61
NPS
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Brand Page
Webflow
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About Webflow's Brand
Webflow is a visual web development platform that allows people to build, launch, and scale completely custom websites without writing code. By combining design, animation, content management, marketing and e-commerce tools into a single platform, Webflow empowers non-coders and coders alike to ship and promote websites of all kinds in a faster, more cost-efficient, and more collaborative way. Among its major competitors, Webflow is ranked in 1st place for NPS while WordPress is 2nd, and Duda is 3rd.Their current valuation is $375.00M
Brand at a Glance
80%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Webflow Ranking
- #1 / 4 of its competitors
Webflow NPS
Webflow's Net Promoter Score (NPS) is a 61 with 76% Promoters, 9% Passives, and 15% Detractors. Net Promoter Score tracks whether Webflow's customers would recommend using the product based on a scale of -100 to 100.
Webflow Overall NPS
| 76% | Promoters |
|---|---|
| 9% | Passives |
| 15% | Detractors |
Webflow NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 60 | May 2023 | 60 |
Sep 2023 60 | Sep 2023 | 60 |
Oct 2023 59 | Oct 2023 | 59 |
Nov 2023 59 | Nov 2023 | 59 |
Jan 2024 61 | Jan 2024 | 61 |
Feb 2024 61 | Feb 2024 | 61 |
Jun 2024 63 | Jun 2024 | 63 |
Sep 2024 58 | Sep 2024 | 58 |
Nov 2024 58 | Nov 2024 | 58 |
Dec 2024 60 | Dec 2024 | 60 |
May 2025 60 | May 2025 | 60 |
Dec 2025 60 | Dec 2025 | 60 |
How Other Brands Compare
Webflow is ranked first for NPS among its competitors. Squarespace and Wix.com come in second and third, with Sitecore coming in at #4. Among those competitors, it is the lowest valued company behind Sitecore.
Webflow |  Squarespace |  Wix.com |  Sitecore | |
| Global Ranking | #- | #434 | #989 | #- |
| NPS | 61 | 29 | 23 | 3 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $375.00M | $1.70B | $16.70B | $228.04B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Webflow NPS by Gender
Male customers rated Webflow's NPS 4 points higher than Female customers.
Male
75
Webflow's NPS was rated 75 by Male customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Female
71
Webflow's NPS was rated 71 by Female customers on Comparably.
71%
Promoters
29%
Passives
0%
Detractors
Webflow NPS by Ethnicity
Webflow's NPS was rated 67 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Webflow NPS by Age
Webflow's NPS was rated 83 points by customers ages 18-25 on Comparably.
Webflow NPS by Usage
Webflow's NPS was rated the highest by customers who have used Webflow's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 78 | 1 to 2 Years | 78 |
2 to 5 Years 82 | 2 to 5 Years | 82 |
5 to 10 Years 87 | 5 to 10 Years | 87 |
Webflow Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Webflow users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Webflow Customer Loyalty Score by Gender
Female customers rated Webflow's Customer Loyalty score 9% higher than Male customers.
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Male
78%
Yes
Female
87%
Yes
Webflow Customer Loyalty Score by Ethnicity
Webflow's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Webflow.
70
out of 100
Caucasian
Webflow Customer Loyalty Score by Age
Webflow's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Webflow.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
Webflow Customer Loyalty Score by Usage
Webflow's Customer Loyalty score was rated the highest by customers who have used Webflow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Webflow Customer Loyalty Score by Industry
Webflow's Customer Loyalty score was rated 87% by Tech industry customers.
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Webflow Customer Loyalty vs. Competitors
Compared to its competitors, Webflow's Customer Loyalty score is rated right above Acquia, and is preceded by Drupal.
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Webflow Product Quality
4.2/5
Webflow has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Webflow Product Information
Webflow serves markets in the United States and Canada. Webflow supports Web devices and offers products for small, medium, and large sized businesses.
Webflow’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Webflow's product the highest. Reviewers from the Media and Entertainment industry rated Webflow the lowest at 4.3.
- Website
- http://www.webflow.com
- Company Size
- 201-500 Employees
Industry
Tech
Ecommerce and Marketplaces
SaaS
Languages Supported
English
Product Type
Content Management System (CMS) Software
Development Tools Software
Web Design Software
Application Builder Software
Website Builder Software
Quick Insights into Webflow Product Quality
Webflow's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Media and Entertainment industry.
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Ranked Webflow Product Quality the Highest
Ranked Webflow Product Quality the Lowest
Webflow Product Quality Score by Gender
Webflow's Product Quality score was rated 4.7 by both Female and Male customers on Comparably.
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Male
4.7/5
Female
4.7/5
Webflow Product Quality Score by Ethnicity
Webflow's Product Quality score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Webflow.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Webflow Product Quality Score by Age
Webflow's Product Quality score was rated 5 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
Webflow Product Quality Score by Usage
Webflow's Product Quality score was rated the highest by customers who have used Webflow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Webflow Product Quality Score by Industry
Webflow's Product Quality score was rated the highest by Tech industry customers, and the lowest by Media and Entertainment industry customers.
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Webflow Product Quality vs. Competitors
Compared to its competitors, Webflow's Product Quality score is rated right above Drupal, and is preceded by WordPress.
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Webflow Pricing
Webflow ROI & Value For Money
4/5
Webflow has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Webflow Pricing Plans
Webflow has a pricing structure that accommodates small, medium, and large businesses. Starting from $16/month, Webflow uses a subscription model and offers the following: Subscription packages include Personal, Professional and Team levels, all billed annually. and Enterprise plans are available on enquiry.. For the users that are not ready to commit yet, Webflow also offers a free trial.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Tech industry think that they had the lowest ROI from Webflow.
Who Uses Webflow?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Webflow ROI
Webflow's ROI score was rated highest by Male customers, and rated lowest by Female customers.
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Ranked Webflow ROI the Highest
Ranked Webflow ROI the Lowest
Webflow ROI Score by Gender
Male customers rated Webflow's ROI score 0.6 stars higher than Female customers.
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Male
4.5/5
Female
3.9/5
Webflow ROI Score by Ethnicity
Webflow's ROI score was rated 4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Webflow.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Webflow ROI Score by Age
Webflow's ROI score was rated 4.2 stars by customers ages 18-25 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
Webflow ROI Score by Usage
Webflow's ROI score was rated the highest by customers who have used Webflow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Webflow ROI Score by Industry
Webflow's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Webflow Pricing vs. Competitors
Compared to its competitors, Webflow's ROI score is rated right above Duda, and is preceded by Squarespace.
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Webflow Customer Satisfaction (CSAT)
Webflow Customer Satisfaction (CSAT) Score
76 / 100
Webflow has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
24%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Webflow Customer Satisfaction
Webflow's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Webflow's products/services for 1 to 2 Years.
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Ranked Webflow Customer Satisfaction the Highest
Ranked Webflow Customer Satisfaction the Lowest
Webflow Customer Satisfaction Score by Gender
Male customers rated Webflow's Customer Satisfaction score 28 points higher than Female customers.
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100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
72 / 100
FemaleVery Satisfied | 43% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Webflow Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Webflow's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
Webflow Customer Satisfaction Score by Age
Webflow's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Webflow.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% |
Webflow Customer Satisfaction Score by Usage
Webflow's Customer Satisfaction score was rated the highest by customers who have used Webflow's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Webflow Customer Satisfaction Score by Industry
Webflow's Customer Satisfaction score was rated 86 points by Tech industry customers.
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}Webflow Customer Satisfaction vs. Competitors
Compared to its competitors, Webflow's Customer Satisfaction score is rated right above Acquia, and is preceded by Duda.
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Webflow Customer Service
4/5
Webflow has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Webflow's Customer Service
Address
398 11th Street - 2nd Floor, San Francisco, CA 94103
Website
http://www.webflow.com
Phone Number
+1 415-964-0555
Webflow's Social Links
Quick Insights into Webflow Customer Service
Webflow's Customer Service score was rated highest by customers who have used Webflow's products/services for 1 to 2 Years, and rated lowest by customers who have used Webflow's products/services for 2 to 5 Years.
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Ranked Webflow Customer Service the Highest
Ranked Webflow Customer Service the Lowest
Webflow Customer Service Score by Gender
Male customers rated Webflow's Customer Service score 0.1 stars higher than Female customers.
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Male
4.4/5
Female
4.3/5
Webflow Customer Service Score by Ethnicity
Webflow's Customer Service score was rated 4.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Webflow.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Webflow Customer Service Score by Age
Webflow's Customer Service score was rated 4.1 stars by customers ages 18-25 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
Webflow Customer Service Score by Usage
Webflow's Customer Service score was rated the highest by customers who have used Webflow's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Webflow Customer Service Score by Industry
Webflow's Customer Service score was rated 4.1 stars by Tech industry customers.
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Webflow Customer Service vs. Competitors
Compared to its competitors, Webflow's Customer Service score is rated right above Squarespace.
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Webflow as an Employer
4.5/5
Webflow has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Webflow scored a 61 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of Webflow would recommend the brand to a friend. ENPS measures how likely Webflow employees would recommend working at Webflow to a friend.
Net Promoter Score
61
NPS Score
| 76% | Promoters |
|---|---|
| 9% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
58
eNPS Score
| 79% | Promoters |
|---|---|
| 0% | Passive |
| 21% | Detractors |
