58
NPS
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CARTO
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About CARTO's Brand
Carto is an open platform for discovering and predicting key insights for underlying location data. Among its major competitors, CARTO is ranked in 2nd place for NPS while Esri is 1st, and Google is 3rd.Their current valuation is $95.00M
Brand at a Glance
65%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
2.2/5
Customer Service
CARTO Ranking
- #1 / 4 of its competitors
CARTO NPS
CARTO's Net Promoter Score (NPS) is a 58 with 74% Promoters, 10% Passives, and 16% Detractors. Net Promoter Score tracks whether CARTO's customers would recommend using the product based on a scale of -100 to 100.
CARTO Overall NPS
| 74% | Promoters |
|---|---|
| 10% | Passives |
| 16% | Detractors |
CARTO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 78 | Aug 2020 | 78 |
Sep 2021 53 | Sep 2021 | 53 |
Sep 2022 55 | Sep 2022 | 55 |
May 2023 57 | May 2023 | 57 |
Jul 2025 58 | Jul 2025 | 58 |
How Other Brands Compare
CARTO is ranked first for NPS among its competitors. Google and Tableau Software come in second and third, with Palantir Technologies coming in at #4. Among those competitors, it is the third most valued company behind Google.
CARTO |  Google |  Palantir Technologies |  Tableau Software | |
| Global Ranking | #- | #8 | #271 | #397 |
| NPS | 58 | 42 | 31 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $95.00M | $1.42T | $20.40B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CARTO NPS by Usage
CARTO's NPS was rated the highest by customers who have used CARTO's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
2 to 5 Years 83 | 2 to 5 Years | 83 |
5 to 10 Years 90 | 5 to 10 Years | 90 |
CARTO NPS vs. Competitors
Compared to its competitors, CARTO's NPS is rated right above Google, and is preceded by Esri.
| COMPANY | NPS Score | |
|---|---|---|
 | Esri | 58 |
| CARTO | 58 |
| 42 | |
| Tableau Software | 34 |
| Palantir Technologies | 31 |
 | Mapbox | 18 |
 | HERE Technologies | 6 |
 | Mode Analytics | 0 |
 | Azavea | -100 |
CARTO Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of CARTO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CARTO Customer Loyalty vs. Competitors
Compared to its competitors, CARTO's Customer Loyalty score is rated right above Azavea, and is preceded by Mapbox.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mode Analytics | 100% |
| Esri | 87% |
| 87% | |
| Tableau Software | 86% |
| HERE Technologies | 82% |
| Palantir Technologies | 81% |
| Mapbox | 77% |
| CARTO | 65% |
| Azavea | N/A |
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CARTO Product Quality
3.9/5
CARTO has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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CARTO Product Information
CARTO serves markets in the United States. CARTO supports Web devices and offers products for small, medium, and large sized businesses.
CARTO’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://carto.com
- Company Size
- 51-200 Employees
Industry
Tech
Analytics
Big Data
Enterprise
SaaS
Travel
Languages Supported
English
Product Type
Business Intelligence (BI) Software
Location Intelligence Software
GIS Software
CARTO Product Quality vs. Competitors
Compared to its competitors, CARTO's Product Quality score is rated right above Mode Analytics, and is preceded by Tableau Software.
| COMPANY | Product Quality Score | |
|---|---|---|
| Esri | 4.4/5 |
| 4.1/5 | |
| Palantir Technologies | 4.1/5 |
| Tableau Software | 4/5 |
| CARTO | 3.9/5 |
| Mode Analytics | 3.7/5 |
| Mapbox | 3.6/5 |
| HERE Technologies | 3.5/5 |
| Azavea | N/A |
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CARTO Pricing
CARTO ROI & Value For Money
3.7/5
CARTO has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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CARTO Pricing Plans
CARTO has a pricing structure that accommodates small, medium, and large businesses. Starting from $149/month, CARTO uses a subscription model and offers the following: For Enterprise pricing information, contact CARTO.. For the users that are not ready to commit yet, CARTO also offers a free trial.
Who Uses CARTO?
Small Businesses
Medium Businesses
Large Enterprises
CARTO Pricing vs. Competitors
Compared to its competitors, CARTO's ROI score is rated right above Mode Analytics, and is preceded by Palantir Technologies.
| COMPANY | Pricing Score | |
|---|---|---|
| Esri | 4.1/5 |
| 4/5 | |
| Tableau Software | 3.9/5 |
| Palantir Technologies | 3.9/5 |
| CARTO | 3.7/5 |
| Mode Analytics | 3.5/5 |
| Mapbox | 3.4/5 |
| HERE Technologies | 3.3/5 |
| Azavea | N/A |
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CARTO Customer Satisfaction (CSAT)
CARTO Customer Satisfaction (CSAT) Score
40 / 100
CARTO has an overall Customer Satisfaction score of 40 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CARTO Customer Satisfaction vs. Competitors
Compared to its competitors, CARTO's Customer Satisfaction score is rated right above Mode Analytics, and is preceded by HERE Technologies.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mapbox | 88% |
| Esri | 84% |
| 81% | |
| Palantir Technologies | 78% |
| Tableau Software | 64% |
| HERE Technologies | 64% |
| CARTO | 40% |
| Mode Analytics | 0% |
| Azavea | 0% |
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CARTO Customer Service
2.2/5
CARTO has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About CARTO's Customer Service
Address
201 Moore Street, Brooklyn, New York City, NY 11206
Website
https://carto.com
Phone Number
1(917)463-3232
CARTO Customer Service vs. Competitors
Compared to its competitors, CARTO's Customer Service score is rated right above Azavea, and is preceded by Mapbox.
| COMPANY | Customer Service Score | |
|---|---|---|
| Esri | 4.2/5 |
| 4/5 | |
| Palantir Technologies | 4/5 |
| Tableau Software | 3.7/5 |
| HERE Technologies | 3.5/5 |
| Mode Analytics | 3.5/5 |
| Mapbox | 3.4/5 |
| CARTO | 2.2/5 |
| Azavea | N/A |
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CARTO as an Employer
3.7/5
CARTO has a 3.7/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
CARTO scored a 58 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of CARTO would recommend the brand to a friend. ENPS measures how likely CARTO employees would recommend working at CARTO to a friend.
Net Promoter Score
58
NPS Score
| 74% | Promoters |
|---|---|
| 10% | Passive |
| 16% | Detractors |
Employee Net Promoter Score
43
eNPS Score
| 57% | Promoters |
|---|---|
| 29% | Passive |
| 14% | Detractors |
