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iFIT Company Culture
iFIT Culture
This score is derived from employee ratings & reviews4.3/5
iFIT's Overall Culture is rated A-
Top Rated Culture Dimensions
Environment
A+Team
A+Happiness
AManager
AGender
A-iFIT CEO
Top 35%Top 35% of Similar Size Companies on Comparably
Kevin Duffy
70 /100
See More
Diversity at iFIT
Top 20%Top 20% of Similar Size Companies on Comparably
B+
Diverse employees at iFIT have rated Team, Retention, and Manager as the highest categories they have scored
Women at iFIT
Top 15%Top 15% of Similar Size Companies on Comparably
A-
Women at iFIT have rated Professional Development, Team, and Manager as the highest categories they have scored
iFIT eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Top 30%Top 30% of Similar Size Companies on Comparably
Recommend to a Friend?
20
iFIT employees are 20% more likely to recommend iFIT as a great place to work
| 49% | Promoters |
|---|---|
| 22% | Passives |
| 29% | Detractors |
Working at iFIT
Working at iFIT is rated highly by 79 employees, across various culture dimensions. iFIT employees are most satisfied about Environment, Team, and Happiness categories, putting iFIT’s culture in the Top 15% compared to similar sized companies on Comparably and in the Top 25% compared to other companies in Logan, UT. See below in detail how working at iFIT was rated by employees.
Overall Company Culture at iFIT
A-
Overall Company Culture at iFIT is rated A-
Last updated months ago
Top
15%
iFIT ranks in the Top 15% of other companies on Comparably with 1,001-5,000 Employees for Overall Company Culture Score
iFIT Employee Reviews
Out of 360 iFIT employee reviews, 93% were positive. The remaining 7% were constructive reviews with the goal of helping iFIT improve their work culture.
| Positive Reviews | 93% |
|---|---|
| Constructive Feedback | 7% |
Constructive Feedback From iFIT Employees
- What do your coworkers need to improve and how could you work together better?People that are at the same level as me are great. Communication is probably the only thing that needs work.
iFIT Company Information
iFIT Company Overview
iFIT is the world’s foremost technology fitness company. Our mission is to empower our 6.4 million members with interactive and immersive workouts delivered on equipment from our industry-leading brands: NordicTrack®, ProForm®, and Freemotion®.
iFIT was founded in 1977 and its current CEO is Kevin Duffy. Since its inception 49 years ago, iFIT has grown to 1500 employees.
iFIT Mission, Vision & Values
iFIT Mission Statement
Our mission is to improve your fitness and wellbeing.
iFIT Vision Statement
Our vision is to create the world’s most holistic health & fitness platform.
iFIT Values
- PUT MEMBERS FIRST — We find passion in every member’s iFIT journey. They are the reason we are here. We focus on the quality of every interaction and
- PURSUE EXCELLENCE — In pursuit of excellence, we multiply those around us, seeking to continuously improve ourselves and our teams while focusing on i
- FOSTER INNOVATION — We have a clear understanding of our destination and are licensed to act to get us there. We are curious, creative, and we push li
- BE SOLUTION-MINDED — Be a problem solver. We are resourceful, challenge assumptions and find new, better approaches to work.
- PROMOTE UNITY — We work as a team to cultivate an environment of trust, respect, and kindness. We recognize both group and individual efforts, celebra
- COMMUNICATE WITH CLARITY — We communicate with transparency. We are open, respectful, and honest. We give context, share knowledge, and welcome feedba
- ENJOY THE JOURNEY — Create a positive, energizing, and fun work experience as a team while strengthening our global communities.
| Headquarter | 1500 S. 1000 W. Logan, UT 84321 United States of America |
|---|---|
| Website | www.ifit.com |
| Founding Date | 1977 |
| Tel | 833-680-4348 |
| Company Status | Private |
| Jobs | www.ifit.com/careers |
| Social Sites |
iFIT Competitors
iFIT competitors include Echelon, Nautilus, and Precor. iFIT ranks 1st in Overall Culture Score on Comparably vs its competitors. See below how iFIT compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
iFIT empowers people to change their lives and achieve sustainable, healthy results. Join us on our mission to change lives for the better through interactive fitness. iFIT.com/careers
The 2019 Fall Fest at iFIT Headquarters is one of many fun events put on for our talented team.
Meet the brands that make iFIT: NordicTrack, ProForm and Freemotion are all powered by iFIT interactive personal training technology.
The annual pumpkin chunkin’ competition is something you don’t want to miss. Our talented employees leverage their ingenuity and the laws of physics in this impressive gourd tossing completion.
The iFIT Foundation generously supports so many charitable organizations. At one such event we helped raise over $5,000 for cancer patient support at the Todd Morrison Alumni Tournament in 2019.
Touring the iFIT studio, where live interactive fitness classes are filmed and then broadcast globally
Enjoying good company at an employee lunch.
iFIT Employees
iFIT has 1500 employees. 79 employees at iFIT have reviewed iFIT across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 79 iFIT employees give their leadership a grade of B, or Top 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at iFIT are pleased with their total compensation at iFIT, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at iFIT are extremely happy with their team. 79 Participants grade the quality of their coworkers an A+. The majority believe the meetings at iFIT are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at iFIT believe the environment at iFIT is positive. Most Participants believe the pace of work at iFIT is comfortably fast. About 83% of the employees at iFIT work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.
Overall, the employees at iFIT are generally happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
A Day in the Life
A Day in the Life
iFIT employees generally work 8.4 hrs a day
Work Hours
A Day in the Life
Employees at iFIT report the work pace is comfortably fast
Work Pace
A Day in the Life
94% of iFIT employees look forward to interacting with their team every day
Coworkers
A Day in the Life
iFIT employees most often take 0-10 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
100% of iFIT employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
iFIT employees typically get valuable feedback on how to improve at work Once a month
Feedback
A Day in the Life
86% of iFIT employees call their work environment positive
Environment
Joining iFIT - Employee Onboarding
The prevailing opinion from employees about joining iFIT is that the company was very prepared on their first day. iFIT employees concluded that their overall onboarding experience was positive. 80% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
iFIT KPIs and OKRs
At iFIT 67% of employees think their department KPIs and OKRs are clear. Employees’ understanding of iFIT's KPIs and OKRs is essential for its success. Out of 7 iFIT employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 6 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
iFIT CEO & Leadership
iFIT CEO - Kevin Duffy
70 /100
iFIT’s CEO Kevin Duffy started in this role in 2022. Kevin’s approval rate is just above average, putting Kevin in the Top 35% of all CEOs of similar-sized companies on Comparably, and in the Top 30% compared to the CEOs of all other companies in Logan, UT. Kevin Duffy is well regarded by employees for the Environment iFIT offers, and ranks among the Top 5% of CEOs by employees in that category. Kevin is most liked by employees in the HR department and employees with 6 to 10 Years experience. However, employees in the Finance department have a slightly unfavorable view of the CEO. When compared to iFIT’s competitors, Kevin Duffy ranks just above Echelon’s CEO Aditya Bahl. With Kevin’s leadership, iFIT employee respondents are most happy about their Environment and Team. Kevin was rated slightly below average for Executive Team.
iFIT Leadership
The iFIT Executive Team is rated a “B-” and led by CEO Kevin Duffy, Chief Strategy Officer David J. Watterson, and Chief Financial Officer Steven Barr
Kevin Duffy CEO / President
Kevin Duffy has nearly 25 years of experience, including two decades leading branded consumer technology companies. Most... read more
David J. Watterson Chief Strategy Officer
David Watterson is iFIT's Chief Strategy Officer, overseeing strategy for the company across product, merchandising,... read more
Steven Barr Chief Financial Officer
Steve Barr has served as iFIT’s Chief Financial Officer since 2020, leading the Company’s financial operations and... read more
Mark Watterson Chief Experience Officer
Mark Watterson has served as iFIT’s Chief Experience Officer since 2021, where he is responsible for driving the... read more
Jennifer Clark Chief Human Resources Officer
Jennifer Clark has served as iFIT’s Chief Human Resources Officer since 2021, where she oversees the company’s... read more
Matthew N. Allen Chief Revenue Officer
Matt Allen has served as iFIT’s Chief Revenue Officer since 2019, overseeing the Company’s revenue streams. Prior to... read more
Chase Brammer Chief Technology Officer
Chase Brammer has served as iFIT’s Chief Technology Officer since 2021, where he oversees global technology solutions... read more
Ryan Dunkley Chief Digital Officer
Ryan Dunkley has served as iFIT’s Chief Digital Officer since 2021, overseeing the Company’s Direct-to-Consumer business... read more
Kiera Ganann Vice President of Global Merchandising
Kiera Ganann has served as iFIT’s Vice President of Global Merchandising since February 2021, where she is responsible... read more
iFIT Salaries
How much does iFIT pay?
How much do people at iFIT get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at iFIT is $110,000, or $52 per hour, while the estimated median salary is $227,786, or $109 per hour.
At iFIT, the highest paid job is a Director of Marketing at $110,000 annually and the lowest is a Director of Marketing at $110,000 annually. Average iFIT salaries by department include: Marketing at $110,000. Half of iFIT salaries are above $227,786.
56 employees at iFIT rank their Compensation in the Top 25% of similar sized companies in the US (based on 176 ratings) while 55 employees at iFIT rank their Perks And Benefits in the Top 30% of similar sized companies in the US (based on 60 ratings).
Salaries contributed from iFIT employees include job titles like Engineering Manager, Director of Marketing, and Recruiter. Comparably data has a total of 1 salary records from iFIT employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $135k | $135k | 1st Percentile |
20th Percentile $184k | $184k | 20th Percentile |
40th Percentile $220k | $220k | 40th Percentile |
60th Percentile $231k | $231k | 60th Percentile |
80th Percentile $247k | $247k | 80th Percentile |
100th Percentile $278k | $278k | 100th Percentile |
$110,000*
Average Compensation
$227,786*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
iFIT Salaries by Department
Diversity & Inclusion at iFIT
Diverse employees at iFIT score the company 78/100 across various culture categories, placing iFIT in the Top 20% of companies on Comparably with 1,001-5,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at iFIT across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
iFIT Perks & Benefits
Health & Wellness
- Dental Insurance
- Vision Insurance
- Health Insurance
- Life Insurance
- Gym Membership / Reimbursement
Paid Time Off
- PTO / Vacation Policy
- Paid Holidays
- Maternity / Paternity Leave
Financial Benefits
- 401K / Retirement Plan
Office Perks
- Free Food
- Pet-Friendly
- Work From Home Policy
iFIT PTO
iFIT's PTO and Vacation policy typically gives 10-15 days off a year. Paid Time Off is iFIT's most important benefit besides Healthcare when ranked by employees, with 50% of employees saying it is the most important benefit. iFIT's benefits and PTO Package averages to represent a $1000 -$1500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
iFIT Careers
iFIT Jobs
No Recent Jobs found for iFIT on Comparably
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H1B Visa
In 2019, iFIT applied for 3 H1B visas. Of the work permits applied for, 67% were approved.
An in-depth look at ‘Certified-withdrawn’ H1B applications at iFIT unveil that one approved work permit application was withdrawn before the employee’s start date.
Work Permit Application Outcome
iFIT has a total of 1500 employees
3
Total Applied
H1B Applications Outcome
- 67% Granted (2 out of 3)
- 0% Denied ( out of 3)
- 33% Withdrawn Application was withdrawn by the employer before approval/rejection (1 out of 3)
- 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 3)
This data was calculated using publicly sourced data from OFLC Performance Data
Let iFIT Know You Want To Work There
iFIT Internship Program
Acquiring a position in iFIT's Internship Program is generally does not offer internships. Why intern at iFIT? Employees are extremely happy at iFIT and rate their office perks as good. It’s summer, interning should not be only a learning experience, but also an enjoyable one. iFIT employees say they’re never bored at work. Additionally, 86% have developed close friendships with their co-workers.
How difficult is it to get an internship at iFIT?
Marketing
Very Difficult0%
Somewhat Difficult34%
Not Difficult33%
Difficult0%
Does Not Offer Internships33%
Answered by 3 Marketing Interns
Frequently Asked Questions regarding iFIT
What is iFIT address?
iFIT location is at 1500 S. 1000 W.
Who is the CEO of iFIT?
iFIT CEO is Kevin Duffy, their score by employees is 70
What are the salaries in iFIT
The average salary for employees in iFIT is 110000$
What is iFIT eNPS?
The eNPS for iFIT is 20
What is the salary for Director of Marketing in iFIT?
Director of Marketing average salary in the US is 110k
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