

El Pollo Loco, a Costa Mesa, Calif.–based quick-service restaurant chain. Among its major competitors, El Pollo Loco is ranked in 8th place for NPS while Chick-fil-A is 1st, and Raising Cane's is 2nd.Their current market cap is $598.31M

Hector Munoz serves as the Chief Marketing Officer of El Pollo Loco. Hector currently resides in the Orange County, California Area.
El Pollo Loco's Net Promoter Score (NPS) is a -19 with 34% Promoters, 13% Passives, and 53% Detractors. Net Promoter Score tracks whether El Pollo Loco's customers would recommend using the product based on a scale of -100 to 100.
| 34% | Promoters |
|---|---|
| 13% | Passives |
| 53% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2023 -20 | Nov 2023 | -20 |
Jan 2024 -19 | Jan 2024 | -19 |
Feb 2024 -17 | Feb 2024 | -17 |
Apr 2024 -16 | Apr 2024 | -16 |
May 2024 -18 | May 2024 | -18 |
Jun 2024 -16 | Jun 2024 | -16 |
Aug 2024 -15 | Aug 2024 | -15 |
Oct 2024 -15 | Oct 2024 | -15 |
Nov 2024 -18 | Nov 2024 | -18 |
Jan 2025 -17 | Jan 2025 | -17 |
Aug 2025 -17 | Aug 2025 | -17 |
Dec 2025 -19 | Dec 2025 | -19 |
El Pollo Loco is ranked #4 for NPS among its competitors. Chick-fil-A and Chipotle come in first and second, with Taco Bell coming in at third. Among those competitors, it is the lowest valued company behind Chipotle.
![]() El Pollo Loco | ![]() Chick-fil-A | ![]() Chipotle | ![]() Taco Bell | |
| Global Ranking | #- | #3 | #45 | #143 |
| NPS | -19 | 55 | 16 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $598.31M | - | $41.46B | $32.95B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated El Pollo Loco's NPS 24 points higher than Male customers.
El Pollo Loco's NPS was rated -47 by Male customers on Comparably.
El Pollo Loco's NPS was rated -23 by Female customers on Comparably.
El Pollo Loco's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Hispanic or Latino -9 | Hispanic or Latino | -9 |
African American/Black 17 | African American/Black | 17 |
Other -100 | Other | -100 |
El Pollo Loco's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
El Pollo Loco's NPS was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -75 | Less than 1 Year | -75 |
1 to 2 Years 20 | 1 to 2 Years | 20 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years 20 | 5 to 10 Years | 20 |
Over 10 Years -58 | Over 10 Years | -58 |
Compared to its competitors, El Pollo Loco's NPS is rated right above Papa John's International, and is preceded by Taco Bell.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Raising Cane's | 43 |
![]() | Darden Restaurants | 20 |
![]() | Chipotle | 16 |
![]() | Dennys | 2 |
![]() | Del Taco | 0 |
![]() | Taco Bell | -13 |
![]() | El Pollo Loco | -19 |
![]() | Papa John's International | -21 |
![]() | Ruby Tuesday | -63 |
Out of the 5 El Pollo Loco customer reviews 2 were positive and 3 were constructive. El Pollo Loco customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of El Pollo Loco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated El Pollo Loco's Customer Loyalty score 9% higher than Male customers.
El Pollo Loco's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
El Pollo Loco's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 55% | 26-30 | 55% |
31-35 40% | 31-35 | 40% |
36-40 70% | 36-40 | 70% |
41-45 82% | 41-45 | 82% |
46-50 87% | 46-50 | 87% |
66+ 70% | 66+ | 70% |
El Pollo Loco's Customer Loyalty score was rated the highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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El Pollo Loco's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, El Pollo Loco's Customer Loyalty score is rated right above Del Taco, and is preceded by Taco Bell.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | Raising Cane's | 82% |
![]() | Dennys | 79% |
![]() | Chipotle | 76% |
![]() | Taco Bell | 75% |
![]() | El Pollo Loco | 72% |
![]() | Del Taco | 70% |
![]() | Papa John's International | 68% |
![]() | Ruby Tuesday | 64% |
![]() | Darden Restaurants | 63% |
El Pollo Loco has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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El Pollo Loco’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated El Pollo Loco's product the highest. Reviewers from the Tech industry rated El Pollo Loco the lowest at 2.1.
El Pollo Loco's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.
Female customers rated El Pollo Loco's Product Quality score 0.2 stars higher than Male customers.
El Pollo Loco's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 2.9 | African American/Black | 2.9 |
Other 1.5 | Other | 1.5 |
El Pollo Loco's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.8 | 26-30 | 1.8 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.6 | 36-40 | 2.6 |
41-45 2.5 | 41-45 | 2.5 |
46-50 1.9 | 46-50 | 1.9 |
66+ 1.8 | 66+ | 1.8 |
El Pollo Loco's Product Quality score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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El Pollo Loco's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, El Pollo Loco's Product Quality score is rated right above Ruby Tuesday, and is preceded by Taco Bell.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Raising Cane's | 4/5 |
![]() | Darden Restaurants | 3.8/5 |
![]() | Chipotle | 3.8/5 |
![]() | Dennys | 3.2/5 |
![]() | Del Taco | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Taco Bell | 2.9/5 |
![]() | El Pollo Loco | 2.7/5 |
![]() | Ruby Tuesday | 1.8/5 |
El Pollo Loco has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from El Pollo Loco.
El Pollo Loco's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.
El Pollo Loco's ROI score was rated 2.5 by both Female and Male customers on Comparably.
El Pollo Loco's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 1.5 | Other | 1.5 |
El Pollo Loco's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 1.9 | 26-30 | 1.9 |
31-35 3.3 | 31-35 | 3.3 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.3 | 46-50 | 2.3 |
66+ 2.1 | 66+ | 2.1 |
El Pollo Loco's ROI score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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El Pollo Loco's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, El Pollo Loco's ROI score is rated right above Papa John's International, and is preceded by Del Taco.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | Raising Cane's | 3.9/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.5/5 |
![]() | Dennys | 3.2/5 |
![]() | Del Taco | 3/5 |
![]() | El Pollo Loco | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Taco Bell | 2.8/5 |
![]() | Ruby Tuesday | 1.9/5 |
El Pollo Loco has an overall Customer Satisfaction score of 53 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
El Pollo Loco's Customer Satisfaction score was rated highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.
Female customers rated El Pollo Loco's Customer Satisfaction score 18 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 25% | |
Very Dissatisfied | 42% |
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 36% | |
Dissatisfied | 0% | |
Very Dissatisfied | 21% |
El Pollo Loco's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
El Pollo Loco's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
El Pollo Loco's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.
El Pollo Loco's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 34% | |||||||||||||||
| 31-35 | 34% | |||||||||||||||
| 41-45 | 50% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 66+ | 0% |
El Pollo Loco's Customer Satisfaction score was rated the highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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El Pollo Loco's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Tech industry customers.
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}Compared to its competitors, El Pollo Loco's Customer Satisfaction score is rated right above Del Taco, and is preceded by Papa John's International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Chick-fil-A | 81% |
![]() | Raising Cane's | 80% |
![]() | Darden Restaurants | 71% |
![]() | Chipotle | 62% |
![]() | Dennys | 61% |
![]() | Papa John's International | 54% |
![]() | El Pollo Loco | 53% |
![]() | Del Taco | 50% |
![]() | Taco Bell | 49% |
![]() | Ruby Tuesday | 21% |
El Pollo Loco has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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3535 Harbor Blvd., Suite 100, Costa Mesa, CA
http://www.elpolloloco.com/
9493944855
El Pollo Loco's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
Female customers rated El Pollo Loco's Customer Service score 0.2 stars higher than Male customers.
El Pollo Loco's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 1.5 | Other | 1.5 |
El Pollo Loco's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.6 | 31-35 | 2.6 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.4 | 46-50 | 2.4 |
66+ 1.8 | 66+ | 1.8 |
El Pollo Loco's Customer Service score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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El Pollo Loco's Customer Service score was rated the highest by Restaurants industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, El Pollo Loco's Customer Service score is rated right above Taco Bell, and is preceded by Papa John's International.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Raising Cane's | 4/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | Chipotle | 3.6/5 |
![]() | Dennys | 3.2/5 |
![]() | Del Taco | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | El Pollo Loco | 2.8/5 |
![]() | Taco Bell | 2.7/5 |
![]() | Ruby Tuesday | 1.8/5 |
El Pollo Loco has a 2.4/5 stars for its overall company culture rated by their employees

El Pollo Loco scored a -19 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of El Pollo Loco would recommend the brand to a friend. ENPS measures how likely El Pollo Loco employees would recommend working at El Pollo Loco to a friend.
| 34% | Promoters |
|---|---|
| 13% | Passive |
| 53% | Detractors |
| 20% | Promoters |
|---|---|
| 12% | Passive |
| 68% | Detractors |