A Mission statement is a statement reflecting what the organisation business is and what key purpose is there. - Mark and Spencer Mission are to make inspirational quality accessible to others.
A vision helps working in goal congruence. It comes from within as well as outside. It accomplishes the following Give a sense of the future Guides decision making and strategy Creates a platform with same purpose Laydown behavior guidelines Inspire emotion Reflects the values Mark and Spencer vision is to be the standard against which others are measured- Benchmarking