Christian Dior NPS & Customer Reviews

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Christian Dior

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Christian Dior

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About Christian Dior's Brand

Designer of luxurious fashion apparel and accessories. The company's fashion apparel and accessories are designed as per modern trends while also maintaining its tradition as a creator of recognized haute-couture which are offered through a chain of more than 200 stores, enables customers from around the globe to choose from various high-end leather goods, haute couture, men's and women's ready-to-wear, jewelry, perfumes and shoes. Among its major competitors, Christian Dior is ranked in 2nd place for NPS while Hugo Boss is 1st, and CHANEL is 3rd.Their current valuation is $108.46B

Brand at a Glance

79%

Customer Loyalty

4.4/5

Product Quality

4.1/5

Pricing

4.1/5

Customer Service

Christian Dior Ranking

^#1 / 4 of its competitors

Christian Dior NPS

Christian Dior's Net Promoter Score (NPS) is a 51 with 66% Promoters, 19% Passives, and 15% Detractors. Net Promoter Score tracks whether Christian Dior's customers would recommend using the product based on a scale of -100 to 100.

Christian Dior Overall NPS

NPS

66%	Promoters
19%	Passives
15%	Detractors

Christian Dior NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 51	Oct 2024	51
Nov 2024 55	Nov 2024	55
Dec 2024 54	Dec 2024	54
Jan 2025 54	Jan 2025	54
Feb 2025 53	Feb 2025	53
Mar 2025 52	Mar 2025	52
Apr 2025 52	Apr 2025	52
May 2025 52	May 2025	52
Jul 2025 53	Jul 2025	53
Sep 2025 51	Sep 2025	51
Nov 2025 51	Nov 2025	51
Dec 2025 51	Dec 2025	51

How Other Brands Compare

Christian Dior is ranked first for NPS among its competitors. CHANEL and Burberry come in second and third, with Gucci coming in at #4. Among those competitors, it is the most valued company.

	Christian Dior	CHANEL	Gucci	Burberry
Global Ranking	#-	#28	#52	#359
NPS	51	39	31	33
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	$108.46B	-	-	$10.74B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Christian Dior NPS by Gender

Male customers rated Christian Dior's NPS 18 points higher than Female customers.

Male

Christian Dior's NPS was rated 70 by Male customers on Comparably.

80%

Promoters

10%

Passives

10%

Detractors

Female

Christian Dior's NPS was rated 52 by Female customers on Comparably.

63%

Promoters

26%

Passives

11%

Detractors

Christian Dior NPS by Ethnicity

Christian Dior's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 34	Hispanic or Latino	34
African American/Black 83	African American/Black	83
Asian or Pacific Islander 50	Asian or Pacific Islander	50
Other 67	Other	67

Christian Dior NPS by Age

Christian Dior's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

65%

26%

26-30

83%

17%

Christian Dior NPS by Usage

Christian Dior's NPS was rated the highest by customers who have used Christian Dior's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 37	Less than 1 Year	37
1 to 2 Years 49	1 to 2 Years	49
2 to 5 Years 55	2 to 5 Years	55
5 to 10 Years 100	5 to 10 Years	100
Over 10 Years 100	Over 10 Years	100

Christian Dior NPS vs. Competitors

Compared to its competitors, Christian Dior's NPS is rated right above CHANEL, and is preceded by Hugo Boss.

COMPANY		NPS Score
	Hugo Boss	65
	Christian Dior	51
	CHANEL	39
	louis vuittion	36
	Burberry	33
	Gucci	31
	Michael Kors	23
	Kering	5
	Givenchy	0

Christian Dior Customer Reviews

Out of the 8 Christian Dior customer reviews 7 were positive and 1 was constructive. Christian Dior customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Christian Dior Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Christian Dior users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79%

21%

Christian Dior Customer Loyalty Score by Gender

Male customers rated Christian Dior's Customer Loyalty score 8% higher than Female customers.

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Male

91%

Yes

Female

83%

Yes

Christian Dior Customer Loyalty Score by Ethnicity

Christian Dior's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Christian Dior Customer Loyalty Score by Age

Christian Dior's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 88%	18-25	88%
26-30 100%	26-30	100%

Christian Dior Customer Loyalty Score by Usage

Christian Dior's Customer Loyalty score was rated the highest by customers who have used Christian Dior's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year	89%
1 to 2 Years	85%
2 to 5 Years	75%
5 to 10 Years	100%
Over 10 Years	100%

Christian Dior Customer Loyalty Score by Industry

Christian Dior's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Accounting industry customers.

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Tech	100%
Accounting	55%
Fashion and Beauty	78%
Arts and Entertainment	100%
Marketing, Advertising and Research	100%

Christian Dior Customer Loyalty vs. Competitors

Compared to its competitors, Christian Dior's Customer Loyalty score is rated right above CHANEL, and is preceded by Michael Kors.

COMPANY		Customer Loyalty Score
	Hugo Boss	83%
	louis vuittion	83%
	Michael Kors	80%
	Christian Dior	79%
	CHANEL	79%
	Gucci	76%
	Burberry	75%
	Kering	63%
	Givenchy	55%

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Christian Dior Product Quality

4.4/5

Christian Dior has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.

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Christian Dior Product Information

Christian Dior’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Christian Dior's product the highest. Reviewers from the Accounting industry rated Christian Dior the lowest at 4.5.

Website: www.dior.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Retail

Quick Insights into Christian Dior Product Quality

Christian Dior's Product Quality score was rated highest by customers who have used Christian Dior's products/services for 5 to 10 Years, and rated lowest by Caucasian customers.

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Ranked Christian Dior Product Quality the Highest

5 to 10 Years	5
Marketing, Advertising and Research	5
Other	4.9

Ranked Christian Dior Product Quality the Lowest

Male	4.4
1 to 2 Years	4.1
Caucasian	3.2

Christian Dior Product Quality Score by Gender

Female customers rated Christian Dior's Product Quality score 0.1 stars higher than Male customers.

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Male

4.4/5

Female

4.5/5

Christian Dior Product Quality Score by Ethnicity

Christian Dior's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.8	Asian or Pacific Islander	4.8
Other 4.9	Other	4.9

Christian Dior Product Quality Score by Age

Christian Dior's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.8	26-30	4.8

Christian Dior Product Quality Score by Usage

Christian Dior's Product Quality score was rated the highest by customers who have used Christian Dior's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4.5
1 to 2 Years	4.1
2 to 5 Years	4.7
5 to 10 Years	5
Over 10 Years	5

Christian Dior Product Quality Score by Industry

Christian Dior's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Accounting industry customers.

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Tech	5
Accounting	4.5
Fashion and Beauty	4.7
Arts and Entertainment	4.8
Marketing, Advertising and Research	5

Christian Dior Product Quality vs. Competitors

Compared to its competitors, Christian Dior's Product Quality score is rated right above CHANEL, and is preceded by Hugo Boss.

COMPANY		Product Quality Score
	Hugo Boss	4.6/5
	Christian Dior	4.4/5
	CHANEL	4.2/5
	Burberry	4.2/5
	Gucci	4.2/5
	louis vuittion	4.1/5
	Kering	4/5
	Michael Kors	3.8/5
	Givenchy	2.7/5

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Christian Dior Pricing

Christian Dior ROI & Value For Money

4.1/5

Christian Dior has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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Christian Dior Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Christian Dior.

Quick Insights into Christian Dior ROI

Christian Dior's ROI score was rated highest by customers from the Tech industry, and rated lowest by Caucasian customers.

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Ranked Christian Dior ROI the Highest

Tech	4.8
5 to 10 Years	4.5
African American/Black	4.3

Ranked Christian Dior ROI the Lowest

Less than 1 Year	3.9
Accounting	3.4
Caucasian	3.2

Christian Dior ROI Score by Gender

Male customers rated Christian Dior's ROI score 0.2 stars higher than Female customers.

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Male

4.2/5

Female

4/5

Christian Dior ROI Score by Ethnicity

Christian Dior's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.3	Other	4.3

Christian Dior ROI Score by Age

Christian Dior's ROI score was rated 4.2 stars by customers ages 18-25 and customers ages 26-30 on Comparably.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.2	26-30	4.2

Christian Dior ROI Score by Usage

Christian Dior's ROI score was rated the highest by customers who have used Christian Dior's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4
2 to 5 Years	4
5 to 10 Years	4.5
Over 10 Years	4.3

Christian Dior ROI Score by Industry

Christian Dior's ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.8
Accounting	3.4
Fashion and Beauty	4
Arts and Entertainment	4.4
Marketing, Advertising and Research	4.3

Christian Dior Pricing vs. Competitors

Compared to its competitors, Christian Dior's ROI score is rated right above CHANEL, and is preceded by Givenchy.

COMPANY		Pricing Score
	Hugo Boss	4.5/5
	Givenchy	4.2/5
	Christian Dior	4.1/5
	CHANEL	3.9/5
	Burberry	3.9/5
	Gucci	3.8/5
	louis vuittion	3.7/5
	Michael Kors	3.7/5
	Kering	3.3/5

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Christian Dior Customer Satisfaction (CSAT)

Christian Dior Customer Satisfaction (CSAT) Score

90 / 100

Christian Dior has an overall Customer Satisfaction score of 90 rated by its users and customers.

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Very Satisfied	54%
Satisfied	36%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

54%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Christian Dior Customer Satisfaction

Christian Dior's Customer Satisfaction score was rated highest by customers from the Accounting industry, and rated lowest by Caucasian customers.

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Ranked Christian Dior Customer Satisfaction the Highest

Accounting	100%
African American/Black	100%
Less than 1 Year	100%

Ranked Christian Dior Customer Satisfaction the Lowest

Male	80%
5 to 10 Years	67%
Caucasian	60%

Christian Dior Customer Satisfaction Score by Gender

Female customers rated Christian Dior's Customer Satisfaction score 12 points higher than Male customers.

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80 / 100

Male

	Very Satisfied	50%
	Satisfied	30%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	10%
	Very Dissatisfied	10%

92 / 100

Female

	Very Satisfied	54%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	8%

Christian Dior Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Christian Dior's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	20%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

20%

CSAT according to Hispanic or Latino

Christian Dior's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Christian Dior's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Christian Dior's Customer Satisfaction (CSAT) score was rated 92% according to Asian or Pacific Islander users and customers.

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92 / 100

Very Satisfied	38%
Satisfied	54%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

38%

Satisfied

54%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Christian Dior's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

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89 / 100

Very Satisfied	78%
Satisfied	11%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

78%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

Christian Dior Customer Satisfaction Score by Age

Christian Dior's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

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100

Breakdown

Age

Score

18-25

95%

26-30

83%

Christian Dior Customer Satisfaction Score by Usage

Christian Dior's Customer Satisfaction score was rated the highest by customers who have used Christian Dior's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	100
1 to 2 Years	84
2 to 5 Years	91
5 to 10 Years	67
Over 10 Years	100

Christian Dior Customer Satisfaction Score by Industry

Christian Dior's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Arts and Entertainment industry customers.

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{
	"title": "Christian Dior Customer Satisfaction Score by Industry",
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	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
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			"score": 100,
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Tech	100
Accounting	100
Fashion and Beauty	100
Arts and Entertainment	84
Marketing, Advertising and Research	100

Christian Dior Customer Satisfaction vs. Competitors

Compared to its competitors, Christian Dior's Customer Satisfaction score is rated right above louis vuittion , and is preceded by Hugo Boss.

COMPANY		Customer Satisfaction (CSAT) Score
	Hugo Boss	93%
	Christian Dior	90%
	louis vuittion	84%
	Burberry	82%
	CHANEL	80%
	Gucci	79%
	Kering	77%
	Michael Kors	73%
	Givenchy	50%

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Christian Dior Customer Service

4.1/5

Christian Dior has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Christian Dior's Customer Service

Address

30, avenue Montaigne, Paris, 75008

Website

www.dior.com

Phone Number

Quick Insights into Christian Dior Customer Service

Christian Dior's Customer Service score was rated highest by customers who have used Christian Dior's products/services for Over 10 Years, and rated lowest by Caucasian customers.

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Ranked Christian Dior Customer Service the Highest

Over 10 Years	5
Tech	4.9
26-30	4.6

Ranked Christian Dior Customer Service the Lowest

Male	4
1 to 2 Years	3.8
Caucasian	3.4

Christian Dior Customer Service Score by Gender

Female customers rated Christian Dior's Customer Service score 0.3 stars higher than Male customers.

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Male

4/5

Female

4.3/5

Christian Dior Customer Service Score by Ethnicity

Christian Dior's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4
Hispanic or Latino 4.5	Hispanic or Latino	4.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5
Other 4.4	Other	4.4

Christian Dior Customer Service Score by Age

Christian Dior's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 4.6	26-30	4.6

Christian Dior Customer Service Score by Usage

Christian Dior's Customer Service score was rated the highest by customers who have used Christian Dior's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.8
2 to 5 Years	4.5
5 to 10 Years	4.6
Over 10 Years	5

Christian Dior Customer Service Score by Industry

Christian Dior's Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.

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Tech	4.9
Accounting	4.2
Fashion and Beauty	4.4
Arts and Entertainment	4.5
Marketing, Advertising and Research	4.5

Christian Dior Customer Service vs. Competitors

Compared to its competitors, Christian Dior's Customer Service score is rated right above louis vuittion , and is preceded by Hugo Boss.

COMPANY		Customer Service Score
	Givenchy	5/5
	Hugo Boss	4.6/5
	Christian Dior	4.1/5
	louis vuittion	4.1/5
	CHANEL	4.1/5
	Burberry	4.1/5
	Gucci	4/5
	Michael Kors	3.7/5
	Kering	3.6/5

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Christian Dior as an Employer

4.5/5

Christian Dior has a 4.5/5 stars for its overall company culture rated by their employees

top

30%

CEO of Christian Dior

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Christian Dior scored a 51 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Christian Dior would recommend the brand to a friend. ENPS measures how likely Christian Dior employees would recommend working at Christian Dior to a friend.

Net Promoter Score

NPS Score

66%	Promoters
19%	Passive
15%	Detractors

Employee Net Promoter Score

eNPS Score

55%	Promoters
17%	Passive
28%	Detractors

Global Ranking Snapshot

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