El Pollo Loco NPS & Customer Reviews | Comparably
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El Pollo Loco
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About El Pollo Loco's Brand

El Pollo Loco, a Costa Mesa, Calif.–based quick-service restaurant chain. Among its major competitors, El Pollo Loco is ranked in 8th place for NPS while Chick-fil-A is 1st, and Raising Cane's is 2nd.Their current market cap is $598.31M

Brand at a Glance

72%
Customer Loyalty
2.7/5
Product Quality
3/5
Pricing
2.8/5
Customer Service

El Pollo Loco CMO
  El Pollo Loco CMO

Hector Munoz

Hector Munoz serves as the Chief Marketing Officer of El Pollo Loco. Hector currently resides in the Orange County, California Area.

El Pollo Loco Ranking

El Pollo Loco NPS

El Pollo Loco's Net Promoter Score (NPS) is a -19 with 34% Promoters, 13% Passives, and 53% Detractors. Net Promoter Score tracks whether El Pollo Loco's customers would recommend using the product based on a scale of -100 to 100.

El Pollo Loco Overall NPS

-19
NPS
34%Promoters
13%Passives
53%Detractors
El Pollo Loco Overall NPS

El Pollo Loco NPS Trend

-100
-50
0
50
100
Nov 2023
-20
Nov 2023-20
Jan 2024
-19
Jan 2024-19
Feb 2024
-17
Feb 2024-17
Apr 2024
-16
Apr 2024-16
May 2024
-18
May 2024-18
Jun 2024
-16
Jun 2024-16
Aug 2024
-15
Aug 2024-15
Oct 2024
-15
Oct 2024-15
Nov 2024
-18
Nov 2024-18
Jan 2025
-17
Jan 2025-17
Aug 2025
-17
Aug 2025-17
Dec 2025
-19
Dec 2025-19

How Other Brands Compare

El Pollo Loco is ranked #4 for NPS among its competitors. Chick-fil-A and Chipotle come in first and second, with Taco Bell coming in at third. Among those competitors, it is the lowest valued company behind Chipotle.

El Pollo Loco's Logo
El Pollo Loco
Chick-fil-A's Logo
Chick-fil-A
Chipotle's Logo
Chipotle
Taco Bell's Logo
Taco Bell
Global Ranking#-#3#45#143
NPS-195516-13
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$598.31M-$41.46B$32.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

El Pollo Loco NPS by Gender

Female customers rated El Pollo Loco's NPS 24 points higher than Male customers.

Male

-47

El Pollo Loco's NPS was rated -47 by Male customers on Comparably.

20%
Promoters
13%
Passives
67%
Detractors

Female

-23

El Pollo Loco's NPS was rated -23 by Female customers on Comparably.

34%
Promoters
9%
Passives
57%
Detractors

El Pollo Loco NPS by Ethnicity

El Pollo Loco's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
-50
Caucasian-50
Hispanic or Latino
-9
Hispanic or Latino-9
African American/Black
17
African American/Black17
Other
-100
Other-100

El Pollo Loco NPS by Age

El Pollo Loco's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

0
20
40
60
80
100
Promoters
60%
Passives
20%
Detractors
20%
18-2560%20%20%
Promoters
33%
Passives
0%
Detractors
67%
26-3033%0%67%
Promoters
33%
Passives
0%
Detractors
67%
31-3533%0%67%
Promoters
16%
Passives
17%
Detractors
67%
36-4016%17%67%
Promoters
20%
Passives
20%
Detractors
60%
41-4520%20%60%
Promoters
29%
Passives
14%
Detractors
57%
46-5029%14%57%
Promoters
0%
Passives
0%
Detractors
100%
66+0%0%100%

El Pollo Loco NPS by Usage

El Pollo Loco's NPS was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100
-50
0
50
100
Less than 1 Year
-75
Less than 1 Year-75
1 to 2 Years
20
1 to 2 Years20
2 to 5 Years
-50
2 to 5 Years-50
5 to 10 Years
20
5 to 10 Years20
Over 10 Years
-58
Over 10 Years-58

El Pollo Loco NPS vs. Competitors

Compared to its competitors, El Pollo Loco's NPS is rated right above Papa John's International, and is preceded by Taco Bell.

El Pollo Loco Customer Reviews

Out of the 5 El Pollo Loco customer reviews 2 were positive and 3 were constructive. El Pollo Loco customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Their customer service has worsen over the years, they will not contact you to resolve problems, they want to nickel and dime you for anything you want to add, items continuously missing from orders, skimp on ingredients or portions and no one available to discuss this. Loyal customer for 20+ years.
What can this brand most improve?
customer services ,employers and management in my experience of this years crew
What do you value most about this brand?
The quality of the dood and flavor
What can this brand most improve?
Horrible. Did not get what ordered. Food was missing, some wrong. Inedible. Dog refused food. Attempting to get money back, but only get rub around.
What do you value most about this brand?
Family core values and kindness

El Pollo Loco Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of El Pollo Loco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72
72%
28
28%
El Pollo Loco Customer Loyalty

El Pollo Loco Customer Loyalty Score by Gender

Female customers rated El Pollo Loco's Customer Loyalty score 9% higher than Male customers.

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Male
64%
Yes
Female
73%
Yes

El Pollo Loco Customer Loyalty Score by Ethnicity

El Pollo Loco's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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66
out of 100
Caucasian
78
out of 100
Hispanic or Latino
70
out of 100
African American/Black
100
out of 100
Other

El Pollo Loco Customer Loyalty Score by Age

El Pollo Loco's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
55%
26-3055%
31-35
40%
31-3540%
36-40
70%
36-4070%
41-45
82%
41-4582%
46-50
87%
46-5087%
66+
70%
66+70%

El Pollo Loco Customer Loyalty Score by Usage

El Pollo Loco's Customer Loyalty score was rated the highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
33%
1 to 2 Years
64%
2 to 5 Years
33%
5 to 10 Years
91%
Over 10 Years
74%

El Pollo Loco Customer Loyalty Score by Industry

El Pollo Loco's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.

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Tech
100%
Accounting
82%
Restaurants
55%

El Pollo Loco Customer Loyalty vs. Competitors

Compared to its competitors, El Pollo Loco's Customer Loyalty score is rated right above Del Taco, and is preceded by Taco Bell.

Unlock El Pollo Loco Customer Loyalty vs. Competitors Data

El Pollo Loco's Logo
VS
Chick-fil-A's Logo
Raising Cane's' Logo
Dennys' Logo
Chipotle's Logo
Taco Bell's Logo
Del Taco's Logo
Papa John's International's Logo
Ruby Tuesday's Logo
Darden Restaurants' Logo

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El Pollo Loco Product Quality

2.7/5

El Pollo Loco has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.

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El Pollo Loco Product Information

El Pollo Loco’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated El Pollo Loco's product the highest. Reviewers from the Tech industry rated El Pollo Loco the lowest at 2.1.

Website
http://www.elpolloloco.com/
Company Size
5,001-10,000 Employees

Industry

Restaurants
Food and Beverages

Quick Insights into El Pollo Loco Product Quality

El Pollo Loco's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked El Pollo Loco Product Quality the Highest

18-25
3.6
1 to 2 Years
3.4
Hispanic or Latino
3.2

Ranked El Pollo Loco Product Quality the Lowest

66+
1.8
Less than 1 Year
1.5
Other
1.5

El Pollo Loco Product Quality Score by Gender

Female customers rated El Pollo Loco's Product Quality score 0.2 stars higher than Male customers.

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Male

2.3/5

Female

2.5/5

El Pollo Loco Product Quality Score by Ethnicity

El Pollo Loco's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
3.2
Hispanic or Latino3.2
African American/Black
2.9
African American/Black2.9
Other
1.5
Other1.5

El Pollo Loco Product Quality Score by Age

El Pollo Loco's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.6
18-253.6
26-30
1.8
26-301.8
31-35
2.6
31-352.6
36-40
2.6
36-402.6
41-45
2.5
41-452.5
46-50
1.9
46-501.9
66+
1.8
66+1.8

El Pollo Loco Product Quality Score by Usage

El Pollo Loco's Product Quality score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
1.5
1 to 2 Years
3.4
2 to 5 Years
1.5
5 to 10 Years
3.2
Over 10 Years
2.4

El Pollo Loco Product Quality Score by Industry

El Pollo Loco's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.1
Accounting
2.4
Restaurants
2.3

El Pollo Loco Product Quality vs. Competitors

Compared to its competitors, El Pollo Loco's Product Quality score is rated right above Ruby Tuesday, and is preceded by Taco Bell.

Unlock El Pollo Loco Product Quality vs. Competitors Data

El Pollo Loco's Logo
VS
Chick-fil-A's Logo
Raising Cane's' Logo
Darden Restaurants' Logo
Chipotle's Logo
Dennys' Logo
Del Taco's Logo
Papa John's International's Logo
Taco Bell's Logo
Ruby Tuesday's Logo

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El Pollo Loco Pricing

El Pollo Loco ROI & Value For Money

3/5

El Pollo Loco has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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El Pollo Loco Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from El Pollo Loco.

Quick Insights into El Pollo Loco ROI

El Pollo Loco's ROI score was rated highest by customers ages 18-25, and rated lowest by Other customers.

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Ranked El Pollo Loco ROI the Highest

18-25
4
1 to 2 Years
3.5
African American/Black
3.4

Ranked El Pollo Loco ROI the Lowest

26-30
1.9
2 to 5 Years
1.5
Other
1.5

El Pollo Loco ROI Score by Gender

El Pollo Loco's ROI score was rated 2.5 by both Female and Male customers on Comparably.

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Male

2.5/5

Female

2.5/5

El Pollo Loco ROI Score by Ethnicity

El Pollo Loco's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
2.4
Caucasian2.4
Hispanic or Latino
3.2
Hispanic or Latino3.2
African American/Black
3.4
African American/Black3.4
Other
1.5
Other1.5

El Pollo Loco ROI Score by Age

El Pollo Loco's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full ROI by Age data of El Pollo Loco.
0
1
2
3
4
5
18-25
4
18-254
26-30
1.9
26-301.9
31-35
3.3
31-353.3
36-40
2.2
36-402.2
41-45
2.5
41-452.5
46-50
2.3
46-502.3
66+
2.1
66+2.1

El Pollo Loco ROI Score by Usage

El Pollo Loco's ROI score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
1.9
1 to 2 Years
3.5
2 to 5 Years
1.5
5 to 10 Years
2.8
Over 10 Years
2.7

El Pollo Loco ROI Score by Industry

El Pollo Loco's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.

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Tech
2.6
Accounting
3.2
Restaurants
2.7

El Pollo Loco Pricing vs. Competitors

Compared to its competitors, El Pollo Loco's ROI score is rated right above Papa John's International, and is preceded by Del Taco.

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El Pollo Loco's Logo
VS
Chick-fil-A's Logo
Raising Cane's' Logo
Darden Restaurants' Logo
Chipotle's Logo
Dennys' Logo
Del Taco's Logo
Papa John's International's Logo
Taco Bell's Logo
Ruby Tuesday's Logo

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El Pollo Loco Customer Satisfaction (CSAT)

El Pollo Loco Customer Satisfaction (CSAT) Score

53 / 100

El Pollo Loco has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied27%
Satisfied26%
Neither Satisfied nor Dissatisfied16%
Dissatisfied5%
Very Dissatisfied26%
Very Satisfied
27%
Satisfied
26%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
5%
Very Dissatisfied
26%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into El Pollo Loco Customer Satisfaction

El Pollo Loco's Customer Satisfaction score was rated highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and rated lowest by customers ages 66+.

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Ranked El Pollo Loco Customer Satisfaction the Highest

5 to 10 Years
75%
41-45
50%
Hispanic or Latino
50%

Ranked El Pollo Loco Customer Satisfaction the Lowest

Over 10 Years
20%
Tech
20%
66+
0%

El Pollo Loco Customer Satisfaction Score by Gender

Female customers rated El Pollo Loco's Customer Satisfaction score 18 points higher than Male customers.

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25 / 100
Male
Very Satisfied
17%
Satisfied
8%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
25%
Very Dissatisfied
42%
43 / 100
Female
Very Satisfied
36%
Satisfied
7%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
0%
Very Dissatisfied
21%

El Pollo Loco Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

El Pollo Loco's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.

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25 / 100
Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied13%
Dissatisfied12%
Very Dissatisfied50%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
12%
Very Dissatisfied
50%

CSAT according to Hispanic or Latino

El Pollo Loco's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.

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50 / 100
Very Satisfied33%
Satisfied17%
Neither Satisfied nor Dissatisfied25%
Dissatisfied17%
Very Dissatisfied8%
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
17%
Very Dissatisfied
8%

CSAT according to African American/Black

El Pollo Loco's Customer Satisfaction (CSAT) score was rated 25% according to African American/Black users and customers.

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25 / 100
Very Satisfied25%
Satisfied0%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied50%
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
50%

El Pollo Loco Customer Satisfaction Score by Age

El Pollo Loco's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
20
40
60
80
100
26-30 CSAT Score
34%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
26-3034%
31-35 CSAT Score
34%
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
31-3534%
41-45 CSAT Score
50%
Very Satisfied
0%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
41-4550%
46-50 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
50%
46-5033%
66+ CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
33%
Very Dissatisfied
33%
66+0%

El Pollo Loco Customer Satisfaction Score by Usage

El Pollo Loco's Customer Satisfaction score was rated the highest by customers who have used El Pollo Loco's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years
50
5 to 10 Years
75
Over 10 Years
20

El Pollo Loco Customer Satisfaction Score by Industry

El Pollo Loco's Customer Satisfaction score was rated the highest by Restaurants industry customers, and the lowest by Tech industry customers.

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Tech
20
Restaurants
50

El Pollo Loco Customer Satisfaction vs. Competitors

Compared to its competitors, El Pollo Loco's Customer Satisfaction score is rated right above Del Taco, and is preceded by Papa John's International.

Unlock El Pollo Loco Customer Satisfaction vs. Competitors Data

El Pollo Loco's Logo
VS
Chick-fil-A's Logo
Raising Cane's' Logo
Darden Restaurants' Logo
Chipotle's Logo
Dennys' Logo
Papa John's International's Logo
Del Taco's Logo
Taco Bell's Logo
Ruby Tuesday's Logo

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El Pollo Loco Customer Service

2.8/5

El Pollo Loco has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.

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About El Pollo Loco's Customer Service

Address

3535 Harbor Blvd., Suite 100, Costa Mesa, CA


Website

http://www.elpolloloco.com/


Phone Number

9493944855

Quick Insights into El Pollo Loco Customer Service

El Pollo Loco's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.

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Ranked El Pollo Loco Customer Service the Highest

Hispanic or Latino
3.8
18-25
3.6
1 to 2 Years
3.5

Ranked El Pollo Loco Customer Service the Lowest

Tech
2
66+
1.8
Other
1.5

El Pollo Loco Customer Service Score by Gender

Female customers rated El Pollo Loco's Customer Service score 0.2 stars higher than Male customers.

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Male

2.4/5

Female

2.6/5

El Pollo Loco Customer Service Score by Ethnicity

El Pollo Loco's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
3.8
Hispanic or Latino3.8
African American/Black
3.1
African American/Black3.1
Other
1.5
Other1.5

El Pollo Loco Customer Service Score by Age

El Pollo Loco's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25
3.6
18-253.6
26-30
1.9
26-301.9
31-35
2.6
31-352.6
36-40
2.1
36-402.1
41-45
2.5
41-452.5
46-50
2.4
46-502.4
66+
1.8
66+1.8

El Pollo Loco Customer Service Score by Usage

El Pollo Loco's Customer Service score was rated the highest by customers who have used El Pollo Loco's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2
1 to 2 Years
3.5
2 to 5 Years
2.5
5 to 10 Years
2.9
Over 10 Years
2.4

El Pollo Loco Customer Service Score by Industry

El Pollo Loco's Customer Service score was rated the highest by Restaurants industry customers, and the lowest by Tech industry customers.

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Tech
2
Accounting
3
Restaurants
3.2

El Pollo Loco Customer Service vs. Competitors

Compared to its competitors, El Pollo Loco's Customer Service score is rated right above Taco Bell, and is preceded by Papa John's International.

Unlock El Pollo Loco Customer Service vs. Competitors Data

El Pollo Loco's Logo
VS
Chick-fil-A's Logo
Raising Cane's' Logo
Darden Restaurants' Logo
Chipotle's Logo
Dennys' Logo
Del Taco's Logo
Papa John's International's Logo
Taco Bell's Logo
Ruby Tuesday's Logo

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El Pollo Loco as an Employer

2.4/5

El Pollo Loco has a 2.4/5 stars for its overall company culture rated by their employees

  El Pollo Loco CEO
bottom
10%
CEO of El Pollo Loco

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

El Pollo Loco scored a -19 for Net Promoter Score and a -48 for Employee Net Promoter Score. NPS gauges how likely a customer of El Pollo Loco would recommend the brand to a friend. ENPS measures how likely El Pollo Loco employees would recommend working at El Pollo Loco to a friend.

Net Promoter Score

-19
NPS Score
34%Promoters
13%Passive
53%Detractors

Employee Net Promoter Score

-48
eNPS Score
20%Promoters
12%Passive
68%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail