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GfK Company Culture
GfK Culture
This score is derived from employee ratings & reviews2.6/5
GfK's Overall Culture is rated D
Top Rated Culture Dimensions
Team
CDiversity
C-Professional Development
C-CEO Rating
C-Meetings
C-GfK CEO
Bottom 30%Bottom 30% of Similar Size Companies on Comparably
Peter Feld
62 /100
See More
Diversity at GfK
Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-
Diverse employees at GfK have rated Team, Manager, and Environment as the highest categories they have scored
Women at GfK
Bottom 15%Bottom 15% of Similar Size Companies on Comparably
D
Women at GfK have rated Team, Manager, and Leadership as the highest categories they have scored
GfK eNPS
Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"Bottom 15%Bottom 15% of Similar Size Companies on Comparably
Recommend to a Friend?
-36
GfK employees are -36% more likely to recommend GfK as a great place to work
| 22% | Promoters |
|---|---|
| 20% | Passives |
| 58% | Detractors |
Working at GfK
Working at GfK is rated below average by 95 employees, across various culture dimensions. GfK employees rate Team highest among all categories, and think that Office Culture and Compensation have the most room for improvement, putting GfK’s culture in the Bottom 20% compared to similar sized companies on Comparably and in the Top 50% compared to other companies in Bloomsburg, PA. See below in detail how working at GfK was rated by employees.
Overall Company Culture at GfK
D
Overall Company Culture at GfK is rated D
Last updated months ago
Bottom
20%
GfK ranks in the Bottom 20% of other companies on Comparably with 10,000+ Employees for Overall Company Culture Score
GfK Employee Reviews
Out of 70 GfK employee reviews, 59% were positive. The remaining 41% were constructive reviews with the goal of helping GfK improve their work culture.
| Positive Reviews | 59% |
|---|---|
| Constructive Feedback | 41% |
Positive Reviews From GfK Employees
- What are some of the best things about your team?nice people, i like them very much
- What do you like best about the leadership team?Lead and manage team well
- What makes you most happy at work?client satisfaction and be a trusted partner
Constructive Feedback From GfK Employees
- Why do you feel undervalued and what would make you feel better about your compensation?Compensation and insurance benefits are much lower than the market going rate. Especially in Indonesia.
- What needs to change to make the company culture better?Don't only look at profit short term. But make the place to work better.
- What do your coworkers need to improve and how could you work together better?Long time employess working in Germany should take german language courses compulsory.
GfK Company Information
GfK Company Overview
The GfK Group is one of the largest market research companies in the world with long-standing data science experience. 13.000+ employees.
GfK was founded in 1934 and its current CEO is Peter Feld. Since its inception 92 years ago, GfK has grown to 13069 employees.
GfK Mission, Vision & Values
GfK Mission & Values
GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
| Headquarter | Nordwestring 101 Nuremberg, PA 90419 United States of America |
|---|---|
| Website | www.gfk.com |
| Founding Date | 1934 |
| Tel | 490-911-3950 |
| Company Status | Public |
| Stock | GFK |
| Jobs | www.gfk.com/careers/overview/ |
| Social Sites |
GfK Competitors
GfK competitors include Kantar, Nielsen, J.D. Power, and Datavail. GfK ranks 5th in Overall Culture Score on Comparably vs its competitors. See below how GfK compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.
A Day in the Life
A Day in the Life
GfK employees generally work 9.2 hrs a day
Work Hours
A Day in the Life
Employees at GfK report the work pace is moderate
Work Pace
A Day in the Life
77% of GfK employees look forward to interacting with their team every day
Coworkers
A Day in the Life
GfK employees never get valuable feedback on how to improve at work
Feedback
A Day in the Life
53% of GfK employees call their work environment positive
Environment
GfK Employees
GfK has 13069 employees. 95 employees at GfK have reviewed GfK across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was months ago.
Overall, the 95 GfK employees give their leadership a grade of D+, or Bottom 25% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at GfK are mostly dissatisfied with their total compensation at GfK, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at GfK are generally satisfied with their team. 95 Participants grade the quality of their coworkers a C. The majority believe the meetings at GfK are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at GfK believe the environment at GfK is positive. Most Participants believe the pace of work at GfK is moderate. About 44% of the employees at GfK work 8 hours or less, while 3% of them have an extremely long day - longer than twelve hours.
Overall, the employees at GfK are not very happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.
Joining GfK - Employee Onboarding
The prevailing opinion from employees about joining GfK is that the company was somewhat prepared on their first day. GfK employees concluded that their overall onboarding experience was positive. 50% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
GfK KPIs and OKRs
At GfK 50% of employees think their department KPIs and OKRs are clear. Employees’ understanding of GfK's KPIs and OKRs is essential for its success. Out of 3 GfK employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 1 have said yes.
Are your company's goals clear, and are you invested in them?
Are the KPIs/OKRs for your department clear?
GfK CEO & Leadership
GfK CEO - Peter Feld
62 /100
Peter’s approval rate is lower compared to CEOs at similar sized companies, putting Peter in the Bottom 30% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to CEOs of all other companies in Bloomsburg, PA. Peter Feld’s employees rank GfK in the Bottom 45% for Team, in the Bottom 35% for Professional Development, and in the Bottom 30% for Meetings. Feld is generally unpopular with GfK employees, but ranks especially low with employees in the Marketing department, and by employees with Over 10 Years experience and employees in the IT department. However, employees with 1 to 3 Years experience have a slightly more favorable view of the CEO. When compared to GfK’s competitors, Peter Feld ranks below both J.D. Power CEO Dave Habiger and Nielsen CEO David Kenny.
GfK Leadership
The GfK Executive Team is rated a “D+” and led by CEO Peter Feld, SR. VP Jane Donohue, and Senior Vice President Marketing Nici Zwolinski
Peter Feld CEO / President
Peter Feld serves as the CEO / President of GfK.
Jane Donohue SR. VP
Jane Donohue serves as the SR. VP of GfK.
Nici Zwolinski Senior Vice President Marketing
Nici Zwolinski serves as the Senior Vice President Marketing of GfK. Nici started at GfK in Jan of 2017. Nici currently... read more
Rukhshana Motiwala Senior Vice President
Rukhshana Motiwala serves as the Senior Vice President of GfK.
Erik Andersen Senior Vice President
Erik Andersen serves as the Senior Vice President of GfK.
Shon Magnan Senior Vice President, Marketing Science
Shon Magnan serves as the Senior Vice President, Marketing Science of GfK.
Kathy Sheehan Executive Vice President & General Manager
Kathy Sheehan serves as the Executive Vice President & General Manager of GfK. Kathy started at GfK in Aug of 2012.... read more
Suzanne Berg Senior Vice President
Suzanne Berg serves as the Senior Vice President of GfK.
Eugene Borodavchenko Senior Vice President, Head of Global Enterprise Applications Architecture
Eugene Borodavchenko serves as the Senior Vice President, Head of Global Enterprise Applications Architecture of GfK.... read more
GfK Salaries
How much does GfK pay?
How much do people at GfK get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at GfK is $126,548, or $60 per hour, while the estimated median salary is $119,548, or $57 per hour.
At GfK, the highest paid job is a Director of Sales at $229,254 annually and the lowest is a CS Rep at $45,271 annually. Average GfK salaries by department include: Business Development at $156,632, Marketing at $109,217, IT at $109,483, and Engineering at $137,314. Half of GfK salaries are above $119,548.
45 employees at GfK rank their Compensation in the Bottom 15% of similar sized companies in the US (based on 140 ratings) while 44 employees at GfK rank their Perks And Benefits in the Bottom 20% of similar sized companies in the US (based on 47 ratings).
Salaries contributed from GfK employees include job titles like Senior Developer, UI/UX Designer, Data Analyst, and Director of Care. Comparably data has a total of 3 salary records from GfK employees.
Last updated months ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $68k | $68k | 1st Percentile |
17th Percentile $93k | $93k | 17th Percentile |
33rd Percentile $119k | $119k | 33rd Percentile |
50th Percentile $179k | $179k | 50th Percentile |
67th Percentile $241k | $241k | 67th Percentile |
83rd Percentile $273k | $273k | 83rd Percentile |
100th Percentile $303k | $303k | 100th Percentile |
$126,548*
Average Compensation
$119,548*
Median Compensation
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
GfK Salaries by City
GfK Salaries by Department
Diversity & Inclusion at GfK
Diverse employees at GfK score the company 61/100 across various culture categories, placing GfK in the Bottom 35% of companies on Comparably with 10,000+ Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at GfK across various culture dimensions.
Ranked Culture the Highest
Ranked Culture the Lowest
GfK Perks & Benefits
Health & Wellness
- Dental Insurance
- Health Insurance
GfK PTO
GfK's PTO and Vacation policy typically gives 15-20 days off a year with 50% of employees expected to be work free while out of office. GfK's benefits and PTO Package averages to represent a less than $500 cash value per month.
Other than healthcare, which of the following benefits is most important to you?
Does your boss expect you to work when you're on vacation?
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?
GfK Careers
GfK Jobs
No Recent Jobs found for GfK on Comparably
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H1B Visa
In 2019, GfK applied for 4 H1B visas. Of the work permits applied for, 100% were approved.
Work Permit Application Outcome
GfK has a total of 13069 employees
4
Total Applied
H1B Applications Outcome
- 100% Granted (4 out of 4)
- 0% Denied ( out of 4)
- 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 4)
- 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 4)
This data was calculated using publicly sourced data from OFLC Performance Data
Let GfK Know You Want To Work There
Frequently Asked Questions regarding GfK
What is GfK address?
GfK location is at Nordwestring 101
Who is the CEO of GfK?
GfK CEO is Peter Feld, their score by employees is 62
What is GfK eNPS?
The eNPS for GfK is -36
What is the salary for Marketing Operations in GfK?
Marketing Operations average salary in the US is 109k
What are the salaries in the Finance in GfK?
The average salaries for Finance in GfK is 89k
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