

We’ve always been driven to unleash the full potential of our differentiated brands and our passionate people. Our iconic, world-class brands at Kellanova include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, and many others. Mars, Incorporated has acquired Kellanova in a transaction that brings together iconic brands, storied legacies and outstanding capabilities with a view to shape the future of snacking. Kellanova will continue to hire business necessary roles while being fully integrated into Mars. Among its major competitors, Kellanova is ranked in 8th place for NPS while Ingredion is 1st, and Mondelez International North America is 2nd.Their current market cap is $21.56B
Kellanova's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether Kellanova's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 22% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2024 14 | Feb 2024 | 14 |
Mar 2024 12 | Mar 2024 | 12 |
Apr 2024 12 | Apr 2024 | 12 |
May 2024 12 | May 2024 | 12 |
Jul 2024 12 | Jul 2024 | 12 |
Aug 2024 14 | Aug 2024 | 14 |
Oct 2024 12 | Oct 2024 | 12 |
Nov 2024 14 | Nov 2024 | 14 |
Dec 2024 12 | Dec 2024 | 12 |
Jan 2025 12 | Jan 2025 | 12 |
May 2025 12 | May 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
Kellanova is ranked #4 for NPS among its competitors. General Mills Inc. and Nestle USA come in first and second, with Frito-Lay coming in at third. Among those competitors, it is the lowest valued company behind Nestle USA.
![]() Kellanova | ![]() General Mills Inc. | ![]() Nestle USA | ![]() Frito-Lay | |
| Global Ranking | #- | #112 | #141 | #377 |
| NPS | 14 | 30 | 22 | 21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $21.56B | $34.55B | $315.74B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Kellanova's NPS 36 points higher than Male customers.
Kellanova's NPS was rated by Male customers on Comparably.
Kellanova's NPS was rated 36 by Female customers on Comparably.
Kellanova's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1 | Caucasian | 1 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Other 8 | Other | 8 |
Kellanova's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
Kellanova's NPS was rated the highest by customers who have used Kellanova's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
2 to 5 Years 27 | 2 to 5 Years | 27 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Over 10 Years 22 | Over 10 Years | 22 |
Compared to its competitors, Kellanova's NPS is rated right above The Quaker Oats Company, and is preceded by Frito-Lay.
Out of the 40 Kellanova customer reviews 28 were positive and 12 were constructive. Kellanova customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Kellanova users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Kellanova's Customer Loyalty score 10% higher than Male customers.
Kellanova's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Kellanova's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 74% | 18-25 | 74% |
26-30 55% | 26-30 | 55% |
31-35 72% | 31-35 | 72% |
36-40 63% | 36-40 | 63% |
41-45 61% | 41-45 | 61% |
46-50 85% | 46-50 | 85% |
51-55 85% | 51-55 | 85% |
56-60 82% | 56-60 | 82% |
61-65 87% | 61-65 | 87% |
66+ 87% | 66+ | 87% |
Kellanova's Customer Loyalty score was rated the highest by customers who have used Kellanova's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Kellanova's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Kellanova's Customer Loyalty score is rated right above Ingredion, and is preceded by J.M. Smucker Company .
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Frito-Lay | 80% |
![]() | Nestle USA | 79% |
![]() | Mondelez International North America | 78% |
![]() | General Mills Inc. | 74% |
![]() | Post Holdings | 74% |
![]() | J.M. Smucker Company | 73% |
![]() | Kellanova | 73% |
![]() | Ingredion | 71% |
![]() | The Quaker Oats Company | 63% |
![]() | Ralcorp | N/A |
Kellanova has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Kellanova’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Kellanova's product the highest. Reviewers from the Consumer Goods industry rated Kellanova the lowest at 4.
Kellanova's Product Quality score was rated highest by customers from the Education industry, and rated lowest by customers from the Consulting industry.
Female customers rated Kellanova's Product Quality score 0.3 stars higher than Male customers.
Kellanova's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4 | Other | 4 |
Kellanova's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4 | 41-45 | 4 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.1 | 51-55 | 4.1 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.9 | 66+ | 3.9 |
Kellanova's Product Quality score was rated the highest by customers who have used Kellanova's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kellanova's Product Quality score was rated the highest by Education industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, Kellanova's Product Quality score is rated right above J.M. Smucker Company , and is preceded by Frito-Lay.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ingredion | 4.5/5 |
![]() | The Quaker Oats Company | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | General Mills Inc. | 3.9/5 |
![]() | Nestle USA | 3.9/5 |
![]() | Frito-Lay | 3.9/5 |
![]() | Kellanova | 3.9/5 |
![]() | J.M. Smucker Company | 3.8/5 |
![]() | Post Holdings | 3.8/5 |
![]() | Ralcorp | N/A |
Kellanova has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Kellanova.
Kellanova's ROI score was rated highest by customers from the Education industry, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated Kellanova's ROI score 0.5 stars higher than Male customers.
Kellanova's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.5 | Asian or Pacific Islander | 3.5 |
Other 3.4 | Other | 3.4 |
Kellanova's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.2 | 26-30 | 3.2 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3.6 | 56-60 | 3.6 |
61-65 3 | 61-65 | 3 |
66+ 3.3 | 66+ | 3.3 |
Kellanova's ROI score was rated the highest by customers who have used Kellanova's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kellanova's ROI score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Kellanova's ROI score is rated right above Ralcorp, and is preceded by Frito-Lay.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ingredion | 4.2/5 |
![]() | Post Holdings | 3.9/5 |
![]() | The Quaker Oats Company | 3.8/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | General Mills Inc. | 3.8/5 |
![]() | Nestle USA | 3.7/5 |
![]() | J.M. Smucker Company | 3.6/5 |
![]() | Frito-Lay | 3.6/5 |
![]() | Kellanova | 3.6/5 |
![]() | Ralcorp | N/A |
Kellanova has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kellanova's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Consulting industry.
Female customers rated Kellanova's Customer Satisfaction score 21 points higher than Male customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 7% | |
Very Dissatisfied | 10% |
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 2% | |
Very Dissatisfied | 6% |
Kellanova's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
Kellanova's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
Kellanova's Customer Satisfaction (CSAT) score was rated 89% according to African American/Black users and customers.
Kellanova's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Kellanova's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
Kellanova's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 76% | |||||||||||||||
| 36-40 | 70% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 80% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 58% | |||||||||||||||
| 66+ | 72% |
Kellanova's Customer Satisfaction score was rated the highest by customers who have used Kellanova's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kellanova's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Kellanova Customer Satisfaction Score by Industry",
"text": "Kellanova's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.",
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"groupId": 495,
"score": 66,
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"groupId": 496,
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"groupId": 511,
"score": 34,
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},
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"groupId": 513,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
"label": "Education",
"groupId": 515,
"score": 100,
"stars": 0,
"csatScore": 100,
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{
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"groupId": 522,
"score": 83,
"stars": 0,
"csatScore": 83,
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"scoreClassName": "",
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 88,
"stars": 0,
"csatScore": 88,
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"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
"csatScore": 67,
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]
}Compared to its competitors, Kellanova's Customer Satisfaction score is rated right above Post Holdings, and is preceded by Nestle USA.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ingredion | 95% |
![]() | Mondelez International North America | 79% |
![]() | The Quaker Oats Company | 78% |
![]() | General Mills Inc. | 77% |
![]() | J.M. Smucker Company | 74% |
![]() | Nestle USA | 73% |
![]() | Kellanova | 72% |
![]() | Post Holdings | 71% |
![]() | Frito-Lay | 69% |
![]() | Ralcorp | 0% |
Kellanova has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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1 Kellogg Square, Battle Creek, MI 49016-3599
https://www.kellanovacareers.com/en/global.html
(269)961-2800
Kellanova's Customer Service score was rated highest by customers from the Education industry, and rated lowest by customers from the Banking and Financial Services industry.
Female customers rated Kellanova's Customer Service score 0.4 stars higher than Male customers.
Kellanova's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.6 | Other | 3.6 |
Kellanova's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4 | 31-35 | 4 |
36-40 3.4 | 36-40 | 3.4 |
41-45 4 | 41-45 | 4 |
46-50 3.4 | 46-50 | 3.4 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.4 | 56-60 | 3.4 |
61-65 3 | 61-65 | 3 |
66+ 3.5 | 66+ | 3.5 |
Kellanova's Customer Service score was rated the highest by customers who have used Kellanova's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Kellanova's Customer Service score was rated the highest by Education industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Kellanova's Customer Service score is rated right above Ralcorp, and is preceded by Frito-Lay.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Ingredion | 4.1/5 |
![]() | General Mills Inc. | 3.9/5 |
![]() | Post Holdings | 3.9/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | Nestle USA | 3.9/5 |
![]() | The Quaker Oats Company | 3.9/5 |
![]() | J.M. Smucker Company | 3.7/5 |
![]() | Frito-Lay | 3.7/5 |
![]() | Kellanova | 3.7/5 |
![]() | Ralcorp | N/A |
Kellanova has a 3.4/5 stars for its overall company culture rated by their employees


Kellanova scored a 14 for Net Promoter Score and a 3 for Employee Net Promoter Score. NPS gauges how likely a customer of Kellanova would recommend the brand to a friend. ENPS measures how likely Kellanova employees would recommend working at Kellanova to a friend.
| 46% | Promoters |
|---|---|
| 22% | Passive |
| 32% | Detractors |
| 38% | Promoters |
|---|---|
| 27% | Passive |
| 35% | Detractors |