-34
NPS
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Apartment List
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About Apartment List's Brand
Home is a feeling everyone should own, and we’re on a mission to help renters find it. Among its major competitors, Apartment List is ranked in 9th place for NPS while HotPads is 1st, and Rent.com is 2nd.Their current valuation is $150.00M
Brand at a Glance
62%
Customer Loyalty
2.9/5
Product Quality
3.1/5
Pricing
3.4/5
Customer Service
Apartment List Ranking
- #4 / 4 of its competitors
Apartment List NPS
Apartment List's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Apartment List's customers would recommend using the product based on a scale of -100 to 100.
Apartment List Overall NPS
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
Apartment List NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 100 | Feb 2022 | 100 |
Oct 2022 0 | Oct 2022 | 0 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 20 | Aug 2023 | 20 |
Jan 2024 0 | Jan 2024 | 0 |
Jun 2024 -25 | Jun 2024 | -25 |
Aug 2024 -11 | Aug 2024 | -11 |
Sep 2024 -20 | Sep 2024 | -20 |
Mar 2025 -17 | Mar 2025 | -17 |
Jun 2025 -23 | Jun 2025 | -23 |
Sep 2025 -29 | Sep 2025 | -29 |
Dec 2025 -33 | Dec 2025 | -33 |
How Other Brands Compare
Apartment List is ranked #4 for NPS among its competitors. Zillow and Rent come in first and second, with CoStar Group coming in at third. Among those competitors, it is the lowest valued company behind CoStar Group.
Apartment List |  Zillow |  CoStar Group |  Rent | |
| Global Ranking | #- | #189 | #522 | #- |
| NPS | -34 | 17 | 0 | 10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $150.00M | $31.40B | $36.00B | $36.00B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Apartment List NPS by Gender
Apartment List's NPS was rated -20 by Female customers on Comparably.
Female
-20
Apartment List's NPS was rated -20 by Female customers on Comparably.
40%
Promoters
0%
Passives
60%
Detractors
Male
N/A
Apartment List's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Apartment List NPS by Ethnicity
Apartment List's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Apartment List NPS vs. Competitors
Compared to its competitors, Apartment List's NPS is rated right above Trulia, and is preceded by Zumper.
| COMPANY | NPS Score | |
|---|---|---|
 | HotPads | 100 |
 | Rent.com | 100 |
| Zillow | 17 |
| Rent | 10 |
 | Apartments.com | 6 |
| CoStar Group | 0 |
 | StreetEasy | 0 |
 | Zumper | -34 |
| Apartment List | -34 |
 | Trulia | -37 |
Apartment List Customer Reviews
Out of the 3 Apartment List customer reviews 1 was positive and 2 were constructive. Apartment List customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Apartment List Customer Loyalty
62%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
62% of Apartment List users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Apartment List Customer Loyalty Score by Gender
Apartment List's Customer Loyalty score was rated 82 by Female customers on Comparably.
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Female
82%
Yes
Male
N/A
Yes
Apartment List Customer Loyalty Score by Ethnicity
Apartment List's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
Apartment List Customer Loyalty vs. Competitors
Compared to its competitors, Apartment List's Customer Loyalty score is rated right above Apartments.com, and is preceded by Trulia.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| HotPads | 100% |
| Rent.com | 100% |
| CoStar Group | 75% |
| Zillow | 73% |
| Rent | 73% |
| StreetEasy | 73% |
| Trulia | 67% |
| Apartment List | 62% |
| Apartments.com | 61% |
| Zumper | 58% |
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Apartment List Product Quality
2.9/5
Apartment List has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Apartment List Product Information
Apartment List’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- http://www.apartmentlist.com
- Company Size
- 201-500 Employees
Industry
Tech
Consumer Services
Marketplaces
Real Estate
Quick Insights into Apartment List Product Quality
Apartment List's Product Quality score was rated highest by Female customers.
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Ranked Apartment List Product Quality the Highest
Apartment List Product Quality Score by Gender
Apartment List's Product Quality score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
Apartment List Product Quality Score by Ethnicity
Apartment List's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Apartment List Product Quality vs. Competitors
Compared to its competitors, Apartment List's Product Quality score is rated right above Zumper, and is preceded by Rent.
| COMPANY | Product Quality Score | |
|---|---|---|
| HotPads | 4.5/5 |
| Rent.com | 4.5/5 |
| StreetEasy | 4.2/5 |
| Zillow | 3.6/5 |
| CoStar Group | 3.6/5 |
| Apartments.com | 3.4/5 |
| Rent | 3.1/5 |
| Apartment List | 2.9/5 |
| Zumper | 2.6/5 |
| Trulia | 2.6/5 |
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Apartment List Pricing
Apartment List ROI & Value For Money
3.1/5
Apartment List has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Apartment List ROI
Apartment List's ROI score was rated highest by Female customers.
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Ranked Apartment List ROI the Highest
Apartment List ROI Score by Gender
Apartment List's ROI score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
Apartment List ROI Score by Ethnicity
Apartment List's ROI score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Apartment List Pricing vs. Competitors
Compared to its competitors, Apartment List's ROI score is rated right above Rent, and is preceded by CoStar Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Rent.com | 4/5 |
| Zillow | 3.5/5 |
| StreetEasy | 3.5/5 |
| HotPads | 3.5/5 |
| Apartments.com | 3.3/5 |
| CoStar Group | 3.3/5 |
| Apartment List | 3.1/5 |
| Rent | 3.1/5 |
| Zumper | 2.5/5 |
| Trulia | 2.3/5 |
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Apartment List Customer Satisfaction (CSAT)
Apartment List Customer Satisfaction (CSAT) Score
36 / 100
Apartment List has an overall Customer Satisfaction score of 36 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
29%
Satisfied
7%
Neither Satisfied nor Dissatisfied
21%
Dissatisfied
22%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Apartment List Customer Satisfaction
Apartment List's Customer Satisfaction score was rated highest by Female customers.
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Ranked Apartment List Customer Satisfaction the Highest
Apartment List Customer Satisfaction Score by Gender
Apartment List's Customer Satisfaction score was rated 40 by Female customers on Comparably.
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40 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 40% | |
Very Dissatisfied | 0% |
Apartment List Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Apartment List's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
33%
Very Dissatisfied
17%
Apartment List Customer Satisfaction vs. Competitors
Compared to its competitors, Apartment List's Customer Satisfaction score is rated right below Rent.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| HotPads | 100% |
| Rent.com | 100% |
| StreetEasy | 83% |
| CoStar Group | 65% |
| Zillow | 58% |
| Trulia | 54% |
| Apartments.com | 50% |
| Zumper | 40% |
| Rent | 37% |
| Apartment List | 36% |
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Apartment List Customer Service
3.4/5
Apartment List has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Apartment List's Customer Service
Address
575 Market St, San Francisco, CA 94105
Website
http://www.apartmentlist.com
Phone Number
(415) 817-1068
Apartment List's Social Links
Quick Insights into Apartment List Customer Service
Apartment List's Customer Service score was rated highest by Female customers.
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Ranked Apartment List Customer Service the Highest
Apartment List Customer Service Score by Gender
Apartment List's Customer Service score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Apartment List Customer Service Score by Ethnicity
Apartment List's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Apartment List.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Apartment List Customer Service vs. Competitors
Compared to its competitors, Apartment List's Customer Service score is rated right above Rent, and is preceded by CoStar Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| HotPads | 4.7/5 |
| Rent.com | 4/5 |
| StreetEasy | 3.6/5 |
| Zillow | 3.5/5 |
| Apartments.com | 3.4/5 |
| CoStar Group | 3.4/5 |
| Apartment List | 3.4/5 |
| Rent | 3.3/5 |
| Trulia | 2.4/5 |
| Zumper | 2.4/5 |
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Apartment List as an Employer
4.5/5
Apartment List has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Apartment List scored a -34 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of Apartment List would recommend the brand to a friend. ENPS measures how likely Apartment List employees would recommend working at Apartment List to a friend.
Net Promoter Score
-34
NPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
22
eNPS Score
| 51% | Promoters |
|---|---|
| 20% | Passive |
| 29% | Detractors |
