17
NPS
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PureCars
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About PureCars' Brand
PureCars Technologies (“PureCars”) is an automotive marketing platform that combines granular market, merchandising, inventory and sales data to execute revenue-driving marketing campaigns for progressive dealers with the highest return on ad spend. Founded in 2007, PureCars is the second largest marketing platform for automotive dealers servicing 2,000+ franchise dealerships across the country. Among its major competitors, PureCars is ranked in 5th place for NPS while Netsertive is 1st, and LotLinx is 2nd.
Brand at a Glance
76%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
PureCars Ranking
- #2 / 4 of its competitors
PureCars NPS
PureCars's Net Promoter Score (NPS) is a 17 with 50% Promoters, 17% Passives, and 33% Detractors. Net Promoter Score tracks whether PureCars's customers would recommend using the product based on a scale of -100 to 100.
PureCars Overall NPS
| 50% | Promoters |
|---|---|
| 17% | Passives |
| 33% | Detractors |
PureCars NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Oct 2022 0 | Oct 2022 | 0 |
Feb 2023 33 | Feb 2023 | 33 |
Aug 2024 20 | Aug 2024 | 20 |
Mar 2025 17 | Mar 2025 | 17 |
How Other Brands Compare
PureCars is ranked second for NPS among its competitors. Netsertive and CarGurus come in first and third, with CDK Global coming in at #4.
PureCars |  CarGurus |  CDK Global |  Netsertive | |
| Global Ranking | #- | #531 | #- | #- |
| NPS | 17 | -16 | -29 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $2.47B | $6.19B | $250.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PureCars NPS vs. Competitors
Compared to its competitors, PureCars's NPS is rated right above Dealer Inspire, and is preceded by Dealer.com.
| COMPANY | NPS Score | |
|---|---|---|
| Netsertive | 100 |
 | LotLinx | 42 |
 | Stream Companies | 37 |
 | Dealer.com | 17 |
| PureCars | 17 |
 | Dealer Inspire | 11 |
 | C-4 Analytics | 0 |
 | DDC | N/A |
 | Naked Lime | N/A |
 | Adtaxi | N/A |
 | DealerOn | -13 |
| CarGurus | -16 |
 | Team Velocity | -18 |
| CDK Global | -29 |
PureCars Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of PureCars users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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PureCars Customer Loyalty Score by Industry
PureCars's Customer Loyalty score was rated 100% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
PureCars Customer Loyalty vs. Competitors
Compared to its competitors, PureCars's Customer Loyalty score is rated right above CDK Global, and is preceded by DealerOn.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Netsertive | 100% |
| Stream Companies | 83% |
| Team Velocity | 80% |
| DealerOn | 79% |
| PureCars | 76% |
| CDK Global | 74% |
| Dealer Inspire | 71% |
| CarGurus | 65% |
| Dealer.com | 55% |
| C-4 Analytics | 55% |
| LotLinx | 54% |
| DDC | N/A |
| Naked Lime | N/A |
| Adtaxi | N/A |
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PureCars Product Quality
4.3/5
PureCars has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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PureCars Product Information
PureCars’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated PureCars's product the highest.
- Website
- http://www.purecars.com
- Company Size
- 201-500 Employees
Industry
Automotive and Transportation
Quick Insights into PureCars Product Quality
PureCars's Product Quality score was rated highest by customers from the Tech industry.
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Ranked PureCars Product Quality the Highest
PureCars Product Quality Score by Industry
PureCars's Product Quality score was rated 5 stars by Tech industry customers.
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PureCars Product Quality vs. Competitors
Compared to its competitors, PureCars's Product Quality score is rated right above Stream Companies, and is preceded by Netsertive.
| COMPANY | Product Quality Score | |
|---|---|---|
| Netsertive | 4.5/5 |
| PureCars | 4.3/5 |
| Stream Companies | 4/5 |
| Dealer.com | 3.5/5 |
| Dealer Inspire | 3.5/5 |
| DealerOn | 3.4/5 |
| LotLinx | 3.1/5 |
| CarGurus | 2.9/5 |
| Team Velocity | 2.9/5 |
| CDK Global | 2.9/5 |
| Adtaxi | 2.5/5 |
| C-4 Analytics | 1.5/5 |
| DDC | N/A |
| Naked Lime | N/A |
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PureCars Pricing
PureCars ROI & Value For Money
4.2/5
PureCars has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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PureCars Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into PureCars ROI
PureCars's ROI score was rated highest by customers from the Tech industry.
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Ranked PureCars ROI the Highest
PureCars ROI Score by Industry
PureCars's ROI score was rated 4.8 stars by Tech industry customers.
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PureCars Pricing vs. Competitors
Compared to its competitors, PureCars's ROI score is rated right above Netsertive.
| COMPANY | Pricing Score | |
|---|---|---|
| PureCars | 4.2/5 |
| Netsertive | 4/5 |
| Stream Companies | 3.8/5 |
| LotLinx | 3.8/5 |
| Dealer.com | 3.3/5 |
| DealerOn | 3.3/5 |
| Dealer Inspire | 3.1/5 |
| Team Velocity | 2.9/5 |
| CarGurus | 2.8/5 |
| CDK Global | 2.8/5 |
| C-4 Analytics | 2.2/5 |
| DDC | N/A |
| Naked Lime | N/A |
| Adtaxi | N/A |
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PureCars Customer Satisfaction (CSAT)
PureCars Customer Satisfaction (CSAT) Score
80 / 100
PureCars has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into PureCars Customer Satisfaction
PureCars's Customer Satisfaction score was rated highest by customers from the Tech industry.
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Ranked PureCars Customer Satisfaction the Highest
PureCars Customer Satisfaction Score by Industry
PureCars's Customer Satisfaction score was rated 67 points by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}PureCars Customer Satisfaction vs. Competitors
Compared to its competitors, PureCars's Customer Satisfaction score is rated right above LotLinx, and is preceded by Stream Companies.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Netsertive | 100% |
| Dealer.com | 100% |
| Stream Companies | 88% |
| PureCars | 80% |
| LotLinx | 60% |
| Dealer Inspire | 53% |
| C-4 Analytics | 50% |
| DealerOn | 49% |
| CDK Global | 32% |
| Team Velocity | 18% |
| CarGurus | 14% |
| DDC | 0% |
| Naked Lime | 0% |
| Adtaxi | 0% |
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PureCars Customer Service
4.3/5
PureCars has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About PureCars's Customer Service
Address
1447 Peachtree St NE, Atlanta, GA 30309
Website
http://www.purecars.com
Phone Number
+1 (877) 860-7873
PureCars's Social Links
Quick Insights into PureCars Customer Service
PureCars's Customer Service score was rated highest by customers from the Tech industry.
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Ranked PureCars Customer Service the Highest
PureCars Customer Service Score by Industry
PureCars's Customer Service score was rated 5 stars by Tech industry customers.
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PureCars Customer Service vs. Competitors
Compared to its competitors, PureCars's Customer Service score is rated right above Stream Companies.
| COMPANY | Customer Service Score | |
|---|---|---|
| PureCars | 4.3/5 |
| Stream Companies | 4/5 |
| Netsertive | 4/5 |
| Dealer Inspire | 3.4/5 |
| DealerOn | 3.3/5 |
| LotLinx | 3.2/5 |
| CarGurus | 3/5 |
| Dealer.com | 3/5 |
| Team Velocity | 2.8/5 |
| CDK Global | 2.8/5 |
| C-4 Analytics | 2.5/5 |
| DDC | N/A |
| Naked Lime | N/A |
| Adtaxi | N/A |
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PureCars as an Employer
2.9/5
PureCars has a 2.9/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
PureCars scored a 17 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of PureCars would recommend the brand to a friend. ENPS measures how likely PureCars employees would recommend working at PureCars to a friend.
Net Promoter Score
17
NPS Score
| 50% | Promoters |
|---|---|
| 17% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 33% | Promoters |
|---|---|
| 11% | Passive |
| 56% | Detractors |
