to 10001 employees.

Red Bull Mission, Vision & Values

Red Bull Mission Statement

GIVING WINGS TO PEOPLE AND IDEAS

Red Bull Vision Statement

Red Bull GmbH are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices, dedicated to coaching and developing our organization as an employer of choice.

Red Bull Values

  • People
  • Ideas
  • Culture
Headquarter2700 Pennsylvania Ave #1100
Santa Monica, CA 90404
United States of America
Websitewww.redbull.com
Founding Date1984
Tel43-662-6582-0
Company StatusPrivate

Red Bull Competitors

Red Bull competitors include Keurig Dr Pepper, PepsiCo, The Coca-Cola Company, and Monster Beverage . Red Bull ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how Red Bull compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Red Bull's Logo
    Red Bull
    4.6/5
  2. #2
    Keurig Dr Pepper's Logo
    Keurig Dr Pepper
    3.8/5
  3. #3
    PepsiCo's Logo
    PepsiCo
    3.9/5
  4. #4
    The Coca-Cola Company's Logo
    The Coca-Cola Company
    3.7/5
  5. #5
    Monster Beverage's Logo
    Monster Beverage
    2.5/5
  • Culture Video

Red Bull Employees

Red Bull has 10001 employees. 681 employees at Red Bull have reviewed Red Bull across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was today.

Overall, the 681 Red Bull employees give their leadership a grade of A, or Top 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Red Bull are pleased with their total compensation at Red Bull, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Red Bull are pleased with their team. 681 Participants grade the quality of their coworkers an A. The majority believe the meetings at Red Bull are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Red Bull believe the environment at Red Bull is positive. Most Participants believe the pace of work at Red Bull is comfortably fast. About 35% of the employees at Red Bull work 8 hours or less, while 13% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Red Bull are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Red Bull employees generally work 9.8 hrs a day
Work Hours
A Day in the Life
Employees at Red Bull report the work pace is comfortably fast
Work Pace
A Day in the Life
86% of Red Bull employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Red Bull employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
40% of Red Bull employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Red Bull employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
81% of Red Bull employees call their work environment positive
Environment

Joining Red Bull - Employee Onboarding

The prevailing opinion from employees about joining Red Bull is that the company was very prepared on their first day. Red Bull employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Red Bull KPIs and OKRs

At Red Bull 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Red Bull's KPIs and OKRs is essential for its success. Out of 6 Red Bull employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 5 have said yes.

AnswerPercent
Yes83%
No17%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes100%
No0%
Are the KPIs/OKRs for your department clear?

Red Bull CEO & Leadership

Red Bull CEO - Dietrich Mateschitz

Dietrich Mateschitz Red Bull's CEO
81 /100

Dietrich’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 10% compared to the CEOs of all other companies in Los Angeles. Red Bull’s CEO is highly regarded especially by employees in the IT department, Asian or Pacific Islander employees, and employees with Entry Level experience. However, African American/Black employees, employees in the Product department, and employees with the company for 2 to 5 Years have a less favorable view of the CEO and believe there is room for improvement. Compared to Red Bull’s competitors, Dietrich Mateschitz ranks right above Keurig Dr Pepper CEO Bob Gamgort. Under Mateschitz’s leadership, Red Bull employee respondents are most happy about their Perks And Benefits and the company’s Retention. Environment and Meetings are two areas, according to respondents, where Red Bull could stand to see real improvement.

Red Bull Leadership

The Red Bull Executive Team is rated an “A” and led by CEO Dietrich Mateschitz, Senior Vice President, Content Scott Bradfield, and Senior Vice President of Distribution Tom Ponder

  • Dietrich Mateschitz  CEO / President

    Dietrich Mateschitz CEO / President

    Dietrich Mateschitz serves as the CEO / President of Red Bull.

  • Scott Bradfield Senior Vice President, Content

    Scott Bradfield serves as the Senior Vice President, Content of Red Bull. Scott started at Red Bull in October of 2006.... read more

  • Tom Ponder Senior Vice President of Distribution

    Tom Ponder serves as the Senior Vice President of Distribution of Red Bull. Tom started at Red Bull in July of 2012. Tom... read more

  • Peter Kwon Senior VP, Finance

    Peter Kwon serves as the Senior VP, Finance of Red Bull. Peter started at Red Bull in April of 2016. Peter currently... read more

  • Fredo Guarino VP - Sales Strategy, Operations, & Development

    Fredo Guarino serves as the VP - Sales Strategy, Operations, & Development of Red Bull. Fredo started at Red Bull in May... read more

  • Todd Kahler VP Finance

    Todd Kahler serves as the VP Finance of Red Bull. Todd started at Red Bull in February of 2017. Todd currently resides... read more

  • Greg Robbins Vice President of Finance

    Greg Robbins serves as the Vice President of Finance of Red Bull. Greg started at Red Bull in May of 2008. Greg... read more

  • Tomasz Nowakowski Vice President Finance

    Tomasz Nowakowski serves as the Vice President Finance of Red Bull. Tomasz started at Red Bull in March of 2016. Tomasz... read more

  • Amy Costa Vice President National Sales

    Amy Costa serves as the Vice President National Sales of Red Bull. Amy started at Red Bull in August of 2016. Amy... read more

Red Bull Salaries

How much does Red Bull pay?

How much do people at Red Bull get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Red Bull is $131,677, or $63 per hour, while the estimated median salary is $132,910, or $63 per hour.

At Red Bull, the highest paid job is a General Counsel at $239,446 annually and the lowest is a Receptionist at $39,028 annually. Average Red Bull salaries by department include: Sales at $127,719, Legal at $188,722, Design at $97,704, and Marketing at $109,019. Half of Red Bull salaries are above $132,910.

215 employees at Red Bull rank their Compensation in the Top 10% of similar sized companies in the US (based on 627 ratings) while 201 employees at Red Bull rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 206 ratings).

Salaries contributed from Red Bull employees include job titles like Senior Product Manager, Senior Marketing Manager, and Sales Manager. Comparably data has a total of 5 salary records from Red Bull employees.

Last updated months ago.

1st Percentile
$70k
$70k1st Percentile
17th Percentile
$101k
$101k17th Percentile
33rd Percentile
$131k
$131k33rd Percentile
50th Percentile
$166k
$166k50th Percentile
67th Percentile
$205k
$205k67th Percentile
83rd Percentile
$241k
$241k83rd Percentile
100th Percentile
$242k
$242k100th Percentile
$131,677*
Average Compensation
$132,910*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Red Bull Salaries by City

Red Bull Salaries by Department

Explore Red Bull Salaries

Diversity & Inclusion at Red Bull

Diverse employees at Red Bull score the company 75/100 across various culture categories, placing Red Bull in the Top 15% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Red Bull across various culture dimensions.

Ranked Culture the Highest

Women 93/100
Department - Sales
Men 82/100
Department - Sales
Diverse Employees 81/100
Department - Sales

Ranked Culture the Lowest

Women 74/100
Department - Marketing
Men 61/100
Department - Marketing
Diverse Employees 61/100
Department - Marketing

Red Bull Perks & Benefits

Health & Wellness

  • Health Insurance

Paid Time Off

  • PTO / Vacation Policy

Red Bull PTO

Red Bull's PTO and Vacation policy typically gives 20-30 days off a year with 67% of employees expected to be work free while out of office. Paid Time Off is Red Bull's 2nd most important benefit besides Healthcare when ranked by employees, with 25% of employees saying it is the most important benefit. Red Bull's benefits and PTO Package averages to represent a $500 -$1000 cash value per month.

AnswerPercent
Flex Time0%
Vacation Policy25%
Office Meals0%
401k Contribution75%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes33%
No67%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo17%
$1500 - $2500/mo17%
$1000 -$1500/mo16%
$500 -$1000/mo33%
Less than $500/mo17%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Red Bull Careers

Red Bull Jobs

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H1B Visa

In 2019, Red Bull applied for 1 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Red Bull has a total of 10001 employees

1
Total Applied
  • 100% Granted (1 out of 1)
  • 0% Denied ( out of 1)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 1)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 1)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Red Bull Know You Want To Work There

Overview of Candidates Interested in Red Bull on Comparably

Candidates By Department

All Industries
54%
Marketing
23%
Sales
12%
Design
4%
IT
4%
Other
4%

Candidates By Location

Los Angeles
27%
San Antonio
8%
Palm Bay
4%
Austin
4%
Winchester
4%
Other
54%

Frequently Asked Questions regarding Red Bull

What is Red Bull address?

Red Bull location is at 2700 Pennsylvania Ave #1100

Who is the CEO of Red Bull?

Red Bull CEO is Dietrich Mateschitz, their score by employees is 81

What is Red Bull eNPS?

The eNPS for Red Bull is 38

What is the salary for Director of HR in Red Bull?

Director of HR average salary in the US is 162k

What are the salaries in the Sales in Red Bull?

The average salaries for Sales in Red Bull is 128k

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