

We're known as an auto glass company. That's the focus of what we do. But beyond the glass, we're so much more — we're a growing and evolving service brand. At our core, we're a People Powered organization — our people come first and our philosophy and commitment to them drives our culture. -- Safelite® Group is a leading service organization that makes a difference in the lives of nearly 11 million customers annually. Founded in Wichita, Kansas in 1947, the Safelite family of brands consists of multiple strategic business units that work together to deliver our People Powered, Customer Driven Safelite experience. Among its major competitors, Safelite AutoGlass is ranked in 8th place for NPS while Penske is 1st, and Amazon is 2nd. Overall, Safelite AutoGlass has a neutral social sentiment, when analyzing social media channels and online mentions.
Safelite AutoGlass's Net Promoter Score (NPS) is a -30 with 31% Promoters, 8% Passives, and 61% Detractors. Net Promoter Score tracks whether Safelite AutoGlass's customers would recommend using the product based on a scale of -100 to 100.
| 31% | Promoters |
|---|---|
| 8% | Passives |
| 61% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2024 -29 | Oct 2024 | -29 |
Nov 2024 -29 | Nov 2024 | -29 |
Dec 2024 -31 | Dec 2024 | -31 |
Jan 2025 -29 | Jan 2025 | -29 |
Mar 2025 -30 | Mar 2025 | -30 |
Apr 2025 -30 | Apr 2025 | -30 |
May 2025 -29 | May 2025 | -29 |
Aug 2025 -29 | Aug 2025 | -29 |
Sep 2025 -29 | Sep 2025 | -29 |
Oct 2025 -29 | Oct 2025 | -29 |
Dec 2025 -29 | Dec 2025 | -29 |
Jan 2026 -31 | Jan 2026 | -31 |
Safelite AutoGlass is ranked #4 for NPS among its competitors. Amazon and Goodyear come in first and second, with Walmart coming in at third.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Safelite AutoGlass's NPS 31 points higher than Male customers.
Safelite AutoGlass's NPS was rated -56 by Male customers on Comparably.
Safelite AutoGlass's NPS was rated -25 by Female customers on Comparably.
Safelite AutoGlass's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black -80 | African American/Black | -80 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -46 | Other | -46 |
Safelite AutoGlass's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Safelite AutoGlass's NPS was rated the highest by customers who have used Safelite AutoGlass's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -36 | Less than 1 Year | -36 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -64 | 2 to 5 Years | -64 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -42 | Over 10 Years | -42 |
Compared to its competitors, Safelite AutoGlass's NPS is rated right above Hertz, and is preceded by AutoZone.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Penske | 100 |
![]() | Amazon | 49 |
![]() | Bridgestone Americas | 15 |
![]() | Goodyear | 12 |
![]() | Walmart | 7 |
![]() | COOPER TIRE AND RUBBER CO. | N/A |
![]() | Auto Plus Auto Parts | N/A |
![]() | Valvoline | -3 |
![]() | AutoZone | -6 |
![]() | Safelite AutoGlass | -30 |
![]() | Hertz | -31 |
![]() | Avis Budget Group | -33 |
![]() | NAPA Auto Parts | -39 |
![]() | Jiffy Lube | -75 |
![]() | Firestone Complete Auto Care | -90 |
Out of the 15 Safelite AutoGlass customer reviews 6 were positive and 9 were constructive. Safelite AutoGlass customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Safelite AutoGlass users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Safelite AutoGlass's Customer Loyalty score 1% higher than Male customers.
Safelite AutoGlass's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Safelite AutoGlass's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 28% | 26-30 | 28% |
31-35 78% | 31-35 | 78% |
36-40 33% | 36-40 | 33% |
41-45 49% | 41-45 | 49% |
46-50 43% | 46-50 | 43% |
51-55 61% | 51-55 | 61% |
56-60 45% | 56-60 | 45% |
61-65 66% | 61-65 | 66% |
66+ 63% | 66+ | 63% |
Safelite AutoGlass's Customer Loyalty score was rated the highest by customers who have used Safelite AutoGlass's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Safelite AutoGlass's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Safelite AutoGlass's Customer Loyalty score is rated right above Penske, and is preceded by Jiffy Lube.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Amazon | 89% |
![]() | AutoZone | 77% |
![]() | Walmart | 76% |
![]() | Valvoline | 75% |
![]() | Bridgestone Americas | 74% |
![]() | Goodyear | 73% |
![]() | NAPA Auto Parts | 72% |
![]() | Firestone Complete Auto Care | 72% |
![]() | Hertz | 69% |
![]() | Avis Budget Group | 65% |
![]() | Jiffy Lube | 63% |
![]() | Safelite AutoGlass | 51% |
![]() | Penske | N/A |
![]() | COOPER TIRE AND RUBBER CO. | N/A |
![]() | Auto Plus Auto Parts | N/A |
Safelite AutoGlass has an overall Product Quality score of 2.4 out of 5 stars rated by its users and customers.
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Safelite AutoGlass’s product quality score is a 2.4 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Safelite AutoGlass's product the highest. Reviewers from the Tech industry rated Safelite AutoGlass the lowest at 1.5.
Safelite AutoGlass's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers from the Tech industry.
Female customers rated Safelite AutoGlass's Product Quality score 0.3 stars higher than Male customers.
Safelite AutoGlass's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 2 | Other | 2 |
Safelite AutoGlass's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 3.9 | 31-35 | 3.9 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.5 | 41-45 | 2.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.6 | 66+ | 1.6 |
Safelite AutoGlass's Product Quality score was rated the highest by customers who have used Safelite AutoGlass's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Safelite AutoGlass's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Safelite AutoGlass's Product Quality score is rated right above Hertz, and is preceded by Valvoline.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | Goodyear | 3.6/5 |
![]() | Walmart | 3.5/5 |
![]() | Bridgestone Americas | 3.4/5 |
![]() | AutoZone | 3/5 |
![]() | Valvoline | 3/5 |
![]() | Safelite AutoGlass | 2.4/5 |
![]() | Hertz | 2.4/5 |
![]() | NAPA Auto Parts | 2.4/5 |
![]() | Avis Budget Group | 2.3/5 |
![]() | Jiffy Lube | 1.5/5 |
![]() | Firestone Complete Auto Care | 1.5/5 |
![]() | Penske | N/A |
![]() | COOPER TIRE AND RUBBER CO. | N/A |
![]() | Auto Plus Auto Parts | N/A |
Safelite AutoGlass has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Accounting industry think that they had the lowest ROI from Safelite AutoGlass.
Safelite AutoGlass's ROI score was rated highest by customers ages 31-35, and rated lowest by customers from the Tech industry.
Female customers rated Safelite AutoGlass's ROI score 0.4 stars higher than Male customers.
Safelite AutoGlass's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.8 | Other | 1.8 |
Safelite AutoGlass's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 1.5 | 26-30 | 1.5 |
31-35 3.4 | 31-35 | 3.4 |
36-40 1.6 | 36-40 | 1.6 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.4 | 61-65 | 2.4 |
66+ 1.6 | 66+ | 1.6 |
Safelite AutoGlass's ROI score was rated the highest by customers who have used Safelite AutoGlass's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Safelite AutoGlass's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Safelite AutoGlass's ROI score is rated right above Hertz, and is preceded by Avis Budget Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Amazon | 4.1/5 |
![]() | Goodyear | 3.6/5 |
![]() | Bridgestone Americas | 3.5/5 |
![]() | Walmart | 3.5/5 |
![]() | AutoZone | 3/5 |
![]() | Valvoline | 2.9/5 |
![]() | NAPA Auto Parts | 2.4/5 |
![]() | Avis Budget Group | 2.3/5 |
![]() | Safelite AutoGlass | 2.3/5 |
![]() | Hertz | 2.3/5 |
![]() | Jiffy Lube | 1.5/5 |
![]() | Firestone Complete Auto Care | 1.5/5 |
![]() | Penske | N/A |
![]() | COOPER TIRE AND RUBBER CO. | N/A |
![]() | Auto Plus Auto Parts | N/A |
Safelite AutoGlass has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Safelite AutoGlass's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
Female customers rated Safelite AutoGlass's Customer Satisfaction score 18 points higher than Male customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 12% | |
Very Dissatisfied | 67% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 9% | |
Very Dissatisfied | 50% |
Safelite AutoGlass' Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
Safelite AutoGlass' Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Safelite AutoGlass' Customer Satisfaction (CSAT) score was rated 10% according to African American/Black users and customers.
Safelite AutoGlass' Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
Safelite AutoGlass' Customer Satisfaction (CSAT) score was rated 23% according to Other users and customers.
Safelite AutoGlass's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 25% | |||||||||||||||
| 41-45 | 38% | |||||||||||||||
| 46-50 | 20% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 56-60 | 6% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 13% |
Safelite AutoGlass's Customer Satisfaction score was rated the highest by customers who have used Safelite AutoGlass's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Safelite AutoGlass's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"text": "Safelite AutoGlass's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
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{
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"groupId": 510,
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"csatScore": 33,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Telecommunications",
"groupId": 564,
"score": 33,
"stars": 0,
"csatScore": 33,
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]
}Compared to its competitors, Safelite AutoGlass's Customer Satisfaction score is rated right above Avis Budget Group, and is preceded by NAPA Auto Parts.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Amazon | 84% |
![]() | Goodyear | 76% |
![]() | Walmart | 66% |
![]() | Bridgestone Americas | 57% |
![]() | Valvoline | 53% |
![]() | AutoZone | 51% |
![]() | Hertz | 38% |
![]() | NAPA Auto Parts | 38% |
![]() | Safelite AutoGlass | 35% |
![]() | Avis Budget Group | 32% |
![]() | Jiffy Lube | 15% |
![]() | Firestone Complete Auto Care | 6% |
![]() | Penske | 0% |
![]() | COOPER TIRE AND RUBBER CO. | 0% |
![]() | Auto Plus Auto Parts | 0% |
Safelite AutoGlass has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Safelite AutoGlass' overall Customer Service score rated by its users and customers.
7400 Safelite Way, Columbus, OH 43235
http://www.safelite.com/
Safelite AutoGlass's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Marketing, Advertising and Research industry.
Female customers rated Safelite AutoGlass's Customer Service score 0.5 stars higher than Male customers.
Safelite AutoGlass's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2 | Asian or Pacific Islander | 2 |
Other 1.9 | Other | 1.9 |
Safelite AutoGlass's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 1.5 | 26-30 | 1.5 |
31-35 3.9 | 31-35 | 3.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 1.8 | 66+ | 1.8 |
Safelite AutoGlass's Customer Service score was rated the highest by customers who have used Safelite AutoGlass's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Safelite AutoGlass's Customer Service score was rated the highest by Real Estate industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Safelite AutoGlass's Customer Service score is rated right above NAPA Auto Parts, and is preceded by AutoZone.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Amazon | 4.2/5 |
![]() | Goodyear | 3.8/5 |
![]() | Bridgestone Americas | 3.5/5 |
![]() | Walmart | 3.3/5 |
![]() | Valvoline | 3/5 |
![]() | AutoZone | 2.9/5 |
![]() | Safelite AutoGlass | 2.3/5 |
![]() | NAPA Auto Parts | 2.3/5 |
![]() | Hertz | 2.2/5 |
![]() | Avis Budget Group | 2.2/5 |
![]() | Jiffy Lube | 1.5/5 |
![]() | Firestone Complete Auto Care | 1.5/5 |
![]() | Penske | N/A |
![]() | COOPER TIRE AND RUBBER CO. | N/A |
![]() | Auto Plus Auto Parts | N/A |
Safelite AutoGlass has a 2.4/5 stars for its overall company culture rated by their employees






Safelite AutoGlass scored a -30 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Safelite AutoGlass would recommend the brand to a friend. ENPS measures how likely Safelite AutoGlass employees would recommend working at Safelite AutoGlass to a friend.
| 31% | Promoters |
|---|---|
| 8% | Passive |
| 61% | Detractors |
| 26% | Promoters |
|---|---|
| 13% | Passive |
| 61% | Detractors |