18
NPS
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Genmab
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About Genmab's Brand
We are an international biotech company committed to our goal of improving the lives of patients through innovative and differentiated antibody therapeutics. Among its major competitors, Genmab is ranked in 12th place for NPS while Regeneron Pharmaceuticals is 1st, and Novo Nordisk is 2nd.
Brand at a Glance
84%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Genmab Ranking
- #4 / 4 of its competitors
Genmab NPS
Genmab's Net Promoter Score (NPS) is a 18 with 45% Promoters, 28% Passives, and 27% Detractors. Net Promoter Score tracks whether Genmab's customers would recommend using the product based on a scale of -100 to 100.
Genmab Overall NPS
| 45% | Promoters |
|---|---|
| 28% | Passives |
| 27% | Detractors |
Genmab NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2023 -13 | Mar 2023 | -13 |
Jun 2023 -22 | Jun 2023 | -22 |
Jul 2023 -10 | Jul 2023 | -10 |
Oct 2023 -9 | Oct 2023 | -9 |
Nov 2023 -1 | Nov 2023 | -1 |
Dec 2023 0 | Dec 2023 | 0 |
Feb 2024 19 | Feb 2024 | 19 |
Apr 2024 16 | Apr 2024 | 16 |
May 2024 21 | May 2024 | 21 |
Jun 2024 15 | Jun 2024 | 15 |
Aug 2024 13 | Aug 2024 | 13 |
Oct 2024 18 | Oct 2024 | 18 |
How Other Brands Compare
Genmab is ranked #4 for NPS among its competitors. Bristol Myers Squibb and Johnson & Johnson come in first and second, with Eli Lilly and Company coming in at third.
Genmab |  Johnson & Johnson |  Eli Lilly and Company |  Bristol Myers Squibb | |
| Global Ranking | #- | #89 | #192 | #205 |
| NPS | 18 | 26 | 26 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $428.68B | $179.16B | $140.58B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Genmab NPS by Gender
Genmab's NPS was rated 20 by Female customers on Comparably.
Female
20
Genmab's NPS was rated 20 by Female customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Male
N/A
Genmab's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Genmab NPS by Age
Genmab's NPS was rated 67 points by customers ages 31-35 on Comparably.
Genmab NPS by Usage
Genmab's NPS was rated 0 points by customers who have used Genmab's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
Genmab NPS vs. Competitors
Compared to its competitors, Genmab's NPS is rated right above Ferring Pharmaceuticals, and is preceded by Thermo Fisher Scientific.
Genmab Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Genmab users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Genmab Customer Loyalty Score by Gender
Genmab's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Genmab Customer Loyalty Score by Age
Genmab's Customer Loyalty score was rated 100% by customers ages 31-35 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
Genmab Customer Loyalty Score by Usage
Genmab's Customer Loyalty score was rated 100% by customers who have used Genmab's products/services for 1 to 2 Years.
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Genmab Customer Loyalty Score by Industry
Genmab's Customer Loyalty score was rated 100% by Tech industry customers.
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Genmab Customer Loyalty vs. Competitors
Compared to its competitors, Genmab's Customer Loyalty score is rated right above Merck, and is preceded by Novo Nordisk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Regeneron Pharmaceuticals | 85% |
 | Lundbeck | 85% |
 | Novo Nordisk | 84% |
| Genmab | 84% |
 | Merck | 80% |
| Bristol Myers Squibb | 79% |
| Johnson & Johnson | 79% |
 | Thermo Fisher Scientific | 79% |
| Eli Lilly and Company | 76% |
 | Sanofi | 75% |
 | GSK | 73% |
 | AbbVie | 73% |
 | Teva Pharmaceuticals | 72% |
 | Ferring Pharmaceuticals | 69% |
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Genmab Product Quality
4.1/5
Genmab has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Genmab Product Information
Genmab’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Genmab's product the highest.
- Website
- https://www.genmab.com/
- Company Size
- 1,001-5,000 Employees
Industry
Biotech and Pharmaceuticals
Quick Insights into Genmab Product Quality
Genmab's Product Quality score was rated highest by customers who have used Genmab's products/services for 1 to 2 Years.
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Ranked Genmab Product Quality the Highest
Genmab Product Quality Score by Gender
Genmab's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
Genmab Product Quality Score by Age
Genmab's Product Quality score was rated 4.6 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.6 | 31-35 | 4.6 |
Genmab Product Quality Score by Usage
Genmab's Product Quality score was rated 4.6 stars by customers who have used Genmab's products/services for 1 to 2 Years.
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Genmab Product Quality Score by Industry
Genmab's Product Quality score was rated 4.6 stars by Tech industry customers.
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Genmab Product Quality vs. Competitors
Compared to its competitors, Genmab's Product Quality score is rated right above Regeneron Pharmaceuticals, and is preceded by GSK.
| COMPANY | Product Quality Score | |
|---|---|---|
| GSK | 4.1/5 |
| Genmab | 4.1/5 |
| Regeneron Pharmaceuticals | 4/5 |
| Novo Nordisk | 4/5 |
| Merck | 4/5 |
| Johnson & Johnson | 4/5 |
| Sanofi | 4/5 |
| Thermo Fisher Scientific | 3.9/5 |
| Bristol Myers Squibb | 3.9/5 |
| Eli Lilly and Company | 3.8/5 |
| Lundbeck | 3.8/5 |
| AbbVie | 3.7/5 |
| Teva Pharmaceuticals | 3.7/5 |
| Ferring Pharmaceuticals | 3.6/5 |
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Genmab Pricing
Genmab ROI & Value For Money
4/5
Genmab has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Genmab Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Genmab ROI
Genmab's ROI score was rated highest by customers ages 31-35.
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Ranked Genmab ROI the Highest
Genmab ROI Score by Gender
Genmab's ROI score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Genmab ROI Score by Age
Genmab's ROI score was rated 4.3 stars by customers ages 31-35 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 4.3 | 31-35 | 4.3 |
Genmab ROI Score by Usage
Genmab's ROI score was rated 4.1 stars by customers who have used Genmab's products/services for 1 to 2 Years.
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Genmab ROI Score by Industry
Genmab's ROI score was rated 4.1 stars by Tech industry customers.
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Genmab Pricing vs. Competitors
Compared to its competitors, Genmab's ROI score is rated right above Merck.
| COMPANY | Pricing Score | |
|---|---|---|
| Genmab | 4/5 |
| Merck | 4/5 |
| GSK | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Eli Lilly and Company | 3.9/5 |
| Novo Nordisk | 3.8/5 |
| Sanofi | 3.8/5 |
| Thermo Fisher Scientific | 3.8/5 |
| Lundbeck | 3.8/5 |
| AbbVie | 3.8/5 |
| Ferring Pharmaceuticals | 3.8/5 |
| Bristol Myers Squibb | 3.7/5 |
| Regeneron Pharmaceuticals | 3.6/5 |
| Teva Pharmaceuticals | 3.4/5 |
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Genmab Customer Satisfaction (CSAT)
Genmab Customer Satisfaction (CSAT) Score
89 / 100
Genmab has an overall Customer Satisfaction score of 89 rated by its users and customers.
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Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Genmab Customer Satisfaction
Genmab's Customer Satisfaction score was rated highest by customers who have used Genmab's products/services for 1 to 2 Years.
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Ranked Genmab Customer Satisfaction the Highest
Genmab Customer Satisfaction Score by Gender
Genmab's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Genmab Customer Satisfaction Score by Age
Genmab's Customer Satisfaction score was rated 100 points by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% |
Genmab Customer Satisfaction Score by Usage
Genmab's Customer Satisfaction score was rated 100 points by customers who have used Genmab's products/services for 1 to 2 Years.
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Genmab Customer Satisfaction Score by Industry
Genmab's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Genmab Customer Satisfaction vs. Competitors
Compared to its competitors, Genmab's Customer Satisfaction score is rated right above Sanofi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Genmab | 89% |
| Sanofi | 82% |
| Ferring Pharmaceuticals | 82% |
| Regeneron Pharmaceuticals | 81% |
| GSK | 80% |
| Merck | 79% |
| Bristol Myers Squibb | 79% |
| Johnson & Johnson | 78% |
| Novo Nordisk | 76% |
| Lundbeck | 75% |
| Thermo Fisher Scientific | 74% |
| Eli Lilly and Company | 69% |
| AbbVie | 65% |
| Teva Pharmaceuticals | 65% |
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Genmab Customer Service
4.1/5
Genmab has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Genmab's Customer Service
Address
Carl Jacobsens Vej 30, 2500 Denmark
Website
https://www.genmab.com/
Genmab's Social Links
Quick Insights into Genmab Customer Service
Genmab's Customer Service score was rated highest by customers ages 31-35.
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Ranked Genmab Customer Service the Highest
Genmab Customer Service Score by Gender
Genmab's Customer Service score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Genmab Customer Service Score by Age
Genmab's Customer Service score was rated 4.5 stars by customers ages 31-35 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.5 | 31-35 | 4.5 |
Genmab Customer Service Score by Usage
Genmab's Customer Service score was rated 4.1 stars by customers who have used Genmab's products/services for 1 to 2 Years.
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Genmab Customer Service Score by Industry
Genmab's Customer Service score was rated 4.2 stars by Tech industry customers.
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Genmab Customer Service vs. Competitors
Compared to its competitors, Genmab's Customer Service score is rated right above GSK, and is preceded by Merck.
| COMPANY | Customer Service Score | |
|---|---|---|
| Merck | 4.2/5 |
| Genmab | 4.1/5 |
| GSK | 4/5 |
| Johnson & Johnson | 4/5 |
| Novo Nordisk | 3.9/5 |
| Sanofi | 3.9/5 |
| Bristol Myers Squibb | 3.8/5 |
| Eli Lilly and Company | 3.8/5 |
| Thermo Fisher Scientific | 3.8/5 |
| AbbVie | 3.8/5 |
| Regeneron Pharmaceuticals | 3.7/5 |
| Lundbeck | 3.7/5 |
| Teva Pharmaceuticals | 3.5/5 |
| Ferring Pharmaceuticals | 3.4/5 |
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Genmab as an Employer
4.5/5
Genmab has a 4.5/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Genmab scored a 18 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Genmab would recommend the brand to a friend. ENPS measures how likely Genmab employees would recommend working at Genmab to a friend.
Net Promoter Score
18
NPS Score
| 45% | Promoters |
|---|---|
| 28% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 61% | Promoters |
|---|---|
| 12% | Passive |
| 27% | Detractors |
