42
NPS
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AVAST Software
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About AVAST Software's Brand
Avast is one of the largest security companies in the world using next-gen technologies to fight cyber attacks in real time. We differ from other next-gen companies in that we have an immense cloud-based machine learning engine that receives a constant stream of data from our hundreds of millions of users, which facilitates learning at unprecedented speeds and makes our artificial intelligence engine smarter and faster than anyone else’s. Among its major competitors, AVAST Software is ranked in 3rd place for NPS while ESET is 1st, and Trend Micro is 2nd.
Brand at a Glance
74%
Customer Loyalty
3.9/5
Product Quality
3.9/5
Pricing
3.4/5
Customer Service
AVAST Software CMO
Robin Selden
Robin Selden serves as the Chief Marketing Officer of Avast Software. Robin started at Avast Software in Oct of 2015. Robin currently resides in the San Francisco Bay Area.
AVAST Software Ranking
- #1 / 4 of its competitors
AVAST Software NPS
AVAST Software's Net Promoter Score (NPS) is a 42 with 64% Promoters, 14% Passives, and 22% Detractors. Net Promoter Score tracks whether AVAST Software's customers would recommend using the product based on a scale of -100 to 100.
AVAST Software Overall NPS
| 64% | Promoters |
|---|---|
| 14% | Passives |
| 22% | Detractors |
AVAST Software NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 57 | Feb 2021 | 57 |
Jul 2021 57 | Jul 2021 | 57 |
Aug 2021 54 | Aug 2021 | 54 |
Dec 2021 50 | Dec 2021 | 50 |
Apr 2022 52 | Apr 2022 | 52 |
May 2022 50 | May 2022 | 50 |
Jul 2022 47 | Jul 2022 | 47 |
Aug 2022 44 | Aug 2022 | 44 |
Apr 2023 44 | Apr 2023 | 44 |
May 2023 41 | May 2023 | 41 |
Oct 2023 43 | Oct 2023 | 43 |
Jan 2025 42 | Jan 2025 | 42 |
How Other Brands Compare
AVAST Software is ranked first for NPS among its competitors. Microsoft and Cisco come in second and third, with Palo Alto Networks coming in at #4.
AVAST Software |  Microsoft |  Cisco |  Palo Alto Networks | |
| Global Ranking | #- | #22 | #71 | #446 |
| NPS | 42 | 38 | 36 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $1.91T | $192.85B | $31.32B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AVAST Software NPS by Gender
AVAST Software's NPS was rated 20 by Male customers on Comparably.
Male
20
AVAST Software's NPS was rated 20 by Male customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Female
N/A
AVAST Software's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
AVAST Software NPS by Ethnicity
AVAST Software's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
AVAST Software NPS by Usage
AVAST Software's NPS was rated the highest by customers who have used AVAST Software's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 55 | 2 to 5 Years | 55 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
AVAST Software NPS vs. Competitors
Compared to its competitors, AVAST Software's NPS is rated right above Webroot, and is preceded by Trend Micro.
| COMPANY | NPS Score | |
|---|---|---|
 | ESET | 51 |
 | Trend Micro | 46 |
| AVAST Software | 42 |
 | Webroot | 40 |
| Microsoft | 38 |
| Cisco | 36 |
| Palo Alto Networks | 32 |
 | Symantec | 15 |
 | Malwarebytes | 8 |
 | McAfee | 7 |
 | Norton | 0 |
AVAST Software Customer Reviews
Out of the 2 AVAST Software customer reviews 1 was positive and 1 was constructive. AVAST Software customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
AVAST Software Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of AVAST Software users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AVAST Software Customer Loyalty Score by Gender
AVAST Software's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
AVAST Software Customer Loyalty Score by Ethnicity
AVAST Software's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AVAST Software.
100
out of 100
Caucasian
AVAST Software Customer Loyalty Score by Usage
AVAST Software's Customer Loyalty score was rated 70% by customers who have used AVAST Software's products/services for 2 to 5 Years.
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AVAST Software Customer Loyalty Score by Industry
AVAST Software's Customer Loyalty score was rated 70% by Tech industry customers.
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AVAST Software Customer Loyalty vs. Competitors
Compared to its competitors, AVAST Software's Customer Loyalty score is rated right above Malwarebytes, and is preceded by Norton.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ESET | 91% |
| Microsoft | 84% |
| McAfee | 83% |
| Palo Alto Networks | 82% |
| Trend Micro | 81% |
| Cisco | 81% |
| Norton | 79% |
| AVAST Software | 74% |
| Malwarebytes | 74% |
| Symantec | 68% |
| Webroot | 57% |
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AVAST Software Product Quality
3.9/5
AVAST Software has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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AVAST Software Product Information
AVAST Software serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. AVAST Software supports Web devices and offers products for small, medium, and large sized businesses.
AVAST Software’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated AVAST Software's product the highest. Reviewers from the Tech industry rated AVAST Software the lowest at 4.1.
- Website
- https://www.avast.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
Business Services
Consumer Services
Enterprise
Languages Supported
English
Arabic
Chinese (Traditional)
Dutch
French
German
Indonesian
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Hebrew
Ukrainian
Czech
Swedish
Polish
Danish
Finnish
Irish
Norwegian
Taiwanese
Product Type
IT Management Software
Endpoint Protection Software
Cloud Security Software
Network Security Software
Encryption Software
Antivirus Software
Quick Insights into AVAST Software Product Quality
AVAST Software's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used AVAST Software's products/services for 1 to 2 Years.
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Ranked AVAST Software Product Quality the Highest
Ranked AVAST Software Product Quality the Lowest
AVAST Software Product Quality Score by Gender
AVAST Software's Product Quality score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
AVAST Software Product Quality Score by Ethnicity
AVAST Software's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
AVAST Software Product Quality Score by Usage
AVAST Software's Product Quality score was rated the highest by customers who have used AVAST Software's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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AVAST Software Product Quality Score by Industry
AVAST Software's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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AVAST Software Product Quality vs. Competitors
Compared to its competitors, AVAST Software's Product Quality score is rated right above Palo Alto Networks, and is preceded by Microsoft.
| COMPANY | Product Quality Score | |
|---|---|---|
| ESET | 4.1/5 |
| Cisco | 4.1/5 |
| Trend Micro | 4.1/5 |
| Microsoft | 4.1/5 |
| AVAST Software | 3.9/5 |
| Palo Alto Networks | 3.9/5 |
| Webroot | 3.8/5 |
| McAfee | 3.8/5 |
| Symantec | 3.6/5 |
| Malwarebytes | 3.6/5 |
| Norton | 2.8/5 |
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AVAST Software Pricing
AVAST Software ROI & Value For Money
3.9/5
AVAST Software has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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AVAST Software Pricing Plans
AVAST Software has a pricing structure that accommodates small, medium, and large businesses. Starting from $39.99/year, AVAST Software uses a subscription model and offers the following: Avast Business Antivirus Pro - $49.99 1 device/1 year (Windows PCs, Macs, file & email servers, network security), Avast Business Antivirus Pro Plus - $59.99 1 device/1 year (Windows PCs, Macs, file & email servers, network security) includes additional servic, and Avast Business Antivirus for Linux - $239.99 1 device/1 year (Linux systems).
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Tech industry think that they had the lowest ROI from AVAST Software.
Who Uses AVAST Software?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into AVAST Software ROI
AVAST Software's ROI score was rated highest by Caucasian customers, and rated lowest by customers from the Telecommunications industry.
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Ranked AVAST Software ROI the Highest
Ranked AVAST Software ROI the Lowest
AVAST Software ROI Score by Gender
AVAST Software's ROI score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
AVAST Software ROI Score by Ethnicity
AVAST Software's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
AVAST Software ROI Score by Usage
AVAST Software's ROI score was rated 4.3 stars by customers who have used AVAST Software's products/services for 2 to 5 Years.
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AVAST Software ROI Score by Industry
AVAST Software's ROI score was rated the highest by Education industry customers, and the lowest by Telecommunications industry customers.
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AVAST Software Pricing vs. Competitors
Compared to its competitors, AVAST Software's ROI score is rated right above Palo Alto Networks, and is preceded by Trend Micro.
| COMPANY | Pricing Score | |
|---|---|---|
| Microsoft | 4/5 |
| Cisco | 4/5 |
| ESET | 3.9/5 |
| Trend Micro | 3.9/5 |
| AVAST Software | 3.9/5 |
| Palo Alto Networks | 3.8/5 |
| Webroot | 3.8/5 |
| Symantec | 3.5/5 |
| McAfee | 3.5/5 |
| Malwarebytes | 3.4/5 |
| Norton | 2.3/5 |
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AVAST Software Customer Satisfaction (CSAT)
AVAST Software Customer Satisfaction (CSAT) Score
28 / 100
AVAST Software has an overall Customer Satisfaction score of 28 rated by its users and customers.
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Very Satisfied
10%
Satisfied
18%
Neither Satisfied nor Dissatisfied
36%
Dissatisfied
9%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AVAST Software Customer Satisfaction
AVAST Software's Customer Satisfaction score was rated highest by Male customers.
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Ranked AVAST Software Customer Satisfaction the Highest
AVAST Software Customer Satisfaction Score by Gender
AVAST Software's Customer Satisfaction score was rated 50 by Male customers on Comparably.
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50 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
AVAST Software Customer Satisfaction vs. Competitors
Compared to its competitors, AVAST Software's Customer Satisfaction score is rated right below Webroot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Trend Micro | 86% |
| Microsoft | 80% |
| Cisco | 77% |
| Palo Alto Networks | 73% |
| ESET | 60% |
| McAfee | 58% |
| Norton | 57% |
| Malwarebytes | 54% |
| Symantec | 43% |
| Webroot | 38% |
| AVAST Software | 28% |
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AVAST Software Customer Service
3.4/5
AVAST Software has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About AVAST Software's Customer Service
Address
Enterprise Office Center Pikrtova 1737/1A 140 00 Prague 4, Prague, NE 140 00 Czech Republic
Website
https://www.avast.com
Phone Number
++420 274 005 666
Quick Insights into AVAST Software Customer Service
AVAST Software's Customer Service score was rated highest by Caucasian customers.
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Ranked AVAST Software Customer Service the Highest
AVAST Software Customer Service Score by Gender
AVAST Software's Customer Service score was rated 3.4 by Male customers on Comparably.
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Male
3.4/5
Female
N/A
AVAST Software Customer Service Score by Ethnicity
AVAST Software's Customer Service score was rated 4.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of AVAST Software.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
AVAST Software Customer Service Score by Usage
AVAST Software's Customer Service score was rated 4 stars by customers who have used AVAST Software's products/services for 2 to 5 Years.
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AVAST Software Customer Service Score by Industry
AVAST Software's Customer Service score was rated 4.1 stars by Tech industry customers.
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AVAST Software Customer Service vs. Competitors
Compared to its competitors, AVAST Software's Customer Service score is rated right above Malwarebytes, and is preceded by ESET.
| COMPANY | Customer Service Score | |
|---|---|---|
| Cisco | 4.1/5 |
| Microsoft | 4/5 |
| Palo Alto Networks | 3.9/5 |
| Trend Micro | 3.8/5 |
| McAfee | 3.6/5 |
| ESET | 3.4/5 |
| AVAST Software | 3.4/5 |
| Malwarebytes | 3/5 |
| Symantec | 2.9/5 |
| Norton | 2.5/5 |
| Webroot | 2.4/5 |
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AVAST Software as an Employer
2.4/5
AVAST Software has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
AVAST Software scored a 42 for Net Promoter Score and a -63 for Employee Net Promoter Score. NPS gauges how likely a customer of AVAST Software would recommend the brand to a friend. ENPS measures how likely AVAST Software employees would recommend working at AVAST Software to a friend.
Net Promoter Score
42
NPS Score
| 64% | Promoters |
|---|---|
| 14% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-63
eNPS Score
| 6% | Promoters |
|---|---|
| 25% | Passive |
| 69% | Detractors |
