34
NPS
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Kirkland's
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About Kirkland's' Brand
Kirkland's home decor and uniquely distinctive gifts. From wall decor, home decorations and furniture, hundreds of your favorite items. Among its major competitors, Kirkland's is ranked in 2nd place for NPS while UncommonGoods is 1st, and Hobby Lobby is 3rd.Their current market cap is $400.55M
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Kirkland's Ranking
- #1 / 4 of its competitors
Kirkland's NPS
Kirkland's's Net Promoter Score (NPS) is a 34 with 60% Promoters, 14% Passives, and 26% Detractors. Net Promoter Score tracks whether Kirkland's's customers would recommend using the product based on a scale of -100 to 100.
Kirkland's Overall NPS
| 60% | Promoters |
|---|---|
| 14% | Passives |
| 26% | Detractors |
Kirkland's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 36 | Dec 2023 | 36 |
Jan 2024 33 | Jan 2024 | 33 |
Feb 2024 34 | Feb 2024 | 34 |
Apr 2024 31 | Apr 2024 | 31 |
May 2024 33 | May 2024 | 33 |
Jun 2024 33 | Jun 2024 | 33 |
Oct 2024 35 | Oct 2024 | 35 |
Dec 2024 33 | Dec 2024 | 33 |
Feb 2025 34 | Feb 2025 | 34 |
Apr 2025 33 | Apr 2025 | 33 |
May 2025 33 | May 2025 | 33 |
Nov 2025 32 | Nov 2025 | 32 |
How Other Brands Compare
Kirkland's is ranked first for NPS among its competitors. Hobby Lobby and Williams-Sonoma come in second and third, with Wayfair coming in at #4. Among those competitors, it is the most valued company behind Wayfair.
Kirkland's |  Hobby Lobby |  Wayfair |  Williams-Sonoma | |
| Global Ranking | #- | #590 | #- | #- |
| NPS | 34 | 32 | -51 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $400.55M | - | $21.31B | $13.87B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kirkland's NPS by Gender
Male customers rated Kirkland's's NPS 19 points higher than Female customers.
Male
24
Kirkland's's NPS was rated 24 by Male customers on Comparably.
37%
Promoters
50%
Passives
13%
Detractors
Female
5
Kirkland's's NPS was rated 5 by Female customers on Comparably.
50%
Promoters
5%
Passives
45%
Detractors
Kirkland's NPS by Ethnicity
Kirkland's's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 18 | Caucasian | 18 |
Other -34 | Other | -34 |
Kirkland's NPS by Age
Kirkland's's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
Kirkland's NPS by Usage
Kirkland's's NPS was rated the highest by customers who have used Kirkland's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
5 to 10 Years 10 | 5 to 10 Years | 10 |
Over 10 Years 0 | Over 10 Years | 0 |
Kirkland's NPS vs. Competitors
Compared to its competitors, Kirkland's's NPS is rated right above Hobby Lobby, and is preceded by UncommonGoods.
| COMPANY | NPS Score | |
|---|---|---|
 | UncommonGoods | 37 |
| Kirkland's | 34 |
| Hobby Lobby | 32 |
 | Garden Ridge | N/A |
 | World Market | -12 |
| Williams-Sonoma | -16 |
 | Serena & Lily | -32 |
| Wayfair | -51 |
 | FRONTGATE | -64 |
 | Pepperfry | -100 |
Kirkland's Customer Reviews
Out of the 8 Kirkland's customer reviews 4 were positive and 4 were constructive. Kirkland's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Kirkland's Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Kirkland's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Kirkland's Customer Loyalty Score by Gender
Female customers rated Kirkland's's Customer Loyalty score 12% higher than Male customers.
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Male
66%
Yes
Female
78%
Yes
Kirkland's Customer Loyalty Score by Ethnicity
Kirkland's's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Kirkland's.
79
out of 100
Caucasian
100
out of 100
Other
Kirkland's Customer Loyalty Score by Age
Kirkland's's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
36-40 10% | 36-40 | 10% |
41-45 78% | 41-45 | 78% |
46-50 70% | 46-50 | 70% |
51-55 70% | 51-55 | 70% |
61-65 100% | 61-65 | 100% |
Kirkland's Customer Loyalty Score by Usage
Kirkland's's Customer Loyalty score was rated the highest by customers who have used Kirkland's's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Kirkland's Customer Loyalty Score by Industry
Kirkland's's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Kirkland's Customer Loyalty vs. Competitors
Compared to its competitors, Kirkland's's Customer Loyalty score is rated right above World Market, and is preceded by Serena & Lily.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Hobby Lobby | 85% |
| Serena & Lily | 80% |
| Kirkland's | 78% |
| World Market | 76% |
| Williams-Sonoma | 75% |
| FRONTGATE | 65% |
| UncommonGoods | 63% |
| Wayfair | 61% |
| Pepperfry | N/A |
| Garden Ridge | N/A |
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Kirkland's Product Quality
3.7/5
Kirkland's has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Kirkland's Product Information
Kirkland's’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Kirkland's's product the highest. Reviewers from the Accounting industry rated Kirkland's the lowest at 2.3.
- Website
- http://www.kirklands.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Kirkland's Product Quality
Kirkland's's Product Quality score was rated highest by customers from the Retail industry, and rated lowest by customers ages 36-40.
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Ranked Kirkland's Product Quality the Highest
Ranked Kirkland's Product Quality the Lowest
Kirkland's Product Quality Score by Gender
Male customers rated Kirkland's's Product Quality score 1.1 stars higher than Female customers.
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Male
4.4/5
Female
3.3/5
Kirkland's Product Quality Score by Ethnicity
Kirkland's's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.1 | Other | 3.1 |
Kirkland's Product Quality Score by Age
Kirkland's's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.3 | 31-35 | 4.3 |
36-40 1.8 | 36-40 | 1.8 |
41-45 3 | 41-45 | 3 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.8 | 51-55 | 2.8 |
61-65 4.1 | 61-65 | 4.1 |
Kirkland's Product Quality Score by Usage
Kirkland's's Product Quality score was rated the highest by customers who have used Kirkland's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Kirkland's Product Quality Score by Industry
Kirkland's's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Kirkland's Product Quality vs. Competitors
Compared to its competitors, Kirkland's's Product Quality score is rated right above Serena & Lily, and is preceded by Hobby Lobby.
| COMPANY | Product Quality Score | |
|---|---|---|
| UncommonGoods | 4.3/5 |
| Hobby Lobby | 3.9/5 |
| Kirkland's | 3.7/5 |
| Serena & Lily | 3.3/5 |
| World Market | 3/5 |
| Williams-Sonoma | 2.9/5 |
| FRONTGATE | 2.2/5 |
| Wayfair | 1.9/5 |
| Pepperfry | N/A |
| Garden Ridge | N/A |
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Kirkland's Pricing
Kirkland's ROI & Value For Money
3.7/5
Kirkland's has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Kirkland's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Accounting industry think that they had the lowest ROI from Kirkland's.
Quick Insights into Kirkland's ROI
Kirkland's's ROI score was rated highest by customers from the Retail industry, and rated lowest by customers from the Accounting industry.
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Ranked Kirkland's ROI the Highest
Ranked Kirkland's ROI the Lowest
Kirkland's ROI Score by Gender
Male customers rated Kirkland's's ROI score 0.6 stars higher than Female customers.
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Male
3.9/5
Female
3.3/5
Kirkland's ROI Score by Ethnicity
Kirkland's's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 2.3 | Other | 2.3 |
Kirkland's ROI Score by Age
Kirkland's's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.5 | 31-35 | 3.5 |
36-40 1.8 | 36-40 | 1.8 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3 | 46-50 | 3 |
51-55 3 | 51-55 | 3 |
61-65 4.4 | 61-65 | 4.4 |
Kirkland's ROI Score by Usage
Kirkland's's ROI score was rated the highest by customers who have used Kirkland's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Kirkland's ROI Score by Industry
Kirkland's's ROI score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Kirkland's Pricing vs. Competitors
Compared to its competitors, Kirkland's's ROI score is rated right above Hobby Lobby, and is preceded by UncommonGoods.
| COMPANY | Pricing Score | |
|---|---|---|
| UncommonGoods | 3.7/5 |
| Kirkland's | 3.7/5 |
| Hobby Lobby | 3.7/5 |
| World Market | 3/5 |
| Serena & Lily | 2.8/5 |
| Williams-Sonoma | 2.7/5 |
| FRONTGATE | 1.9/5 |
| Wayfair | 1.7/5 |
| Pepperfry | N/A |
| Garden Ridge | N/A |
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Kirkland's Customer Satisfaction (CSAT)
Kirkland's Customer Satisfaction (CSAT) Score
77 / 100
Kirkland's has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
55%
Satisfied
22%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Kirkland's Customer Satisfaction
Kirkland's's Customer Satisfaction score was rated highest by customers who have used Kirkland's's products/services for 2 to 5 Years, and rated lowest by customers ages 51-55.
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Ranked Kirkland's Customer Satisfaction the Highest
Ranked Kirkland's Customer Satisfaction the Lowest
Kirkland's Customer Satisfaction Score by Gender
Male customers rated Kirkland's's Customer Satisfaction score 21 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 57% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
65 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 12% | |
Very Dissatisfied | 18% |
Kirkland's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Kirkland's' Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
47%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
12%
Very Dissatisfied
12%
CSAT according to Other
Kirkland's' Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
Kirkland's Customer Satisfaction Score by Age
Kirkland's's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 83% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 61-65 | 75% |
Kirkland's Customer Satisfaction Score by Usage
Kirkland's's Customer Satisfaction score was rated the highest by customers who have used Kirkland's's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Kirkland's Customer Satisfaction Score by Industry
Kirkland's's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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}Kirkland's Customer Satisfaction vs. Competitors
Compared to its competitors, Kirkland's's Customer Satisfaction score is rated right above Hobby Lobby, and is preceded by UncommonGoods.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| UncommonGoods | 85% |
| Kirkland's | 77% |
| Hobby Lobby | 73% |
| World Market | 52% |
| Williams-Sonoma | 51% |
| Serena & Lily | 43% |
| Wayfair | 26% |
| FRONTGATE | 21% |
| Pepperfry | 0% |
| Garden Ridge | 0% |
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Kirkland's Customer Service
3.7/5
Kirkland's has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Kirkland's's Customer Service
Address
2501 Mcgavock Pike, Suite 1000, Nashville, TN 37214
Website
http://www.kirklands.com/
Phone Number
1(877) 541-4855
Quick Insights into Kirkland's Customer Service
Kirkland's's Customer Service score was rated highest by customers from the Retail industry, and rated lowest by customers who have used Kirkland's's products/services for Less than 1 Year.
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Ranked Kirkland's Customer Service the Highest
Ranked Kirkland's Customer Service the Lowest
Kirkland's Customer Service Score by Gender
Male customers rated Kirkland's's Customer Service score 0.5 stars higher than Female customers.
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Male
3.9/5
Female
3.4/5
Kirkland's Customer Service Score by Ethnicity
Kirkland's's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 3.3 | Other | 3.3 |
Kirkland's Customer Service Score by Age
Kirkland's's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.2 | 31-35 | 4.2 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.1 | 51-55 | 2.1 |
61-65 3.9 | 61-65 | 3.9 |
Kirkland's Customer Service Score by Usage
Kirkland's's Customer Service score was rated the highest by customers who have used Kirkland's's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Kirkland's Customer Service Score by Industry
Kirkland's's Customer Service score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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Kirkland's Customer Service vs. Competitors
Compared to its competitors, Kirkland's's Customer Service score is rated right above Serena & Lily, and is preceded by Hobby Lobby.
| COMPANY | Customer Service Score | |
|---|---|---|
| UncommonGoods | 4/5 |
| Hobby Lobby | 3.8/5 |
| Kirkland's | 3.7/5 |
| Serena & Lily | 2.9/5 |
| World Market | 2.9/5 |
| Williams-Sonoma | 2.6/5 |
| Wayfair | 1.7/5 |
| FRONTGATE | 1.7/5 |
| Pepperfry | N/A |
| Garden Ridge | N/A |
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Kirkland's as an Employer
2.7/5
Kirkland's has a 2.7/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Kirkland's scored a 34 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Kirkland's would recommend the brand to a friend. ENPS measures how likely Kirkland's employees would recommend working at Kirkland's to a friend.
Net Promoter Score
34
NPS Score
| 60% | Promoters |
|---|---|
| 14% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 25% | Promoters |
|---|---|
| 15% | Passive |
| 60% | Detractors |
