41
NPS
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APS Payroll
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About APS Payroll's Brand
APS has a mission: to make payroll and HR easier. We provide intuitive technology delivered with personalized service and support. Among its major competitors, APS Payroll is ranked in 2nd place for NPS while Paycom is 1st, and Namely is 3rd. Overall, APS Payroll has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
59%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
2.7/5
Customer Service
APS Payroll Ranking
- #2 / 4 of its competitors
APS Payroll NPS
APS Payroll's Net Promoter Score (NPS) is a 41 with 65% Promoters, 11% Passives, and 24% Detractors. Net Promoter Score tracks whether APS Payroll's customers would recommend using the product based on a scale of -100 to 100.
APS Payroll Overall NPS
| 65% | Promoters |
|---|---|
| 11% | Passives |
| 24% | Detractors |
APS Payroll NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 51 | Nov 2023 | 51 |
Mar 2024 52 | Mar 2024 | 52 |
Sep 2024 48 | Sep 2024 | 48 |
Nov 2024 46 | Nov 2024 | 46 |
Dec 2024 43 | Dec 2024 | 43 |
Jun 2025 41 | Jun 2025 | 41 |
Jul 2025 43 | Jul 2025 | 43 |
Oct 2025 45 | Oct 2025 | 45 |
Nov 2025 42 | Nov 2025 | 42 |
Dec 2025 40 | Dec 2025 | 40 |
Mar 2026 40 | Mar 2026 | 40 |
Jun 2026 40 | Jun 2026 | 40 |
How Other Brands Compare
APS Payroll is ranked second for NPS among its competitors. Paycom and UKG come in first and third, with Paychex coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
APS Payroll NPS by Gender
Male customers rated APS Payroll's NPS 26 points higher than Female customers.
Male
-34
APS Payroll's NPS was rated -34 by Male customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Female
-60
APS Payroll's NPS was rated -60 by Female customers on Comparably.
20%
Promoters
0%
Passives
80%
Detractors
APS Payroll NPS by Ethnicity
APS Payroll's NPS was rated -12 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -12 | Caucasian | -12 |
APS Payroll NPS by Age
APS Payroll's NPS was rated -20 points by customers ages 26-30 on Comparably.
APS Payroll NPS by Usage
APS Payroll's NPS was rated the highest by customers who have used APS Payroll's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 44 | Less than 1 Year | 44 |
1 to 2 Years -8 | 1 to 2 Years | -8 |
2 to 5 Years 11 | 2 to 5 Years | 11 |
5 to 10 Years 76 | 5 to 10 Years | 76 |
APS Payroll Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of APS Payroll users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
APS Payroll Customer Loyalty Score by Gender
Male customers rated APS Payroll's Customer Loyalty score 14% higher than Female customers.
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Male
60%
Yes
Female
46%
Yes
APS Payroll Customer Loyalty Score by Ethnicity
APS Payroll's Customer Loyalty score was rated 60% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of APS Payroll.
60
out of 100
Caucasian
APS Payroll Customer Loyalty Score by Age
APS Payroll's Customer Loyalty score was rated 64% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of APS Payroll.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 64% | 26-30 | 64% |
APS Payroll Customer Loyalty Score by Usage
APS Payroll's Customer Loyalty score was rated 46% by customers who have used APS Payroll's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
APS Payroll Customer Loyalty Score by Industry
APS Payroll's Customer Loyalty score was rated 40% by Tech industry customers.
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APS Payroll Customer Loyalty vs. Competitors
Compared to its competitors, APS Payroll's Customer Loyalty score is rated right above Paycor, and is preceded by UKG.
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APS Payroll Product Quality
3.9/5
APS Payroll has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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APS Payroll Product Information
APS Payroll serves markets in the United States. APS Payroll supports Web devices and offers products for small and medium sized businesses.
APS Payroll’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated APS Payroll's product the highest. Reviewers from the Tech industry rated APS Payroll the lowest at 2.6.
- Website
- https://www.apspayroll.com
- Company Size
- 51-200 Employees
Industry
Tech
Business Services
Languages Supported
English
Product Type
Benefits Administration Software
Human Resources (HR) Software
Payroll Software
Quick Insights into APS Payroll Product Quality
APS Payroll's Product Quality score was rated highest by customers from the Non-Profit industry, and rated lowest by Female customers.
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Ranked APS Payroll Product Quality the Highest
Ranked APS Payroll Product Quality the Lowest
APS Payroll Product Quality Score by Gender
Male customers rated APS Payroll's Product Quality score 1.2 stars higher than Female customers.
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Male
2.7/5
Female
1.5/5
APS Payroll Product Quality Score by Ethnicity
APS Payroll's Product Quality score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of APS Payroll.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
APS Payroll Product Quality Score by Age
APS Payroll's Product Quality score was rated 2.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of APS Payroll.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
APS Payroll Product Quality Score by Usage
APS Payroll's Product Quality score was rated the highest by customers who have used APS Payroll's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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APS Payroll Product Quality Score by Industry
APS Payroll's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Tech industry customers.
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APS Payroll Product Quality vs. Competitors
Compared to its competitors, APS Payroll's Product Quality score is rated right above BambooHR.
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APS Payroll Pricing
APS Payroll ROI & Value For Money
3.8/5
APS Payroll has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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APS Payroll Pricing Plans
APS Payroll has a pricing structure that accommodates small and medium businesses. Starting from $50/month, APS Payroll uses a subscription model. For the users that are not ready to commit yet, APS Payroll also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses APS Payroll?
Small Businesses
Medium Businesses
Quick Insights into APS Payroll ROI
APS Payroll's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked APS Payroll ROI the Highest
Ranked APS Payroll ROI the Lowest
APS Payroll ROI Score by Gender
Male customers rated APS Payroll's ROI score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of APS Payroll.
Male
2.6/5
Female
1.5/5
APS Payroll ROI Score by Ethnicity
APS Payroll's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of APS Payroll.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
APS Payroll ROI Score by Age
APS Payroll's ROI score was rated 2.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of APS Payroll.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
APS Payroll ROI Score by Usage
APS Payroll's ROI score was rated the highest by customers who have used APS Payroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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APS Payroll ROI Score by Industry
APS Payroll's ROI score was rated 2.6 stars by Tech industry customers.
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APS Payroll Pricing vs. Competitors
Compared to its competitors, APS Payroll's ROI score is rated right above BambooHR, and is preceded by Paycom.
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APS Payroll Customer Satisfaction (CSAT)
APS Payroll Customer Satisfaction (CSAT) Score
40 / 100
APS Payroll has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
13%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
7%
Very Dissatisfied
33%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into APS Payroll Customer Satisfaction
APS Payroll's Customer Satisfaction score was rated highest by customers who have used APS Payroll's products/services for 1 to 2 Years.
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Ranked APS Payroll Customer Satisfaction the Highest
APS Payroll Customer Satisfaction Score by Gender
APS Payroll's Customer Satisfaction score was rated 34 by Male customers on Comparably.
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34 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
APS Payroll Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
APS Payroll's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of APS Payroll.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
APS Payroll Customer Satisfaction Score by Usage
APS Payroll's Customer Satisfaction score was rated 40 points by customers who have used APS Payroll's products/services for 1 to 2 Years.
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APS Payroll Customer Satisfaction vs. Competitors
Compared to its competitors, APS Payroll's Customer Satisfaction score is rated right above Netchex, and is preceded by Gusto.
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APS Payroll Customer Service
2.7/5
APS Payroll has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About APS Payroll's Customer Service
Address
3010 Knight Street, Suite 300, Shreveport, LA 71105
Website
https://www.apspayroll.com
Phone Number
318-222-9774
APS Payroll's Social Links
Quick Insights into APS Payroll Customer Service
APS Payroll's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked APS Payroll Customer Service the Highest
Ranked APS Payroll Customer Service the Lowest
APS Payroll Customer Service Score by Gender
Male customers rated APS Payroll's Customer Service score 1.1 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of APS Payroll.
Male
2.6/5
Female
1.5/5
APS Payroll Customer Service Score by Ethnicity
APS Payroll's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of APS Payroll.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
APS Payroll Customer Service Score by Age
APS Payroll's Customer Service score was rated 2.3 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of APS Payroll.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
APS Payroll Customer Service Score by Usage
APS Payroll's Customer Service score was rated the highest by customers who have used APS Payroll's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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APS Payroll Customer Service Score by Industry
APS Payroll's Customer Service score was rated 1.6 stars by Tech industry customers.
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APS Payroll Customer Service vs. Competitors
Compared to its competitors, APS Payroll's Customer Service score is rated right above ADP, and is preceded by UKG.
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APS Payroll as an Employer
4.5/5
APS Payroll has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
APS Payroll scored a 41 for Net Promoter Score and a 73 for Employee Net Promoter Score. NPS gauges how likely a customer of APS Payroll would recommend the brand to a friend. ENPS measures how likely APS Payroll employees would recommend working at APS Payroll to a friend.
Net Promoter Score
41
NPS Score
| 65% | Promoters |
|---|---|
| 11% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
73
eNPS Score
| 79% | Promoters |
|---|---|
| 15% | Passive |
| 6% | Detractors |
