35
NPS
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Salesforce
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About Salesforce's Brand
Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, voice, and artificial intelligence—to connect to their customers in a whole new way. Companies trust Salesforce to help them transform their businesses around the customer in this digital-first world. Among its major competitors, Salesforce is ranked in 2nd place for NPS while Google is 1st, and SAP is 3rd. Overall, Salesforce has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $201.44B
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
4.1/5
Pricing
4/5
Customer Service
Salesforce Ranking
- #2 / 4 of its competitors
Salesforce NPS
Salesforce's Net Promoter Score (NPS) is a 35 with 62% Promoters, 11% Passives, and 27% Detractors. Net Promoter Score tracks whether Salesforce's customers would recommend using the product based on a scale of -100 to 100.
Salesforce Overall NPS
| 62% | Promoters |
|---|---|
| 11% | Passives |
| 27% | Detractors |
Salesforce NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 37 | May 2024 | 37 |
Jun 2024 35 | Jun 2024 | 35 |
Jul 2024 35 | Jul 2024 | 35 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 35 | Sep 2024 | 35 |
Dec 2024 35 | Dec 2024 | 35 |
Mar 2025 36 | Mar 2025 | 36 |
Apr 2025 36 | Apr 2025 | 36 |
May 2025 34 | May 2025 | 34 |
Sep 2025 34 | Sep 2025 | 34 |
Oct 2025 34 | Oct 2025 | 34 |
Dec 2025 34 | Dec 2025 | 34 |
How Other Brands Compare
Salesforce is ranked second for NPS among its competitors. Google and IBM come in first and third, with Oracle coming in at #4. Among those competitors, it is the third most valued company behind Google.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Salesforce NPS by Gender
Female customers rated Salesforce's NPS 8 points higher than Male customers.
Male
48
Salesforce's NPS was rated 48 by Male customers on Comparably.
59%
Promoters
30%
Passives
11%
Detractors
Female
56
Salesforce's NPS was rated 56 by Female customers on Comparably.
78%
Promoters
0%
Passives
22%
Detractors
Salesforce NPS by Ethnicity
Salesforce's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 9 | Caucasian | 9 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 64 | Asian or Pacific Islander | 64 |
Other 71 | Other | 71 |
Salesforce NPS by Age
Salesforce's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Salesforce NPS by Usage
Salesforce's NPS was rated the highest by customers who have used Salesforce's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 31 | Less than 1 Year | 31 |
1 to 2 Years 29 | 1 to 2 Years | 29 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years 56 | 5 to 10 Years | 56 |
Over 10 Years 60 | Over 10 Years | 60 |
Salesforce NPS vs. Competitors
Compared to its competitors, Salesforce's NPS is rated right above SAP, and is preceded by Google.
| COMPANY | NPS Score | |
|---|---|---|
 | 42 | |
| Salesforce | 35 |
 | SAP | 32 |
 | Workday | 29 |
 | IBM | 26 |
 | Oracle | 11 |
 | INFOR (US), INC. | 5 |
 | Netsuite | 3 |
 | SugarCRM | 0 |
Salesforce Customer Reviews
Out of the 10 Salesforce customer reviews 9 were positive and 1 was constructive. Salesforce customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Salesforce Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Salesforce users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Salesforce Customer Loyalty Score by Gender
Male customers rated Salesforce's Customer Loyalty score 7% higher than Female customers.
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Male
77%
Yes
Female
70%
Yes
Salesforce Customer Loyalty Score by Ethnicity
Salesforce's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Salesforce.
63
out of 100
Caucasian
100
out of 100
African American/Black
74
out of 100
Asian or Pacific Islander
87
out of 100
Other
Salesforce Customer Loyalty Score by Age
Salesforce's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Salesforce.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 64% | 26-30 | 64% |
31-35 73% | 31-35 | 73% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 85% | 46-50 | 85% |
51-55 55% | 51-55 | 55% |
Salesforce Customer Loyalty Score by Usage
Salesforce's Customer Loyalty score was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Salesforce Customer Loyalty Score by Industry
Salesforce's Customer Loyalty score was rated 82% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Salesforce Customer Loyalty vs. Competitors
Compared to its competitors, Salesforce's Customer Loyalty score is rated right above Netsuite, and is preceded by INFOR (US), INC..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| 87% | |
| SugarCRM | 84% |
| SAP | 81% |
| Workday | 79% |
| IBM | 79% |
| INFOR (US), INC. | 77% |
| Salesforce | 76% |
| Netsuite | 74% |
| Oracle | 72% |
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Salesforce Product Quality
4/5
Salesforce has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Salesforce Product Information
Salesforce serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Salesforce supports iOS, Web, and Android devices and offers products for medium and large sized businesses.
Salesforce’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Salesforce's product the highest. Reviewers from the Education industry rated Salesforce the lowest at 4.
- Website
- http://www.salesforce.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Business Services
Ecommerce and Marketplaces
Enterprise
Languages Supported
English
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Quick Insights into Salesforce Product Quality
Salesforce's Product Quality score was rated highest by customers ages 36-40, and rated lowest by Caucasian customers.
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Ranked Salesforce Product Quality the Highest
Ranked Salesforce Product Quality the Lowest
Salesforce Product Quality Score by Gender
Male customers rated Salesforce's Product Quality score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Salesforce Product Quality Score by Ethnicity
Salesforce's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Salesforce.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.7 | Other | 4.7 |
Salesforce Product Quality Score by Age
Salesforce's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Salesforce.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.8 | 31-35 | 3.8 |
36-40 5 | 36-40 | 5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.9 | 51-55 | 3.9 |
Salesforce Product Quality Score by Usage
Salesforce's Product Quality score was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Salesforce Product Quality Score by Industry
Salesforce's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Education industry customers.
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Salesforce Product Quality vs. Competitors
Compared to its competitors, Salesforce's Product Quality score is rated right above Workday, and is preceded by SAP.
| COMPANY | Product Quality Score | |
|---|---|---|
| 4.1/5 | |
| SAP | 4.1/5 |
| Salesforce | 4/5 |
| Workday | 3.9/5 |
| IBM | 3.8/5 |
| SugarCRM | 3.8/5 |
| Oracle | 3.7/5 |
| INFOR (US), INC. | 3.5/5 |
| Netsuite | 3.4/5 |
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Salesforce Pricing
Salesforce ROI & Value For Money
4.1/5
Salesforce has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Salesforce's overall ROI score rated by its users and customers.
Salesforce Pricing Plans
Salesforce has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Consulting industry think that they had the lowest ROI from Salesforce.
Who Uses Salesforce?
Medium Businesses
Large Enterprises
Quick Insights into Salesforce ROI
Salesforce's ROI score was rated highest by customers who have used Salesforce's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.
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Ranked Salesforce ROI the Highest
Ranked Salesforce ROI the Lowest
Salesforce ROI Score by Gender
Male customers rated Salesforce's ROI score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
Salesforce ROI Score by Ethnicity
Salesforce's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Salesforce.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4 | Other | 4 |
Salesforce ROI Score by Age
Salesforce's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4 | 31-35 | 4 |
36-40 4.6 | 36-40 | 4.6 |
41-45 2.6 | 41-45 | 2.6 |
46-50 4.8 | 46-50 | 4.8 |
51-55 3.5 | 51-55 | 3.5 |
Salesforce ROI Score by Usage
Salesforce's ROI score was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Salesforce ROI Score by Industry
Salesforce's ROI score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Salesforce Pricing vs. Competitors
Compared to its competitors, Salesforce's ROI score is rated right above Google.
| COMPANY | Pricing Score | |
|---|---|---|
| Salesforce | 4.1/5 |
| 4/5 | |
| SAP | 3.9/5 |
| SugarCRM | 3.9/5 |
| IBM | 3.8/5 |
| Workday | 3.8/5 |
| Oracle | 3.7/5 |
| INFOR (US), INC. | 3.4/5 |
| Netsuite | 3.2/5 |
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Salesforce Customer Satisfaction (CSAT)
Salesforce Customer Satisfaction (CSAT) Score
76 / 100
Salesforce has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
7%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Salesforce Customer Satisfaction
Salesforce's Customer Satisfaction score was rated highest by customers who have used Salesforce's products/services for 1 to 2 Years, and rated lowest by Caucasian customers.
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Ranked Salesforce Customer Satisfaction the Highest
Ranked Salesforce Customer Satisfaction the Lowest
Salesforce Customer Satisfaction Score by Gender
Male customers rated Salesforce's Customer Satisfaction score 9 points higher than Female customers.
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87 / 100
MaleVery Satisfied | 48% | |
|---|---|---|
Satisfied | 39% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 0% | |
Very Dissatisfied | 4% |
78 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Salesforce Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Salesforce's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
45%
Satisfied
19%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
18%
CSAT according to African American/Black
Salesforce's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Salesforce's Customer Satisfaction (CSAT) score was rated 91% according to Asian or Pacific Islander users and customers.
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91 / 100
Very Satisfied
55%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Salesforce's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
57%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Salesforce Customer Satisfaction Score by Age
Salesforce's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 89% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 83% |
Salesforce Customer Satisfaction Score by Usage
Salesforce's Customer Satisfaction score was rated the highest by customers who have used Salesforce's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Salesforce Customer Satisfaction Score by Industry
Salesforce's Customer Satisfaction score was rated 93 points by Tech industry customers.
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"label": "Tech",
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}Salesforce Customer Satisfaction vs. Competitors
Compared to its competitors, Salesforce's Customer Satisfaction score is rated right above IBM, and is preceded by SAP.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| 81% | |
| SAP | 81% |
| Salesforce | 76% |
| IBM | 76% |
| Workday | 71% |
| Oracle | 67% |
| SugarCRM | 67% |
| INFOR (US), INC. | 65% |
| Netsuite | 60% |
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Salesforce Customer Service
4/5
Salesforce has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Salesforce's Customer Service
Address
415 Mission St, California City, CA 94105
Website
http://www.salesforce.com/
Phone Number
(415) 901-7000
Salesforce's Social Links
Quick Insights into Salesforce Customer Service
Salesforce's Customer Service score was rated highest by customers who have used Salesforce's products/services for 5 to 10 Years, and rated lowest by customers ages 41-45.
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Ranked Salesforce Customer Service the Highest
Ranked Salesforce Customer Service the Lowest
Salesforce Customer Service Score by Gender
Male customers rated Salesforce's Customer Service score 0.1 stars higher than Female customers.
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Male
3.8/5
Female
3.7/5
Salesforce Customer Service Score by Ethnicity
Salesforce's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4 | Other | 4 |
Salesforce Customer Service Score by Age
Salesforce's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Salesforce.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
41-45 2.6 | 41-45 | 2.6 |
46-50 4.2 | 46-50 | 4.2 |
51-55 3.2 | 51-55 | 3.2 |
Salesforce Customer Service Score by Usage
Salesforce's Customer Service score was rated the highest by customers who have used Salesforce's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Salesforce Customer Service Score by Industry
Salesforce's Customer Service score was rated 4.1 stars by Tech industry customers.
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Salesforce Customer Service vs. Competitors
Compared to its competitors, Salesforce's Customer Service score is rated right above SAP, and is preceded by Google.
| COMPANY | Customer Service Score | |
|---|---|---|
| 4/5 | |
| Salesforce | 4/5 |
| SAP | 4/5 |
| IBM | 3.9/5 |
| Workday | 3.9/5 |
| SugarCRM | 3.9/5 |
| Oracle | 3.6/5 |
| INFOR (US), INC. | 3/5 |
| Netsuite | 3/5 |
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Salesforce as an Employer
4.9/5
Salesforce has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Salesforce scored a 35 for Net Promoter Score and a 54 for Employee Net Promoter Score. NPS gauges how likely a customer of Salesforce would recommend the brand to a friend. ENPS measures how likely Salesforce employees would recommend working at Salesforce to a friend.
Net Promoter Score
35
NPS Score
| 62% | Promoters |
|---|---|
| 11% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
54
eNPS Score
| 65% | Promoters |
|---|---|
| 24% | Passive |
| 11% | Detractors |
