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NPS
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PZ Cussons
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About PZ Cussons' Brand
PZ Cussons PLC is primarily a holding company. It is an international consumer products group. Along with its subsidiaries, the Company is engaged in the manufacture and sale of soaps, detergents, toiletries, beauty products, pharmaceuticals, electrical goods, edible oils, fats and spreads and nutritional products. The Group's business comprises the brands of Morning Fresh, Radiant, Duo, Imperial Leather, Original Source and St Tropez. It has supply chain and distribution networks in Africa, Asia and Europe. It operates in four categories: Personal Care, Home Care, Electricals and Food and Nutrition. The Group's Beauty division markets and sells Sanctuary, St Tropez, CharlesWorthington and Fudge brands. The Group operates across Europe, Asia-Pacific and Africa with brands in Personal Care, Homecare, Electrical Goods and Food and Nutrition. Among its major competitors, PZ Cussons is ranked in 4th place for NPS while Tate & Lyle is 1st, and RB US is 2nd.
Brand at a Glance
95%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
PZ Cussons Ranking
- #2 / 4 of its competitors
PZ Cussons NPS
PZ Cussons's Net Promoter Score (NPS) is a 34 with 53% Promoters, 28% Passives, and 19% Detractors. Net Promoter Score tracks whether PZ Cussons's customers would recommend using the product based on a scale of -100 to 100.
PZ Cussons Overall NPS
| 53% | Promoters |
|---|---|
| 28% | Passives |
| 19% | Detractors |
PZ Cussons NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 47 | Sep 2023 | 47 |
Oct 2023 45 | Oct 2023 | 45 |
Dec 2023 42 | Dec 2023 | 42 |
Jan 2024 43 | Jan 2024 | 43 |
Feb 2024 40 | Feb 2024 | 40 |
Apr 2024 38 | Apr 2024 | 38 |
May 2024 38 | May 2024 | 38 |
Jun 2024 36 | Jun 2024 | 36 |
Aug 2024 36 | Aug 2024 | 36 |
Sep 2024 35 | Sep 2024 | 35 |
Dec 2024 33 | Dec 2024 | 33 |
Feb 2025 34 | Feb 2025 | 34 |
How Other Brands Compare
PZ Cussons is ranked second for NPS among its competitors. Henkel and Unilever come in first and third, with Procter & Gamble coming in at #4.
PZ Cussons |  Unilever |  Procter & Gamble |  Henkel | |
| Global Ranking | #- | #69 | #92 | #700 |
| NPS | 34 | 31 | 28 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $7.12B | $330.66B | $25.76B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PZ Cussons NPS by Gender
Female customers rated PZ Cussons's NPS 20 points higher than Male customers.
Male
20
PZ Cussons's NPS was rated 20 by Male customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Female
40
PZ Cussons's NPS was rated 40 by Female customers on Comparably.
50%
Promoters
40%
Passives
10%
Detractors
PZ Cussons NPS by Ethnicity
PZ Cussons's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 40 | African American/Black | 40 |
Other 0 | Other | 0 |
PZ Cussons NPS by Age
PZ Cussons's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
PZ Cussons NPS by Usage
PZ Cussons's NPS was rated the highest by customers who have used PZ Cussons's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 25 | 2 to 5 Years | 25 |
Over 10 Years 60 | Over 10 Years | 60 |
PZ Cussons NPS vs. Competitors
Compared to its competitors, PZ Cussons's NPS is rated right above Unilever, and is preceded by Henkel.
| COMPANY | NPS Score | |
|---|---|---|
 | Tate & Lyle | 52 |
 | RB US | 48 |
| Henkel | 34 |
| PZ Cussons | 34 |
| Unilever | 31 |
| Procter & Gamble | 28 |
 | Natural Grocers | 15 |
 | Iceland | 0 |
 | Waitrose | -34 |
 | QinetiQ | -67 |
PZ Cussons Customer Reviews
Out of the 7 PZ Cussons customer reviews 5 were positive and 2 were constructive. PZ Cussons customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
PZ Cussons Customer Loyalty
95%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
95% of PZ Cussons users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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PZ Cussons Customer Loyalty Score by Gender
Male customers rated PZ Cussons's Customer Loyalty score 9% higher than Female customers.
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Male
100%
Yes
Female
91%
Yes
PZ Cussons Customer Loyalty Score by Ethnicity
PZ Cussons's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of PZ Cussons.
100
out of 100
African American/Black
82
out of 100
Other
PZ Cussons Customer Loyalty Score by Age
PZ Cussons's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
PZ Cussons Customer Loyalty Score by Usage
PZ Cussons's Customer Loyalty score was rated 100% by customers who have used PZ Cussons's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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PZ Cussons Customer Loyalty Score by Industry
PZ Cussons's Customer Loyalty score was rated 100% by both Banking and Financial Services and Tech industry customers.
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PZ Cussons Customer Loyalty vs. Competitors
Compared to its competitors, PZ Cussons's Customer Loyalty score is rated right above RB US.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| PZ Cussons | 95% |
| RB US | 86% |
| Henkel | 84% |
| Unilever | 84% |
| Tate & Lyle | 80% |
| Procter & Gamble | 79% |
| Natural Grocers | 78% |
| Waitrose | 10% |
| QinetiQ | 10% |
| Iceland | N/A |
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PZ Cussons Product Quality
4.2/5
PZ Cussons has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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PZ Cussons Product Information
PZ Cussons’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated PZ Cussons's product the highest. Reviewers from the Tech industry rated PZ Cussons the lowest at 4.5.
- Website
- www.pzcussons.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into PZ Cussons Product Quality
PZ Cussons's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 31-35.
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Ranked PZ Cussons Product Quality the Highest
Ranked PZ Cussons Product Quality the Lowest
PZ Cussons Product Quality Score by Gender
Female customers rated PZ Cussons's Product Quality score 0.2 stars higher than Male customers.
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Male
4.5/5
Female
4.7/5
PZ Cussons Product Quality Score by Ethnicity
PZ Cussons's Product Quality score was rated the highest by Other customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.6 | Other | 4.6 |
PZ Cussons Product Quality Score by Age
PZ Cussons's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.6 | 26-30 | 4.6 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.5 | 36-40 | 4.5 |
PZ Cussons Product Quality Score by Usage
PZ Cussons's Product Quality score was rated the highest by customers who have used PZ Cussons's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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PZ Cussons Product Quality Score by Industry
PZ Cussons's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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PZ Cussons Product Quality vs. Competitors
Compared to its competitors, PZ Cussons's Product Quality score is rated right above Unilever, and is preceded by Tate & Lyle.
| COMPANY | Product Quality Score | |
|---|---|---|
| Waitrose | 4.5/5 |
| Tate & Lyle | 4.4/5 |
| PZ Cussons | 4.2/5 |
| Unilever | 4.2/5 |
| RB US | 4.1/5 |
| Henkel | 4.1/5 |
| Procter & Gamble | 4/5 |
| Natural Grocers | 3.8/5 |
| QinetiQ | 2.2/5 |
| Iceland | N/A |
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PZ Cussons Pricing
PZ Cussons ROI & Value For Money
4/5
PZ Cussons has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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PZ Cussons Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Marketing, Advertising and Research industry think that they had the lowest ROI from PZ Cussons.
Quick Insights into PZ Cussons ROI
PZ Cussons's ROI score was rated highest by customers who have used PZ Cussons's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.
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Ranked PZ Cussons ROI the Highest
Ranked PZ Cussons ROI the Lowest
PZ Cussons ROI Score by Gender
Female customers rated PZ Cussons's ROI score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
PZ Cussons ROI Score by Ethnicity
PZ Cussons's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
African American/Black 4.4 | African American/Black | 4.4 |
Other 3.2 | Other | 3.2 |
PZ Cussons ROI Score by Age
PZ Cussons's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3 | 31-35 | 3 |
36-40 4.4 | 36-40 | 4.4 |
PZ Cussons ROI Score by Usage
PZ Cussons's ROI score was rated the highest by customers who have used PZ Cussons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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PZ Cussons ROI Score by Industry
PZ Cussons's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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PZ Cussons Pricing vs. Competitors
Compared to its competitors, PZ Cussons's ROI score is rated right above Unilever, and is preceded by Henkel.
| COMPANY | Pricing Score | |
|---|---|---|
| Tate & Lyle | 4.4/5 |
| Henkel | 4.1/5 |
| PZ Cussons | 4/5 |
| Unilever | 3.9/5 |
| Procter & Gamble | 3.9/5 |
| RB US | 3.8/5 |
| Natural Grocers | 3.4/5 |
| QinetiQ | 2/5 |
| Waitrose | 1.5/5 |
| Iceland | N/A |
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PZ Cussons Customer Satisfaction (CSAT)
PZ Cussons Customer Satisfaction (CSAT) Score
79 / 100
PZ Cussons has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
32%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PZ Cussons Customer Satisfaction
PZ Cussons's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked PZ Cussons Customer Satisfaction the Highest
Ranked PZ Cussons Customer Satisfaction the Lowest
PZ Cussons Customer Satisfaction Score by Gender
PZ Cussons's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 63% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
PZ Cussons Customer Satisfaction Score by Ethnicity
CSAT according to African American/Black
PZ Cussons' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
PZ Cussons' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
20%
Satisfied
80%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
PZ Cussons Customer Satisfaction Score by Age
PZ Cussons's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% |
PZ Cussons Customer Satisfaction Score by Usage
PZ Cussons's Customer Satisfaction score was rated 100 points by customers who have used PZ Cussons's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
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PZ Cussons Customer Satisfaction Score by Industry
PZ Cussons's Customer Satisfaction score was rated 100 points by both Banking and Financial Services and Tech industry customers.
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}PZ Cussons Customer Satisfaction vs. Competitors
Compared to its competitors, PZ Cussons's Customer Satisfaction score is rated right above Procter & Gamble, and is preceded by Henkel.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Iceland | 100% |
| Unilever | 85% |
| Tate & Lyle | 84% |
| Henkel | 80% |
| PZ Cussons | 79% |
| Procter & Gamble | 78% |
| Natural Grocers | 69% |
| RB US | 60% |
| Waitrose | 50% |
| QinetiQ | 50% |
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PZ Cussons Customer Service
4.1/5
PZ Cussons has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About PZ Cussons's Customer Service
Address
Manchester Business Park, Manchester, M22 5TG Bahamas
Website
www.pzcussons.com
Phone Number
7
Quick Insights into PZ Cussons Customer Service
PZ Cussons's Customer Service score was rated highest by customers who have used PZ Cussons's products/services for 2 to 5 Years, and rated lowest by customers ages 31-35.
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Ranked PZ Cussons Customer Service the Highest
Ranked PZ Cussons Customer Service the Lowest
PZ Cussons Customer Service Score by Gender
Female customers rated PZ Cussons's Customer Service score 0.3 stars higher than Male customers.
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Male
3.9/5
Female
4.2/5
PZ Cussons Customer Service Score by Ethnicity
PZ Cussons's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
African American/Black 4.2 | African American/Black | 4.2 |
Other 3.6 | Other | 3.6 |
PZ Cussons Customer Service Score by Age
PZ Cussons's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4 | 26-30 | 4 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.9 | 36-40 | 3.9 |
PZ Cussons Customer Service Score by Usage
PZ Cussons's Customer Service score was rated the highest by customers who have used PZ Cussons's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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PZ Cussons Customer Service Score by Industry
PZ Cussons's Customer Service score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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PZ Cussons Customer Service vs. Competitors
Compared to its competitors, PZ Cussons's Customer Service score is rated right above Unilever, and is preceded by Henkel.
| COMPANY | Customer Service Score | |
|---|---|---|
| Tate & Lyle | 4.2/5 |
| Henkel | 4.1/5 |
| PZ Cussons | 4.1/5 |
| Unilever | 4/5 |
| Procter & Gamble | 3.9/5 |
| RB US | 3.8/5 |
| Natural Grocers | 3.7/5 |
| Waitrose | 3/5 |
| QinetiQ | 2/5 |
| Iceland | N/A |
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PZ Cussons as an Employer
4.5/5
PZ Cussons has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
PZ Cussons scored a 34 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of PZ Cussons would recommend the brand to a friend. ENPS measures how likely PZ Cussons employees would recommend working at PZ Cussons to a friend.
Net Promoter Score
34
NPS Score
| 53% | Promoters |
|---|---|
| 28% | Passive |
| 19% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 47% | Promoters |
|---|---|
| 35% | Passive |
| 18% | Detractors |
