Strava Culture | Comparably
Strava Claimed Company
Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count. read more
This company is accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
209
TOTAL
RATINGS
5562

Strava Company Culture

Strava Culture

This score is derived from employee ratings & reviews
Choice Employer
A
4.6/5

Top Rated Culture Dimensions

Strava CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Mike Martin Strava's CEO
Mike Martin
85 /100

Diversity at Strava

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Diverse employees at Strava have rated Compensation, Perks And Benefits, and Team as the highest categories they have scored

Women at Strava

Top 30%Top 30% of Similar Size Companies on Comparably
B

Women at Strava have rated Perks And Benefits, Compensation, and Happiness as the highest categories they have scored

Strava eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 20%Top 20% of Similar Size Companies on Comparably

Recommend to a Friend?

46

Strava employees are 46% more likely to recommend Strava as a great place to work

61%Promoters
24%Passives
15%Detractors

Strava Company News

Working at Strava

Working at Strava is rated highly by 209 employees, across various culture dimensions. Strava employees are most satisfied about CEO Rating, Compensation, and Happiness categories, putting Strava’s culture in the Top 10% compared to similar sized companies on Comparably and in the Top 20% compared to other companies in San Francisco. See below in detail how working at Strava was rated by employees.

Overall Company Culture at Strava

A

Overall Company Culture at Strava is rated A

Last updated months ago

Top
10%

Strava ranks in the Top 10% of other companies on Comparably with 201-500 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 209 Employees

View Results
0
20
40
60
80
100
Legal
90
Legal90
Operations
90
Operations90
HR
89
HR89
Customer Success
87
Customer Success87
Business Dev
86
Business Dev86
Customer Support
83
Customer Support83
Design
82
Design82
Marketing
81
Marketing81
Product
81
Product81
Engineering
80
Engineering80
Finance
80
Finance80

Strava Employee Reviews

Out of 657 Strava employee reviews, 92% were positive. The remaining 8% were constructive reviews with the goal of helping Strava improve their work culture.

92%
8%
Positive Reviews92%
Constructive Feedback8%

Positive Reviews From Strava Employees

  • What do you like best about the leadership team?
    Leadership has a "people first" philosophy.
  • What are some of the best things about your team?
    Genuine authenticity towards one another along with supporting individual development and well being.
  • What is the best part about your compensation package?
    I think I'm paid fairly, and the equity I get as part of my compensation package makes me feel motivated to help the company be successful.

Constructive Feedback From Strava Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    Salaries are coming in line with other companies

Strava Company Information

Strava Company Overview

Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. With billions of activity uploads from all over the world, we have a humbling and adventurous vision: to be the record of the world’s athletic activities and the technology that makes every effort count.

Strava was founded in 2009 and its current CEO is Mike Martin. Since its inception 17 years ago, Strava has grown to 400 employees.

Strava Mission, Vision & Values

Strava Mission Statement

Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.

Strava Vision Statement

Connect athletes to what motivates them and help them find their personal best

Strava Values

  • Authenticity - We put the athlete first and build what they will use.
  • Balance - We practice what we preach: there’s always time for a workout. There’s always time for family.
  • Craftsmanship - We strive for excellence through iteration and a determined pursuit of mastery. Perfection is a never-ending journey.
  • Camaraderie - We’re equals, united by common goals. Our teamwork and respect for each other fuels our success.
  • Commitment - We thrive on wholehearted efforts and the spirit of competition. We’re dedicated to our values, our work, our athletes and our team.
Headquarter181 Fremont St
San Francisco, CA 94105
United States of America
Websitewww.strava.com
Founding Date2009
Company StatusPrivate
Jobswww.strava.com/careers
Social Sites
  • There’s an athlete in all of us. And when you give it a chance to let loose, you might be surprised what you can do. Find out: https://www.strava.com/the-athlete-in-you Produced by Creative Theory Agency
  • René Najera was worked to the edge by the pandemic – here’s why he still exercised every day.
  • In a couple years, Sophia Lattimore went from learning to shift gears on a bike to competing in triathlons.
  • After her mother died of cancer, Mariana Balestra began making small changes to improve her health day by day. Now she has her sights set on a 100 km race.
  • Running helped Tazneem Anwar discover herself and her city. Now she is connecting other women to running and to one another. Commit to the athlete in you: https://www.strava.com/the-athlete-in-you
  • There’s a new way to play on Strava: Group Challenges. You make the rules, you pick the players, you call the shots. Let's get after it, together. #challanges #challengeyourself #athletes #people #fitnessjourney #community #together
  • The Strava Story — Co-Founder Shares Early Growth & Scaling Strategies
  • The Strava Story | Rich Roll Podcast
  • Athletes Unfiltered

Strava Employees

Strava has 400 employees. 209 employees at Strava have reviewed Strava across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 209 Strava employees give their leadership a grade of A, or Top 10% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Strava are extremely happy with their total compensation at Strava, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Strava are extremely happy with their team. 209 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Strava are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Strava believe the environment at Strava is positive. Most Participants believe the pace of work at Strava is comfortably fast. About 78% of the employees at Strava work 8 hours or less, while 2% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Strava are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Strava employees generally work 8.4 hrs a day
Work Hours
A Day in the Life
Employees at Strava report the work pace is comfortably fast
Work Pace
A Day in the Life
96% of Strava employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Strava employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
88% of Strava employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Strava employees typically get valuable feedback on how to improve at work Once a month
Feedback
A Day in the Life
93% of Strava employees call their work environment positive
Environment

Joining Strava - Employee Onboarding

The prevailing opinion from employees about joining Strava is that the company was very unprepared on their first day. Strava employees concluded that their overall onboarding experience was negative. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Strava KPIs and OKRs

Employees’ understanding of Strava's KPIs and OKRs is essential for its success. Out of 194 Strava employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 163 have said yes.

AnswerPercent
Yes84%
No16%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No100%
Are the KPIs/OKRs for your department clear?

Strava CEO & Leadership

Mike Martin Strava's CEO
85 /100

Strava CEO Awards and Recognitions

Best CEOs for Diversity 2022 (Small & Midsize Companies)
Best CEOs 2021 (Small & Midsize Companies)
Best CEOs for Diversity 2021 (Small & Midsize Companies)
Top 30% Rated CEOs 2016

Strava’s CEO Mike Martin started in this role in 2024. Mike’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in San Francisco. With a high CEO score, Mike Martin has won the Best CEOs in 2021. In addition, Mike has garnered Best CEOs for Diversity in 2022 specifically for Diversity, making Strava’s CEO one of the top rated CEOs by diverse employees. Strava’s CEO is highly regarded especially by Non-Binary employees, employees with Entry Level experience, and employees in the HR department. However, employees in the Finance department, employees identified with Other ethnicities, and employees with 1 to 3 Years experience have a less favorable view of the CEO and believe there is room for improvement. Compared to Strava’s competitors, Mike Martin ranks right below Peloton CEO Barry McCarthy. Under Martin’s leadership, Strava employee respondents are most happy about their Compensation and the company’s Happiness. Meetings and Professional Development are two areas, according to respondents, where Strava could stand to see real improvement.

Strava Leadership

The Strava Executive Team is rated an “A-” and led by CEO Mike Martin, Chief People Officer Michele Bousquet, and Vice President, Community Rosamaría González

  • Mike Martin  CEO / President

    Mike Martin CEO / President

    Mike Martin serves as the CEO / President of Strava.

  • Michele Bousquet Chief People Officer

    Michele Bousquet serves as the Chief People Officer of Strava.

  • Rosamaría González Vice President, Community

    Rosamaría González serves as the Vice President, Community of Strava.

  • Anita Butler Chief Design Officer

    Anita Butler serves as the Chief Design Officer of Strava.

  • Brian Bell Vice President, Communications and Social Impact

    Brian Bell serves as the Vice President, Communications and Social Impact of Strava.

  • Rob Terrell Chief Technology Officer

    Rob Terrell serves as the Chief Technology Officer of Strava.

  • Matt Salazar Chief Product Officer

    Matt Salazar serves as the Chief Product Officer of Strava.

  • Louisa Wee Chief Marketing Officer

    Louisa Wee serves as the Chief Marketing Officer of Strava.

  • Shelby Rhodes Chief of Staff and Product Operations

    Shelby Rhodes serves as the Chief of Staff and Product Operations of Strava.

Strava Salaries

How much does Strava pay?

How much do people at Strava get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Strava is $131,287, or $63 per hour, while the estimated median salary is $155,569, or $74 per hour.

At Strava, the highest paid job is a General Counsel at $309,424 annually and the lowest is an Admin Assistant at $43,911 annually. Average Strava salaries by department include: Engineering at $148,471, Operations at $115,340, Product at $145,765, and HR at $111,242. Half of Strava salaries are above $155,569.

193 employees at Strava rank their Compensation in the Top 5% of similar sized companies in the US (based on 407 ratings) while 192 employees at Strava rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 376 ratings).

Last updated months ago.

1st Percentile
$77k
$77k1st Percentile
20th Percentile
$116k
$116k20th Percentile
40th Percentile
$154k
$154k40th Percentile
60th Percentile
$213k
$213k60th Percentile
80th Percentile
$295k
$295k80th Percentile
100th Percentile
$371k
$371k100th Percentile
$131,287*
Average Compensation
$155,569*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Strava Salaries by Department

Explore Strava Salaries

Diversity & Inclusion at Strava

Diverse employees at Strava score the company 83/100 across various culture categories, placing Strava in the Top 15% of companies on Comparably with 201-500 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Strava across various culture dimensions.

Strava is intentional about hiring and supporting a diverse team that represents the athlete community. We seek to make Strava an inclusive place where our team members can be their authentic selves. We are an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.

Ranked Culture the Highest

Women 93/100
Department - Legal
Men 89/100
Department - HR
Diverse Employees 90/100
Department - HR

Ranked Culture the Lowest

Women 77/100
Department - Marketing
Men 60/100
Tenure - 2 to 5 Years
Diverse Employees 74/100
Department - Marketing

Strava Perks & Benefits

Dog friendly office days Mondays & Fridays

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan

Office Perks

  • Pet-Friendly
  • Company Social Outings
  • Legal Assistance
  • Work From Home Policy
  • Unique Office Space

Strava PTO

Strava's PTO and Vacation policy typically gives unlimited days off a year. Strava's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

AnswerPercent
Flex Time67%
Vacation Policy0%
Office Meals0%
401k Contribution33%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes0%
No100%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo0%
$1500 - $2500/mo50%
$1000 -$1500/mo0%
$500 -$1000/mo50%
Less than $500/mo0%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Strava Careers

Strava Jobs

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H1B Visa

In 2019, Strava applied for 5 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

Strava has a total of 400 employees

5
Total Applied
  • 100% Granted (5 out of 5)
  • 0% Denied ( out of 5)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 5)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 5)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Strava Know You Want To Work There

Overview of Candidates Interested in Strava on Comparably

Candidates By Department

All Industries
31%
Engineering
22%
Product
16%
Marketing
13%
Customer Support
6%
Other
13%

Candidates By Location

San Francisco
59%
New York City
3%
Minneapolis
3%
Philadelphia
3%
Orange
3%
Other
28%

Frequently Asked Questions regarding Strava

What is Strava address?

Strava location is at 181 Fremont St

Who is the CEO of Strava?

Strava CEO is Mike Martin, their score by employees is 85

What is Strava eNPS?

The eNPS for Strava is 46

What is the salary for Admin Assistant in Strava?

Admin Assistant average salary in the US is 44k

What are the salaries in the Finance in Strava?

The average salaries for Finance in Strava is 96k

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