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NPS
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Cherry Bekaert
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About Cherry Bekaert's Brand
Cherry Bekaert delivers digitally driven and industry-aligned solutions to elevate our clients from mid-market players to market leaders in a hypercompetitive landscape. Ranked among the largest accounting firms in the United States, we offer specialized solutions across assurance, tax, business valuations, digital consulting, M&A and other advisory services to advance our clients' business goals. For more than 75 years, global corporations, private businesses, government entities, nonprofits, emerging firms, start-ups and successful individuals have relied on Cherry Bekaert to guide them forward as their growth advisor. Among its major competitors, Cherry Bekaert is ranked in 12th place for NPS while FORVIS is 1st, and Moss Adams LLP is 2nd.
Brand at a Glance
77%
Customer Loyalty
3.2/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Cherry Bekaert CMO
Cherry Bekaert Ranking
- #4 / 4 of its competitors
Cherry Bekaert NPS
Cherry Bekaert's Net Promoter Score (NPS) is a 0 with 42% Promoters, 16% Passives, and 42% Detractors. Net Promoter Score tracks whether Cherry Bekaert's customers would recommend using the product based on a scale of -100 to 100.
Cherry Bekaert Overall NPS
| 42% | Promoters |
|---|---|
| 16% | Passives |
| 42% | Detractors |
Cherry Bekaert NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 40 | Apr 2022 | 40 |
May 2022 49 | May 2022 | 49 |
Jul 2022 29 | Jul 2022 | 29 |
Sep 2022 33 | Sep 2022 | 33 |
Nov 2022 9 | Nov 2022 | 9 |
Jan 2023 -1 | Jan 2023 | -1 |
Aug 2023 8 | Aug 2023 | 8 |
Dec 2023 -1 | Dec 2023 | -1 |
Mar 2024 0 | Mar 2024 | 0 |
Aug 2024 -7 | Aug 2024 | -7 |
Feb 2025 0 | Feb 2025 | 0 |
Sep 2025 0 | Sep 2025 | 0 |
How Other Brands Compare
Cherry Bekaert is ranked #4 for NPS among its competitors. Deloitte (US) and PwC come in first and second, with Ernst & Young (EY) coming in at third.
Cherry Bekaert |  Deloitte (US) |  PwC |  Ernst & Young (EY) | |
| Global Ranking | #- | #154 | #184 | #273 |
| NPS | 0 | 27 | 25 | 21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $4.87B | $129.97M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cherry Bekaert NPS by Gender
Cherry Bekaert's NPS was rated 0 by Male customers on Comparably.
Male
0
Cherry Bekaert's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
Cherry Bekaert's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Cherry Bekaert NPS by Ethnicity
Cherry Bekaert's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Cherry Bekaert NPS by Age
Cherry Bekaert's NPS was rated 0 points by customers ages 36-40 on Comparably.
Cherry Bekaert NPS by Usage
Cherry Bekaert's NPS was rated 0 points by customers who have used Cherry Bekaert's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
Cherry Bekaert NPS vs. Competitors
Compared to its competitors, Cherry Bekaert's NPS is rated right above Elliot Davis, and is preceded by RSM US LLP.
| COMPANY | NPS Score | |
|---|---|---|
 | FORVIS | 100 |
 | Moss Adams LLP | 50 |
 | Crowe | 37 |
| Deloitte (US) | 27 |
 | Grant Thornton LLP | 26 |
 | CliftonLarsonAllen | 26 |
 | KPMG | 25 |
| PwC | 25 |
| Ernst & Young (EY) | 21 |
 | CohnReznick | 11 |
 | RSM US LLP | 0 |
| Cherry Bekaert | 0 |
 | Elliot Davis | N/A |
 | BDO | -100 |
Cherry Bekaert Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Cherry Bekaert users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cherry Bekaert Customer Loyalty Score by Gender
Cherry Bekaert's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Cherry Bekaert Customer Loyalty Score by Ethnicity
Cherry Bekaert's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cherry Bekaert.
100
out of 100
Caucasian
Cherry Bekaert Customer Loyalty Score by Age
Cherry Bekaert's Customer Loyalty score was rated 100% by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Cherry Bekaert.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
36-40 100% | 36-40 | 100% |
Cherry Bekaert Customer Loyalty Score by Usage
Cherry Bekaert's Customer Loyalty score was rated 100% by customers who have used Cherry Bekaert's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cherry Bekaert Customer Loyalty vs. Competitors
Compared to its competitors, Cherry Bekaert's Customer Loyalty score is rated right above Ernst & Young (EY), and is preceded by Moss Adams LLP.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Crowe | 86% |
| FORVIS | 85% |
| CohnReznick | 83% |
| CliftonLarsonAllen | 82% |
| Moss Adams LLP | 78% |
| Cherry Bekaert | 77% |
| Ernst & Young (EY) | 76% |
| KPMG | 74% |
| Grant Thornton LLP | 73% |
| Deloitte (US) | 72% |
| PwC | 68% |
| RSM US LLP | 67% |
| BDO | 10% |
| Elliot Davis | N/A |
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Cherry Bekaert Product Quality
3.2/5
Cherry Bekaert has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Cherry Bekaert Product Information
Cherry Bekaert’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://cbh.com
- Company Size
- 1,001-5,000 Employees
Industry
Professional Services
Quick Insights into Cherry Bekaert Product Quality
Cherry Bekaert's Product Quality score was rated highest by customers ages 36-40.
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Ranked Cherry Bekaert Product Quality the Highest
Cherry Bekaert Product Quality Score by Gender
Cherry Bekaert's Product Quality score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Cherry Bekaert Product Quality Score by Ethnicity
Cherry Bekaert's Product Quality score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cherry Bekaert.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Cherry Bekaert Product Quality Score by Age
Cherry Bekaert's Product Quality score was rated 3.8 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Cherry Bekaert.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.8 | 36-40 | 3.8 |
Cherry Bekaert Product Quality Score by Usage
Cherry Bekaert's Product Quality score was rated 2.6 stars by customers who have used Cherry Bekaert's products/services for 1 to 2 Years.
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Cherry Bekaert Product Quality vs. Competitors
Compared to its competitors, Cherry Bekaert's Product Quality score is rated right above Moss Adams LLP, and is preceded by Grant Thornton LLP.
| COMPANY | Product Quality Score | |
|---|---|---|
| FORVIS | 4.2/5 |
| Crowe | 4/5 |
| CliftonLarsonAllen | 4/5 |
| RSM US LLP | 4/5 |
| Deloitte (US) | 3.9/5 |
| Ernst & Young (EY) | 3.9/5 |
| KPMG | 3.8/5 |
| PwC | 3.8/5 |
| CohnReznick | 3.5/5 |
| Grant Thornton LLP | 3.5/5 |
| Cherry Bekaert | 3.2/5 |
| Moss Adams LLP | 3.1/5 |
| BDO | 1.5/5 |
| Elliot Davis | N/A |
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Cherry Bekaert Pricing
Cherry Bekaert ROI & Value For Money
3.1/5
Cherry Bekaert has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Quick Insights into Cherry Bekaert ROI
Cherry Bekaert's ROI score was rated highest by customers ages 36-40.
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Ranked Cherry Bekaert ROI the Highest
Cherry Bekaert ROI Score by Gender
Cherry Bekaert's ROI score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cherry Bekaert.
Male
3.6/5
Female
N/A
Cherry Bekaert ROI Score by Ethnicity
Cherry Bekaert's ROI score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cherry Bekaert.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Cherry Bekaert ROI Score by Age
Cherry Bekaert's ROI score was rated 3.6 stars by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Cherry Bekaert.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
Cherry Bekaert ROI Score by Usage
Cherry Bekaert's ROI score was rated 2.8 stars by customers who have used Cherry Bekaert's products/services for 1 to 2 Years.
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Cherry Bekaert Pricing vs. Competitors
Compared to its competitors, Cherry Bekaert's ROI score is rated right above BDO, and is preceded by CohnReznick.
| COMPANY | Pricing Score | |
|---|---|---|
| FORVIS | 4.2/5 |
| Crowe | 4.1/5 |
| Moss Adams LLP | 4/5 |
| Deloitte (US) | 3.9/5 |
| CliftonLarsonAllen | 3.9/5 |
| KPMG | 3.8/5 |
| Ernst & Young (EY) | 3.8/5 |
| RSM US LLP | 3.8/5 |
| PwC | 3.7/5 |
| Grant Thornton LLP | 3.5/5 |
| CohnReznick | 3.4/5 |
| Cherry Bekaert | 3.1/5 |
| BDO | 1.5/5 |
| Elliot Davis | N/A |
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Cherry Bekaert Customer Satisfaction (CSAT)
Cherry Bekaert Customer Satisfaction (CSAT) Score
67 / 100
Cherry Bekaert has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
27%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cherry Bekaert Customer Satisfaction
Cherry Bekaert's Customer Satisfaction score was rated highest by customers ages 36-40.
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Ranked Cherry Bekaert Customer Satisfaction the Highest
Cherry Bekaert Customer Satisfaction Score by Gender
Cherry Bekaert's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Cherry Bekaert.
100 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Cherry Bekaert Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cherry Bekaert's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Cherry Bekaert.
100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Cherry Bekaert Customer Satisfaction Score by Age
Cherry Bekaert's Customer Satisfaction score was rated 100 points by customers ages 36-40 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Cherry Bekaert.
0
20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 100% |
Cherry Bekaert Customer Satisfaction vs. Competitors
Compared to its competitors, Cherry Bekaert's Customer Satisfaction score is rated right above Grant Thornton LLP, and is preceded by CliftonLarsonAllen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FORVIS | 83% |
| CohnReznick | 80% |
| Crowe | 79% |
| KPMG | 77% |
| Ernst & Young (EY) | 74% |
| Deloitte (US) | 73% |
| RSM US LLP | 70% |
| CliftonLarsonAllen | 69% |
| Cherry Bekaert | 67% |
| Grant Thornton LLP | 62% |
| PwC | 60% |
| Moss Adams LLP | 56% |
| BDO | 0% |
| Elliot Davis | 0% |
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Cherry Bekaert Customer Service
3.1/5
Cherry Bekaert has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Cherry Bekaert's Customer Service
Address
3800 Glenwood Ave, Raleigh, NC 27612
Website
http://cbh.com
Phone Number
8046735700
Cherry Bekaert's Social Links
Quick Insights into Cherry Bekaert Customer Service
Cherry Bekaert's Customer Service score was rated highest by customers ages 36-40.
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Ranked Cherry Bekaert Customer Service the Highest
Cherry Bekaert Customer Service Score by Gender
Cherry Bekaert's Customer Service score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Cherry Bekaert Customer Service Score by Ethnicity
Cherry Bekaert's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cherry Bekaert.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Cherry Bekaert Customer Service Score by Age
Cherry Bekaert's Customer Service score was rated 3.6 stars by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 3.6 | 36-40 | 3.6 |
Cherry Bekaert Customer Service Score by Usage
Cherry Bekaert's Customer Service score was rated 2.8 stars by customers who have used Cherry Bekaert's products/services for 1 to 2 Years.
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Cherry Bekaert Customer Service vs. Competitors
Compared to its competitors, Cherry Bekaert's Customer Service score is rated right above BDO, and is preceded by CohnReznick.
| COMPANY | Customer Service Score | |
|---|---|---|
| Crowe | 4.3/5 |
| FORVIS | 4.2/5 |
| Moss Adams LLP | 4/5 |
| KPMG | 4/5 |
| Ernst & Young (EY) | 4/5 |
| Deloitte (US) | 3.9/5 |
| CliftonLarsonAllen | 3.9/5 |
| RSM US LLP | 3.9/5 |
| PwC | 3.9/5 |
| Grant Thornton LLP | 3.8/5 |
| CohnReznick | 3.4/5 |
| Cherry Bekaert | 3.1/5 |
| BDO | 1.5/5 |
| Elliot Davis | N/A |
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Cherry Bekaert as an Employer
4.5/5
Cherry Bekaert has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Cherry Bekaert scored a 0 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Cherry Bekaert would recommend the brand to a friend. ENPS measures how likely Cherry Bekaert employees would recommend working at Cherry Bekaert to a friend.
Net Promoter Score
0
NPS Score
| 42% | Promoters |
|---|---|
| 16% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
45
eNPS Score
| 61% | Promoters |
|---|---|
| 23% | Passive |
| 16% | Detractors |
