

Liberty Mutual Insurance is a global leader in property and casualty insurance. Among its major competitors, Liberty Mutual Insurance is ranked in 9th place for NPS while Berkshire Hathaway is 1st, and AIG is 2nd. Overall, Liberty Mutual Insurance has a neutral social sentiment, when analyzing social media channels and online mentions.

Emily Fink serves as the Chief Marketing Officer for Liberty Mutual Insurance. Emily started at Liberty Mutual Insurance in March of 2017. Emily is based in the Greater Boston Area.
Liberty Mutual Insurance's Net Promoter Score (NPS) is a -45 with 22% Promoters, 11% Passives, and 67% Detractors. Net Promoter Score tracks whether Liberty Mutual Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 22% | Promoters |
|---|---|
| 11% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -42 | Jan 2025 | -42 |
Feb 2025 -42 | Feb 2025 | -42 |
Mar 2025 -42 | Mar 2025 | -42 |
Apr 2025 -42 | Apr 2025 | -42 |
May 2025 -42 | May 2025 | -42 |
Jun 2025 -44 | Jun 2025 | -44 |
Jul 2025 -44 | Jul 2025 | -44 |
Aug 2025 -44 | Aug 2025 | -44 |
Oct 2025 -44 | Oct 2025 | -44 |
Nov 2025 -44 | Nov 2025 | -44 |
Dec 2025 -44 | Dec 2025 | -44 |
Jan 2026 -44 | Jan 2026 | -44 |
Liberty Mutual Insurance is ranked #4 for NPS among its competitors. Berkshire Hathaway and AIG come in first and second, with Allstate coming in at third.
![]() Liberty Mutual Insurance | ![]() Allstate | ![]() AIG | ![]() Berkshire Hathaway | |
| Global Ranking | #- | #122 | #302 | #360 |
| NPS | -45 | -31 | 11 | 20 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $40.99B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Liberty Mutual Insurance's NPS 10 points higher than Female customers.
Liberty Mutual Insurance's NPS was rated -56 by Male customers on Comparably.
Liberty Mutual Insurance's NPS was rated -66 by Female customers on Comparably.
Liberty Mutual Insurance's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -63 | Caucasian | -63 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -58 | African American/Black | -58 |
Asian or Pacific Islander -28 | Asian or Pacific Islander | -28 |
Other -61 | Other | -61 |
Liberty Mutual Insurance's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Liberty Mutual Insurance's NPS was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -28 | Less than 1 Year | -28 |
1 to 2 Years -52 | 1 to 2 Years | -52 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -55 | 5 to 10 Years | -55 |
Over 10 Years -78 | Over 10 Years | -78 |
Compared to its competitors, Liberty Mutual Insurance's NPS is rated right above Farmers Insurance, and is preceded by State Farm Insurance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Berkshire Hathaway | 20 |
![]() | AIG | 11 |
![]() | Travelers | -8 |
![]() | Progressive Insurance | -16 |
![]() | Aflac | -18 |
![]() | Allstate | -31 |
![]() | Nationwide Insurance | -31 |
![]() | State Farm Insurance | -39 |
![]() | Liberty Mutual Insurance | -45 |
![]() | Farmers Insurance | -67 |
Out of the 29 Liberty Mutual Insurance customer reviews 2 were positive and 27 were constructive. Liberty Mutual Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Liberty Mutual Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Liberty Mutual Insurance's Customer Loyalty score 16% higher than Male customers.
Liberty Mutual Insurance's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Liberty Mutual Insurance's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 70% | 26-30 | 70% |
31-35 44% | 31-35 | 44% |
36-40 60% | 36-40 | 60% |
41-45 88% | 41-45 | 88% |
46-50 78% | 46-50 | 78% |
51-55 70% | 51-55 | 70% |
56-60 75% | 56-60 | 75% |
61-65 83% | 61-65 | 83% |
66+ 76% | 66+ | 76% |
Liberty Mutual Insurance's Customer Loyalty score was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Liberty Mutual Insurance's Customer Loyalty score was rated the highest by Government and Public Policy industry customers, and the lowest by Construction industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Liberty Mutual Insurance's Customer Loyalty score is rated right above Allstate, and is preceded by Aflac.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | State Farm Insurance | 82% |
![]() | Travelers | 80% |
![]() | Progressive Insurance | 80% |
![]() | Nationwide Insurance | 80% |
![]() | Farmers Insurance | 79% |
![]() | Berkshire Hathaway | 78% |
![]() | Aflac | 76% |
![]() | Liberty Mutual Insurance | 76% |
![]() | Allstate | 74% |
![]() | AIG | 64% |
Liberty Mutual Insurance has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Liberty Mutual Insurance’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Liberty Mutual Insurance's product the highest. Reviewers from the Business and Consumer Services industry rated Liberty Mutual Insurance the lowest at 2.1.
Liberty Mutual Insurance's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
Male customers rated Liberty Mutual Insurance's Product Quality score 0.3 stars higher than Female customers.
Liberty Mutual Insurance's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2.4 | Other | 2.4 |
Liberty Mutual Insurance's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2 | 31-35 | 2 |
36-40 3.4 | 36-40 | 3.4 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.8 | 51-55 | 1.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.2 | 61-65 | 2.2 |
66+ 1.5 | 66+ | 1.5 |
Liberty Mutual Insurance's Product Quality score was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Liberty Mutual Insurance's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Liberty Mutual Insurance's Product Quality score is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.9/5 |
![]() | AIG | 3.3/5 |
![]() | Aflac | 2.8/5 |
![]() | Travelers | 2.7/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Nationwide Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Liberty Mutual Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | Farmers Insurance | 1.6/5 |
Liberty Mutual Insurance has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from Liberty Mutual Insurance.
Liberty Mutual Insurance's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
Male customers rated Liberty Mutual Insurance's ROI score 0.3 stars higher than Female customers.
Liberty Mutual Insurance's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 2 | Other | 2 |
Liberty Mutual Insurance's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 3.9 | 26-30 | 3.9 |
31-35 1.9 | 31-35 | 1.9 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2 | 41-45 | 2 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.9 | 51-55 | 1.9 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2 | 61-65 | 2 |
66+ 1.5 | 66+ | 1.5 |
Liberty Mutual Insurance's ROI score was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Liberty Mutual Insurance's ROI score was rated the highest by Insurance industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Liberty Mutual Insurance's ROI score is rated right above Farmers Insurance, and is preceded by State Farm Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.7/5 |
![]() | AIG | 3.4/5 |
![]() | Aflac | 2.7/5 |
![]() | Travelers | 2.6/5 |
![]() | Progressive Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Nationwide Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.2/5 |
![]() | Farmers Insurance | 1.5/5 |
Liberty Mutual Insurance has an overall Customer Satisfaction score of 33 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Liberty Mutual Insurance's Customer Satisfaction score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Transportation industry.
Female customers rated Liberty Mutual Insurance's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 12% | |
Very Dissatisfied | 55% |
Very Satisfied | 12% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 12% | |
Very Dissatisfied | 56% |
Liberty Mutual Insurance's Customer Satisfaction (CSAT) score was rated 22% according to Caucasian users and customers.
Liberty Mutual Insurance's Customer Satisfaction (CSAT) score was rated 16% according to Hispanic or Latino users and customers.
Liberty Mutual Insurance's Customer Satisfaction (CSAT) score was rated 35% according to African American/Black users and customers.
Liberty Mutual Insurance's Customer Satisfaction (CSAT) score was rated 43% according to Asian or Pacific Islander users and customers.
Liberty Mutual Insurance's Customer Satisfaction (CSAT) score was rated 38% according to Other users and customers.
Liberty Mutual Insurance's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 70% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 26% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 42% | |||||||||||||||
| 46-50 | 38% | |||||||||||||||
| 51-55 | 17% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 26% | |||||||||||||||
| 66+ | 5% |
Liberty Mutual Insurance's Customer Satisfaction score was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Liberty Mutual Insurance's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Liberty Mutual Insurance Customer Satisfaction Score by Industry",
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"groupId": 511,
"score": 20,
"stars": 0,
"csatScore": 20,
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{
"label": "Education",
"groupId": 515,
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{
"label": "Government and Public Policy",
"groupId": 521,
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"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 16,
"stars": 0,
"csatScore": 16,
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"scoreClassName": "",
"scoreLabel": 16
},
{
"label": "Insurance",
"groupId": 526,
"score": 83,
"stars": 0,
"csatScore": 83,
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},
{
"label": "Real Estate",
"groupId": 554,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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{
"label": "Transportation",
"groupId": 567,
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]
}Compared to its competitors, Liberty Mutual Insurance's Customer Satisfaction score is rated right above State Farm Insurance, and is preceded by Allstate.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Berkshire Hathaway | 77% |
![]() | AIG | 58% |
![]() | Progressive Insurance | 45% |
![]() | Travelers | 44% |
![]() | Aflac | 40% |
![]() | Nationwide Insurance | 34% |
![]() | Allstate | 32% |
![]() | Liberty Mutual Insurance | 32% |
![]() | State Farm Insurance | 31% |
![]() | Farmers Insurance | 17% |
Liberty Mutual Insurance has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Liberty Mutual Insurance's overall Customer Service score rated by its users and customers.
175 Berkeley St, Boston, MA 02116
http://www.libertymutualgroup.com/
(800) 837-5254
Liberty Mutual Insurance's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Transportation industry.
Male customers rated Liberty Mutual Insurance's Customer Service score 0.1 stars higher than Female customers.
Liberty Mutual Insurance's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.8 | Other | 1.8 |
Liberty Mutual Insurance's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 1.7 | 31-35 | 1.7 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.8 | 41-45 | 1.8 |
46-50 2.1 | 46-50 | 2.1 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.9 | 61-65 | 1.9 |
66+ 1.5 | 66+ | 1.5 |
Liberty Mutual Insurance's Customer Service score was rated the highest by customers who have used Liberty Mutual Insurance's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Liberty Mutual Insurance's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Liberty Mutual Insurance's Customer Service score is rated right above Farmers Insurance, and is preceded by State Farm Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Berkshire Hathaway | 3.8/5 |
![]() | AIG | 3.3/5 |
![]() | Travelers | 2.7/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Aflac | 2.5/5 |
![]() | Allstate | 2.4/5 |
![]() | Nationwide Insurance | 2.2/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.1/5 |
![]() | Farmers Insurance | 1.5/5 |
Liberty Mutual Insurance has a 4.1/5 stars for its overall company culture rated by their employees

Liberty Mutual Insurance scored a -45 for Net Promoter Score and a 5 for Employee Net Promoter Score. NPS gauges how likely a customer of Liberty Mutual Insurance would recommend the brand to a friend. ENPS measures how likely Liberty Mutual Insurance employees would recommend working at Liberty Mutual Insurance to a friend.
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
| 42% | Promoters |
|---|---|
| 21% | Passive |
| 37% | Detractors |