

Compare Dillard's versus J. C. Penney for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 1480 employees and customers of Dillard's and 476 employees and customers of J. C. Penney.
| 40% | Promoters |
|---|---|
| 12% | Passive |
| 48% | Detractors |
Net Promoter Score
Winner by 31
| 26% | Promoters |
|---|---|
| 9% | Passive |
| 65% | Detractors |
CEO Rating
Winner by 9%