-14
NPS
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Comerica Bank
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About Comerica Bank's Brand
Comerica Bank is a Texas-based financial services corporation that specializes in business and retail banking, and wealth management. Among its major competitors, Comerica Bank is ranked in 8th place for NPS while First Busey Corporation is 1st, and Bank OZK is 2nd.Their current market cap is $10.01B
Brand at a Glance
81%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Comerica Bank Ranking
- #4 / 4 of its competitors
Comerica Bank NPS
Comerica Bank's Net Promoter Score (NPS) is a -14 with 38% Promoters, 10% Passives, and 52% Detractors. Net Promoter Score tracks whether Comerica Bank's customers would recommend using the product based on a scale of -100 to 100.
Comerica Bank Overall NPS
| 38% | Promoters |
|---|---|
| 10% | Passives |
| 52% | Detractors |
Comerica Bank NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 -19 | Aug 2024 | -19 |
Nov 2024 -17 | Nov 2024 | -17 |
Dec 2024 -15 | Dec 2024 | -15 |
Jan 2025 -17 | Jan 2025 | -17 |
Feb 2025 -17 | Feb 2025 | -17 |
May 2025 -17 | May 2025 | -17 |
Jun 2025 -17 | Jun 2025 | -17 |
Jul 2025 -15 | Jul 2025 | -15 |
Aug 2025 -13 | Aug 2025 | -13 |
Sep 2025 -13 | Sep 2025 | -13 |
Oct 2025 -13 | Oct 2025 | -13 |
Jan 2026 -15 | Jan 2026 | -15 |
How Other Brands Compare
Comerica Bank is ranked #4 for NPS among its competitors. Wells Fargo and Bank of America come in first and second, with UBS coming in at third. Among those competitors, it is the lowest valued company behind Bank of America.
Comerica Bank |  Wells Fargo |  Bank of America |  UBS | |
| Global Ranking | #- | #139 | #152 | #245 |
| NPS | -14 | 7 | 2 | -6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $10.01B | $156.41B | $298.80B | $59.89B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Comerica Bank NPS by Gender
Male customers rated Comerica Bank's NPS 11 points higher than Female customers.
Male
-16
Comerica Bank's NPS was rated -16 by Male customers on Comparably.
40%
Promoters
4%
Passives
56%
Detractors
Female
-27
Comerica Bank's NPS was rated -27 by Female customers on Comparably.
32%
Promoters
9%
Passives
59%
Detractors
Comerica Bank NPS by Ethnicity
Comerica Bank's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -48 | Caucasian | -48 |
Hispanic or Latino -50 | Hispanic or Latino | -50 |
African American/Black 23 | African American/Black | 23 |
Other -34 | Other | -34 |
Comerica Bank NPS by Age
Comerica Bank's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Comerica Bank NPS by Usage
Comerica Bank's NPS was rated the highest by customers who have used Comerica Bank's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -40 | Less than 1 Year | -40 |
1 to 2 Years -20 | 1 to 2 Years | -20 |
2 to 5 Years -29 | 2 to 5 Years | -29 |
5 to 10 Years 24 | 5 to 10 Years | 24 |
Over 10 Years -30 | Over 10 Years | -30 |
Comerica Bank NPS vs. Competitors
Compared to its competitors, Comerica Bank's NPS is rated right above Capital One, and is preceded by Community Bank System.
| COMPANY | NPS Score | |
|---|---|---|
 | First Busey Corporation | 50 |
 | Bank OZK | 20 |
| Wells Fargo | 7 |
| Bank of America | 2 |
 | Huntington National Bank | -3 |
| UBS | -6 |
 | Community Bank System | -13 |
| Comerica Bank | -14 |
 | Capital One | -41 |
Comerica Bank Customer Reviews
Out of the 10 Comerica Bank customer reviews 3 were positive and 7 were constructive. Comerica Bank customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Comerica Bank Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Comerica Bank users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Comerica Bank Customer Loyalty Score by Gender
Female customers rated Comerica Bank's Customer Loyalty score 12% higher than Male customers.
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Male
76%
Yes
Female
88%
Yes
Comerica Bank Customer Loyalty Score by Ethnicity
Comerica Bank's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Comerica Bank.
77
out of 100
Caucasian
78
out of 100
Hispanic or Latino
90
out of 100
African American/Black
82
out of 100
Other
Comerica Bank Customer Loyalty Score by Age
Comerica Bank's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 64% | 61-65 | 64% |
66+ 72% | 66+ | 72% |
Comerica Bank Customer Loyalty Score by Usage
Comerica Bank's Customer Loyalty score was rated the highest by customers who have used Comerica Bank's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Comerica Bank Customer Loyalty Score by Industry
Comerica Bank's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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Comerica Bank Customer Loyalty vs. Competitors
Compared to its competitors, Comerica Bank's Customer Loyalty score is rated right above Bank OZK, and is preceded by Huntington National Bank.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| First Busey Corporation | 89% |
| Huntington National Bank | 83% |
| Comerica Bank | 81% |
| Bank OZK | 80% |
| Bank of America | 80% |
| Community Bank System | 79% |
| Capital One | 79% |
| Wells Fargo | 71% |
| UBS | 70% |
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Comerica Bank Product Quality
2.7/5
Comerica Bank has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Comerica Bank Product Information
Comerica Bank’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Comerica Bank's product the highest. Reviewers from the Education industry rated Comerica Bank the lowest at 1.5.
- Website
- http://www.comerica.com
- Company Size
- 5,001-10,000 Employees
Industry
FinTech
Quick Insights into Comerica Bank Product Quality
Comerica Bank's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Other customers.
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Ranked Comerica Bank Product Quality the Highest
Ranked Comerica Bank Product Quality the Lowest
Comerica Bank Product Quality Score by Gender
Female customers rated Comerica Bank's Product Quality score 0.1 stars higher than Male customers.
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Male
2.5/5
Female
2.6/5
Comerica Bank Product Quality Score by Ethnicity
Comerica Bank's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.5 | Other | 1.5 |
Comerica Bank Product Quality Score by Age
Comerica Bank's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3 | 36-40 | 3 |
41-45 3.1 | 41-45 | 3.1 |
51-55 3 | 51-55 | 3 |
56-60 3.6 | 56-60 | 3.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Comerica Bank Product Quality Score by Usage
Comerica Bank's Product Quality score was rated the highest by customers who have used Comerica Bank's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Comerica Bank Product Quality Score by Industry
Comerica Bank's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Comerica Bank Product Quality vs. Competitors
Compared to its competitors, Comerica Bank's Product Quality score is rated right above Capital One, and is preceded by Community Bank System.
| COMPANY | Product Quality Score | |
|---|---|---|
| First Busey Corporation | 3.6/5 |
| Bank of America | 3.5/5 |
| UBS | 3.5/5 |
| Bank OZK | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Huntington National Bank | 3/5 |
| Community Bank System | 2.9/5 |
| Comerica Bank | 2.7/5 |
| Capital One | 2.3/5 |
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Comerica Bank Pricing
Comerica Bank ROI & Value For Money
2.7/5
Comerica Bank has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Comerica Bank Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Education industry think that they had the lowest ROI from Comerica Bank.
Quick Insights into Comerica Bank ROI
Comerica Bank's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
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Ranked Comerica Bank ROI the Highest
Ranked Comerica Bank ROI the Lowest
Comerica Bank ROI Score by Gender
Male customers rated Comerica Bank's ROI score 0.1 stars higher than Female customers.
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Male
2.6/5
Female
2.5/5
Comerica Bank ROI Score by Ethnicity
Comerica Bank's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Other 1.5 | Other | 1.5 |
Comerica Bank ROI Score by Age
Comerica Bank's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.3 | 41-45 | 3.3 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Comerica Bank ROI Score by Usage
Comerica Bank's ROI score was rated the highest by customers who have used Comerica Bank's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Comerica Bank ROI Score by Industry
Comerica Bank's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Comerica Bank Pricing vs. Competitors
Compared to its competitors, Comerica Bank's ROI score is rated right above Capital One, and is preceded by Community Bank System.
| COMPANY | Pricing Score | |
|---|---|---|
| First Busey Corporation | 3.8/5 |
| Bank OZK | 3.4/5 |
| Wells Fargo | 3.4/5 |
| UBS | 3.4/5 |
| Bank of America | 3.3/5 |
| Huntington National Bank | 3/5 |
| Community Bank System | 2.8/5 |
| Comerica Bank | 2.7/5 |
| Capital One | 2.1/5 |
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Comerica Bank Customer Satisfaction (CSAT)
Comerica Bank Customer Satisfaction (CSAT) Score
46 / 100
Comerica Bank has an overall Customer Satisfaction score of 46 rated by its users and customers.
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Very Satisfied
29%
Satisfied
17%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Comerica Bank Customer Satisfaction
Comerica Bank's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Education industry.
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Ranked Comerica Bank Customer Satisfaction the Highest
Ranked Comerica Bank Customer Satisfaction the Lowest
Comerica Bank Customer Satisfaction Score by Gender
Male customers rated Comerica Bank's Customer Satisfaction score 3 points higher than Female customers.
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36 / 100
MaleVery Satisfied | 24% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 20% | |
Very Dissatisfied | 36% |
33 / 100
FemaleVery Satisfied | 22% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 56% |
Comerica Bank Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Comerica Bank's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
22%
Very Dissatisfied
52%
CSAT according to Hispanic or Latino
Comerica Bank's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
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75 / 100
Very Satisfied
0%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
Comerica Bank's Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.
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55 / 100
Very Satisfied
33%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
23%
CSAT according to Other
Comerica Bank's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Comerica Bank Customer Satisfaction Score by Age
Comerica Bank's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 33% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 51-55 | 60% | |||||||||||||||
| 56-60 | 75% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 12% |
Comerica Bank Customer Satisfaction Score by Usage
Comerica Bank's Customer Satisfaction score was rated the highest by customers who have used Comerica Bank's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Comerica Bank Customer Satisfaction Score by Industry
Comerica Bank's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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}Comerica Bank Customer Satisfaction vs. Competitors
Compared to its competitors, Comerica Bank's Customer Satisfaction score is rated right above Capital One, and is preceded by Huntington National Bank.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| First Busey Corporation | 75% |
| Bank of America | 70% |
| Community Bank System | 67% |
| UBS | 65% |
| Wells Fargo | 60% |
| Bank OZK | 58% |
| Huntington National Bank | 48% |
| Comerica Bank | 45% |
| Capital One | 14% |
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Comerica Bank Customer Service
2.7/5
Comerica Bank has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Comerica Bank's Customer Service
Address
Reston Town Center, 11921 Freedom Drive, Suite 920, Reston, VA 20190
Website
http://www.comerica.com
Quick Insights into Comerica Bank Customer Service
Comerica Bank's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by Other customers.
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Ranked Comerica Bank Customer Service the Highest
Ranked Comerica Bank Customer Service the Lowest
Comerica Bank Customer Service Score by Gender
Male customers rated Comerica Bank's Customer Service score 0.1 stars higher than Female customers.
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Male
2.7/5
Female
2.6/5
Comerica Bank Customer Service Score by Ethnicity
Comerica Bank's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 1.5 | Other | 1.5 |
Comerica Bank Customer Service Score by Age
Comerica Bank's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.1 | 41-45 | 3.1 |
51-55 3 | 51-55 | 3 |
56-60 3.5 | 56-60 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Comerica Bank Customer Service Score by Usage
Comerica Bank's Customer Service score was rated the highest by customers who have used Comerica Bank's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Comerica Bank Customer Service Score by Industry
Comerica Bank's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
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Comerica Bank Customer Service vs. Competitors
Compared to its competitors, Comerica Bank's Customer Service score is rated right above Capital One, and is preceded by Community Bank System.
| COMPANY | Customer Service Score | |
|---|---|---|
| First Busey Corporation | 3.8/5 |
| Bank OZK | 3.6/5 |
| Wells Fargo | 3.5/5 |
| UBS | 3.5/5 |
| Bank of America | 3.4/5 |
| Huntington National Bank | 3/5 |
| Community Bank System | 2.9/5 |
| Comerica Bank | 2.7/5 |
| Capital One | 2/5 |
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Comerica Bank as an Employer
2.8/5
Comerica Bank has a 2.8/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Comerica Bank scored a -14 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Comerica Bank would recommend the brand to a friend. ENPS measures how likely Comerica Bank employees would recommend working at Comerica Bank to a friend.
Net Promoter Score
-14
NPS Score
| 38% | Promoters |
|---|---|
| 10% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 33% | Promoters |
|---|---|
| 14% | Passive |
| 53% | Detractors |
