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Anonymously Rate Your Experience & Make Work BetterZAP employees are 12% more likely to recommend ZAP as a great place to work
| 37% | Promoters |
|---|---|
| 38% | Passives |
| 25% | Detractors |
Working at ZAP is rated below average by 10 employees, across various culture dimensions. ZAP employees rate Professional Development highest among all categories, and think that Happiness and Compensation have the most room for improvement, putting ZAP’s culture in the Bottom 20% compared to similar sized companies on Comparably and in the Bottom 15% compared to other companies in London, UK. See below in detail how working at ZAP was rated by employees.
Overall Company Culture at ZAP is rated D
Last updated months ago
ZAP ranks in the Bottom 20% of other companies on Comparably with 1-10 Employees for Overall Company Culture Score
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Anonymously Rate Your Experience & Make Work BetterOut of 10 ZAP employee reviews, 44% were positive. The remaining 56% were constructive reviews with the goal of helping ZAP improve their work culture.
| Positive Reviews | 44% |
|---|---|
| Constructive Feedback | 56% |
What are some of the best things about your team?Honest, excellent at their job.
What is most positive about the culture and environment at your company?Open to discussions and free to think outside of box
What makes you most happy at work?Having a good job in a company I like
What would you improve about your company's interview process?Get rid of the CMO & CEO
What's going wrong and how can it be improved?There is little customer & partner care
What needs to change to make the company culture better?Get rid of the artifical leadership team amd the CEO
Zap! is a digital taxi-top advertising channel which plays ads in a geo-targeted and daily-parted manner.
| Headquarter | Bilkent Cyberpark Vak?f Binas?, No: B06 Çankaya London United Kingdom |
|---|---|
| Website | www.zapbi.com/ |
| Founding Date | 2001 |
| Tel | (312) 266-4048 |
ZAP competitors include CPS. ZAP ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how ZAP compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

10 employees at ZAP have reviewed ZAP across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 10 ZAP employees give their leadership a grade of C, or Bottom 40% of similar size companies. This includes specific ratings of their executive team, CEO, and manager.
Employees at ZAP are mostly dissatisfied with their total compensation at ZAP, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at ZAP are not very pleased with their team. 10 Participants grade the quality of their coworkers a D. Less than half believe the meetings at ZAP are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at ZAP believe the environment at ZAP is negative. Most Participants believe the pace of work at ZAP is comfortably fast. About 40% of the employees at ZAP work 8 hours or less.
Overall, the employees at ZAP are dissatisfied, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
At ZAP 100% of employees think their department KPIs and OKRs are clear. Employees’ understanding of ZAP's KPIs and OKRs is essential for its success. Out of 2 ZAP employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
ZAP’s CEO Garth Laird started in this role in 2016. Garth’s approval rate is just above average, putting Garth in the Top 50% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to the CEOs of all other companies in London, UK. Garth Laird is well regarded by employees for the Professional Development ZAP offers, and ranks among the Top 15% of CEOs by employees in that category. When compared to ZAP’s competitors, Garth Laird ranks just above CPS’s CEO Janice K. Jackson. With Garth’s leadership, ZAP employee respondents are most happy about their Professional Development and Office Culture. Garth was rated slightly below average for Happiness.
The ZAP Executive Team is rated a “D” and led by CEO Garth Laird, Vice President - Global Sales, Customer Experience, Alliances Bill T, and Vice President & GM, North America Jerold Recht
Garth Laird CEO / President
Garth Laird serves as the CEO / President of ZAP.
Bill T Vice President - Global Sales, Customer Experience, Alliances
Bill T serves as the Vice President - Global Sales, Customer Experience, Alliances of ZAP.
Jerold Recht Vice President & GM, North America
Jerold Recht serves as the Vice President & GM, North America of ZAP. Jerold started at ZAP in December of 2017. Jerold... read more
Trey Johnson Chief Evangelist
Trey Johnson serves as the Chief Evangelist of ZAP. Trey started at ZAP in May of 2018. Trey currently resides in the... read more
The Diversity score provides insights into how diverse employees feel and rate their work experience at ZAP across various culture dimensions.
ZAP's PTO and Vacation policy typically gives 20-30 days off a year. ZAP's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, ZAP applied for 9 H1B visas. Of the work permits applied for, 100% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

What is ZAP address?
ZAP location is at Bilkent Cyberpark Vak?f Binas?, No: B06 Çankaya
Who is the CEO of ZAP?
ZAP CEO is Garth Laird, their score by employees is 71
What is ZAP eNPS?
The eNPS for ZAP is 12
Who are ZAP competitors?
ZAP main competitors are CPS
Who is ZAP leadership?
Bill T, Jerold Recht & Trey Johnson are part of ZAP leadership, Garth Laird is the CEO