WÜF Mission, Vision & Values
WÜF Mission Statement
We want to become the financial services leader in these areas: Customer service and advice. After listening to and understanding our customers and their financial goals, we want to provide exceptional service and guidance to help them succeed financially. Team member engagement. Our team members are our most valuable resource. We want to be the employer of choice — a place where people feel included, valued, and supported; everyone is respected; and we work as a team. Innovation. Through innovative thinking, industry-leading technology, and a willingness to test and learn, we create lasting value for customers — and increased efficiency for our operations. Risk management. While working to set the global standard in managing all forms of risk, we want to serve customers’ needs and protect their assets, information, and privacy. Corporate citizenship. We make a positive contribution to communities through philanthropy, advancing diversity and inclusion, creating economic opportunity, and promoting environmental sustainability. Shareholder value. We want to deliver long-term value for shareholders through a balanced business model, strong risk discipline, efficient execution, and a world-class team.
WÜF Vision Statement
We want to satisfy our customers’ financial needs and help them succeed financially. This unites us around a simple premise: Customers can be better served when they have a relationship with a trusted provider that knows them well, provides reliable guidance, and can serve their full range of financial needs.
WÜF Values
- What’s right for customers.
- People as a competitive advantage.
- Ethics
- Diversity and inclusion
- Leadership
WÜF Employee Alignment
WÜF's mission, vision & values motivate 33% of WÜF employees. Besides getting paid, the “company mission” is the most important thing about their work for 25% of employees at WÜF. 20% of employees say that the main reason they stay at WÜF is because of the WÜF company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
