Kristi Argyilan — Senior Vice President of Media and Guest Engagement at Target

Ms. Kristi Argyilan has been the Senior Vice President of Media and Guest Engagement at Target Corp. since May 2014. Ms. Argyilan is responsible for leading and integrating the its paid, earned, owned and shared media initiatives. She served as Chief Transformation Officer of Universal McCann Worldwide, Inc. She served as President of Magna Global, North America at IPG Mediabrands. Ms. Argyilan served as Executive Vice President, General Manager and Media Director of Hill, Holliday, Connors and Cosmopulos, Inc. In addition to her work as account lead for Microsoft, she runs the UM San Francisco branch. In late 2009, she also contributed to the new business wins of Charles Schwab and acquired Wells Fargo as the digital AOR in early 2010. Before joining UM, she served as an Executive Vice President, Creative Channel Planning for Arnold, Boston. Previously, she was Associate Partner and Media Director for Goodby and Silverstein & Partners. She has worked with other national and international clients, including Nike, Porsche, Fidelity and Starbucks. Ms. Argyilan has ability to go beyond just keeping up with innovation; she has anticipated technology trends in her work with brands like HP, eBay, E*Trade, Vonage and Progressive Insurance.