



Compare General Motors versus Toyota for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1080 employees and customers of General Motors and 995 employees and customers of Toyota.

General Motors's brand is ranked #140 in the list of Global Top 1000 Brands, as rated by customers of General Motors. Their current market cap is $89.77B.

Toyota's brand is ranked #82 in the list of Global Top 100 Brands, as rated by customers of Toyota. Their current market cap is $250.52B.
| 49% | Promoters |
|---|---|
| 16% | Passive |
| 35% | Detractors |
| 63% | Promoters |
|---|---|
| 17% | Passive |
| 20% | Detractors |
Net Promoter Score
Winner by 29
CEO Rating
Winner by 3%

General Motors doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Toyota rate their CEO, Akio Toyoda, 75/100. This score is 3% higher than the scores of General Motors' CEO, Mary Barra. Employees in the Business Development and Finance departments rate Akio Toyoda the highest.

Employees at General Motors rate their Overall Culture a 67/100, with Business Development and Design as the two departments that rate their experience the highest.

Employees at Toyota rate their Overall Culture a /100, with Customer Support and Design as the two departments that rate their experience the highest.
Overall Culture
Winner by 5%


Employees at General Motors rate their Gender Score a 66/100, with IT and Engineering as the two departments that rate their experience the highest.

Employees at Toyota rate their Gender Score a /100, with Sales and Customer Support as the two departments that rate their experience the highest.
Gender Score
Winner by 1%

Employees at General Motors rate their Diversity Score a 66/100, with Sales and IT as the two departments that rate their experience the highest.

Employees at Toyota rate their Diversity Score a /100, with Customer Support and Sales as the two departments that rate their experience the highest.
Diversity Score
Winner by 6%

Employees at General Motors rate their Perk and Benefits Score a 72/100, with HR and Finance as the two departments that rate their experience the highest.
Tied

Employees at Toyota rate their Perk and Benefits Score a /100, with Business Development and Finance as the two departments that rate their experience the highest.
Tied

Employees at General Motors rate their Professional Development Score a 54/100, with Design and Operations as the two departments that rate their experience the highest.
Professional Development Score
Winner by 3%

Employees at Toyota rate their Professional Development Score a /100, with Engineering and Operations as the two departments that rate their experience the highest.
General Motors rates % lower than Toyota on Leadership Culture Ratings vs Toyota Ratings based on looking at 4222 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your manager seem to care about you as a person?" and "Does Your Boss Hurt Your Company Culture?".

Compensation Culture Ratings vs Toyota
Winner by 2%
General Motors rates % higher than Toyota on Compensation Culture Ratings vs Toyota Ratings based on looking at 2781 ratings from employees of the two companies. Ratings come from the answers to questions like "What is the best part about your compensation package?" and "How often do you get a raise?".
General Motors rates % lower than Toyota on Team Culture Ratings vs Toyota Ratings based on looking at 2372 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "Are your company's meetings effective?".
General Motors rates % lower than Toyota on Environment Culture Ratings vs Toyota Ratings based on looking at 2326 ratings from employees of the two companies. Ratings come from the answers to questions like "What % of the time are you bored at work?" and "What needs to change to make the company culture better?".
General Motors rates % lower than Toyota on Sentiment Culture Ratings vs Toyota Ratings based on looking at 3330 ratings from employees of the two companies. Ratings come from the answers to questions like "What's going wrong and how can it be improved?" and "How confident are you about the future success of your company?".





