Harley-Davidson Culture | Comparably
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Harley-Davidson Claimed Company
Harley-Davidson manufactures Heavyweight cruiser and Touring motorcycles. read more
EMPLOYEE
PARTICIPANTS
137
TOTAL
RATINGS
1278

Harley-Davidson Company Culture

Harley-Davidson Culture

This score is derived from employee ratings & reviews
3.7/5
Harley-Davidson's Overall Culture is rated B-

Top Rated Culture Dimensions

Harley-Davidson CEO

Top 40%Top 40% of Similar Size Companies on Comparably
Matthew Levatich Harley-Davidson's CEO
Matthew Levatich
68 /100

Diversity at Harley-Davidson

Bottom 35%Bottom 35% of Similar Size Companies on Comparably
C-

Diverse employees at Harley-Davidson have rated Team, Retention, and Perks And Benefits as the highest categories they have scored

Women at Harley-Davidson

Top 40%Top 40% of Similar Size Companies on Comparably
B-

Women at Harley-Davidson have rated Perks And Benefits, Outlook, and Office Culture as the highest categories they have scored

Harley-Davidson eNPS

Net Promoter Score tracks your employees' overall score to this question: "On a scale from 0-10, how likely are you to recommend working at your company to a friend?"
Top 30%Top 30% of Similar Size Companies on Comparably

Recommend to a Friend?

16

Harley-Davidson employees are 16% more likely to recommend Harley-Davidson as a great place to work

46%Promoters
24%Passives
30%Detractors

Working at Harley-Davidson

Working at Harley-Davidson is rated average by 137 employees, across various culture dimensions. Harley-Davidson employees are most satisfied about Outlook, Retention, and eNPS categories, putting Harley-Davidson’s culture in the Top 40% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in Milwaukee, WI. See below in detail how working at Harley-Davidson was rated by employees.

Overall Company Culture at Harley-Davidson

B-

Overall Company Culture at Harley-Davidson is rated B-

Last updated a month ago

Top
40%

Harley-Davidson ranks in the Top 40% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score

Overall Company Culture Score by Department

This graph details how each department scores their Overall Company Culture

Results from 137 Employees

View Results
0
20
40
60
80
100
Engineering
74
Engineering74
Sales
67
Sales67
HR
52
HR52
Operations
51
Operations51

Harley-Davidson Employee Reviews

Out of 117 Harley-Davidson employee reviews, 75% were positive. The remaining 25% were constructive reviews with the goal of helping Harley-Davidson improve their work culture.

75%
25%
Positive Reviews75%
Constructive Feedback25%

Positive Reviews From Harley-Davidson Employees

  • What do you like best about the leadership team?
    Shpuld particapate more in leadership
  • What did you like most about the interview process?
    that I got to meet everyone from all 9 dealerships and were able to give input to help each other out , teamwork
  • What makes you most happy at work?
    seeing people happy as ever on their new bike,

Constructive Feedback From Harley-Davidson Employees

  • Why do you feel undervalued and what would make you feel better about your compensation?
    I have kids, if there is a company shutdown without notice employees should get paid
  • What needs to change to make the company culture better?
    Actually taking time to learn in train in a practical sense and not in theory
  • What does the leadership team need to get better at?
    Communication and stop scared tactics

Harley-Davidson Company Information

Harley-Davidson Company Overview

Harley-Davidson manufactures Heavyweight cruiser and Touring motorcycles.

Harley-Davidson Mission, Vision & Values

Harley-Davidson Mission & Values

Harley-Davidson’s mission statement is “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” The following are the components of Harley-Davidson’s mission statement: Fulfilling dreams through motorcycling An expanding line of products and services Selected market segments

Harley-Davidson Vision Statement

Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added activities.

HeadquarterMilwaukee, WI
United States of America
Websitewww.harley-davidson.com
Founding Date1903
Company StatusPublic
StockHOG

Harley-Davidson Competitors

Harley-Davidson competitors include Yamaha, Thor Industries, Polaris Inc., and Bombardier Recreational Products. Harley-Davidson ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Harley-Davidson compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

  1. #1
    Yamaha's Logo
    Yamaha
    4.0/5
  2. #2
    Harley-Davidson's Logo
    Harley-Davidson
    3.7/5
  3. #3
    Thor Industries' Logo
    Thor Industries
    3.3/5
  4. #4
    Polaris Inc. Logo
    Polaris Inc.
    3.0/5
  5. #5
    Bombardier Recreational Products' Logo
    Bombardier Recreational Products
    3.0/5
A Day in the Life
A Day in the Life
Harley-Davidson employees generally work 9.5 hrs a day
Work Hours
A Day in the Life
Employees at Harley-Davidson report the work pace is comfortably fast
Work Pace
A Day in the Life
89% of Harley-Davidson employees look forward to interacting with their team every day
Coworkers
A Day in the Life
Harley-Davidson employees most often take 20-30 paid vacation and sick days each year
Perks & Benefits
A Day in the Life
67% of Harley-Davidson employees report they are happy with their work life balance
Work Life Balance
A Day in the Life
Harley-Davidson employees typically get valuable feedback on how to improve at work Every Week
Feedback
A Day in the Life
78% of Harley-Davidson employees call their work environment positive
Environment

Harley-Davidson Employees

137 employees at Harley-Davidson have reviewed Harley-Davidson across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was a month ago.

Overall, the 137 Harley-Davidson employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.

Employees at Harley-Davidson are not very pleased with their total compensation at Harley-Davidson, which includes a combination of pay, stock and equity, and benefits.

Overall, employees at Harley-Davidson are generally satisfied with their team. 137 Participants grade the quality of their coworkers a B. The majority believe the meetings at Harley-Davidson are effective, and the majority look forward to interacting with their coworkers.

The majority of employees at Harley-Davidson believe the environment at Harley-Davidson is positive. Most Participants believe the pace of work at Harley-Davidson is comfortably fast. About 43% of the employees at Harley-Davidson work 8 hours or less, while 8% of them have an extremely long day - longer than twelve hours.

Overall, the employees at Harley-Davidson are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

Joining Harley-Davidson - Employee Onboarding

The prevailing opinion from employees about joining Harley-Davidson is that the company was unprepared on their first day. Harley-Davidson employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.

Harley-Davidson KPIs and OKRs

Employees’ understanding of Harley-Davidson's KPIs and OKRs is essential for its success. Out of 8 Harley-Davidson employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.

AnswerPercent
Yes50%
No50%
Are your company's goals clear, and are you invested in them?
AnswerPercent
Yes0%
No100%
Are the KPIs/OKRs for your department clear?

Harley-Davidson CEO & Leadership

Harley-Davidson CEO - Matthew Levatich

Matthew Levatich Harley-Davidson's CEO
68 /100

Matthew’s approval rate is just above average, putting Matthew in the Top 40% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to the CEOs of all other companies in Milwaukee, WI. Matthew Levatich is well regarded by employees for the Outlook Harley-Davidson offers, and ranks among the Top 20% of CEOs by employees in that category. Matthew is most liked by employees with 6 to 10 Years experience and employees in the Engineering department. However, employees with the company for 2 to 5 Years have a slightly unfavorable view of the CEO. When compared to Harley-Davidson’s competitors, Matthew Levatich ranks just above Polaris Inc.’s CEO Scott Wine. With Matthew’s leadership, Harley-Davidson employee respondents are most happy about their Outlook and Retention. Matthew was rated slightly below average for Diversity.

Harley-Davidson Leadership

The Harley-Davidson Executive Team is rated a “C+” and led by CEO Matthew Levatich, Senior Vice President of Motor Company Product and Operations - Harley Davidson Motor Company Michelle Kumbier, and Chief Compliance Officer, Chief Legal Officer, VP of Strategy & Sustainability and Secretary Paul J. Jones

  • Matthew Levatich  CEO / President

    Matthew Levatich CEO / President

    Matthew Levatich serves as the CEO / President of Harley-Davidson.

  • Michelle Kumbier Senior Vice President of Motor Company Product and Operations - Harley Davidson Motor Company

    Ms. Michelle A. Kumbier has been Chief Operating Officer of Harley-Davidson Motor Company, Inc., since October 19, 2017.... read more

  • Paul J. Jones Chief Compliance Officer, Chief Legal Officer, VP of Strategy & Sustainability and Secretary

    Mr. Paul J. Jones has been Vice President of Strategy & Sustainability and Chief Legal Officer of Harley-Davidson, Inc.... read more

  • Michael W. Kennedy Managing Director of Harley-Davidson North America and Vice President

    Mr. Michael W. Kennedy, also known as Mike, serves as Managing Director of Harley-Davidson North America and Vice... read more

  • Anoop Prakash Managing Director of Harley-Davidson Canada

    Mr. Anoop Prakash has been Managing Director of Harley-Davidson Canada at Harley-Davidson, Inc. since August 2015. Mr.... read more

  • Robert N. Lindley Managing Director of Europe, Middle East & Africa and Vice President

    Mr. Robert N. Lindley, also known as Rob, serves as the Vice President and Managing Director of Harley-Davidson Europe,... read more

  • Marc D. McAllister MD of Harley-Davidson Motor Company Asia Pacific and Vice President of Harley-Davidson Asia Pacific

    Mr. Marc D. McAllister serves as the Managing Director of Harley-Davidson Motor Company Asia Pacific and Vice President... read more

  • Ray Drea Chief Stylist, Vice President and Director of Styling

    Ray Drea serves as Chief Stylist, Vice President and Director of Styling at Harley-Davidson, Inc.

  • Mark R. Kornetzke Chief Accounting Officer and Senior Director of Financial

    Mr. Mark R. Kornetzke has been the Chief Accounting Officer and Senior Director of Financial Reporting at... read more

Harley-Davidson Salaries

How much does Harley-Davidson pay?

How much do people at Harley-Davidson get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Harley-Davidson is $119,978, or $57 per hour, while the estimated median salary is $121,873, or $58 per hour.

At Harley-Davidson, the highest paid job is a Director of Sales at $218,832 annually and the lowest is a Sales Associate at $30,000 annually. Average Harley-Davidson salaries by department include: Business Development at $124,767, Sales at $150,200, Legal at $154,055, and Customer Support at $83,659. Half of Harley-Davidson salaries are above $121,873.

60 employees at Harley-Davidson rank their Compensation in the Top 50% of similar sized companies in the US (based on 200 ratings) while 60 employees at Harley-Davidson rank their Perks And Benefits in the Bottom 40% of similar sized companies in the US (based on 66 ratings).

Salaries contributed from Harley-Davidson employees include job titles like Director of Engineering, Principal Engineer, QA, and Senior Product Manager. Comparably data has a total of 5 salary records from Harley-Davidson employees.

Last updated a month ago.

1st Percentile
$60k
$60k1st Percentile
17th Percentile
$91k
$91k17th Percentile
33rd Percentile
$117k
$117k33rd Percentile
50th Percentile
$171k
$171k50th Percentile
67th Percentile
$219k
$219k67th Percentile
83rd Percentile
$260k
$260k83rd Percentile
100th Percentile
$271k
$271k100th Percentile
$119,978*
Average Compensation
$121,873*
Median Compensation

* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.

Harley-Davidson Salaries by City

Harley-Davidson Salaries by Department

Explore Harley-Davidson Salaries

Diversity & Inclusion at Harley-Davidson

Diverse employees at Harley-Davidson score the company 61/100 across various culture categories, placing Harley-Davidson in the Bottom 35% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Harley-Davidson across various culture dimensions.

Ranked Culture the Highest

Women 76/100
Tenure - 5 to 10 Years
Men 74/100
Department - Engineering
Diverse Employees 42/100
Department - Operations

Ranked Culture the Lowest

Women N/A/100
Men 48/100
Department - Operations
Diverse Employees N/A/100

Harley-Davidson Perks & Benefits

Health & Wellness

  • Dental Insurance
  • Health Insurance

Harley-Davidson PTO

Harley-Davidson's PTO and Vacation policy typically gives 20-30 days off a year with 50% of employees expected to be work free while out of office. Paid Time Off is Harley-Davidson's 3rd most important benefit besides Healthcare when ranked by employees, with 25% of employees saying it is the most important benefit. Harley-Davidson's benefits and PTO Package averages to represent a less than $500 cash value per month.

AnswerPercent
Flex Time50%
Vacation Policy25%
Office Meals0%
401k Contribution25%
Childcare0%
Other than healthcare, which of the following benefits is most important to you?
AnswerPercent
Yes50%
No50%
Does your boss expect you to work when you're on vacation?
AnswerPercent
$2500+/mo33%
$1500 - $2500/mo0%
$1000 -$1500/mo17%
$500 -$1000/mo17%
Less than $500/mo33%
What do you estimate the cash value of your benefits to be? Healthcare, PTO, etc?

Harley-Davidson Careers

Harley-Davidson Jobs

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H1B Visa

In 2019, Harley-Davidson applied for 1 H1B visas. Of the work permits applied for, 100% were approved.

Work Permit Application Outcome

1
Total Applied
  • 100% Granted (1 out of 1)
  • 0% Denied ( out of 1)
  • 0% Withdrawn Application was withdrawn by the employer before approval/rejection ( out of 1)
  • 0% Certified-Withdrawn Application was approved but later withdrawn by employer ( out of 1)

This data was calculated using publicly sourced data from OFLC Performance Data

Let Harley-Davidson Know You Want To Work There

Overview of Candidates Interested in Harley-Davidson on Comparably

Candidates By Department

All Industries
42%
Customer Support
16%
IT
11%
Sales
11%
Marketing
5%
Other
16%

Candidates By Location

Milwaukee
68%
Trenton
5%
Greensboro
5%
Elk Grove Village
5%
Duluth
5%
Other
11%

Frequently Asked Questions regarding Harley-Davidson

Who is the CEO of Harley-Davidson?

Harley-Davidson CEO is Matthew Levatich, their score by employees is 68

What is Harley-Davidson eNPS?

The eNPS for Harley-Davidson is 16

What is Harley-Davidson revenue?

Harley-Davidson revenue is $6B

What is the salary for Marketing Manager in Harley-Davidson?

Marketing Manager average salary in the US is 106k

What are the salaries in the Customer Support in Harley-Davidson?

The average salaries for Customer Support in Harley-Davidson is 84k

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