GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

Ipsos Claimed Company

EMPLOYEE PARTICIPANTS: 190

TOTAL RATINGS: 1749

GfK vs Ipsos

Compare GfK versus Ipsos for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 190 employees and customers of Ipsos.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

Ipsos

Ipsos's brand is ranked #745 in the list of Global Top 1000 Brands, as rated by customers of Ipsos. Their current market cap is $1.16B.

3.4/5

Product Quality

3.9/5

3/5

Pricing

3.7/5

3.2/5

Customer Service

3.8/5

-9

NPS Score

36%	Promoters
19%	Passive
45%	Detractors

NPS Score

51%	Promoters
25%	Passive
24%	Detractors

Net Promoter Score
Winner by 36

See how GfK compares to its competitors

See how Ipsos compares to its competitors

Nielsen

THE NIELSEN COMPANY (US), LLC

Working at GfK vs Working at Ipsos

62 / 100

CEO Rating
Winner by 1%

Didier Truchot

61 / 100

CEO Rating

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

Ipsos

Employees at Ipsos rate their CEO, Didier Truchot, 61/100. This score is 1% lower than the scores of GfK's CEO, Peter Feld. Employees in the Operations and Sales departments rate Didier Truchot the highest.

CEO Score 62

CEO Score

CEO Score 61

Overall Culture 58

Overall Culture

Overall Culture 65

-36

eNPS

-10

Gender Score 55

Gender Score

Gender Score 69

Diversity Score 61

Diversity Score

Diversity Score 68

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 59

Professional Dev. 54

Professional Dev.

Professional Dev. 65

Overall Culture at GfK vs Ipsos

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

Ipsos

Employees at Ipsos rate their Overall Culture a /100, with Sales and Marketing as the two departments that rate their experience the highest.

Overall Culture
Winner by 7%

GfK
Ipsos65

Employee Net Promoter Score at GfK vs Ipsos

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

-10

eNPS

Ipsos

44 Promoters 31%

40 Passives 28%

58 Detractors 41%

Employee Net Promoter Score
Winner by %

GfK
Ipsos-11

Gender Score at GfK vs Ipsos

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

/ 100

Ipsos

Employees at Ipsos rate their Gender Score a /100, with Sales and Marketing as the two departments that rate their experience the highest.

Gender Score
Winner by 14%

GfK
Ipsos69

Diversity Score at GfK vs Ipsos

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

/ 100

Ipsos

Employees at Ipsos rate their Diversity Score a /100, with Marketing as the department that rate their experience the highest.

Diversity Score
Winner by 7%

GfK
Ipsos68

Perk and Benefits Score at GfK vs Ipsos

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

Ipsos

Employees at Ipsos rate their Perk and Benefits Score a /100, with Sales and Marketing as the two departments that rate their experience the highest.

Perk and Benefits Score
Winner by 6%

GfK
Ipsos58

Professional Development Score at GfK vs Ipsos

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

/ 100

Ipsos

Employees at Ipsos rate their Professional Development Score a /100.

Professional Development Score
Winner by 11%

GfK
Ipsos64

Leadership Culture Ratings vs Ipsos

GfK rates % lower than Ipsos on Leadership Culture Ratings vs Ipsos Ratings based on looking at 590 ratings from employees of the two companies. Ratings come from the answers to questions like "Are your company's goals clear, and are you invested in them?" and "Do Your Company Leaders Do What They Should to Retain You as an Employee?".

GfK
Ipsos62

Compensation Culture Ratings vs Ipsos

GfK rates % lower than Ipsos on Compensation Culture Ratings vs Ipsos Ratings based on looking at 429 ratings from employees of the two companies. Ratings come from the answers to questions like "How often do you get a raise?" and "Do you believe you're paid fairly?".

GfK
Ipsos52

Team Culture Ratings vs Ipsos

GfK rates % lower than Ipsos on Team Culture Ratings vs Ipsos Ratings based on looking at 370 ratings from employees of the two companies. Ratings come from the answers to questions like "What do your coworkers need to improve and how could you work together better?" and "Does Your Boss Hurt Your Company Culture?".

GfK
Ipsos71

Environment Culture Ratings vs Ipsos

GfK rates % lower than Ipsos on Environment Culture Ratings vs Ipsos Ratings based on looking at 343 ratings from employees of the two companies. Ratings come from the answers to questions like "Is your work environment positive or negative?" and "Does someone you work with closely, make you want to quit your job?".

GfK
Ipsos70

Sentiment Culture Ratings vs Ipsos

GfK rates % lower than Ipsos on Sentiment Culture Ratings vs Ipsos Ratings based on looking at 486 ratings from employees of the two companies. Ratings come from the answers to questions like "What would you most like to see improved at your company?" and "What's going wrong and how can it be improved?".

GfK
Ipsos67