26
NPS
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OJO Labs
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About OJO Labs' Brand
OJO Labs provides the only solution homebuyers, sellers, and owners need to navigate the complex real estate landscape. Our platform for buying and selling homes at scale meets consumers wherever they are in their journey, providing deeply personalized guidance, insight, and inspiration through a fusion of human and machine intelligence. Among its major competitors, OJO Labs is ranked in 1st place for NPS while Zillow is 2nd, and Redfin is 3rd. Overall, OJO Labs has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $200.00M
Brand at a Glance
66%
Customer Loyalty
3.6/5
Product Quality
3.2/5
Pricing
3.3/5
Customer Service
OJO Labs CMO
OJO Labs Ranking
- #1 / 4 of its competitors
OJO Labs NPS
OJO Labs's Net Promoter Score (NPS) is a 26 with 63% Promoters, 0% Passives, and 37% Detractors. Net Promoter Score tracks whether OJO Labs's customers would recommend using the product based on a scale of -100 to 100.
OJO Labs Overall NPS
| 63% | Promoters |
|---|---|
| 0% | Passives |
| 37% | Detractors |
OJO Labs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 60 | Jun 2021 | 60 |
Aug 2021 67 | Aug 2021 | 67 |
Jan 2022 71 | Jan 2022 | 71 |
Mar 2022 77 | Mar 2022 | 77 |
Apr 2022 80 | Apr 2022 | 80 |
Aug 2022 50 | Aug 2022 | 50 |
Oct 2022 39 | Oct 2022 | 39 |
Feb 2023 43 | Feb 2023 | 43 |
Sep 2023 47 | Sep 2023 | 47 |
Oct 2023 37 | Oct 2023 | 37 |
May 2024 29 | May 2024 | 29 |
Jul 2024 27 | Jul 2024 | 27 |
How Other Brands Compare
OJO Labs is ranked first for NPS among its competitors. Zillow and Redfin come in second and third, with Realtor.com coming in at #4. Among those competitors, it is the lowest valued company behind Zillow.
OJO Labs |  Zillow |  Realtor.com |  Redfin | |
| Global Ranking | #- | #189 | #248 | #447 |
| NPS | 26 | 17 | 0 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $31.40B | $14.98B | $9.89B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
OJO Labs NPS by Gender
Female customers rated OJO Labs's NPS 200 points higher than Male customers.
Male
-100
OJO Labs's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
100
OJO Labs's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
OJO Labs NPS by Ethnicity
OJO Labs's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Asian or Pacific Islander 100 | Asian or Pacific Islander | 100 |
OJO Labs NPS by Age
OJO Labs's NPS was rated 50 points by customers ages 18-25 on Comparably.
OJO Labs NPS by Usage
OJO Labs's NPS was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
OJO Labs Customer Loyalty
66%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of OJO Labs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
OJO Labs Customer Loyalty Score by Gender
Female customers rated OJO Labs's Customer Loyalty score 31% higher than Male customers.
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Male
33%
Yes
Female
64%
Yes
OJO Labs Customer Loyalty Score by Ethnicity
OJO Labs's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of OJO Labs.
70
out of 100
Caucasian
40
out of 100
Asian or Pacific Islander
OJO Labs Customer Loyalty Score by Age
OJO Labs's Customer Loyalty score was rated 55% by customers ages 18-25 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 55% | 18-25 | 55% |
OJO Labs Customer Loyalty Score by Usage
OJO Labs's Customer Loyalty score was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
OJO Labs Customer Loyalty Score by Industry
OJO Labs's Customer Loyalty score was rated 55% by Real Estate industry customers.
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OJO Labs Customer Loyalty vs. Competitors
Compared to its competitors, OJO Labs's Customer Loyalty score is rated right above HomeLight, and is preceded by Realtor.com.
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OJO Labs Product Quality
3.6/5
OJO Labs has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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OJO Labs Product Information
OJO Labs’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Real Estate industry rated OJO Labs's product the highest.
- Website
- https://ojo.com
- Company Size
- 201-500 Employees
Industry
Tech
AI, Big Data and Analytics
Real Estate
Quick Insights into OJO Labs Product Quality
OJO Labs's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked OJO Labs Product Quality the Highest
Ranked OJO Labs Product Quality the Lowest
OJO Labs Product Quality Score by Gender
Female customers rated OJO Labs's Product Quality score 2.7 stars higher than Male customers.
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Male
1.9/5
Female
4.6/5
OJO Labs Product Quality Score by Ethnicity
OJO Labs's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of OJO Labs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
OJO Labs Product Quality Score by Age
OJO Labs's Product Quality score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
OJO Labs Product Quality Score by Usage
OJO Labs's Product Quality score was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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OJO Labs Product Quality Score by Industry
OJO Labs's Product Quality score was rated 3.3 stars by Real Estate industry customers.
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OJO Labs Product Quality vs. Competitors
Compared to its competitors, OJO Labs's Product Quality score is rated right above Zillow, and is preceded by Homie.
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OJO Labs Pricing
OJO Labs ROI & Value For Money
3.2/5
OJO Labs has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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OJO Labs Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Real Estate industry.
Quick Insights into OJO Labs ROI
OJO Labs's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked OJO Labs ROI the Highest
Ranked OJO Labs ROI the Lowest
OJO Labs ROI Score by Gender
Female customers rated OJO Labs's ROI score 2.6 stars higher than Male customers.
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Male
1.5/5
Female
4.1/5
OJO Labs ROI Score by Ethnicity
OJO Labs's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of OJO Labs.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
OJO Labs ROI Score by Age
OJO Labs's ROI score was rated 4 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
OJO Labs ROI Score by Usage
OJO Labs's ROI score was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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OJO Labs ROI Score by Industry
OJO Labs's ROI score was rated 3.1 stars by Real Estate industry customers.
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OJO Labs Pricing vs. Competitors
Compared to its competitors, OJO Labs's ROI score is rated right above HomeLight, and is preceded by Redfin.
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OJO Labs Customer Satisfaction (CSAT)
OJO Labs Customer Satisfaction (CSAT) Score
64 / 100
OJO Labs has an overall Customer Satisfaction score of 64 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into OJO Labs Customer Satisfaction
OJO Labs's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked OJO Labs Customer Satisfaction the Highest
Ranked OJO Labs Customer Satisfaction the Lowest
OJO Labs Customer Satisfaction Score by Gender
Female customers rated OJO Labs's Customer Satisfaction score 0 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of OJO Labs.
0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
OJO Labs Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
OJO Labs' Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
0%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
OJO Labs' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
OJO Labs Customer Satisfaction Score by Age
OJO Labs's Customer Satisfaction score was rated 75 points by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% |
OJO Labs Customer Satisfaction Score by Usage
OJO Labs's Customer Satisfaction score was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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OJO Labs Customer Satisfaction Score by Industry
OJO Labs's Customer Satisfaction score was rated 60 points by Real Estate industry customers.
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}OJO Labs Customer Satisfaction vs. Competitors
Compared to its competitors, OJO Labs's Customer Satisfaction score is rated right above Redfin.
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OJO Labs Customer Service
3.3/5
OJO Labs has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About OJO Labs's Customer Service
Address
1007 S Congress, Building 9, Suite 400, Austin, TX 78704
Website
https://ojo.com
Phone Number
5124568292
OJO Labs's Social Links
Quick Insights into OJO Labs Customer Service
OJO Labs's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.
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Ranked OJO Labs Customer Service the Highest
Ranked OJO Labs Customer Service the Lowest
OJO Labs Customer Service Score by Gender
Female customers rated OJO Labs's Customer Service score 2.7 stars higher than Male customers.
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Male
1.5/5
Female
4.2/5
OJO Labs Customer Service Score by Ethnicity
OJO Labs's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of OJO Labs.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
OJO Labs Customer Service Score by Age
OJO Labs's Customer Service score was rated 4 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
OJO Labs Customer Service Score by Usage
OJO Labs's Customer Service score was rated the highest by customers who have used OJO Labs's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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OJO Labs Customer Service Score by Industry
OJO Labs's Customer Service score was rated 3.2 stars by Real Estate industry customers.
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OJO Labs Customer Service vs. Competitors
Compared to its competitors, OJO Labs's Customer Service score is rated right above HomeLight, and is preceded by Zillow.
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OJO Labs as an Employer
4.8/5
OJO Labs has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
OJO Labs scored a 26 for Net Promoter Score and a 77 for Employee Net Promoter Score. NPS gauges how likely a customer of OJO Labs would recommend the brand to a friend. ENPS measures how likely OJO Labs employees would recommend working at OJO Labs to a friend.
Net Promoter Score
26
NPS Score
| 63% | Promoters |
|---|---|
| 0% | Passive |
| 37% | Detractors |
Employee Net Promoter Score
77
eNPS Score
| 85% | Promoters |
|---|---|
| 7% | Passive |
| 8% | Detractors |
