

frog is a product strategy and design firm that provides strategic advising on business challenges and long-term planning services. Among its major competitors, Frog Design is ranked in 5th place for NPS while ustwo is 1st, and GSD&M is 2nd. Overall, Frog Design has a neutral social sentiment, when analyzing social media channels and online mentions.
Frog Design's Net Promoter Score (NPS) is a 15 with 50% Promoters, 15% Passives, and 35% Detractors. Net Promoter Score tracks whether Frog Design's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 15% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2022 27 | Mar 2022 | 27 |
Jun 2022 33 | Jun 2022 | 33 |
Jul 2022 30 | Jul 2022 | 30 |
Aug 2022 22 | Aug 2022 | 22 |
Sep 2022 22 | Sep 2022 | 22 |
Oct 2022 17 | Oct 2022 | 17 |
Nov 2022 15 | Nov 2022 | 15 |
Jan 2023 14 | Jan 2023 | 14 |
Mar 2023 22 | Mar 2023 | 22 |
Jul 2023 17 | Jul 2023 | 17 |
Aug 2023 12 | Aug 2023 | 12 |
Apr 2024 16 | Apr 2024 | 16 |
Frog Design is ranked third for NPS among its competitors. ustwo and IDEO come in first and second, with ThoughtWorks coming in at #4.
![]() Frog Design | ![]() ThoughtWorks | ![]() IDEO | ![]() ustwo | |
| Global Ranking | #- | #806 | #817 | #- |
| NPS | 15 | 14 | 47 | 66 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Frog Design's NPS is rated right above ThoughtWorks, and is preceded by VSA Partners.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ustwo | 66 |
![]() | GSD&M | 50 |
![]() | IDEO | 47 |
![]() | VSA Partners | 20 |
![]() | Frog Design | 15 |
![]() | ThoughtWorks | 14 |
![]() | Freeman | 12 |
![]() | Design Bridge | N/A |
![]() | BCG Digital Ventures | -28 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Frog Design users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Frog Design's Customer Loyalty score is rated right above ThoughtWorks, and is preceded by ustwo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | GSD&M | 85% |
![]() | IDEO | 83% |
![]() | Freeman | 78% |
![]() | ustwo | 76% |
![]() | Frog Design | 74% |
![]() | ThoughtWorks | 69% |
![]() | VSA Partners | 68% |
![]() | BCG Digital Ventures | 60% |
![]() | Design Bridge | N/A |
Frog Design has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Frog Design’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Compared to its competitors, Frog Design's Product Quality score is rated right above ThoughtWorks, and is preceded by GSD&M.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | IDEO | 4.2/5 |
![]() | ustwo | 4.2/5 |
![]() | VSA Partners | 4/5 |
![]() | GSD&M | 3.8/5 |
![]() | Frog Design | 3.8/5 |
![]() | ThoughtWorks | 3.6/5 |
![]() | Freeman | 3.6/5 |
![]() | BCG Digital Ventures | 3.2/5 |
![]() | Design Bridge | N/A |
Frog Design has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Compared to its competitors, Frog Design's ROI score is rated right above Freeman, and is preceded by ustwo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | IDEO | 4.1/5 |
![]() | ustwo | 4/5 |
![]() | Frog Design | 3.9/5 |
![]() | Freeman | 3.7/5 |
![]() | GSD&M | 3.5/5 |
![]() | VSA Partners | 3.5/5 |
![]() | ThoughtWorks | 3.5/5 |
![]() | BCG Digital Ventures | 3/5 |
![]() | Design Bridge | N/A |
Frog Design has an overall Customer Satisfaction score of 75 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Frog Design's Customer Satisfaction score is rated right above Freeman, and is preceded by IDEO.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ustwo | 100% |
![]() | GSD&M | 100% |
![]() | VSA Partners | 100% |
![]() | IDEO | 75% |
![]() | Frog Design | 75% |
![]() | Freeman | 64% |
![]() | ThoughtWorks | 56% |
![]() | BCG Digital Ventures | 53% |
![]() | Design Bridge | 0% |
Frog Design has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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41 Prospect Street, New York City, NY 11201
http://www.frogdesign.com
2127432000
Compared to its competitors, Frog Design's Customer Service score is rated right above ThoughtWorks, and is preceded by ustwo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | IDEO | 4.3/5 |
![]() | ustwo | 4/5 |
![]() | Frog Design | 3.9/5 |
![]() | ThoughtWorks | 3.7/5 |
![]() | GSD&M | 3.6/5 |
![]() | VSA Partners | 3.5/5 |
![]() | Freeman | 3.5/5 |
![]() | BCG Digital Ventures | 3.3/5 |
![]() | Design Bridge | N/A |
Frog Design has a 3.3/5 stars for its overall company culture rated by their employees

Frog Design scored a 15 for Net Promoter Score and a 27 for Employee Net Promoter Score. NPS gauges how likely a customer of Frog Design would recommend the brand to a friend. ENPS measures how likely Frog Design employees would recommend working at Frog Design to a friend.
| 50% | Promoters |
|---|---|
| 15% | Passive |
| 35% | Detractors |
| 53% | Promoters |
|---|---|
| 21% | Passive |
| 26% | Detractors |