Drift Culture | Comparably
Drift Claimed Company
Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. read more
This company is accepting feedback from verified employees
EMPLOYEE
PARTICIPANTS
257
TOTAL
RATINGS
6610

Drift Company Culture

Drift Culture

This score is derived from employee ratings & reviews
Choice Employer
A+
4.9/5

Top Rated Culture Dimensions

Drift CEO

Top 5%Top 5% of Similar Size Companies on Comparably
Scott Ernst Drift's CEO
Scott Ernst
92 /100

Diversity at Drift

Top 5%Top 5% of Similar Size Companies on Comparably
A+

Diverse employees at Drift have rated Team, CEO Rating, and Executive Team as the highest categories they have scored

Women at Drift

Top 15%Top 15% of Similar Size Companies on Comparably
A-

Women at Drift have rated Team, Executive Team, and CEO Rating as the highest categories they have scored

Drift eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 5%Top 5% of Similar Size Companies on Comparably

Recommend to a Friend?

69

Drift employees are 69% more likely to recommend Drift as a great place to work

77%Promoters
15%Passives
8%Detractors

Working at Drift

Working at Drift is rated highly by 257 employees, across various culture dimensions. Drift employees are most satisfied about CEO Rating, Compensation, and Environment categories, putting Drift’s culture in the Top 5% compared to similar sized companies on Comparably and in the Top 10% compared to other companies in Boston. See below in detail how working at Drift was rated by employees.

Overall Company Culture at Drift

A+

Overall Company Culture at Drift is rated A+

Last updated months ago

Top
5%

Drift ranks in the Top 5% of other companies on Comparably with 501-1,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 257 Employees

View Results
0
20
40
60
80
100
Finance
90
Finance90
Legal
90
Legal90
Sales
90
Sales90
Customer Success
89
Customer Success89
Marketing
88
Marketing88
Design
87
Design87
HR
87
HR87
Engineering
85
Engineering85
Operations
84
Operations84
Product
83
Product83
Customer Support
81
Customer Support81

Drift Employee Reviews

Out of 1184 Drift employee reviews, 95% were positive. The remaining 5% were constructive reviews with the goal of helping Drift improve their work culture.

95%
5%
Positive Reviews95%
Constructive Feedback5%

Positive Reviews From Drift Employees

  • What is most positive about the culture and environment at your company?
    There are lots of ERGs and positive advertising about those ERGs, there seems to be compelling diversity initiatives re: hiring practices. We have Monday and Friday rituals to come together as a company and have fun presentations. We use Lattice for positive feedback/shoutouts!
  • What makes you most happy at work?
    What makes me most happy at work are my interactions with the customers and colleagues who are friendly and kind, and also the knowledge that I am being compensated for my work. Compensation is why literally anyone works under capitalism - so we can afford to live.
  • What do you like best about the leadership team?
    I like that the two company co-founders are latinx and first generation. I like that Scott seems personable and seems to care about the employees who work here. I like that they seem committed to the company's success and the product's development and enhancement.

Constructive Feedback From Drift Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    STOCK OPTIONS! Let employees have stock options again. The 401k match is only $500 per year. There is pay inequity across teams with the same roles and levels of experience i.e. folks' with more work experience making less in the same role, making it seem like our work is inconsistently evaluated.
  • Why do you feel undervalued and what would make you feel better about your compensation?
    I really enjoy my role at Drift but believe a higher salary and more aggressive bonus structure would make my compensation closer to what I would be offered outside of the organization.
  • What do your coworkers need to improve and how could you work together better?
    Very dramatic and driven by emotions rather than reason and logic

Drift Company Information

Drift Company Overview

Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms.

Drift was founded in 2015 and its current CEO is Scott Ernst. Since its inception 11 years ago, Drift has grown to 536 employees.

Drift Mission, Vision & Values

Drift Mission Statement

We use conversations to make business buying frictionless, more enjoyable, and more human.

Drift Vision Statement

A world where people are free to have a conversation with any business, at any time, on their terms.

Drift Values

  • Put the Customer @ the center
  • Create a culture of trust and respect
  • Practice extreme ownership
  • Bias for action & deliver daily results
  • Seek feedback, not consensus
  • Stay scrappy and frugal
  • Be a curious learning machine
Websitewww.drift.com/
Founding Date2015
Tel+1-855-266-1567
Company StatusPrivate
Jobswww.drift.com/careers/
Social Sites
Headquarters
Boston HQBoston, MA 02116
United States of America
San Francisco HQ153 Kearny St Floor 5
San Francisco, CA 94108
United States of America
Tampa HQ401 E. Jackson Street Suite 3300
Tampa, FL 33602
United States of America
Seattle HQ1601 5th Ave, 11th
Seattle, WA 98101
United States of America
  • Why Drift?
  • Culture Video
  • Boston office conference room
  • Boston office
  • All company Show and Tell meeting - every Friday afternoon!
  • Boston Pride Parade!

Drift Employees

Drift has 536 employees in 4 locations. 257 employees at Drift have reviewed Drift across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.

Overall, the 257 Drift employees give their leadership a grade of A+, or Top 5% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Drift are pleased with their total compensation at Drift, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Drift are extremely happy with their team. 257 Participants grade the quality of their coworkers an A+. The majority believe the meetings at Drift are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Drift believe the environment at Drift is positive. Most Participants believe the pace of work at Drift is extremely fast. About 40% of the employees at Drift work 8 hours or less, while 4% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Drift are extremely happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

A Day in the Life
A Day in the Life
Drift employees generally work 9.4 hrs a day
Work Hours
A Day in the Life
Employees at Drift report the work pace is extremely fast
Work Pace
A Day in the Life
On a typical day, employees at Drift have 1 meeting
Meetings
A Day in the Life
97% of Drift employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Drift employees most often take unlimited paid vacation and sick days each year
Perks & Benefits
A Day in the Life
86% of Drift employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Drift employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
96% of Drift employees call their work environment positive
Environment

Joining Drift - Employee Onboarding

The prevailing opinion from employees about joining Drift is that the company was very prepared on their first day. Drift employees concluded that their overall onboarding experience was positive. 86% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Drift KPIs and OKRs

At Drift 93% of employees think their department KPIs and OKRs are clear. Employees’ understanding of Drift's KPIs and OKRs is essential for its success. Out of 158 Drift employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 146 have said yes.

AnswerPercent
Yes92%
No8%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes93%
No7%
Are the KPIs/OKRs for your department clear?

Drift CEO & Leadership

Scott Ernst Drift's CEO
92 /100

Drift CEO Awards and Recognitions

Best CEOs for Diversity 2021 (Small & Midsize Companies)
Best CEOs for Women 2021 (Small & Midsize Companies)
Best CEOs 2020 (Small & Midsize Companies)
Best CEOs for Diversity 2020 (Small & Midsize Companies)
Best CEOs for Women 2020 (Small & Midsize Companies)

Drift’s CEO Scott Ernst started in this role in 2022. Scott’s approval rate is in the Top 5% of all CEOs of similar-sized companies on Comparably, and in the Top 5% compared to the CEOs of all other companies in Boston. With a high CEO score, Scott Ernst has won the Best CEOs for Women in 2021 along with EQRx CEO Alexis Borisy and Civic Financial Services CEO William J. Tessar. In addition, Scott has garnered Best CEOs for Diversity in 2021 specifically for Diversity, making Drift’s CEO one of the top rated CEOs by diverse employees. Drift’s CEO is highly regarded especially by Asian or Pacific Islander employees, employees in the Sales department, and employees in the Customer Support department. However, employees with the company for Less than 1 Year, employees in the HR department, and employees in the Legal department have a less favorable view of the CEO and believe there is room for improvement. Compared to Drift’s competitors, Scott Ernst ranks right above HubSpot CEO Yamini Rangan. Under Ernst’s leadership, Drift employee respondents are most happy about their Compensation and the company’s Environment. Gender and Work Culture are two areas, according to respondents, where Drift could stand to see real improvement.

Drift Leadership

The Drift Executive Team is rated an “A+” and led by CEO Scott Ernst, VP of Marketing Dave Gerhardt, and VP Product Craig Daniel

  • Scott Ernst  CEO / President

    Scott Ernst CEO / President

    Scott Ernst brings over three decades of experience at the intersection of marketing technology and consumer data. Most... read more

  • Dave Gerhardt VP of Marketing, 2019 Best Marketing Department Leader

    B2B marketing leader, brand builder, and creator. VP of Marketing at Drift, co-creator of the Seeking Wisdom Podcast,... read more

  • Craig Daniel VP Product, 2019 Best Product Department Leader

    Craig Daniel is a hands-on product executive with a track record of building motivated teams who execute at scale. He... read more

  • Jim Kelliher Chief Financial Officer

    Jim Kelliher serves as the Chief Financial Officer of Drift.

  • Josh Allen Chief Revenue Officer

    Josh Allen serves as the Chief Revenue Officer of Drift.

  • Will Collins VP of Operations

    Will Collins serves as the VP of Operations of Drift.

  • Armen Zildjian VP Sales

    Armen Zildjian serves as the VP Sales of Drift.

  • Guillaume Cabane VP of Growth

    Guillaume Cabane serves as the VP of Growth of Drift. Guillaume started at Drift in September of 2017. Guillaume... read more

  • Julie Hogan VP, Customer Team

    Julie Hogan serves as the VP, Customer Team of Drift.

Drift Salaries

How much does Drift pay?

251 employees at Drift rank their Compensation in the Top 5% of similar sized companies in the US (based on 662 ratings) while 250 employees at Drift rank their Perks And Benefits in the Top 5% of similar sized companies in the US (based on 408 ratings).

Last updated months ago.

1st Percentile
$156k
$156k1st Percentile
20th Percentile
$189k
$189k20th Percentile
40th Percentile
$216k
$216k40th Percentile
60th Percentile
$225k
$225k60th Percentile
80th Percentile
$258k
$258k80th Percentile
100th Percentile
$261k
$261k100th Percentile
N/A
Average Compensation
$224,770*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Explore Drift Salaries

Diversity & Inclusion at Drift

Diverse employees at Drift score the company 86/100 across various culture categories, placing Drift in the Top 5% of companies on Comparably with 501-1,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Drift across various culture dimensions.

We continuously seek more diversity in our talent pool because we believe that true innovation reflects varying perspectives, skills, and backgrounds. We are intentional about our diversity, equity, and inclusion (DEI) efforts because we believe that by cultivating an environment where our diverse employees can thrive, we will be able to better serve our global customers. ,,As a company who invented its own category and is part of the just 2% of VC backed start-ups led by Latinx founders, we care about innovation. Diversity of thinking leads to increased innovation and lowered risk, and some diverse thinking comes from demographic diversity, like gender and race/ethnicity. We also recognize the systemic barriers to diversity in the tech workforce. So, we've looked at our demographic data by gender and race/ethnicity, and acknowledging that they are not at a place where we can call our teams balanced with underrepresented people, we have created aggressive hiring goals that will bring in more women and people of color. ,,Drift also encourages and actively supports the grassroots formation of Employee Resource Groups (ERGs) by groups of underrepresented people with a felt need for community within our offices. Within these groups, people are able to connect with others from similar backgrounds or lead as an ally to inclusion, which we hope boosts their sense of belonging. We believe the individuals in these groups are representatives of the diversity of thought and experience that contributes to our success and we will look to them to hold us accountable with regards to our business practices.,We currently have eight ERGs at Drift. They are:,- Inclusion@Drift ,- Women@Drift ,- Rainbots@Drift (LGBTQ+ ERG),- Cambio@Drift (LatinX ERG),- STEM@Drift,- Mental Health@Drift,- Parents@Drift,- Sustainability@Drift,

Ranked Culture the Highest

Women 93/100
Department - Customer Success
Men 94/100
Department - Finance
Diverse Employees 91/100
Department - Sales

Ranked Culture the Lowest

Women 61/100
Tenure - 1 to 2 Years
Men 79/100
Department - HR
Diverse Employees 80/100
Department - Engineering

Drift Perks & Benefits

Employee Stock Program Free lunch for employees every day Drift Book Club - order books regularly on us to Always Be Learning! Sabbaticals - up to 4 weeks after 3 years

Health & Wellness

  • Dental Insurance
  • Vision Insurance
  • Health Insurance
  • Life Insurance
  • Gym Membership / Reimbursement

Paid Time Off

  • PTO / Vacation Policy
  • Paid Holidays
  • Maternity / Paternity Leave

Financial Benefits

  • 401K / Retirement Plan
  • Employee Stock Purchase Plan

Office Perks

  • Free Food
  • Company Social Outings
  • Work From Home Policy
  • Unique Office Space

Drift PTO

Drift's PTO and Vacation policy typically gives unlimited days off a year with 83% of employees expected to be work free while out of office. Paid Time Off is Drift's 2nd most important benefit besides Healthcare when ranked by employees, with 27% of employees saying it is the most important benefit. Drift's benefits and PTO Package averages to represent a $1500 - $2500 cash value per month.

AnswerPercent
Flex Time45%
Vacation Policy27%
Office Meals19%
401k Contribution9%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes17%
No83%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo13%
$1500 - $2500/mo27%
$1000 -$1500/mo20%
$500 -$1000/mo27%
Less than $500/mo13%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Drift Internship Program

Acquiring a position in Drift's Internship Program is generally somewhat difficult. Why intern at Drift? Employees are extremely happy at Drift and rate their office perks as good. It’s summer, interning should not be only a learning experience, but also an enjoyable one. Drift employees say they’re never bored at work. Additionally, 73% have developed close friendships with their co-workers.

How difficult is it to get an internship at Drift?

Engineering
Sales
Very Difficult0%
Somewhat Difficult100%
Not Difficult0%
Difficult0%
Does Not Offer Internships0%
Answered by 5 Engineering Interns
Very Difficult0%
Somewhat Difficult75%
Not Difficult0%
Difficult8%
Does Not Offer Internships17%
Answered by 12 Sales Interns

Frequently Asked Questions regarding Drift

Who is the CEO of Drift?

Drift CEO is Scott Ernst, their score by employees is 92

What is Drift eNPS?

The eNPS for Drift is 69

How many employees work in Drift?

Drift has 536 employees

Who are Drift competitors?

Drift main competitors are HubSpot, Salesforce, Intercom, Pardot

What are the benefits at Drift?

Drift perks and benefits are Dental Insurance, Vision Insurance, Health Insurance, Life Insurance, PTO / Vacation Policy, Paid Holidays, Maternity / Paternity Leave, 401K / Retirement Plan, Gym Membership / Reimbursement, Employee Stock Purchase Plan, Free Food, Company Social Outings, Work From Home Policy & Unique Office Space

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