-29
NPS
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Gray Television
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About Gray Television's Brand
Gray Television operates as a television broadcast company that news and entertainment to each market. Among its major competitors, Gray Television is ranked in 7th place for NPS while ITV is 1st, and Sony Pictures Entertainment is 2nd.Their current market cap is $1.80B
Brand at a Glance
63%
Customer Loyalty
2.8/5
Product Quality
2.9/5
Pricing
3/5
Customer Service
Gray Television Ranking
- #4 / 4 of its competitors
Gray Television NPS
Gray Television's Net Promoter Score (NPS) is a -29 with 34% Promoters, 3% Passives, and 63% Detractors. Net Promoter Score tracks whether Gray Television's customers would recommend using the product based on a scale of -100 to 100.
Gray Television Overall NPS
| 34% | Promoters |
|---|---|
| 3% | Passives |
| 63% | Detractors |
Gray Television NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -27 | Feb 2024 | -27 |
Mar 2024 -23 | Mar 2024 | -23 |
Apr 2024 -23 | Apr 2024 | -23 |
May 2024 -25 | May 2024 | -25 |
Jul 2024 -25 | Jul 2024 | -25 |
Oct 2024 -26 | Oct 2024 | -26 |
Nov 2024 -32 | Nov 2024 | -32 |
Feb 2025 -32 | Feb 2025 | -32 |
Apr 2025 -30 | Apr 2025 | -30 |
Jul 2025 -32 | Jul 2025 | -32 |
Oct 2025 -32 | Oct 2025 | -32 |
Dec 2025 -30 | Dec 2025 | -30 |
How Other Brands Compare
Gray Television is ranked #4 for NPS among its competitors. Sony Pictures Entertainment and PBS come in first and second, with TEGNA coming in at third. Among those competitors, it is the third most valued company behind Sony Pictures Entertainment.
Gray Television |  Sony Pictures Entertainment |  TEGNA |  PBS | |
| Global Ranking | #- | #147 | #- | #- |
| NPS | -29 | 21 | -10 | 8 |
| Valuation Updated every 24 hours for public companies | $1.80B | $133.68B | $4.49B | $79.61M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gray Television NPS by Gender
Male customers rated Gray Television's NPS 30 points higher than Female customers.
Male
-16
Gray Television's NPS was rated -16 by Male customers on Comparably.
42%
Promoters
0%
Passives
58%
Detractors
Female
-46
Gray Television's NPS was rated -46 by Female customers on Comparably.
27%
Promoters
0%
Passives
73%
Detractors
Gray Television NPS by Ethnicity
Gray Television's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -36 | Caucasian | -36 |
African American/Black 34 | African American/Black | 34 |
Gray Television NPS by Age
Gray Television's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
Gray Television NPS by Usage
Gray Television's NPS was rated the highest by customers who have used Gray Television's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -50 | Less than 1 Year | -50 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years -12 | Over 10 Years | -12 |
Gray Television NPS vs. Competitors
Compared to its competitors, Gray Television's NPS is rated right below E.W. Scripps.
| COMPANY | NPS Score | |
|---|---|---|
 | ITV | 100 |
| Sony Pictures Entertainment | 21 |
| PBS | 8 |
 | 10 Word News | N/A |
 | The Times | N/A |
 | Nexstar Broadcasting Group | -7 |
| TEGNA | -10 |
 | E.W. Scripps | -17 |
| Gray Television | -29 |
Gray Television Customer Reviews
Out of the 3 Gray Television customer reviews 3 were positive and 0 were constructive. Gray Television customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Gray Television Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Gray Television users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Gray Television Customer Loyalty Score by Gender
Female customers rated Gray Television's Customer Loyalty score 12% higher than Male customers.
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Male
63%
Yes
Female
75%
Yes
Gray Television Customer Loyalty Score by Ethnicity
Gray Television's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Gray Television.
67
out of 100
Caucasian
70
out of 100
African American/Black
Gray Television Customer Loyalty Score by Age
Gray Television's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
56-60 70% | 56-60 | 70% |
61-65 64% | 61-65 | 64% |
66+ 55% | 66+ | 55% |
Gray Television Customer Loyalty Score by Usage
Gray Television's Customer Loyalty score was rated the highest by customers who have used Gray Television's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Gray Television Customer Loyalty vs. Competitors
Compared to its competitors, Gray Television's Customer Loyalty score is rated right above TEGNA, and is preceded by Nexstar Broadcasting Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PBS | 83% |
| Sony Pictures Entertainment | 74% |
| E.W. Scripps | 74% |
| Nexstar Broadcasting Group | 69% |
| Gray Television | 63% |
| TEGNA | 51% |
| ITV | N/A |
| 10 Word News | N/A |
| The Times | N/A |
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Gray Television Product Quality
2.8/5
Gray Television has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Gray Television Product Information
Gray Television’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://gray.tv/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Media
Quick Insights into Gray Television Product Quality
Gray Television's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Gray Television Product Quality the Highest
Ranked Gray Television Product Quality the Lowest
Gray Television Product Quality Score by Gender
Male customers rated Gray Television's Product Quality score 0.2 stars higher than Female customers.
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Male
2.7/5
Female
2.5/5
Gray Television Product Quality Score by Ethnicity
Gray Television's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Gray Television.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.5 | African American/Black | 3.5 |
Gray Television Product Quality Score by Age
Gray Television's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
56-60 3.8 | 56-60 | 3.8 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.7 | 66+ | 1.7 |
Gray Television Product Quality Score by Usage
Gray Television's Product Quality score was rated the highest by customers who have used Gray Television's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gray Television Product Quality vs. Competitors
Compared to its competitors, Gray Television's Product Quality score is rated right above TEGNA, and is preceded by E.W. Scripps.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sony Pictures Entertainment | 3.8/5 |
| PBS | 3.7/5 |
| Nexstar Broadcasting Group | 3.5/5 |
| E.W. Scripps | 3.2/5 |
| Gray Television | 2.8/5 |
| TEGNA | 2.8/5 |
| ITV | N/A |
| 10 Word News | N/A |
| The Times | N/A |
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Gray Television Pricing
Gray Television ROI & Value For Money
2.9/5
Gray Television has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Quick Insights into Gray Television ROI
Gray Television's ROI score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Gray Television ROI the Highest
Ranked Gray Television ROI the Lowest
Gray Television ROI Score by Gender
Female customers rated Gray Television's ROI score 0.3 stars higher than Male customers.
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Male
2.4/5
Female
2.7/5
Gray Television ROI Score by Ethnicity
Gray Television's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
African American/Black 3.6 | African American/Black | 3.6 |
Gray Television ROI Score by Age
Gray Television's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
56-60 3.8 | 56-60 | 3.8 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Gray Television ROI Score by Usage
Gray Television's ROI score was rated the highest by customers who have used Gray Television's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Gray Television Pricing vs. Competitors
Compared to its competitors, Gray Television's ROI score is rated right above TEGNA, and is preceded by E.W. Scripps.
| COMPANY | Pricing Score | |
|---|---|---|
| Nexstar Broadcasting Group | 3.7/5 |
| Sony Pictures Entertainment | 3.7/5 |
| PBS | 3.2/5 |
| E.W. Scripps | 3.1/5 |
| Gray Television | 2.9/5 |
| TEGNA | 2.6/5 |
| ITV | N/A |
| 10 Word News | N/A |
| The Times | N/A |
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Gray Television Customer Satisfaction (CSAT)
Gray Television Customer Satisfaction (CSAT) Score
48 / 100
Gray Television has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Very Satisfied
30%
Satisfied
18%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
18%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gray Television Customer Satisfaction
Gray Television's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Gray Television Customer Satisfaction the Highest
Ranked Gray Television Customer Satisfaction the Lowest
Gray Television Customer Satisfaction Score by Gender
Male customers rated Gray Television's Customer Satisfaction score 15 points higher than Female customers.
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42 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 25% |
27 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 19% | |
Very Dissatisfied | 36% |
Gray Television Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gray Television's Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
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32 / 100
Very Satisfied
21%
Satisfied
11%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
26%
Very Dissatisfied
37%
CSAT according to African American/Black
Gray Television's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
34%
Very Dissatisfied
0%
Gray Television Customer Satisfaction Score by Age
Gray Television's Customer Satisfaction score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 56-60 | 66% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 17% |
Gray Television Customer Satisfaction Score by Usage
Gray Television's Customer Satisfaction score was rated the highest by customers who have used Gray Television's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Gray Television Customer Satisfaction vs. Competitors
Compared to its competitors, Gray Television's Customer Satisfaction score is rated right above TEGNA, and is preceded by Nexstar Broadcasting Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sony Pictures Entertainment | 75% |
| E.W. Scripps | 66% |
| PBS | 65% |
| Nexstar Broadcasting Group | 57% |
| Gray Television | 48% |
| TEGNA | 38% |
| ITV | 0% |
| 10 Word News | 0% |
| The Times | 0% |
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Gray Television Customer Service
3/5
Gray Television has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Gray Television's Customer Service
Address
Atlanta, GA
Website
http://gray.tv/
Quick Insights into Gray Television Customer Service
Gray Television's Customer Service score was rated highest by customers ages 56-60, and rated lowest by customers ages 66+.
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Ranked Gray Television Customer Service the Highest
Ranked Gray Television Customer Service the Lowest
Gray Television Customer Service Score by Gender
Gray Television's Customer Service score was rated 2.5 by both Female and Male customers on Comparably.
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Male
2.5/5
Female
2.5/5
Gray Television Customer Service Score by Ethnicity
Gray Television's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Gray Television Customer Service Score by Age
Gray Television's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
56-60 3.6 | 56-60 | 3.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 1.6 | 66+ | 1.6 |
Gray Television Customer Service Score by Usage
Gray Television's Customer Service score was rated the highest by customers who have used Gray Television's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Gray Television Customer Service vs. Competitors
Compared to its competitors, Gray Television's Customer Service score is rated right above TEGNA, and is preceded by E.W. Scripps.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sony Pictures Entertainment | 3.6/5 |
| Nexstar Broadcasting Group | 3.5/5 |
| PBS | 3.4/5 |
| E.W. Scripps | 3.3/5 |
| Gray Television | 3/5 |
| TEGNA | 2.3/5 |
| ITV | N/A |
| 10 Word News | N/A |
| The Times | N/A |
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Gray Television as an Employer
2.9/5
Gray Television has a 2.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Gray Television scored a -29 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Gray Television would recommend the brand to a friend. ENPS measures how likely Gray Television employees would recommend working at Gray Television to a friend.
Net Promoter Score
-29
NPS Score
| 34% | Promoters |
|---|---|
| 3% | Passive |
| 63% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 31% | Promoters |
|---|---|
| 19% | Passive |
| 50% | Detractors |
