30
NPS
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Dig
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About Dig's Brand
Dig is a growing vegetable-forward restaurant group whose mission is to build community through food. Among its major competitors, Dig is ranked in 5th place for NPS while Union Square Hospitality Group is 1st, and TAO Group is 2nd.Their current valuation is $200.00M
Brand at a Glance
69%
Customer Loyalty
3.9/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
Dig Ranking
- #1 / 4 of its competitors
Dig NPS
Dig's Net Promoter Score (NPS) is a 30 with 60% Promoters, 10% Passives, and 30% Detractors. Net Promoter Score tracks whether Dig's customers would recommend using the product based on a scale of -100 to 100.
Dig Overall NPS
| 60% | Promoters |
|---|---|
| 10% | Passives |
| 30% | Detractors |
Dig NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2022 100 | Mar 2022 | 100 |
Apr 2022 100 | Apr 2022 | 100 |
Sep 2022 33 | Sep 2022 | 33 |
Jul 2023 50 | Jul 2023 | 50 |
Aug 2023 40 | Aug 2023 | 40 |
Sep 2023 49 | Sep 2023 | 49 |
Nov 2023 29 | Nov 2023 | 29 |
Jan 2024 37 | Jan 2024 | 37 |
Feb 2024 30 | Feb 2024 | 30 |
How Other Brands Compare
Dig is ranked first for NPS among its competitors. Darden Restaurants and Chipotle come in second and third, with Papa John's International coming in at #4. Among those competitors, it is the lowest valued company behind Chipotle.
Dig |  Chipotle |  Darden Restaurants |  Papa John's International | |
| Global Ranking | #- | #45 | #342 | #- |
| NPS | 30 | 16 | 20 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $200.00M | $41.46B | $18.85B | $3.42B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dig NPS by Gender
Dig's NPS was rated 34 by Female customers on Comparably.
Female
34
Dig's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Male
N/A
Dig's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Dig NPS vs. Competitors
Compared to its competitors, Dig's NPS is rated right above Darden Restaurants, and is preceded by Bareburger.
Dig Customer Reviews
Out of the 2 Dig customer reviews 1 was positive and 1 was constructive. Dig customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Dig Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Dig users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dig Customer Loyalty Score by Gender
Dig's Customer Loyalty score was rated 40 by Female customers on Comparably.
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Female
40%
Yes
Male
N/A
Yes
Dig Customer Loyalty vs. Competitors
Compared to its competitors, Dig's Customer Loyalty score is rated right above Papa John's International, and is preceded by Luby's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Bareburger | 100% |
 | The Dinex Group | 100% |
| TAO Group | 83% |
 | Tender Greens | 82% |
 | Sweetgreen | 80% |
| Chipotle | 76% |
 | Luby's | 70% |
| Dig | 69% |
| Papa John's International | 68% |
| Patina Restaurant Group | 67% |
 | Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
 | Union Square Hospitality Group | 10% |
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Dig Product Quality
3.9/5
Dig has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Dig Product Information
Dig’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- https://www.diginn.com/
- Company Size
- 501-1,000 Employees
Industry
Restaurants
Food and Beverages
Quick Insights into Dig Product Quality
Dig's Product Quality score was rated highest by Female customers.
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Ranked Dig Product Quality the Highest
Dig Product Quality Score by Gender
Dig's Product Quality score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Dig Product Quality vs. Competitors
Compared to its competitors, Dig's Product Quality score is rated right above Darden Restaurants, and is preceded by The Dinex Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| TAO Group | 4.2/5 |
| Union Square Hospitality Group | 4/5 |
| The Dinex Group | 4/5 |
| Dig | 3.9/5 |
| Darden Restaurants | 3.8/5 |
| Chipotle | 3.8/5 |
| Bareburger | 3.7/5 |
| Sweetgreen | 3.7/5 |
| Luby's | 3/5 |
| Papa John's International | 2.9/5 |
| Patina Restaurant Group | 2.8/5 |
| Tender Greens | 2.4/5 |
| Ruby Tuesday | 1.8/5 |
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Dig Pricing
Dig ROI & Value For Money
3.3/5
Dig has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Dig ROI
Dig's ROI score was rated highest by Female customers.
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Ranked Dig ROI the Highest
Dig ROI Score by Gender
Dig's ROI score was rated 3 by Female customers on Comparably.
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Female
3/5
Male
N/A
Dig Pricing vs. Competitors
Compared to its competitors, Dig's ROI score is rated right above Papa John's International, and is preceded by Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
| The Dinex Group | 4.5/5 |
| TAO Group | 4.2/5 |
| Bareburger | 3.9/5 |
| Darden Restaurants | 3.7/5 |
| Sweetgreen | 3.6/5 |
| Union Square Hospitality Group | 3.5/5 |
| Chipotle | 3.5/5 |
| Dig | 3.3/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Patina Restaurant Group | 2.8/5 |
| Tender Greens | 2.6/5 |
| Ruby Tuesday | 1.9/5 |
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Dig Customer Satisfaction (CSAT)
Dig Customer Satisfaction (CSAT) Score
62 / 100
Dig has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
49%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dig Customer Satisfaction
Dig's Customer Satisfaction score was rated highest by Female customers.
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Ranked Dig Customer Satisfaction the Highest
Dig Customer Satisfaction Score by Gender
Dig's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Dig Customer Satisfaction vs. Competitors
Compared to its competitors, Dig's Customer Satisfaction score is rated right above Chipotle, and is preceded by Sweetgreen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Union Square Hospitality Group | 100% |
| Bareburger | 100% |
| The Dinex Group | 100% |
| TAO Group | 80% |
| Darden Restaurants | 71% |
| Sweetgreen | 66% |
| Dig | 62% |
| Chipotle | 62% |
| Patina Restaurant Group | 55% |
| Papa John's International | 54% |
| Luby's | 45% |
| Tender Greens | 41% |
| Ruby Tuesday | 21% |
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Dig Customer Service
3.3/5
Dig has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About Dig's Customer Service
Address
1235 BROADWAY, New York City, NY 10001
Website
https://www.diginn.com/
Phone Number
9293587283
Dig's Social Links
Quick Insights into Dig Customer Service
Dig's Customer Service score was rated highest by Female customers.
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Ranked Dig Customer Service the Highest
Dig Customer Service Score by Gender
Dig's Customer Service score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Dig Customer Service vs. Competitors
Compared to its competitors, Dig's Customer Service score is rated right above Luby's, and is preceded by Union Square Hospitality Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| The Dinex Group | 4.5/5 |
| TAO Group | 4.3/5 |
| Bareburger | 4.2/5 |
| Darden Restaurants | 3.7/5 |
| Sweetgreen | 3.6/5 |
| Chipotle | 3.6/5 |
| Union Square Hospitality Group | 3.5/5 |
| Dig | 3.3/5 |
| Luby's | 2.9/5 |
| Papa John's International | 2.9/5 |
| Patina Restaurant Group | 2.8/5 |
| Tender Greens | 2.2/5 |
| Ruby Tuesday | 1.8/5 |
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Dig as an Employer
2.9/5
Dig has a 2.9/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Dig scored a 30 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of Dig would recommend the brand to a friend. ENPS measures how likely Dig employees would recommend working at Dig to a friend.
Net Promoter Score
30
NPS Score
| 60% | Promoters |
|---|---|
| 10% | Passive |
| 30% | Detractors |
Employee Net Promoter Score
-32
eNPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
