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United Airlines is

Ranked

#18

Travel and Hospitality Brands

Brand Page

United Airlines

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United Airlines

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United Airlines is ranked #18 in Travel and Hospitality Brands

About United Airlines' Brand

Connecting people and uniting the world is what we do and we want you to join us. With so many career opportunities around the world, we cant wait to help you find yours. #BeingUnited United Airlines’s brand is ranked #144 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of United Airlines. When compared to other organizations within the Travel and Hospitality industry, United Airlines is ranked #18. Among its major competitors, United Airlines is ranked in 4th place for NPS while Southwest Airlines is 1st, and Delta Air Lines is 2nd. Overall, United Airlines has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $18.71B

Brand at a Glance

72%

Customer Loyalty

3.2/5

Product Quality

3.1/5

Pricing

3.1/5

Customer Service

United Airlines Ranking

^#18 in Travel and Hospitality
^#4 / 4 of its competitors

United Airlines NPS

United Airlines's Net Promoter Score (NPS) is a 5 with 45% Promoters, 15% Passives, and 40% Detractors. Net Promoter Score tracks whether United Airlines's customers would recommend using the product based on a scale of -100 to 100.

United Airlines Overall NPS

NPS

45%	Promoters
15%	Passives
40%	Detractors

United Airlines NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 6	Feb 2025	6
Mar 2025 6	Mar 2025	6
Apr 2025 6	Apr 2025	6
May 2025 6	May 2025	6
Jun 2025 4	Jun 2025	4
Jul 2025 4	Jul 2025	4
Aug 2025 4	Aug 2025	4
Sep 2025 4	Sep 2025	4
Oct 2025 4	Oct 2025	4
Nov 2025 4	Nov 2025	4
Dec 2025 4	Dec 2025	4
Jan 2026 4	Jan 2026	4

How Other Brands Compare

United Airlines is ranked #4 for NPS among its competitors. Southwest Airlines and Delta Air Lines come in first and second, with American Airlines coming in at third. Among those competitors, it is the third most valued company behind Southwest Airlines.

	United Airlines	Delta Air Lines	Southwest Airlines	American Airlines
Global Ranking	#144	#21	#24	#138
NPS	5	43	47	12
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$18.71B	$31.16B	$31.19B	$11.95B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

United Airlines NPS by Gender

Female customers rated United Airlines's NPS 14 points higher than Male customers.

Male

-16

United Airlines's NPS was rated -16 by Male customers on Comparably.

35%

Promoters

14%

Passives

51%

Detractors

Female

-2

United Airlines's NPS was rated -2 by Female customers on Comparably.

42%

Promoters

14%

Passives

44%

Detractors

United Airlines NPS by Ethnicity

United Airlines's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -19	Caucasian	-19
Hispanic or Latino 43	Hispanic or Latino	43
African American/Black 0	African American/Black	0
Asian or Pacific Islander 3	Asian or Pacific Islander	3
Native American 20	Native American	20
Other -32	Other	-32

United Airlines NPS by Age

United Airlines's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

13%

20%

26-30

38%

31%

31-35

45%

13%

42%

36-40

40%

17%

43%

41-45

35%

12%

53%

46-50

43%

16%

41%

51-55

32%

15%

53%

56-60

41%

54%

61-65

23%

11%

66%

66+

15%

14%

71%

United Airlines NPS by Usage

United Airlines's NPS was rated the highest by customers who have used United Airlines's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -39	Less than 1 Year	-39
1 to 2 Years 15	1 to 2 Years	15
2 to 5 Years 7	2 to 5 Years	7
5 to 10 Years 1	5 to 10 Years	1
Over 10 Years -21	Over 10 Years	-21

United Airlines NPS vs. Competitors

Compared to its competitors, United Airlines's NPS is rated right above JetBlue Airways, and is preceded by American Airlines.

COMPANY		NPS Score
	Southwest Airlines	47
	Delta Air Lines	43
	American Airlines	12
	United Airlines	5
	JetBlue Airways	-10

United Airlines NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, United Airlines's NPS is rated right below Dunkin'.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12
	United Airlines	5

United Airlines Customer Reviews

Out of the 94 United Airlines customer reviews 53 were positive and 41 were constructive. United Airlines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

United Airlines Customer Loyalty

72%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

72% of United Airlines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

72%

28%

United Airlines Customer Loyalty Score by Gender

Female customers rated United Airlines's Customer Loyalty score 3% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of United Airlines.

Male

71%

Yes

Female

74%

Yes

United Airlines Customer Loyalty Score by Ethnicity

United Airlines's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of United Airlines.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

United Airlines Customer Loyalty Score by Age

United Airlines's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of United Airlines.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 71%	18-25	71%
26-30 72%	26-30	72%
31-35 74%	31-35	74%
36-40 72%	36-40	72%
41-45 63%	41-45	63%
46-50 73%	46-50	73%
51-55 77%	51-55	77%
56-60 72%	56-60	72%
61-65 74%	61-65	74%
66+ 76%	66+	76%

United Airlines Customer Loyalty Score by Usage

United Airlines's Customer Loyalty score was rated the highest by customers who have used United Airlines's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	45%
1 to 2 Years	75%
2 to 5 Years	67%
5 to 10 Years	79%
Over 10 Years	76%

United Airlines Customer Loyalty Score by Industry

United Airlines's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Media and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	62%
Accounting	78%
Aerospace and Aviation	69%
Architecture and Planning	48%
Arts and Entertainment	78%
Automotive and Transportation	49%
Banking and Financial Services	60%
Beverage, Wine and Spirits	100%
Business and Consumer Services	82%
Construction	78%
Consulting	78%
Consumer Services	70%
Education	71%
Government and Public Policy	75%
Healthcare, Hospitals and Medicine	78%
Hospitality	73%
Insurance	100%
Travel and Hospitality	100%
Marketing, Advertising and Research	78%
Media and Entertainment	33%
Military and Defense	100%
Non-Profit	82%
Energy and Manufacturing	46%
Professional Services	82%
Public Relations and Communications	40%
Real Estate	100%
Restaurants	70%
Retail	70%
Transportation	82%
Utilities	100%

United Airlines Customer Loyalty vs. Competitors

Compared to its competitors, United Airlines's Customer Loyalty score is rated right above American Airlines, and is preceded by JetBlue Airways.

COMPANY		Customer Loyalty Score
	Southwest Airlines	85%
	Delta Air Lines	83%
	JetBlue Airways	74%
	United Airlines	72%
	American Airlines	70%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, United Airlines's Customer Loyalty score is rated right below Airbnb.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	80%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%
	United Airlines	72%

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United Airlines Product Quality

3.2/5

United Airlines has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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United Airlines Product Information

United Airlines’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated United Airlines's product the highest. Reviewers from the Consumer Services industry rated United Airlines the lowest at 3.5.

Website: https://www.united.com/

Company Size: 10,000+ Employees

Industry

Aerospace and Aviation

Quick Insights into United Airlines Product Quality

United Airlines's Product Quality score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Media and Entertainment industry.

Sign Up to unlock insights into how customers have ranked United Airlines' Product Quality.

Ranked United Airlines Product Quality the Highest

Insurance	5
18-25	3.9
Hispanic or Latino	3.8

Ranked United Airlines Product Quality the Lowest

Other	2.5
61-65	2
Media and Entertainment	1.5

United Airlines Product Quality Score by Gender

Female customers rated United Airlines's Product Quality score 0.1 stars higher than Male customers.

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Male

2.9/5

Female

3/5

United Airlines Product Quality Score by Ethnicity

United Airlines's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of United Airlines.

Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3	African American/Black	3
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 3.2	Native American	3.2
Other 2.5	Other	2.5

United Airlines Product Quality Score by Age

United Airlines's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.3	26-30	3.3
31-35 3.3	31-35	3.3
36-40 3.5	36-40	3.5
41-45 2.9	41-45	2.9
46-50 3.2	46-50	3.2
51-55 2.9	51-55	2.9
56-60 2.7	56-60	2.7
61-65 2	61-65	2
66+ 2.1	66+	2.1

United Airlines Product Quality Score by Usage

United Airlines's Product Quality score was rated the highest by customers who have used United Airlines's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.5
1 to 2 Years	3.5
2 to 5 Years	3.4
5 to 10 Years	3.3
Over 10 Years	2.7

United Airlines Product Quality Score by Industry

United Airlines's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Media and Entertainment industry customers.

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Tech	2.8
Accounting	3.3
Aerospace and Aviation	3.6
Architecture and Planning	2.4
Arts and Entertainment	3
Automotive and Transportation	2.2
Banking and Financial Services	3.1
Beverage, Wine and Spirits	2.6
Business and Consumer Services	3.3
Construction	1.9
Consulting	2
Consumer Services	3.5
Education	3
Government and Public Policy	2.2
Healthcare, Hospitals and Medicine	3
Hospitality	2.8
Insurance	5
Travel and Hospitality	3.8
Marketing, Advertising and Research	3.2
Media and Entertainment	1.5
Military and Defense	5
Non-Profit	3.9
Energy and Manufacturing	2.2
Professional Services	2.1
Public Relations and Communications	2.3
Real Estate	3.2
Restaurants	3.8
Retail	3.5
Transportation	4.6
Utilities	3.1

United Airlines Product Quality vs. Competitors

Compared to its competitors, United Airlines's Product Quality score is rated right above JetBlue Airways, and is preceded by American Airlines.

COMPANY		Product Quality Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4.1/5
	American Airlines	3.4/5
	United Airlines	3.2/5
	JetBlue Airways	2.9/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, United Airlines's Product Quality score is rated right below Dunkin'.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5
	United Airlines	3.2/5

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United Airlines Pricing

United Airlines ROI & Value For Money

3.1/5

United Airlines has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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United Airlines Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Media and Entertainment industry think that they had the lowest ROI from United Airlines.

Quick Insights into United Airlines ROI

United Airlines's ROI score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Media and Entertainment industry.

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Ranked United Airlines ROI the Highest

Insurance	4.9
18-25	3.9
Hispanic or Latino	3.7

Ranked United Airlines ROI the Lowest

Other	2.4
66+	2.1
Media and Entertainment	1.5

United Airlines ROI Score by Gender

Female customers rated United Airlines's ROI score 0.2 stars higher than Male customers.

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Male

2.8/5

Female

3/5

United Airlines ROI Score by Ethnicity

United Airlines's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 3.2	Native American	3.2
Other 2.4	Other	2.4

United Airlines ROI Score by Age

United Airlines's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.3	26-30	3.3
31-35 3.3	31-35	3.3
36-40 3.3	36-40	3.3
41-45 2.7	41-45	2.7
46-50 3.1	46-50	3.1
51-55 2.8	51-55	2.8
56-60 2.5	56-60	2.5
61-65 2.1	61-65	2.1
66+ 2.1	66+	2.1

United Airlines ROI Score by Usage

United Airlines's ROI score was rated the highest by customers who have used United Airlines's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.5
2 to 5 Years	3.4
5 to 10 Years	3.2
Over 10 Years	2.6

United Airlines ROI Score by Industry

United Airlines's ROI score was rated the highest by Insurance industry customers, and the lowest by Media and Entertainment industry customers.

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Tech	2.8
Accounting	3.1
Aerospace and Aviation	3.7
Architecture and Planning	2.5
Arts and Entertainment	2.8
Automotive and Transportation	1.8
Banking and Financial Services	3.2
Beverage, Wine and Spirits	2.8
Business and Consumer Services	3.1
Construction	1.9
Consulting	1.7
Consumer Services	3.5
Education	2.9
Government and Public Policy	2
Healthcare, Hospitals and Medicine	2.9
Hospitality	2.5
Insurance	4.9
Travel and Hospitality	4.3
Marketing, Advertising and Research	2.6
Media and Entertainment	1.5
Military and Defense	4.6
Non-Profit	3.8
Energy and Manufacturing	1.8
Professional Services	2.3
Public Relations and Communications	2
Real Estate	3.5
Restaurants	3.5
Retail	3.5
Transportation	4.8
Utilities	3

United Airlines Pricing vs. Competitors

Compared to its competitors, United Airlines's ROI score is rated right above JetBlue Airways, and is preceded by American Airlines.

COMPANY		Pricing Score
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	American Airlines	3.4/5
	United Airlines	3.1/5
	JetBlue Airways	2.8/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, United Airlines's ROI score is rated right below Dunkin'.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5
	United Airlines	3.1/5

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United Airlines Customer Satisfaction (CSAT)

United Airlines Customer Satisfaction (CSAT) Score

59 / 100

United Airlines has an overall Customer Satisfaction score of 59 rated by its users and customers.

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Very Satisfied	37%
Satisfied	22%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	8%
Very Dissatisfied	24%

Very Satisfied

37%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

24%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into United Airlines Customer Satisfaction

United Airlines's Customer Satisfaction score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Media and Entertainment industry.

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Ranked United Airlines Customer Satisfaction the Highest

Insurance	100%
18-25	77%
Hispanic or Latino	71%

Ranked United Airlines Customer Satisfaction the Lowest

Other	45%
66+	27%
Media and Entertainment	0%

United Airlines Customer Satisfaction Score by Gender

Female customers rated United Airlines's Customer Satisfaction score 2 points higher than Male customers.

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52 / 100

Male

	Very Satisfied	32%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	10%
	Very Dissatisfied	32%

54 / 100

Female

	Very Satisfied	35%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	8%
	Very Dissatisfied	31%

United Airlines Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

United Airlines' Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.

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47 / 100

Very Satisfied	29%
Satisfied	18%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	11%
Very Dissatisfied	37%

Very Satisfied

29%

Satisfied

18%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

37%

CSAT according to Hispanic or Latino

United Airlines' Customer Satisfaction (CSAT) score was rated 71% according to Hispanic or Latino users and customers.

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71 / 100

Very Satisfied	64%
Satisfied	7%
Neither Satisfied nor Dissatisfied	11%
Dissatisfied	11%
Very Dissatisfied	7%

Very Satisfied

64%

Satisfied

Neither Satisfied nor Dissatisfied

11%

Dissatisfied

11%

Very Dissatisfied

CSAT according to African American/Black

United Airlines' Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.

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55 / 100

Very Satisfied	32%
Satisfied	23%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	6%
Very Dissatisfied	30%

Very Satisfied

32%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

30%

CSAT according to Asian or Pacific Islander

United Airlines' Customer Satisfaction (CSAT) score was rated 66% according to Asian or Pacific Islander users and customers.

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66 / 100

Very Satisfied	38%
Satisfied	28%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	6%
Very Dissatisfied	20%

Very Satisfied

38%

Satisfied

28%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

20%

CSAT according to Native American

United Airlines' Customer Satisfaction (CSAT) score was rated 50% according to Native American users and customers.

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50 / 100

Very Satisfied	50%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	50%

Very Satisfied

50%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

50%

CSAT according to Other

United Airlines' Customer Satisfaction (CSAT) score was rated 45% according to Other users and customers.

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45 / 100

Very Satisfied	25%
Satisfied	20%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	12%
Very Dissatisfied	37%

Very Satisfied

25%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

37%

United Airlines Customer Satisfaction Score by Age

United Airlines's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

77%

26-30

69%

31-35

67%

36-40

66%

41-45

44%

46-50

50%

51-55

56%

56-60

53%

61-65

34%

66+

27%

United Airlines Customer Satisfaction Score by Usage

United Airlines's Customer Satisfaction score was rated the highest by customers who have used United Airlines's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	48
1 to 2 Years	67
2 to 5 Years	66
5 to 10 Years	55
Over 10 Years	46

United Airlines Customer Satisfaction Score by Industry

United Airlines's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Media and Entertainment industry customers.

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{
	"title": "United Airlines Customer Satisfaction Score by Industry",
	"text": "United Airlines's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Media and Entertainment industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "United Airlines's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 61,
			"stars": 0,
			"csatScore": 61,
			"text": "United Airlines's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 61
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "United Airlines's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 44,
			"stars": 0,
			"csatScore": 44,
			"text": "United Airlines's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 44
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
			"text": "United Airlines's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 45
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 28,
			"stars": 0,
			"csatScore": 28,
			"text": "United Airlines's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 28
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "United Airlines's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "United Airlines's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "United Airlines's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "United Airlines's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 44,
			"stars": 0,
			"csatScore": 44,
			"text": "United Airlines's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 44
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "United Airlines's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "United Airlines's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 18,
			"stars": 0,
			"csatScore": 18,
			"text": "United Airlines's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 18
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "United Airlines's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "United Airlines's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "United Airlines's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "United Airlines's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "United Airlines's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "United Airlines's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "United Airlines's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "United Airlines's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "United Airlines's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "United Airlines's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "United Airlines's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "United Airlines's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "United Airlines's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	50
Accounting	61
Aerospace and Aviation	64
Architecture and Planning	44
Arts and Entertainment	45
Automotive and Transportation	28
Banking and Financial Services	62
Beverage, Wine and Spirits	34
Business and Consumer Services	67
Construction	43
Consulting	44
Consumer Services	67
Education	54
Government and Public Policy	18
Healthcare, Hospitals and Medicine	50
Hospitality	50
Insurance	100
Travel and Hospitality	67
Marketing, Advertising and Research	66
Media and Entertainment	0
Military and Defense	100
Non-Profit	80
Energy and Manufacturing	0
Professional Services	40
Public Relations and Communications	33
Real Estate	80
Retail	67

United Airlines Customer Satisfaction vs. Competitors

Compared to its competitors, United Airlines's Customer Satisfaction score is rated right above JetBlue Airways, and is preceded by American Airlines.

COMPANY		Customer Satisfaction (CSAT) Score
	Southwest Airlines	81%
	Delta Air Lines	79%
	American Airlines	65%
	United Airlines	59%
	JetBlue Airways	45%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, United Airlines's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	78%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%
	United Airlines	59%

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United Airlines Customer Service

3.1/5

United Airlines has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About United Airlines's Customer Service

Address

Chicago, IL

Website

https://www.united.com/

Phone Number

8477001780

Quick Insights into United Airlines Customer Service

United Airlines's Customer Service score was rated highest by customers from the Insurance industry, and rated lowest by customers from the Media and Entertainment industry.

Sign Up to unlock insights into how customers have ranked United Airlines' Customer Service score.

Ranked United Airlines Customer Service the Highest

Insurance	4.9
18-25	3.9
Hispanic or Latino	3.7

Ranked United Airlines Customer Service the Lowest

Other	2.4
66+	2
Media and Entertainment	1.5

United Airlines Customer Service Score by Gender

Female customers rated United Airlines's Customer Service score 0.2 stars higher than Male customers.

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Male

2.8/5

Female

3/5

United Airlines Customer Service Score by Ethnicity

United Airlines's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.7	Caucasian	2.7
Hispanic or Latino 3.7	Hispanic or Latino	3.7
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 3.2	Native American	3.2
Other 2.4	Other	2.4

United Airlines Customer Service Score by Age

United Airlines's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3.3	26-30	3.3
31-35 3.4	31-35	3.4
36-40 3.4	36-40	3.4
41-45 2.7	41-45	2.7
46-50 3.1	46-50	3.1
51-55 2.7	51-55	2.7
56-60 2.4	56-60	2.4
61-65 2.2	61-65	2.2
66+ 2	66+	2

United Airlines Customer Service Score by Usage

United Airlines's Customer Service score was rated the highest by customers who have used United Airlines's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.6
1 to 2 Years	3.5
2 to 5 Years	3.4
5 to 10 Years	3.2
Over 10 Years	2.6

United Airlines Customer Service Score by Industry

United Airlines's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Media and Entertainment industry customers.

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Tech	2.7
Accounting	3.3
Aerospace and Aviation	3.6
Architecture and Planning	2.8
Arts and Entertainment	3.1
Automotive and Transportation	2
Banking and Financial Services	3.1
Beverage, Wine and Spirits	2.6
Business and Consumer Services	3.2
Construction	2
Consulting	1.6
Consumer Services	3.5
Education	2.9
Government and Public Policy	1.8
Healthcare, Hospitals and Medicine	2.7
Hospitality	2.5
Insurance	4.9
Travel and Hospitality	4.5
Marketing, Advertising and Research	2.7
Media and Entertainment	1.5
Military and Defense	4.8
Non-Profit	3.8
Energy and Manufacturing	1.7
Professional Services	2.6
Public Relations and Communications	2
Real Estate	3.8
Restaurants	2.8
Retail	3.6
Transportation	4.8
Utilities	3

United Airlines Customer Service vs. Competitors

Compared to its competitors, United Airlines's Customer Service score is rated right above JetBlue Airways, and is preceded by American Airlines.

COMPANY		Customer Service Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4/5
	American Airlines	3.4/5
	United Airlines	3.1/5
	JetBlue Airways	2.7/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, United Airlines's Customer Service score is rated right below Dunkin'.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5
	United Airlines	3.1/5

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United Airlines as an Employer

3.3/5

United Airlines has a 3.3/5 stars for its overall company culture rated by their employees

top

50%

CEO of United Airlines

Scott Kirby

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

United Airlines scored a 5 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of United Airlines would recommend the brand to a friend. ENPS measures how likely United Airlines employees would recommend working at United Airlines to a friend.

Net Promoter Score

NPS Score

45%	Promoters
15%	Passive
40%	Detractors

Employee Net Promoter Score

eNPS Score

44%	Promoters
19%	Passive
37%	Detractors

Global Ranking Snapshot

United Airlines is ranked #144 in the Global Top 100 Brands. It ranks just behind Taco Bell and just ahead of Goldman Sachs.

RANK			INDUSTRY
142	JetBlue Airways	Robin Hayes	Automotive and Transportation
143	Taco Bell	Mark King	Travel and Hospitality
144	United Airlines	Scott Kirby	Travel and Hospitality
145	Goldman Sachs	David M. Solomon	Banking and Financial Services
146	Sysco	Kevin Hourican	Food and Beverages
147	Sony Pictures Entertainment	Tony Vinciquerra	Media and Entertainment
148	Western Union	Devin McGranahan	Banking and Financial Services

Travel and Hospitality Ranking Snapshot

United Airlines is ranked #18 in the Travel and Hospitality Industry. It ranks just behind Taco Bell and just ahead of Wynn Resorts.

RANK		Location
16	JetBlue Airways	Long Island City, NY
17	Taco Bell	Irvine, CA
18	United Airlines	Chicago, IL
19	Wynn Resorts	Las Vegas, NV
20	Universal Studios	Universal City, CA
21	Hyatt	Chicago, IL
22	MGM Resorts International	Las Vegas, NV