-4
NPS
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Zoes Kitchen
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About Zoes Kitchen's Brand
Zo s Kitchen is a fast growing, fast casual restaurant concept serving a distinct menu of fresh Among its major competitors, Zoes Kitchen is ranked in 5th place for NPS while Darden Restaurants is 1st, and Jason's Deli is 2nd.
Brand at a Glance
72%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Zoes Kitchen Ranking
- #4 / 4 of its competitors
Zoes Kitchen NPS
Zoes Kitchen's Net Promoter Score (NPS) is a -4 with 46% Promoters, 4% Passives, and 50% Detractors. Net Promoter Score tracks whether Zoes Kitchen's customers would recommend using the product based on a scale of -100 to 100.
Zoes Kitchen Overall NPS
| 46% | Promoters |
|---|---|
| 4% | Passives |
| 50% | Detractors |
Zoes Kitchen NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 0 | Feb 2022 | 0 |
Mar 2022 -8 | Mar 2022 | -8 |
Apr 2022 -1 | Apr 2022 | -1 |
Jun 2022 -7 | Jun 2022 | -7 |
Jul 2022 -12 | Jul 2022 | -12 |
Aug 2022 -18 | Aug 2022 | -18 |
Sep 2022 -10 | Sep 2022 | -10 |
Oct 2022 -15 | Oct 2022 | -15 |
Jan 2023 -11 | Jan 2023 | -11 |
May 2023 -15 | May 2023 | -15 |
Aug 2023 -9 | Aug 2023 | -9 |
Sep 2025 -5 | Sep 2025 | -5 |
How Other Brands Compare
Zoes Kitchen is ranked #4 for NPS among its competitors. Darden Restaurants and Chipotle come in first and second, with Dennys coming in at third.
Zoes Kitchen |  Chipotle |  Dennys |  Darden Restaurants | |
| Global Ranking | #- | #45 | #243 | #342 |
| NPS | -4 | 16 | 2 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $41.46B | $1.17B | $18.85B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zoes Kitchen NPS by Gender
Female customers rated Zoes Kitchen's NPS 30 points higher than Male customers.
Male
-50
Zoes Kitchen's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
-20
Zoes Kitchen's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Zoes Kitchen NPS by Ethnicity
Zoes Kitchen's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Zoes Kitchen NPS by Usage
Zoes Kitchen's NPS was rated -34 points by customers who have used Zoes Kitchen's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
Zoes Kitchen NPS vs. Competitors
Compared to its competitors, Zoes Kitchen's NPS is rated right above Cracker Barrel, and is preceded by Dennys.
| COMPANY | NPS Score | |
|---|---|---|
| Darden Restaurants | 20 |
 | Jason's Deli | 17 |
| Chipotle | 16 |
| Dennys | 2 |
| Zoes Kitchen | -4 |
 | Cracker Barrel | -11 |
 | Panera Bread | -12 |
 | Ando | -100 |
Zoes Kitchen Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Zoes Kitchen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zoes Kitchen Customer Loyalty Score by Gender
Male customers rated Zoes Kitchen's Customer Loyalty score 36% higher than Female customers.
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Male
100%
Yes
Female
64%
Yes
Zoes Kitchen Customer Loyalty Score by Ethnicity
Zoes Kitchen's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zoes Kitchen.
100
out of 100
Caucasian
Zoes Kitchen Customer Loyalty Score by Usage
Zoes Kitchen's Customer Loyalty score was rated 85% by customers who have used Zoes Kitchen's products/services for 5 to 10 Years.
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Zoes Kitchen Customer Loyalty vs. Competitors
Compared to its competitors, Zoes Kitchen's Customer Loyalty score is rated right above Panera Bread, and is preceded by Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Jason's Deli | 85% |
| Dennys | 79% |
| Cracker Barrel | 77% |
| Chipotle | 76% |
| Zoes Kitchen | 72% |
| Panera Bread | 72% |
| Darden Restaurants | 63% |
| Ando | 10% |
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Zoes Kitchen Product Quality
3.1/5
Zoes Kitchen has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Zoes Kitchen Product Information
Zoes Kitchen’s product quality score is a 3.1 out of 5 as rated by its users and customers.
- Website
- http://zoeskitchen.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Food and Beverages
Quick Insights into Zoes Kitchen Product Quality
Zoes Kitchen's Product Quality score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Zoes Kitchen Product Quality the Highest
Ranked Zoes Kitchen Product Quality the Lowest
Zoes Kitchen Product Quality Score by Gender
Male customers rated Zoes Kitchen's Product Quality score 0.5 stars higher than Female customers.
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Male
3/5
Female
2.5/5
Zoes Kitchen Product Quality Score by Ethnicity
Zoes Kitchen's Product Quality score was rated 2.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zoes Kitchen.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Zoes Kitchen Product Quality Score by Usage
Zoes Kitchen's Product Quality score was rated 2.5 stars by customers who have used Zoes Kitchen's products/services for 5 to 10 Years.
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Zoes Kitchen Product Quality vs. Competitors
Compared to its competitors, Zoes Kitchen's Product Quality score is rated right above Cracker Barrel, and is preceded by Dennys.
| COMPANY | Product Quality Score | |
|---|---|---|
| Darden Restaurants | 3.8/5 |
| Chipotle | 3.8/5 |
| Jason's Deli | 3.6/5 |
| Dennys | 3.2/5 |
| Zoes Kitchen | 3.1/5 |
| Cracker Barrel | 3.1/5 |
| Panera Bread | 3/5 |
| Ando | 1.5/5 |
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Zoes Kitchen Pricing
Zoes Kitchen ROI & Value For Money
2.8/5
Zoes Kitchen has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Zoes Kitchen ROI
Zoes Kitchen's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Zoes Kitchen ROI the Highest
Ranked Zoes Kitchen ROI the Lowest
Zoes Kitchen ROI Score by Gender
Male customers rated Zoes Kitchen's ROI score 0.5 stars higher than Female customers.
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Male
2.7/5
Female
2.2/5
Zoes Kitchen ROI Score by Ethnicity
Zoes Kitchen's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zoes Kitchen.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Zoes Kitchen ROI Score by Usage
Zoes Kitchen's ROI score was rated 2.2 stars by customers who have used Zoes Kitchen's products/services for 5 to 10 Years.
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Zoes Kitchen Pricing vs. Competitors
Compared to its competitors, Zoes Kitchen's ROI score is rated right above Cracker Barrel, and is preceded by Dennys.
| COMPANY | Pricing Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Jason's Deli | 3.5/5 |
| Chipotle | 3.5/5 |
| Dennys | 3.2/5 |
| Zoes Kitchen | 2.8/5 |
| Cracker Barrel | 2.8/5 |
| Panera Bread | 2.8/5 |
| Ando | 1.5/5 |
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Zoes Kitchen Customer Satisfaction (CSAT)
Zoes Kitchen Customer Satisfaction (CSAT) Score
60 / 100
Zoes Kitchen has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
33%
Satisfied
27%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
7%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zoes Kitchen Customer Satisfaction
Zoes Kitchen's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Zoes Kitchen Customer Satisfaction the Highest
Ranked Zoes Kitchen Customer Satisfaction the Lowest
Zoes Kitchen Customer Satisfaction Score by Gender
Female customers rated Zoes Kitchen's Customer Satisfaction score 34 points higher than Male customers.
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33 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 34% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Zoes Kitchen Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zoes Kitchen's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zoes Kitchen.
25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
50%
Zoes Kitchen Customer Satisfaction vs. Competitors
Compared to its competitors, Zoes Kitchen's Customer Satisfaction score is rated right above Panera Bread, and is preceded by Dennys.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Darden Restaurants | 71% |
| Jason's Deli | 62% |
| Chipotle | 62% |
| Dennys | 61% |
| Zoes Kitchen | 60% |
| Panera Bread | 55% |
| Cracker Barrel | 52% |
| Ando | 0% |
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Zoes Kitchen Customer Service
2.8/5
Zoes Kitchen has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Zoes Kitchen's Customer Service
Address
5700 Granite Parkway, Suite 455, Plano, TX
Website
http://zoeskitchen.com/
Phone Number
12054141906
Quick Insights into Zoes Kitchen Customer Service
Zoes Kitchen's Customer Service score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Zoes Kitchen Customer Service the Highest
Ranked Zoes Kitchen Customer Service the Lowest
Zoes Kitchen Customer Service Score by Gender
Male customers rated Zoes Kitchen's Customer Service score 0.3 stars higher than Female customers.
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Male
2.7/5
Female
2.4/5
Zoes Kitchen Customer Service Score by Ethnicity
Zoes Kitchen's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Zoes Kitchen Customer Service Score by Usage
Zoes Kitchen's Customer Service score was rated 2.4 stars by customers who have used Zoes Kitchen's products/services for 5 to 10 Years.
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Zoes Kitchen Customer Service vs. Competitors
Compared to its competitors, Zoes Kitchen's Customer Service score is rated right above Ando, and is preceded by Panera Bread.
| COMPANY | Customer Service Score | |
|---|---|---|
| Darden Restaurants | 3.7/5 |
| Chipotle | 3.6/5 |
| Jason's Deli | 3.5/5 |
| Dennys | 3.2/5 |
| Cracker Barrel | 2.9/5 |
| Panera Bread | 2.9/5 |
| Zoes Kitchen | 2.8/5 |
| Ando | 1.5/5 |
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Zoes Kitchen as an Employer
2.6/5
Zoes Kitchen has a 2.6/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Zoes Kitchen scored a -4 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Zoes Kitchen would recommend the brand to a friend. ENPS measures how likely Zoes Kitchen employees would recommend working at Zoes Kitchen to a friend.
Net Promoter Score
-4
NPS Score
| 46% | Promoters |
|---|---|
| 4% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 31% | Promoters |
|---|---|
| 9% | Passive |
| 60% | Detractors |
