



Compare General Motors versus Toyota for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1072 employees and customers of General Motors and 983 employees and customers of Toyota.

General Motors's brand is ranked #140 in the list of Global Top 1000 Brands, as rated by customers of General Motors. Their current market cap is $89.77B.

Toyota's brand is ranked #82 in the list of Global Top 100 Brands, as rated by customers of Toyota. Their current market cap is $250.52B.
| 48% | Promoters |
|---|---|
| 17% | Passive |
| 35% | Detractors |
| 63% | Promoters |
|---|---|
| 17% | Passive |
| 20% | Detractors |
Net Promoter Score
Winner by 30
CEO Rating
Winner by 3%

General Motors doesn't have enough ratings to calculate the Team Culture Ratings.
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Employees at Toyota rate their CEO, Akio Toyoda, 75/100. This score is 3% higher than the scores of General Motors' CEO, Mary Barra. Employees in the Business Development and Finance departments rate Akio Toyoda the highest.

Employees at General Motors rate their Overall Culture a 67/100, with Business Development and Design as the two departments that rate their experience the highest.

Employees at Toyota rate their Overall Culture a /100, with Customer Support and Design as the two departments that rate their experience the highest.
Overall Culture
Winner by 6%


Employees at General Motors rate their Gender Score a 66/100, with IT and Engineering as the two departments that rate their experience the highest.

Employees at Toyota rate their Gender Score a /100, with Sales and Customer Support as the two departments that rate their experience the highest.
Gender Score
Winner by 1%

Employees at General Motors rate their Diversity Score a 66/100, with Sales and IT as the two departments that rate their experience the highest.

Employees at Toyota rate their Diversity Score a /100, with Customer Support and Sales as the two departments that rate their experience the highest.
Diversity Score
Winner by 6%

Employees at General Motors rate their Perk and Benefits Score a 72/100, with HR and Finance as the two departments that rate their experience the highest.

Employees at Toyota rate their Perk and Benefits Score a /100, with Business Development and Finance as the two departments that rate their experience the highest.
Perk and Benefits Score
Winner by 1%

Employees at General Motors rate their Professional Development Score a 53/100, with Design and Operations as the two departments that rate their experience the highest.
Tied

Employees at Toyota rate their Professional Development Score a /100, with Engineering and Operations as the two departments that rate their experience the highest.
Tied
General Motors rates % lower than Toyota on Leadership Culture Ratings vs Toyota Ratings based on looking at 4193 ratings from employees of the two companies. Ratings come from the answers to questions like "How would you rate your manager?" and "What do you like best about the leadership team?".

Compensation Culture Ratings vs Toyota
Winner by 2%
General Motors rates % higher than Toyota on Compensation Culture Ratings vs Toyota Ratings based on looking at 2766 ratings from employees of the two companies. Ratings come from the answers to questions like "Does your company give annual bonuses?" and "What is the best part about your compensation package?".
General Motors rates % lower than Toyota on Team Culture Ratings vs Toyota Ratings based on looking at 2359 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's meetings effective?" and "How would you rate the quality of your coworkers?".
General Motors rates % lower than Toyota on Environment Culture Ratings vs Toyota Ratings based on looking at 2314 ratings from employees of the two companies. Ratings come from the answers to questions like "What needs to change to make the company culture better?" and "What's the work pace at your company?".
General Motors rates % lower than Toyota on Sentiment Culture Ratings vs Toyota Ratings based on looking at 3303 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "What would you most like to see improved at your company?".





