-15
NPS
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Mutual of Omaha
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About Mutual of Omaha's Brand
We are a financially strong, family-oriented company based in the heart of America, with solid, unflinching values. Among its major competitors, Mutual of Omaha is ranked in 6th place for NPS while Colonial Life is 1st, and AmTrust Financial is 2nd.
Brand at a Glance
78%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
Mutual of Omaha Ranking
- #3 / 4 of its competitors
Mutual of Omaha NPS
Mutual of Omaha's Net Promoter Score (NPS) is a -15 with 39% Promoters, 7% Passives, and 54% Detractors. Net Promoter Score tracks whether Mutual of Omaha's customers would recommend using the product based on a scale of -100 to 100.
Mutual of Omaha Overall NPS
| 39% | Promoters |
|---|---|
| 7% | Passives |
| 54% | Detractors |
Mutual of Omaha NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 -12 | Sep 2024 | -12 |
Oct 2024 -10 | Oct 2024 | -10 |
Nov 2024 -12 | Nov 2024 | -12 |
Dec 2024 -14 | Dec 2024 | -14 |
Jan 2025 -14 | Jan 2025 | -14 |
Feb 2025 -17 | Feb 2025 | -17 |
Mar 2025 -17 | Mar 2025 | -17 |
Apr 2025 -15 | Apr 2025 | -15 |
May 2025 -17 | May 2025 | -17 |
Jul 2025 -17 | Jul 2025 | -17 |
Sep 2025 -14 | Sep 2025 | -14 |
Jan 2026 -14 | Jan 2026 | -14 |
How Other Brands Compare
Mutual of Omaha is ranked third for NPS among its competitors. Edward Jones and Travelers come in first and second, with MetLife coming in at #4.
Mutual of Omaha |  Edward Jones |  Travelers |  MetLife | |
| Global Ranking | #- | #200 | #381 | #- |
| NPS | -15 | -2 | -8 | -19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | - | $37.99B | $54.48B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mutual of Omaha NPS by Gender
Male customers rated Mutual of Omaha's NPS 63 points higher than Female customers.
Male
9
Mutual of Omaha's NPS was rated 9 by Male customers on Comparably.
50%
Promoters
9%
Passives
41%
Detractors
Female
-54
Mutual of Omaha's NPS was rated -54 by Female customers on Comparably.
23%
Promoters
0%
Passives
77%
Detractors
Mutual of Omaha NPS by Ethnicity
Mutual of Omaha's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
Other -60 | Other | -60 |
Mutual of Omaha NPS by Age
Mutual of Omaha's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
Mutual of Omaha NPS by Usage
Mutual of Omaha's NPS was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -46 | Less than 1 Year | -46 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -18 | 2 to 5 Years | -18 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Over 10 Years -42 | Over 10 Years | -42 |
Mutual of Omaha NPS vs. Competitors
Compared to its competitors, Mutual of Omaha's NPS is rated right above MetLife, and is preceded by Travelers.
| COMPANY | NPS Score | |
|---|---|---|
 | Colonial Life | 16 |
 | AmTrust Financial | 6 |
 | Waddell & Reed | 0 |
| Edward Jones | -2 |
| Travelers | -8 |
| Mutual of Omaha | -15 |
| MetLife | -19 |
 | American Family Insurance | -48 |
 | Aetna | -67 |
Mutual of Omaha Customer Reviews
Out of the 14 Mutual of Omaha customer reviews 9 were positive and 5 were constructive. Mutual of Omaha customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Mutual of Omaha Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Mutual of Omaha users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Mutual of Omaha Customer Loyalty Score by Gender
Male customers rated Mutual of Omaha's Customer Loyalty score 4% higher than Female customers.
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Male
83%
Yes
Female
79%
Yes
Mutual of Omaha Customer Loyalty Score by Ethnicity
Mutual of Omaha's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Mutual of Omaha.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
64
out of 100
Other
Mutual of Omaha Customer Loyalty Score by Age
Mutual of Omaha's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
61-65 66% | 61-65 | 66% |
66+ 79% | 66+ | 79% |
Mutual of Omaha Customer Loyalty Score by Usage
Mutual of Omaha's Customer Loyalty score was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Mutual of Omaha Customer Loyalty Score by Industry
Mutual of Omaha's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Banking and Financial Services industry customers.
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Mutual of Omaha Customer Loyalty vs. Competitors
Compared to its competitors, Mutual of Omaha's Customer Loyalty score is rated right above American Family Insurance, and is preceded by MetLife.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Colonial Life | 95% |
| Edward Jones | 83% |
| Waddell & Reed | 81% |
| AmTrust Financial | 80% |
| Travelers | 80% |
| MetLife | 80% |
| Mutual of Omaha | 78% |
| American Family Insurance | 75% |
| Aetna | 62% |
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Mutual of Omaha Product Quality
2.7/5
Mutual of Omaha has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Mutual of Omaha Product Information
Mutual of Omaha’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Mutual of Omaha's product the highest. Reviewers from the Accounting industry rated Mutual of Omaha the lowest at 1.9.
- Company Size
- 5,001-10,000 Employees
Industry
Banking and Financial Services
Quick Insights into Mutual of Omaha Product Quality
Mutual of Omaha's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Mutual of Omaha Product Quality the Highest
Ranked Mutual of Omaha Product Quality the Lowest
Mutual of Omaha Product Quality Score by Gender
Male customers rated Mutual of Omaha's Product Quality score 1 stars higher than Female customers.
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Male
3/5
Female
2/5
Mutual of Omaha Product Quality Score by Ethnicity
Mutual of Omaha's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
Other 1.6 | Other | 1.6 |
Mutual of Omaha Product Quality Score by Age
Mutual of Omaha's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 5 | 46-50 | 5 |
51-55 3.6 | 51-55 | 3.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Mutual of Omaha Product Quality Score by Usage
Mutual of Omaha's Product Quality score was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Mutual of Omaha Product Quality Score by Industry
Mutual of Omaha's Product Quality score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Mutual of Omaha Product Quality vs. Competitors
Compared to its competitors, Mutual of Omaha's Product Quality score is rated right above American Family Insurance, and is preceded by Travelers.
| COMPANY | Product Quality Score | |
|---|---|---|
| Colonial Life | 3.8/5 |
| AmTrust Financial | 3.4/5 |
| Edward Jones | 3.2/5 |
| Waddell & Reed | 3.1/5 |
| MetLife | 2.9/5 |
| Travelers | 2.7/5 |
| Mutual of Omaha | 2.7/5 |
| American Family Insurance | 2.3/5 |
| Aetna | 1.6/5 |
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Mutual of Omaha Pricing
Mutual of Omaha ROI & Value For Money
2.7/5
Mutual of Omaha has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Mutual of Omaha Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Accounting industry think that they had the lowest ROI from Mutual of Omaha.
Quick Insights into Mutual of Omaha ROI
Mutual of Omaha's ROI score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Mutual of Omaha ROI the Highest
Ranked Mutual of Omaha ROI the Lowest
Mutual of Omaha ROI Score by Gender
Male customers rated Mutual of Omaha's ROI score 0.9 stars higher than Female customers.
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Male
2.9/5
Female
2/5
Mutual of Omaha ROI Score by Ethnicity
Mutual of Omaha's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
Other 1.6 | Other | 1.6 |
Mutual of Omaha ROI Score by Age
Mutual of Omaha's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 5 | 46-50 | 5 |
51-55 3.5 | 51-55 | 3.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Mutual of Omaha ROI Score by Usage
Mutual of Omaha's ROI score was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Mutual of Omaha ROI Score by Industry
Mutual of Omaha's ROI score was rated the highest by Insurance industry customers, and the lowest by Accounting industry customers.
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Mutual of Omaha Pricing vs. Competitors
Compared to its competitors, Mutual of Omaha's ROI score is rated right above Travelers, and is preceded by MetLife.
| COMPANY | Pricing Score | |
|---|---|---|
| Colonial Life | 3.7/5 |
| AmTrust Financial | 3.6/5 |
| Edward Jones | 3.2/5 |
| Waddell & Reed | 3.1/5 |
| MetLife | 2.8/5 |
| Mutual of Omaha | 2.7/5 |
| Travelers | 2.6/5 |
| American Family Insurance | 2/5 |
| Aetna | 1.5/5 |
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Mutual of Omaha Customer Satisfaction (CSAT)
Mutual of Omaha Customer Satisfaction (CSAT) Score
46 / 100
Mutual of Omaha has an overall Customer Satisfaction score of 46 rated by its users and customers.
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Very Satisfied
35%
Satisfied
11%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
8%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Mutual of Omaha Customer Satisfaction
Mutual of Omaha's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Mutual of Omaha Customer Satisfaction the Highest
Ranked Mutual of Omaha Customer Satisfaction the Lowest
Mutual of Omaha Customer Satisfaction Score by Gender
Male customers rated Mutual of Omaha's Customer Satisfaction score 25 points higher than Female customers.
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56 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 3% | |
Very Dissatisfied | 37% |
31 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 58% |
Mutual of Omaha Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Mutual of Omaha's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
29%
Satisfied
14%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
50%
CSAT according to Hispanic or Latino
Mutual of Omaha's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Mutual of Omaha's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
40%
Very Dissatisfied
40%
Mutual of Omaha Customer Satisfaction Score by Age
Mutual of Omaha's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 100% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 61-65 | 17% | |||||||||||||||
| 66+ | 32% |
Mutual of Omaha Customer Satisfaction Score by Usage
Mutual of Omaha's Customer Satisfaction score was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Mutual of Omaha Customer Satisfaction Score by Industry
Mutual of Omaha's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Banking and Financial Services industry customers.
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{
"title": "Mutual of Omaha Customer Satisfaction Score by Industry",
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"bars": [
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"groupId": 495,
"score": 33,
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}Mutual of Omaha Customer Satisfaction vs. Competitors
Compared to its competitors, Mutual of Omaha's Customer Satisfaction score is rated right above Travelers, and is preceded by MetLife.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Waddell & Reed | 100% |
| Colonial Life | 76% |
| AmTrust Financial | 62% |
| Edward Jones | 55% |
| MetLife | 52% |
| Mutual of Omaha | 45% |
| Travelers | 44% |
| American Family Insurance | 25% |
| Aetna | 14% |
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Mutual of Omaha Customer Service
2.8/5
Mutual of Omaha has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Mutual of Omaha's Customer Service
Address
3300 Mutual of Omaha Plaza, Omaha, NE 68175
Website
http://www.mutualofomaha.com/
Phone Number
(800) 775-6000
Mutual of Omaha's Social Links
Quick Insights into Mutual of Omaha Customer Service
Mutual of Omaha's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 61-65.
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Ranked Mutual of Omaha Customer Service the Highest
Ranked Mutual of Omaha Customer Service the Lowest
Mutual of Omaha Customer Service Score by Gender
Male customers rated Mutual of Omaha's Customer Service score 1.3 stars higher than Female customers.
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Male
3.3/5
Female
2/5
Mutual of Omaha Customer Service Score by Ethnicity
Mutual of Omaha's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Mutual of Omaha.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
Other 2.2 | Other | 2.2 |
Mutual of Omaha Customer Service Score by Age
Mutual of Omaha's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 5 | 46-50 | 5 |
51-55 3.7 | 51-55 | 3.7 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.4 | 66+ | 2.4 |
Mutual of Omaha Customer Service Score by Usage
Mutual of Omaha's Customer Service score was rated the highest by customers who have used Mutual of Omaha's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Mutual of Omaha Customer Service Score by Industry
Mutual of Omaha's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Mutual of Omaha Customer Service vs. Competitors
Compared to its competitors, Mutual of Omaha's Customer Service score is rated right above Travelers, and is preceded by Waddell & Reed.
| COMPANY | Customer Service Score | |
|---|---|---|
| Colonial Life | 3.8/5 |
| AmTrust Financial | 3.5/5 |
| Edward Jones | 3.5/5 |
| Waddell & Reed | 3.4/5 |
| Mutual of Omaha | 2.8/5 |
| Travelers | 2.7/5 |
| MetLife | 2.7/5 |
| American Family Insurance | 2.3/5 |
| Aetna | 1.5/5 |
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Mutual of Omaha as an Employer
4.2/5
Mutual of Omaha has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Mutual of Omaha scored a -15 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Mutual of Omaha would recommend the brand to a friend. ENPS measures how likely Mutual of Omaha employees would recommend working at Mutual of Omaha to a friend.
Net Promoter Score
-15
NPS Score
| 39% | Promoters |
|---|---|
| 7% | Passive |
| 54% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 56% | Promoters |
|---|---|
| 25% | Passive |
| 19% | Detractors |
