Apple – The most powerful brand values are those that respond to an existing need in the marketplace

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The most powerful brand values are those that respond to an existing need in the marketplace

What makes you most happy at work?

Owenership. Pace and impact of work

What do you like best about your company?

Diversity. Autonomy. Values.

Briefly describe your overall experience at your company

After initial culture shock coming from a red-tape place, I can only say good things

What are some of the best things about your team?

Very intelligent and hardworking. Focused on common goal.

What do you like best about the leadership team?

Intense and focused but socially responsible too.

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