Twitter Culture | Comparably
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Twitter Claimed Company
Twitter is an online social networking service that enables users to send and read short messages. read more
EMPLOYEE
PARTICIPANTS
502
TOTAL
RATINGS
4990

Twitter Company Culture

Twitter Culture

This score is derived from employee ratings & reviews
3.6/5
Twitter's Overall Culture is rated C+

Top Rated Culture Dimensions

Twitter CEO

Bottom 45%Bottom 45% of Similar Size Companies on Comparably
Elon Musk Twitter's CEO
Elon Musk
65 /100

Diversity at Twitter

Top 30%Top 30% of Similar Size Companies on Comparably
B

Diverse employees at Twitter have rated Perks And Benefits, Happiness, and Team as the highest categories they have scored

Women at Twitter

Top 35%Top 35% of Similar Size Companies on Comparably
B

Women at Twitter have rated Perks And Benefits, Team, and CEO Rating as the highest categories they have scored

Twitter eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 50%Top 50% of Similar Size Companies on Comparably

Recommend to a Friend?

-1

Twitter employees are -1% more likely to recommend Twitter as a great place to work

40%Promoters
19%Passives
41%Detractors

Working at Twitter

Working at Twitter is rated average by 502 employees, across various culture dimensions. Twitter employees are most satisfied about Perks And Benefits, Happiness, and Meetings categories, putting Twitter’s culture in the Top 50% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in San Francisco. See below in detail how working at Twitter was rated by employees.

Overall Company Culture at Twitter

C+

Overall Company Culture at Twitter is rated C+

Last updated months ago

Top
50%

Twitter ranks in the Top 50% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 502 Employees

View Results
0
20
40
60
80
100
Sales
78
Sales78
Design
76
Design76
HR
75
HR75
Customer Support
74
Customer Support74
Operations
73
Operations73
Marketing
72
Marketing72
Engineering
69
Engineering69
Communications
68
Communications68
Business Dev
65
Business Dev65
Product
61
Product61
Finance
58
Finance58
IT
43
IT43

Twitter Employee Reviews

Out of 181 Twitter employee reviews, 87% were positive. The remaining 13% were constructive reviews with the goal of helping Twitter improve their work culture.

87%
13%
Positive Reviews87%
Constructive Feedback13%

Positive Reviews From Twitter Employees

  • What did you like most about the interview process?
    The culture we loved—gone. Now, the platform I helped shape feels unrecognizable. The bird still flies, but it no longer sing
  • What are some of the best things about your team?
    The culture we loved—gone. Now, the platform I helped shape feels unrecognizable. The bird still flies, but it no longer sing
  • What makes you most happy at work?
    Making money and creativity in the process

Constructive Feedback From Twitter Employees

  • What's going wrong and how can it be improved?
    The culture we loved—gone. Now, the platform I helped shape feels unrecognizable. The bird still flies, but it no longer sing
  • What does the leadership team need to get better at?
    The culture we loved—gone. Now, the platform I helped shape feels unrecognizable. The bird still flies, but it no longer sing
  • What do your coworkers need to improve and how could you work together better?
    less meetings would be more productive

Twitter Company Information

Twitter Company Overview

Twitter is an online social networking service that enables users to send and read short messages.

Twitter was founded in 2006 and its current CEO is Elon Musk. Since its inception 20 years ago, Twitter has grown to 5001 employees.

Twitter Mission, Vision & Values

Twitter Mission Statement

Reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world.

Twitter Vision Statement

We believe in free expression and think every voice has the power to impact the world.

Twitter Values

What are Twitter's core values? Grow our business in a way that makes us proud. Recognize that passion and personality matter. Communicate fearlessly to build trust. Defend and respect the user's voice. Reach every person on the planet. Innovate through experimentation. Seek diverse perspectives. Be rigorous. Get it right. More items...

Headquarter1355 Market St, Ste 900
San Francisco, CA 94103
United States of America
Websiteabout.twitter.com
Founding Date2006
Tel1-415-222-9670
Company StatusPublic
StockTWTR
Jobscareers.twitter.com/en.html
Social Sites

Twitter Competitors

Twitter competitors include LinkedIn, Google, Meta, and Instagram. Twitter ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how Twitter compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    LinkedIn's Logo
    LinkedIn
    4.6/5
  2. #2
    Google's Logo
    Google
    4.6/5
  3. #3
    Meta's Logo
    Meta
    4.6/5
  4. #4
    Instagram's Logo
    Instagram
    4.3/5
  5. #5
    Twitter's Logo
    Twitter
    3.6/5
  • Culture Video

Twitter Employees

Twitter has 5001 employees. 502 employees at Twitter have reviewed Twitter across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 502 Twitter employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Twitter are generally satisfied with their total compensation at Twitter, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Twitter are generally satisfied with their team. 502 Participants grade the quality of their coworkers a B. The majority believe the meetings at Twitter are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Twitter believe the environment at Twitter is positive. Most Participants believe the pace of work at Twitter is comfortably fast. About 59% of the employees at Twitter work 8 hours or less, while 14% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Twitter are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Twitter employees generally work 9.1 hrs a day
Work Hours
A Day in the Life
Employees at Twitter report the work pace is comfortably fast
Work Pace
A Day in the Life
On a typical day, employees at Twitter have 2 meetings
Meetings
A Day in the Life
80% of Twitter employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Twitter employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
82% of Twitter employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Twitter employees typically get valuable feedback on how to improve at work Once a quarter
Feedback
A Day in the Life
77% of Twitter employees call their work environment positive
Environment

Joining Twitter - Employee Onboarding

The prevailing opinion from employees about joining Twitter is that the company was somewhat prepared on their first day. Twitter employees concluded that their overall onboarding experience was positive. 88% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Twitter KPIs and OKRs

At Twitter 63% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Twitter's KPIs and OKRs is essential for its success. Out of 47 Twitter employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 33 have said yes.

AnswerPercent
Yes70%
No30%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes63%
No37%
Are the KPIs/OKRs for your department clear?

Twitter CEO & Leadership

Twitter CEO - Elon Musk

Elon Musk Twitter's CEO
65 /100

Twitter’s CEO Elon Musk started in this role in 2022. Elon’s approval rate is lower compared to CEOs at similar sized companies, putting Elon in the Bottom 45% of all CEOs of similar-sized companies on Comparably, and in the Bottom 30% compared to CEOs of all other companies in San Francisco. Elon Musk’s employees rank Twitter in the Top 15% for Perks And Benefits, in the Top 25% for Happiness, and in the Top 30% for Meetings. Musk is generally unpopular with Twitter employees, but ranks especially low with Non-Binary employees, and by employees in the IT department and employees identified with Other ethnicities. However, Native American employees have a slightly more favorable view of the CEO. When compared to Twitter’s competitors, Elon Musk ranks below Instagram CEO Adam Mosseri.

Twitter Leadership

The Twitter Executive Team is rated a “C+” and led by CEO Elon Musk, Director Evan Clark Williams, and Director of Communications, General Counsel and Secretary Vijaya Gadde Esq.

  • Elon Musk  CEO / President

    Elon Musk CEO / President

    Elon Musk serves as the CEO / President of Twitter.

  • Evan Clark Williams Director

    Mr. Evan Clark Williams, also known as Ev, is a Co-Founder and General Partner of Obvious Ventures since January 2014.... read more

  • Vijaya Gadde Esq. Director of Communications, General Counsel and Secretary

    Ms. Vijaya Gadde, Esq., has been General Counsel and Secretary of Twitter, Inc. since August 2013 and its Director of... read more

  • Viral Jani Head of Tv Partnerships - India

    Mr. Viral Jani has been Head of Tv Partnerships - India at Twitter, Inc. since August 20, 2015. Mr. Jani has also been... read more

  • Sonali Malaviya Head of Business Marketing for India

    Ms. Sonali Malaviya has been Head of Business Marketing for India at Twitter, Inc. since October 2015. Ms. Malaviya is... read more

  • Biz Stone Co-Founder

    Mr. Biz Stone Co-Founded Twitter, Inc. in 2006. Mr. Stone is the Co-Founder and Chief Executive Officer at Jelly... read more

  • Ali Jafari Head of Commerce and Vice President of Global Business Development & Platform

    Ali Jafari serves as the Head of Commerce and Vice President of Global Business Development & Platform at Twitter, Inc.

  • Keith Coleman Head of Product

    Mr. Keith Coleman has been the Head of Product at Twitter, Inc. since December 5, 2016 Mr. Coleman serves as President... read more

  • Matt Derella Vice President of Global Revenue & Operations

    Matt Derella serves as Vice President of Global Revenue and Operations at Twitter, Inc.

Twitter Salaries

How much does Twitter pay?

How much do people at Twitter get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Twitter is $96,790, or $46 per hour, while the estimated median salary is $75,542, or $36 per hour.

At Twitter, the highest paid job is a Director of Sales at $350,000 annually and the lowest is an Admin Assistant at $46,994 annually. Average Twitter salaries by department include: IT at $128,524, Legal at $115,853, Finance at $68,060, and Communications at $181,500. Half of Twitter salaries are above $75,542.

253 employees at Twitter rank their Compensation in the Top 35% of similar sized companies in the US (based on 813 ratings) while 232 employees at Twitter rank their Perks And Benefits in the Top 15% of similar sized companies in the US (based on 280 ratings).

Salaries contributed from Twitter employees include job titles like Group Engineering Manager, Lead Engineer, Data Scientist, and Senior Developer. Comparably data has a total of 185 salary records from Twitter employees.

Last updated months ago.

1st Percentile
$54k
$54k1st Percentile
17th Percentile
$63k
$63k17th Percentile
33rd Percentile
$75k
$75k33rd Percentile
50th Percentile
$180k
$180k50th Percentile
67th Percentile
$265k
$265k67th Percentile
83rd Percentile
$350k
$350k83rd Percentile
100th Percentile
$390k
$390k100th Percentile
$96,790*
Average Compensation
$75,542*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Twitter Salaries by City

Twitter Salaries by Department

Explore Twitter Salaries

Diversity & Inclusion at Twitter

Diverse employees at Twitter score the company 71/100 across various culture categories, placing Twitter in the Top 30% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Twitter across various culture dimensions.

Ranked Culture the Highest

Women 78/100
Department - Design
Men 80/100
Department - Sales
Diverse Employees 84/100
Department - Sales

Ranked Culture the Lowest

Women 42/100
Department - Finance
Men 62/100
Department - Business Development
Diverse Employees 54/100
Department - Finance

Twitter Perks & Benefits

Health & Wellness

  • Health Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • Maternity / Paternity Leave

Twitter PTO

Twitter's PTO and Vacation policy typically gives unlimited days off a year with 92% of employees expected to be work free while out of office. Paid Time Off is Twitter's 3rd most important benefit besides Healthcare when ranked by employees, with 27% of employees saying it is the most important benefit. Twitter's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.

AnswerPercent
Flex Time35%
Vacation Policy27%
Office Meals27%
401k Contribution11%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes8%
No92%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo19%
$1500 - $2500/mo19%
$1000 -$1500/mo27%
$500 -$1000/mo23%
Less than $500/mo12%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Twitter Careers

Twitter Jobs

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H1B Visa

In 2019, Twitter applied for 294 H1B visas. Of the work permits applied for, 94% were approved.

An in-depth look at ‘Certified-withdrawn’ H1B applications at Twitter unveil that 11 approved work permit applications were withdrawn before the employee’s start date, and 2 were withdrawn by Twitter after the employee’s start date.

Work Permit Application Outcome

Twitter has a total of 5001 employees

294
Total Applied
  • 94% Granted (276 out of 294)
  • 2% Denied (5 out of 294)
  • 4% Withdrawn Application was withdrawn by the employer before approval/rejection (11 out of 294)
  • <1% Certified-Withdrawn Application was approved but later withdrawn by employer (2 out of 294)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Twitter Know You Want To Work There

Overview of Candidates Interested in Twitter on Comparably

Candidates By Department

All Industries
27%
Engineering
15%
Marketing
9%
Design
8%
Product
7%
Other
33%

Candidates By Location

San Francisco
27%
New York City
6%
Los Angeles
4%
Austin
2%
Seattle
2%
Other
61%

Twitter Internship Program

Acquiring a position in Twitter's Internship Program is generally does not offer internships. Why intern at Twitter? Employees are very happy at Twitter and rate their office perks as fantastic. It’s summer, interning should not be only a learning experience, but also an enjoyable one. Twitter employees say they’re never bored at work. Additionally, 50% have developed close friendships with their co-workers.

How difficult is it to get an internship at Twitter?

Engineering
Very Difficult20%
Somewhat Difficult20%
Not Difficult20%
Difficult20%
Does Not Offer Internships20%
Answered by 5 Engineering Interns

Frequently Asked Questions regarding Twitter

What is Twitter address?

Twitter location is at 1355 Market St, Ste 900

Who is the CEO of Twitter?

Twitter CEO is Elon Musk, their score by employees is 65

What is Twitter eNPS?

The eNPS for Twitter is -1

What is Twitter revenue?

Twitter revenue is $2B

What is the salary for Director of Engineering in Twitter?

Director of Engineering average salary in the US is 235k

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