

Diverse employees at Harley-Davidson have rated Team, Retention, and Perks And Benefits as the highest categories they have scored
Women at Harley-Davidson have rated Perks And Benefits, Outlook, and Office Culture as the highest categories they have scored
Harley-Davidson employees are 16% more likely to recommend Harley-Davidson as a great place to work
| 46% | Promoters |
|---|---|
| 24% | Passives |
| 30% | Detractors |
Working at Harley-Davidson is rated average by 137 employees, across various culture dimensions. Harley-Davidson employees are most satisfied about Outlook, Retention, and eNPS categories, putting Harley-Davidson’s culture in the Top 40% compared to similar sized companies on Comparably and in the Bottom 40% compared to other companies in Milwaukee, WI. See below in detail how working at Harley-Davidson was rated by employees.
Overall Company Culture at Harley-Davidson is rated B-
Last updated a month ago
Harley-Davidson ranks in the Top 40% of other companies on Comparably with 5,001-10,000 Employees for Overall Company Culture Score
Out of 117 Harley-Davidson employee reviews, 75% were positive. The remaining 25% were constructive reviews with the goal of helping Harley-Davidson improve their work culture.
| Positive Reviews | 75% |
|---|---|
| Constructive Feedback | 25% |
What do you like best about the leadership team?Shpuld particapate more in leadership
What did you like most about the interview process?that I got to meet everyone from all 9 dealerships and were able to give input to help each other out , teamwork
What makes you most happy at work?seeing people happy as ever on their new bike,
Why do you feel undervalued and what would make you feel better about your compensation?I have kids, if there is a company shutdown without notice employees should get paid
What needs to change to make the company culture better?Actually taking time to learn in train in a practical sense and not in theory
What does the leadership team need to get better at?Communication and stop scared tactics
Harley-Davidson manufactures Heavyweight cruiser and Touring motorcycles.
Harley-Davidson’s mission statement is “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.” The following are the components of Harley-Davidson’s mission statement: Fulfilling dreams through motorcycling An expanding line of products and services Selected market segments
Harley-Davidson, Inc. is an action-oriented, international company, a leader in its commitment to continuously improve our mutually beneficial relationships with stakeholders (customers, suppliers, employees, shareholders, government, and society). Harley-Davidson believes the key to success is to balance stakeholders interests through the empowerment of all employees to focus on value-added activities.
| Headquarter | Milwaukee, WI United States of America |
|---|---|
| Website | www.harley-davidson.com |
| Founding Date | 1903 |
| Company Status | Public |
| Stock | HOG |
Harley-Davidson competitors include Yamaha, Thor Industries, Polaris Inc., and Bombardier Recreational Products. Harley-Davidson ranks 2nd in Overall Culture Score on Comparably vs its competitors. See below how Harley-Davidson compares to its competitors with CEO Rankings, Product & Services, NPS, Pricing, Customer Services, Overall Culture Score, eNPS, Gender and Diversity Scores.

137 employees at Harley-Davidson have reviewed Harley-Davidson across various culture dimensions, providing their opinions on items ranging from executive ratings to the pace at work. The latest review was a month ago.
Overall, the 137 Harley-Davidson employees give their leadership a grade of C+, or Top 50% of similar size companies on Comparably. This includes specific ratings of their executive team, CEO, and manager.
Employees at Harley-Davidson are not very pleased with their total compensation at Harley-Davidson, which includes a combination of pay, stock and equity, and benefits.
Overall, employees at Harley-Davidson are generally satisfied with their team. 137 Participants grade the quality of their coworkers a B. The majority believe the meetings at Harley-Davidson are effective, and the majority look forward to interacting with their coworkers.
The majority of employees at Harley-Davidson believe the environment at Harley-Davidson is positive. Most Participants believe the pace of work at Harley-Davidson is comfortably fast. About 43% of the employees at Harley-Davidson work 8 hours or less, while 8% of them have an extremely long day - longer than twelve hours.
Overall, the employees at Harley-Davidson are happy, based on their aggregated ratings of future outlook, customer perception, and their excitement going to work.

The prevailing opinion from employees about joining Harley-Davidson is that the company was unprepared on their first day. Harley-Davidson employees concluded that their overall onboarding experience was positive. 100% said their direct manager was helpful with their acclimation during the first 90 days. First impressions are important, and how prepared a company is on your first day leaves a lasting impression.
Employees’ understanding of Harley-Davidson's KPIs and OKRs is essential for its success. Out of 8 Harley-Davidson employees who’ve answered, “Are your company’s goals clear and are you invested in them?” 4 have said yes.
Matthew’s approval rate is just above average, putting Matthew in the Top 40% of all CEOs of similar-sized companies on Comparably, and in the Top 50% compared to the CEOs of all other companies in Milwaukee, WI. Matthew Levatich is well regarded by employees for the Outlook Harley-Davidson offers, and ranks among the Top 20% of CEOs by employees in that category. Matthew is most liked by employees with 6 to 10 Years experience and employees in the Engineering department. However, employees with the company for 2 to 5 Years have a slightly unfavorable view of the CEO. When compared to Harley-Davidson’s competitors, Matthew Levatich ranks just above Polaris Inc.’s CEO Scott Wine. With Matthew’s leadership, Harley-Davidson employee respondents are most happy about their Outlook and Retention. Matthew was rated slightly below average for Diversity.
The Harley-Davidson Executive Team is rated a “C+” and led by CEO Matthew Levatich, Senior Vice President of Motor Company Product and Operations - Harley Davidson Motor Company Michelle Kumbier, and Chief Compliance Officer, Chief Legal Officer, VP of Strategy & Sustainability and Secretary Paul J. Jones
Matthew Levatich CEO / President
Matthew Levatich serves as the CEO / President of Harley-Davidson.
Michelle Kumbier Senior Vice President of Motor Company Product and Operations - Harley Davidson Motor Company
Ms. Michelle A. Kumbier has been Chief Operating Officer of Harley-Davidson Motor Company, Inc., since October 19, 2017.... read more
Paul J. Jones Chief Compliance Officer, Chief Legal Officer, VP of Strategy & Sustainability and Secretary
Mr. Paul J. Jones has been Vice President of Strategy & Sustainability and Chief Legal Officer of Harley-Davidson, Inc.... read more
Michael W. Kennedy Managing Director of Harley-Davidson North America and Vice President
Mr. Michael W. Kennedy, also known as Mike, serves as Managing Director of Harley-Davidson North America and Vice... read more
Anoop Prakash Managing Director of Harley-Davidson Canada
Mr. Anoop Prakash has been Managing Director of Harley-Davidson Canada at Harley-Davidson, Inc. since August 2015. Mr.... read more
Robert N. Lindley Managing Director of Europe, Middle East & Africa and Vice President
Mr. Robert N. Lindley, also known as Rob, serves as the Vice President and Managing Director of Harley-Davidson Europe,... read more
Marc D. McAllister MD of Harley-Davidson Motor Company Asia Pacific and Vice President of Harley-Davidson Asia Pacific
Mr. Marc D. McAllister serves as the Managing Director of Harley-Davidson Motor Company Asia Pacific and Vice President... read more
Ray Drea Chief Stylist, Vice President and Director of Styling
Ray Drea serves as Chief Stylist, Vice President and Director of Styling at Harley-Davidson, Inc.
Mark R. Kornetzke Chief Accounting Officer and Senior Director of Financial
Mr. Mark R. Kornetzke has been the Chief Accounting Officer and Senior Director of Financial Reporting at... read more
How much do people at Harley-Davidson get paid? See the latest salaries by department and job title. The average estimated annual salary, including base and bonus, at Harley-Davidson is $119,978, or $57 per hour, while the estimated median salary is $121,873, or $58 per hour.
At Harley-Davidson, the highest paid job is a Director of Sales at $218,832 annually and the lowest is a Sales Associate at $30,000 annually. Average Harley-Davidson salaries by department include: Business Development at $124,767, Sales at $150,200, Legal at $154,055, and Customer Support at $83,659. Half of Harley-Davidson salaries are above $121,873.
60 employees at Harley-Davidson rank their Compensation in the Top 50% of similar sized companies in the US (based on 200 ratings) while 60 employees at Harley-Davidson rank their Perks And Benefits in the Bottom 40% of similar sized companies in the US (based on 66 ratings).
Salaries contributed from Harley-Davidson employees include job titles like Director of Engineering, Principal Engineer, QA, and Senior Product Manager. Comparably data has a total of 5 salary records from Harley-Davidson employees.
Last updated a month ago.
| Summary | Salary Range | Percentile |
|---|---|---|
1st Percentile $60k | $60k | 1st Percentile |
17th Percentile $91k | $91k | 17th Percentile |
33rd Percentile $117k | $117k | 33rd Percentile |
50th Percentile $171k | $171k | 50th Percentile |
67th Percentile $219k | $219k | 67th Percentile |
83rd Percentile $260k | $260k | 83rd Percentile |
100th Percentile $271k | $271k | 100th Percentile |
* Estimated salaries Estimated salaries are based on data provided anonymously by employees and/or estimated by other statistical methods.
Diverse employees at Harley-Davidson score the company 61/100 across various culture categories, placing Harley-Davidson in the Bottom 35% of companies on Comparably with 5,001-10,000 Employees for Comparably's diversity score. The Diversity score provides insights into how diverse employees feel and rate their work experience at Harley-Davidson across various culture dimensions.
Harley-Davidson's PTO and Vacation policy typically gives 20-30 days off a year with 50% of employees expected to be work free while out of office. Paid Time Off is Harley-Davidson's 3rd most important benefit besides Healthcare when ranked by employees, with 25% of employees saying it is the most important benefit. Harley-Davidson's benefits and PTO Package averages to represent a less than $500 cash value per month.

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In 2019, Harley-Davidson applied for 1 H1B visas. Of the work permits applied for, 100% were approved.
H1B Applications Outcome
This data was calculated using publicly sourced data from OFLC Performance Data

Candidates By Department
All Industries | 42% | |
|---|---|---|
Customer Support | 16% | |
IT | 11% | |
Sales | 11% | |
Marketing | 5% | |
Other | 16% |
Candidates By Location
Milwaukee | 68% | |
|---|---|---|
Trenton | 5% | |
Greensboro | 5% | |
Elk Grove Village | 5% | |
Duluth | 5% | |
Other | 11% |
Who is the CEO of Harley-Davidson?
Harley-Davidson CEO is Matthew Levatich, their score by employees is 68
What is Harley-Davidson eNPS?
The eNPS for Harley-Davidson is 16
What is Harley-Davidson revenue?
Harley-Davidson revenue is $6B
What is the salary for Marketing Manager in Harley-Davidson?
Marketing Manager average salary in the US is 106k
What are the salaries in the Customer Support in Harley-Davidson?
The average salaries for Customer Support in Harley-Davidson is 84k