

Compare Dillard's versus J. C. Penney for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1538 employees and customers of Dillard's and 491 employees and customers of J. C. Penney.
| 40% | Promoters |
|---|---|
| 12% | Passive |
| 48% | Detractors |
Net Promoter Score
Winner by 30
| 26% | Promoters |
|---|---|
| 10% | Passive |
| 64% | Detractors |
CEO Rating
Winner by 9%