-58
NPS
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Aaron's
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About Aaron's' Brand
Aaron's provides sales, lease and retailing of residential and office furniture, consumer electronics, home appliances and accessories. Among its major competitors, Aaron's is ranked in 9th place for NPS while Target is 1st, and SAP Concur is 2nd.Their current market cap is $889.67M
Brand at a Glance
83%
Customer Loyalty
2.1/5
Product Quality
1.9/5
Pricing
1.5/5
Customer Service
Aaron's CMO
Bill Gentner
Bill Gentner serves as the Chief Marketing Officer of Aaron's, Inc. Bill started at Aaron's, Inc in February of 2019. Bill currently resides in the Houston, Texas Area.
Aaron's Ranking
- #4 / 4 of its competitors
Aaron's NPS
Aaron's's Net Promoter Score (NPS) is a -58 with 19% Promoters, 4% Passives, and 77% Detractors. Net Promoter Score tracks whether Aaron's's customers would recommend using the product based on a scale of -100 to 100.
Aaron's Overall NPS
| 19% | Promoters |
|---|---|
| 4% | Passives |
| 77% | Detractors |
Aaron's NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 -55 | May 2025 | -55 |
Jun 2025 -55 | Jun 2025 | -55 |
Jul 2025 -57 | Jul 2025 | -57 |
Aug 2025 -57 | Aug 2025 | -57 |
Sep 2025 -57 | Sep 2025 | -57 |
Oct 2025 -59 | Oct 2025 | -59 |
Nov 2025 -59 | Nov 2025 | -59 |
Dec 2025 -59 | Dec 2025 | -59 |
Jan 2026 -57 | Jan 2026 | -57 |
Feb 2026 -57 | Feb 2026 | -57 |
Mar 2026 -57 | Mar 2026 | -57 |
Apr 2026 -59 | Apr 2026 | -59 |
How Other Brands Compare
Aaron's is ranked #4 for NPS among its competitors. Target and Walmart come in first and second, with Lowe's Home Improvement coming in at third. Among those competitors, it is the lowest valued company behind Walmart.
Aaron's |  Target |  Walmart |  Lowe's Home Improvement | |
| Global Ranking | #- | #7 | #104 | #128 |
| NPS | -58 | 36 | 7 | -4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $889.67M | $94.56B | $382.64B | $136.70B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Aaron's NPS by Gender
Male customers rated Aaron's's NPS 38 points higher than Female customers.
Male
-38
Aaron's's NPS was rated -38 by Male customers on Comparably.
28%
Promoters
6%
Passives
66%
Detractors
Female
-76
Aaron's's NPS was rated -76 by Female customers on Comparably.
12%
Promoters
0%
Passives
88%
Detractors
Aaron's NPS by Ethnicity
Aaron's's NPS was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -58 | Caucasian | -58 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -70 | African American/Black | -70 |
Native American 34 | Native American | 34 |
Other -78 | Other | -78 |
Aaron's NPS by Age
Aaron's's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Aaron's NPS by Usage
Aaron's's NPS was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -62 | Less than 1 Year | -62 |
1 to 2 Years -72 | 1 to 2 Years | -72 |
2 to 5 Years -90 | 2 to 5 Years | -90 |
5 to 10 Years -69 | 5 to 10 Years | -69 |
Over 10 Years -28 | Over 10 Years | -28 |
Aaron's NPS vs. Competitors
Compared to its competitors, Aaron's's NPS is rated right above Global Industrial Company, and is preceded by Buddy's Home Furnishings.
| COMPANY | NPS Score | |
|---|---|---|
| Target | 36 |
 | SAP Concur | 16 |
| Walmart | 7 |
 | Dataguise | N/A |
 | FlexShopper | N/A |
 | Rent-A-Center | -2 |
| Lowe's Home Improvement | -4 |
 | Big Lots | -5 |
 | Office Depot | -40 |
| Buddy's Home Furnishings | -52 |
| Aaron's | -58 |
 | Global Industrial Company | -100 |
 | Appliances Connection | -100 |
Aaron's Customer Reviews
Out of the 26 Aaron's customer reviews 5 were positive and 21 were constructive. Aaron's customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Aaron's Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Aaron's users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Aaron's Customer Loyalty Score by Gender
Female customers rated Aaron's's Customer Loyalty score 16% higher than Male customers.
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Male
74%
Yes
Female
90%
Yes
Aaron's Customer Loyalty Score by Ethnicity
Aaron's's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Aaron's.
87
out of 100
Caucasian
100
out of 100
Hispanic or Latino
84
out of 100
African American/Black
100
out of 100
Native American
75
out of 100
Other
Aaron's Customer Loyalty Score by Age
Aaron's's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 28% | 18-25 | 28% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
36-40 70% | 36-40 | 70% |
41-45 89% | 41-45 | 89% |
46-50 66% | 46-50 | 66% |
51-55 72% | 51-55 | 72% |
56-60 95% | 56-60 | 95% |
61-65 100% | 61-65 | 100% |
66+ 92% | 66+ | 92% |
Aaron's Customer Loyalty Score by Usage
Aaron's's Customer Loyalty score was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aaron's Customer Loyalty Score by Industry
Aaron's's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Retail industry customers.
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Aaron's Customer Loyalty vs. Competitors
Compared to its competitors, Aaron's's Customer Loyalty score is rated right above Target, and is preceded by Rent-A-Center.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Rent-A-Center | 84% |
| Aaron's | 83% |
| Target | 82% |
| Big Lots | 79% |
| Lowe's Home Improvement | 77% |
| SAP Concur | 76% |
| Walmart | 76% |
| Office Depot | 67% |
| Buddy's Home Furnishings | 63% |
| Global Industrial Company | 55% |
| Appliances Connection | 53% |
| Dataguise | N/A |
| FlexShopper | N/A |
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Aaron's Product Quality
2.1/5
Aaron's has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Aaron's Product Information
Aaron's’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Aaron's's product the highest. Reviewers from the Consumer Services industry rated Aaron's the lowest at 1.8.
- Website
- https://jobs.aarons.com
- Company Size
- 5,001-10,000 Employees
Industry
Retail
Quick Insights into Aaron's Product Quality
Aaron's's Product Quality score was rated highest by customers from the Construction industry, and rated lowest by Other customers.
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Ranked Aaron's Product Quality the Highest
Ranked Aaron's Product Quality the Lowest
Aaron's Product Quality Score by Gender
Male customers rated Aaron's's Product Quality score 0.8 stars higher than Female customers.
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Male
2.6/5
Female
1.8/5
Aaron's Product Quality Score by Ethnicity
Aaron's's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Aaron's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 1.7 | Hispanic or Latino | 1.7 |
African American/Black 2 | African American/Black | 2 |
Native American 4.1 | Native American | 4.1 |
Other 1.5 | Other | 1.5 |
Aaron's Product Quality Score by Age
Aaron's's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.3 | 26-30 | 2.3 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.5 | 46-50 | 2.5 |
51-55 1.9 | 51-55 | 1.9 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.6 | 66+ | 2.6 |
Aaron's Product Quality Score by Usage
Aaron's's Product Quality score was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Aaron's Product Quality Score by Industry
Aaron's's Product Quality score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
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Aaron's Product Quality vs. Competitors
Compared to its competitors, Aaron's's Product Quality score is rated right above Buddy's Home Furnishings, and is preceded by Office Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
| Target | 4.1/5 |
| SAP Concur | 3.7/5 |
| Walmart | 3.5/5 |
| Rent-A-Center | 3.4/5 |
| Lowe's Home Improvement | 3.1/5 |
| Big Lots | 3.1/5 |
| Office Depot | 2.3/5 |
| Aaron's | 2.1/5 |
| Buddy's Home Furnishings | 1.9/5 |
| Appliances Connection | 1.9/5 |
| Global Industrial Company | 1.5/5 |
| Dataguise | N/A |
| FlexShopper | N/A |
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Aaron's Pricing
Aaron's ROI & Value For Money
1.9/5
Aaron's has a value for money and ROI score of 1.9 out of 5 stars rated by its users and customers.
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Aaron's Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Accounting industry think that they had the lowest ROI from Aaron's.
Quick Insights into Aaron's ROI
Aaron's's ROI score was rated highest by Native American customers, and rated lowest by Other customers.
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Ranked Aaron's ROI the Highest
Ranked Aaron's ROI the Lowest
Aaron's ROI Score by Gender
Male customers rated Aaron's's ROI score 0.6 stars higher than Female customers.
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Male
2.1/5
Female
1.5/5
Aaron's ROI Score by Ethnicity
Aaron's's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Aaron's.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Native American 3.8 | Native American | 3.8 |
Other 1.5 | Other | 1.5 |
Aaron's ROI Score by Age
Aaron's's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.3 | 46-50 | 2.3 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2.1 | 56-60 | 2.1 |
61-65 2 | 61-65 | 2 |
66+ 2.2 | 66+ | 2.2 |
Aaron's ROI Score by Usage
Aaron's's ROI score was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Aaron's ROI Score by Industry
Aaron's's ROI score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
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Aaron's Pricing vs. Competitors
Compared to its competitors, Aaron's's ROI score is rated right above Appliances Connection, and is preceded by Buddy's Home Furnishings.
| COMPANY | Pricing Score | |
|---|---|---|
| Target | 3.8/5 |
| SAP Concur | 3.5/5 |
| Walmart | 3.5/5 |
| Rent-A-Center | 3.2/5 |
| Lowe's Home Improvement | 3/5 |
| Big Lots | 3/5 |
| Office Depot | 2.3/5 |
| Buddy's Home Furnishings | 2.2/5 |
| Aaron's | 1.9/5 |
| Appliances Connection | 1.9/5 |
| Global Industrial Company | 1.5/5 |
| Dataguise | N/A |
| FlexShopper | N/A |
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Aaron's Customer Satisfaction (CSAT)
Aaron's Customer Satisfaction (CSAT) Score
17 / 100
Aaron's has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Very Satisfied
13%
Satisfied
4%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
13%
Very Dissatisfied
65%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Aaron's Customer Satisfaction
Aaron's's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers from the Legal industry.
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Ranked Aaron's Customer Satisfaction the Highest
Ranked Aaron's Customer Satisfaction the Lowest
Aaron's Customer Satisfaction Score by Gender
Male customers rated Aaron's's Customer Satisfaction score 20 points higher than Female customers.
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29 / 100
MaleVery Satisfied | 29% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 57% |
9 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 1% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 15% | |
Very Dissatisfied | 71% |
Aaron's Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Aaron's' Customer Satisfaction (CSAT) score was rated 20% according to Caucasian users and customers.
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20 / 100
Very Satisfied
20%
Satisfied
0%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
13%
Very Dissatisfied
65%
CSAT according to Hispanic or Latino
Aaron's' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to African American/Black
Aaron's' Customer Satisfaction (CSAT) score was rated 14% according to African American/Black users and customers.
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14 / 100
Very Satisfied
11%
Satisfied
3%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
18%
Very Dissatisfied
61%
CSAT according to Native American
Aaron's' Customer Satisfaction (CSAT) score was rated 33% according to Native American users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Aaron's' Customer Satisfaction (CSAT) score was rated 13% according to Other users and customers.
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13 / 100
Very Satisfied
13%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
69%
Aaron's Customer Satisfaction Score by Age
Aaron's's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 25% | |||||||||||||||
| 26-30 | 20% | |||||||||||||||
| 31-35 | 12% | |||||||||||||||
| 36-40 | 17% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 18% | |||||||||||||||
| 56-60 | 8% | |||||||||||||||
| 61-65 | 23% | |||||||||||||||
| 66+ | 22% |
Aaron's Customer Satisfaction Score by Usage
Aaron's's Customer Satisfaction score was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Aaron's Customer Satisfaction Score by Industry
Aaron's's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Legal industry customers.
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"title": "Aaron's Customer Satisfaction Score by Industry",
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}Aaron's Customer Satisfaction vs. Competitors
Compared to its competitors, Aaron's's Customer Satisfaction score is rated right above Global Industrial Company, and is preceded by Buddy's Home Furnishings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Target | 79% |
| SAP Concur | 66% |
| Walmart | 66% |
| Rent-A-Center | 60% |
| Big Lots | 59% |
| Lowe's Home Improvement | 40% |
| Office Depot | 32% |
| Buddy's Home Furnishings | 27% |
| Aaron's | 17% |
| Global Industrial Company | 0% |
| Appliances Connection | 0% |
| Dataguise | 0% |
| FlexShopper | 0% |
Unlock Aaron's Customer Satisfaction vs. Competitors Data
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Aaron's Customer Service
1.5/5
Aaron's has an overall Customer Service score of 1.5 out of 5 stars rated by its users and customers.
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About Aaron's's Customer Service
Address
400 Galleria Pkwy SE, Atlanta, GA 30339
Website
https://jobs.aarons.com
Phone Number
800-950-7368
Aaron's's Social Links
Quick Insights into Aaron's Customer Service
Aaron's's Customer Service score was rated highest by customers from the Construction industry, and rated lowest by Other customers.
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Ranked Aaron's Customer Service the Highest
Ranked Aaron's Customer Service the Lowest
Aaron's Customer Service Score by Gender
Male customers rated Aaron's's Customer Service score 0.5 stars higher than Female customers.
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Male
2/5
Female
1.5/5
Aaron's Customer Service Score by Ethnicity
Aaron's's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Aaron's.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Native American 2 | Native American | 2 |
Other 1.5 | Other | 1.5 |
Aaron's Customer Service Score by Age
Aaron's's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2 | 46-50 | 2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 1.9 | 66+ | 1.9 |
Aaron's Customer Service Score by Usage
Aaron's's Customer Service score was rated the highest by customers who have used Aaron's's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Aaron's Customer Service Score by Industry
Aaron's's Customer Service score was rated the highest by Construction industry customers, and the lowest by Legal industry customers.
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Aaron's Customer Service vs. Competitors
Compared to its competitors, Aaron's's Customer Service score is rated right above Global Industrial Company, and is preceded by Buddy's Home Furnishings.
| COMPANY | Customer Service Score | |
|---|---|---|
| Target | 4/5 |
| SAP Concur | 3.4/5 |
| Walmart | 3.3/5 |
| Rent-A-Center | 3.3/5 |
| Big Lots | 2.9/5 |
| Lowe's Home Improvement | 2.9/5 |
| Office Depot | 2/5 |
| Appliances Connection | 1.9/5 |
| Buddy's Home Furnishings | 1.7/5 |
| Aaron's | 1.5/5 |
| Global Industrial Company | 1.5/5 |
| Dataguise | N/A |
| FlexShopper | N/A |
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Aaron's as an Employer
3.2/5
Aaron's has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Aaron's scored a -58 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Aaron's would recommend the brand to a friend. ENPS measures how likely Aaron's employees would recommend working at Aaron's to a friend.
Net Promoter Score
-58
NPS Score
| 19% | Promoters |
|---|---|
| 4% | Passive |
| 77% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
