53
NPS
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ABB
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About ABB's Brand
ABB in the UK is headquartered in Warrington, Cheshire and employs 1750 people operating from 22 locations nationwide. We work to support the transformation of society and industry to achieve a more productive, sustainable future for us all. By connecting software to our electrification, robotics, automation and motion portfolio, we push the boundaries of technology to drive performance to new levels. Among its major competitors, ABB is ranked in 1st place for NPS while Siemens is 2nd, and Schneider Electric is 3rd.
Brand at a Glance
98%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
ABB Ranking
- #1 / 4 of its competitors
ABB NPS
ABB's Net Promoter Score (NPS) is a 53 with 68% Promoters, 17% Passives, and 15% Detractors. Net Promoter Score tracks whether ABB's customers would recommend using the product based on a scale of -100 to 100.
ABB Overall NPS
| 68% | Promoters |
|---|---|
| 17% | Passives |
| 15% | Detractors |
ABB NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 51 | Mar 2024 | 51 |
Apr 2024 48 | Apr 2024 | 48 |
May 2024 49 | May 2024 | 49 |
Jul 2024 51 | Jul 2024 | 51 |
Sep 2024 49 | Sep 2024 | 49 |
Nov 2024 52 | Nov 2024 | 52 |
Dec 2024 52 | Dec 2024 | 52 |
Jan 2025 54 | Jan 2025 | 54 |
Feb 2025 55 | Feb 2025 | 55 |
Mar 2025 56 | Mar 2025 | 56 |
Apr 2025 52 | Apr 2025 | 52 |
Aug 2025 54 | Aug 2025 | 54 |
How Other Brands Compare
ABB is ranked first for NPS among its competitors. Schneider Electric and 3M come in second and third, with Honeywell coming in at #4.
ABB |  3M |  Honeywell |  Schneider Electric | |
| Global Ranking | #- | #96 | #179 | #364 |
| NPS | 53 | 22 | 9 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $111.65B | $141.58B | $32.77B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ABB NPS by Gender
Female customers rated ABB's NPS 14 points higher than Male customers.
Male
64
ABB's NPS was rated 64 by Male customers on Comparably.
71%
Promoters
22%
Passives
7%
Detractors
Female
78
ABB's NPS was rated 78 by Female customers on Comparably.
78%
Promoters
22%
Passives
0%
Detractors
ABB NPS by Ethnicity
ABB's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 49 | Caucasian | 49 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
Asian or Pacific Islander 80 | Asian or Pacific Islander | 80 |
Other 75 | Other | 75 |
ABB NPS by Age
ABB's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
ABB NPS by Usage
ABB's NPS was rated the highest by customers who have used ABB's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 80 | 1 to 2 Years | 80 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Over 10 Years 71 | Over 10 Years | 71 |
ABB NPS vs. Competitors
Compared to its competitors, ABB's NPS is rated right above Siemens.
| COMPANY | NPS Score | |
|---|---|---|
| ABB | 53 |
 | Siemens | 37 |
| Schneider Electric | 31 |
 | Eaton | 27 |
| 3M | 22 |
 | Rockwell Automation | 21 |
 | GE Digital | 10 |
| Honeywell | 9 |
 | Kuka | N/A |
ABB Customer Reviews
Out of the 7 ABB customer reviews 7 were positive and 0 were constructive. ABB customer reviews reflect that all customers have a favorable experience using the products/services of the company.
ABB Customer Loyalty
98%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
98% of ABB users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ABB Customer Loyalty Score by Gender
ABB's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.
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Male
100%
Yes
Female
100%
Yes
ABB Customer Loyalty Score by Ethnicity
ABB's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ABB.
100
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
ABB Customer Loyalty Score by Age
ABB's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
ABB Customer Loyalty Score by Usage
ABB's Customer Loyalty score was rated 100% by customers who have used ABB's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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ABB Customer Loyalty Score by Industry
ABB's Customer Loyalty score was rated 100% by both Energy and Manufacturing and Tech industry customers.
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ABB Customer Loyalty vs. Competitors
Compared to its competitors, ABB's Customer Loyalty score is rated right above Eaton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ABB | 98% |
| Eaton | 86% |
| Rockwell Automation | 86% |
| Siemens | 80% |
| 3M | 80% |
| Schneider Electric | 78% |
| Honeywell | 73% |
| GE Digital | 71% |
| Kuka | N/A |
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ABB Product Quality
4.3/5
ABB has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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ABB Product Information
ABB’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ABB's product the highest.
- Website
- https://global.abb/group/en
- Company Size
- 10,000+ Employees
Quick Insights into ABB Product Quality
ABB's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 26-30.
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Ranked ABB Product Quality the Highest
Ranked ABB Product Quality the Lowest
ABB Product Quality Score by Gender
Male customers rated ABB's Product Quality score 0.1 stars higher than Female customers.
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Male
4.5/5
Female
4.4/5
ABB Product Quality Score by Ethnicity
ABB's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.7 | Hispanic or Latino | 4.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.7 | Other | 4.7 |
ABB Product Quality Score by Age
ABB's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 3.8 | 26-30 | 3.8 |
31-35 4.7 | 31-35 | 4.7 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.3 | 46-50 | 4.3 |
ABB Product Quality Score by Usage
ABB's Product Quality score was rated the highest by customers who have used ABB's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ABB Product Quality Score by Industry
ABB's Product Quality score was rated 4.6 stars by both Energy and Manufacturing and Tech industry customers.
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ABB Product Quality vs. Competitors
Compared to its competitors, ABB's Product Quality score is rated right above Eaton.
| COMPANY | Product Quality Score | |
|---|---|---|
| ABB | 4.3/5 |
| Eaton | 4.1/5 |
| Siemens | 4/5 |
| Schneider Electric | 4/5 |
| Rockwell Automation | 4/5 |
| 3M | 3.9/5 |
| GE Digital | 3.9/5 |
| Honeywell | 3.6/5 |
| Kuka | N/A |
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ABB Pricing
ABB ROI & Value For Money
4.2/5
ABB has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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ABB Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Energy and Manufacturing industry. The users from the Tech industry think that they had the lowest ROI from ABB.
Quick Insights into ABB ROI
ABB's ROI score was rated highest by customers from the Energy and Manufacturing industry, and rated lowest by customers who have used ABB's products/services for Less than 1 Year.
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Ranked ABB ROI the Highest
Ranked ABB ROI the Lowest
ABB ROI Score by Gender
Male customers rated ABB's ROI score 0.2 stars higher than Female customers.
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Male
4.5/5
Female
4.3/5
ABB ROI Score by Ethnicity
ABB's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.4 | Other | 4.4 |
ABB ROI Score by Age
ABB's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
41-45 4.3 | 41-45 | 4.3 |
46-50 4.5 | 46-50 | 4.5 |
ABB ROI Score by Usage
ABB's ROI score was rated the highest by customers who have used ABB's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ABB ROI Score by Industry
ABB's ROI score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Tech industry customers.
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ABB Pricing vs. Competitors
Compared to its competitors, ABB's ROI score is rated right above Siemens.
| COMPANY | Pricing Score | |
|---|---|---|
| ABB | 4.2/5 |
| Siemens | 4/5 |
| Schneider Electric | 3.9/5 |
| Eaton | 3.9/5 |
| 3M | 3.8/5 |
| Rockwell Automation | 3.8/5 |
| GE Digital | 3.5/5 |
| Honeywell | 3.5/5 |
| Kuka | N/A |
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ABB Customer Satisfaction (CSAT)
ABB Customer Satisfaction (CSAT) Score
85 / 100
ABB has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
49%
Satisfied
36%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ABB Customer Satisfaction
ABB's Customer Satisfaction score was rated highest by customers who have used ABB's products/services for 1 to 2 Years, and rated lowest by customers ages 26-30.
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Ranked ABB Customer Satisfaction the Highest
Ranked ABB Customer Satisfaction the Lowest
ABB Customer Satisfaction Score by Gender
Male customers rated ABB's Customer Satisfaction score 11 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 42% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
89 / 100
FemaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
ABB Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ABB's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
ABB's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
ABB's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
ABB's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
ABB Customer Satisfaction Score by Age
ABB's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 67% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 100% |
ABB Customer Satisfaction Score by Usage
ABB's Customer Satisfaction score was rated the highest by customers who have used ABB's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ABB Customer Satisfaction Score by Industry
ABB's Customer Satisfaction score was rated 100 points by both Energy and Manufacturing and Tech industry customers.
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}ABB Customer Satisfaction vs. Competitors
Compared to its competitors, ABB's Customer Satisfaction score is rated right above Siemens.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| ABB | 85% |
| Siemens | 78% |
| Schneider Electric | 77% |
| Eaton | 76% |
| 3M | 75% |
| GE Digital | 75% |
| Rockwell Automation | 67% |
| Honeywell | 64% |
| Kuka | 0% |
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ABB Customer Service
4.2/5
ABB has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About ABB's Customer Service
Address
ABB Limited 3100 Daresbury Park, Warrington WA4 4BT United Kingdom
Website
https://global.abb/group/en
Phone Number
(0)1925 741111
Quick Insights into ABB Customer Service
ABB's Customer Service score was rated highest by customers who have used ABB's products/services for 2 to 5 Years, and rated lowest by customers who have used ABB's products/services for Less than 1 Year.
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Ranked ABB Customer Service the Highest
Ranked ABB Customer Service the Lowest
ABB Customer Service Score by Gender
ABB's Customer Service score was rated 4.4 by both Female and Male customers on Comparably.
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Male
4.4/5
Female
4.4/5
ABB Customer Service Score by Ethnicity
ABB's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.4 | Other | 4.4 |
ABB Customer Service Score by Age
ABB's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4 | 26-30 | 4 |
31-35 3.9 | 31-35 | 3.9 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.5 | 46-50 | 4.5 |
ABB Customer Service Score by Usage
ABB's Customer Service score was rated the highest by customers who have used ABB's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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ABB Customer Service Score by Industry
ABB's Customer Service score was rated the highest by Tech industry customers, and the lowest by Energy and Manufacturing industry customers.
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ABB Customer Service vs. Competitors
Compared to its competitors, ABB's Customer Service score is rated right above Siemens.
| COMPANY | Customer Service Score | |
|---|---|---|
| ABB | 4.2/5 |
| Siemens | 4/5 |
| Schneider Electric | 4/5 |
| Eaton | 3.9/5 |
| 3M | 3.8/5 |
| Rockwell Automation | 3.7/5 |
| GE Digital | 3.6/5 |
| Honeywell | 3.5/5 |
| Kuka | N/A |
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ABB as an Employer
Consumer vs. Employees
ABB scored a 53 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of ABB would recommend the brand to a friend. ENPS measures how likely ABB employees would recommend working at ABB to a friend.
Net Promoter Score
53
NPS Score
| 68% | Promoters |
|---|---|
| 17% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
