
Gucci is one of the world's leading luxury brands. Gucci is part of the Kering Group, a world leader in apparel and accessories that owns a portfolio of powerful luxury and sport and lifestyle brands. Gucci’s brand is ranked #52 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Gucci. When compared to other organizations within the Fashion and Beauty industry, Gucci is ranked #8. Among its major competitors, Gucci is ranked in 4th place for NPS while Kendra Scott, LLC. is 1st, and CHANEL is 2nd. Overall, Gucci has a neutral social sentiment, when analyzing social media channels and online mentions.
Gucci's Net Promoter Score (NPS) is a 31 with 57% Promoters, 17% Passives, and 26% Detractors. Net Promoter Score tracks whether Gucci's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 17% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2025 30 | Jun 2025 | 30 |
Jul 2025 32 | Jul 2025 | 32 |
Aug 2025 32 | Aug 2025 | 32 |
Sep 2025 32 | Sep 2025 | 32 |
Oct 2025 32 | Oct 2025 | 32 |
Nov 2025 32 | Nov 2025 | 32 |
Dec 2025 32 | Dec 2025 | 32 |
Jan 2026 32 | Jan 2026 | 32 |
Feb 2026 32 | Feb 2026 | 32 |
Mar 2026 32 | Mar 2026 | 32 |
Apr 2026 32 | Apr 2026 | 32 |
May 2026 30 | May 2026 | 30 |
Gucci is ranked #4 for NPS among its competitors. Kendra Scott, LLC. and CHANEL come in first and second, with Versace coming in at third.
![]() Gucci | ![]() CHANEL | ![]() Versace | ![]() Kendra Scott, LLC. | |
| Global Ranking | #52 | #28 | #64 | #882 |
| NPS | 31 | 39 | 37 | 42 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | - | $7.46B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Gucci's NPS 1 points higher than Female customers.
Gucci's NPS was rated 31 by Male customers on Comparably.
Gucci's NPS was rated 30 by Female customers on Comparably.
Gucci's NPS was rated the highest by Other customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 13 | Caucasian | 13 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
African American/Black 36 | African American/Black | 36 |
Asian or Pacific Islander 18 | Asian or Pacific Islander | 18 |
Native American 0 | Native American | 0 |
Other 38 | Other | 38 |
Gucci's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Gucci's NPS was rated the highest by customers who have used Gucci's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 28 | Less than 1 Year | 28 |
1 to 2 Years 39 | 1 to 2 Years | 39 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 22 | 5 to 10 Years | 22 |
Over 10 Years 19 | Over 10 Years | 19 |
Compared to its competitors, Gucci's NPS is rated right below Versace.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Kendra Scott, LLC. | 42 |
![]() | CHANEL | 39 |
![]() | Versace | 37 |
![]() | Gucci | 31 |
Out of the 90 Gucci customer reviews 70 were positive and 20 were constructive. Gucci customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Gucci users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Gucci's Customer Loyalty score 2% higher than Male customers.
Gucci's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Gucci's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 72% | 18-25 | 72% |
26-30 86% | 26-30 | 86% |
31-35 75% | 31-35 | 75% |
36-40 83% | 36-40 | 83% |
41-45 71% | 41-45 | 71% |
46-50 81% | 46-50 | 81% |
51-55 83% | 51-55 | 83% |
56-60 78% | 56-60 | 78% |
61-65 90% | 61-65 | 90% |
66+ 74% | 66+ | 74% |
Gucci's Customer Loyalty score was rated the highest by customers who have used Gucci's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Gucci's Customer Loyalty score was rated the highest by Computer Hardware industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Compared to its competitors, Gucci's Customer Loyalty score is rated right below Versace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Kendra Scott, LLC. | 81% |
![]() | CHANEL | 79% |
![]() | Versace | 77% |
![]() | Gucci | 76% |
In the Fashion and Beauty industry, Gucci's Customer Loyalty score is rated right below Glossier.
Gucci has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Gucci’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Telecommunications industry rated Gucci's product the highest. Reviewers from the Accounting industry rated Gucci the lowest at 4.3.
Gucci's Product Quality score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Hospitality industry.
Female customers rated Gucci's Product Quality score 0.1 stars higher than Male customers.
Gucci's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 4.1 | Native American | 4.1 |
Other 4.2 | Other | 4.2 |
Gucci's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.7 | 36-40 | 3.7 |
41-45 3.4 | 41-45 | 3.4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.5 | 51-55 | 3.5 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4 | 61-65 | 4 |
66+ 3 | 66+ | 3 |
Gucci's Product Quality score was rated the highest by customers who have used Gucci's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gucci's Product Quality score was rated the highest by Telecommunications industry customers, and the lowest by Hospitality industry customers.
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Compared to its competitors, Gucci's Product Quality score is rated right above Kendra Scott, LLC., and is preceded by Versace.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CHANEL | 4.2/5 |
![]() | Versace | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Kendra Scott, LLC. | 4.1/5 |
In the Fashion and Beauty industry, Gucci's Product Quality score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
Gucci has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Real Estate industry think that they had the lowest ROI from Gucci.
Gucci's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Gucci's ROI score 0.1 stars higher than Male customers.
Gucci's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3 | Native American | 3 |
Other 3.8 | Other | 3.8 |
Gucci's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.1 | 41-45 | 3.1 |
46-50 3.6 | 46-50 | 3.6 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.5 | 66+ | 2.5 |
Gucci's ROI score was rated the highest by customers who have used Gucci's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gucci's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Gucci's ROI score is rated right below Versace.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CHANEL | 3.9/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
![]() | Versace | 3.9/5 |
![]() | Gucci | 3.8/5 |
In the Fashion and Beauty industry, Gucci's ROI score is rated right above Crocs, and is preceded by American Eagle Outfitters.
Gucci has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Gucci's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the International Affairs industry.
Female customers rated Gucci's Customer Satisfaction score 1 points higher than Male customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 7% | |
Very Dissatisfied | 7% |
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 3% | |
Very Dissatisfied | 14% |
Gucci's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
Gucci's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Gucci's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
Gucci's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
Gucci's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Gucci's Customer Satisfaction (CSAT) score was rated 78% according to Other users and customers.
Gucci's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 90% | |||||||||||||||
| 26-30 | 82% | |||||||||||||||
| 31-35 | 81% | |||||||||||||||
| 36-40 | 69% | |||||||||||||||
| 41-45 | 48% | |||||||||||||||
| 46-50 | 77% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 53% | |||||||||||||||
| 61-65 | 44% | |||||||||||||||
| 66+ | 57% |
Gucci's Customer Satisfaction score was rated the highest by customers who have used Gucci's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gucci's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by International Affairs industry customers.
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"title": "Gucci Customer Satisfaction Score by Industry",
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"groupId": 495,
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"groupId": 499,
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"groupId": 501,
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"groupId": 504,
"score": 84,
"stars": 0,
"csatScore": 84,
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"groupId": 505,
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"groupId": 511,
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"label": "Education",
"groupId": 515,
"score": 91,
"stars": 0,
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"groupId": 521,
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
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{
"label": "Hospitality",
"groupId": 523,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
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{
"label": "International Affairs",
"groupId": 527,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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{
"label": "International Trade and Development",
"groupId": 528,
"score": 100,
"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 57,
"stars": 0,
"csatScore": 57,
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"scoreClassName": "",
"scoreLabel": 57
},
{
"label": "Luxury Goods and Jewelry",
"groupId": 532,
"score": 100,
"stars": 0,
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{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 78,
"stars": 0,
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"label": "Real Estate",
"groupId": 554,
"score": 50,
"stars": 0,
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"groupId": 559,
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}Compared to its competitors, Gucci's Customer Satisfaction score is rated right above Kendra Scott, LLC., and is preceded by CHANEL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Versace | 81% |
![]() | CHANEL | 80% |
![]() | Gucci | 79% |
![]() | Kendra Scott, LLC. | 72% |
In the Fashion and Beauty industry, Gucci's Customer Satisfaction score is rated right above Glossier, and is preceded by CHANEL.
Gucci has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Florence Italy
http://www.gucci.com
(877) 482-2430
Gucci's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the International Affairs industry.
Gucci's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
Gucci's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Native American 3.8 | Native American | 3.8 |
Other 3.9 | Other | 3.9 |
Gucci's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3.9 | 26-30 | 3.9 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.2 | 41-45 | 3.2 |
46-50 3.8 | 46-50 | 3.8 |
51-55 3.4 | 51-55 | 3.4 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3.8 | 61-65 | 3.8 |
66+ 2.5 | 66+ | 2.5 |
Gucci's Customer Service score was rated the highest by customers who have used Gucci's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Gucci's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by International Affairs industry customers.
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Compared to its competitors, Gucci's Customer Service score is rated right above Kendra Scott, LLC., and is preceded by Versace.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CHANEL | 4.1/5 |
![]() | Versace | 4/5 |
![]() | Gucci | 4/5 |
![]() | Kendra Scott, LLC. | 3.9/5 |
In the Fashion and Beauty industry, Gucci's Customer Service score is rated right above American Eagle Outfitters, and is preceded by CHANEL.
Gucci has a 3.8/5 stars for its overall company culture rated by their employees

Gucci scored a 31 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Gucci would recommend the brand to a friend. ENPS measures how likely Gucci employees would recommend working at Gucci to a friend.
| 57% | Promoters |
|---|---|
| 17% | Passive |
| 26% | Detractors |
| 45% | Promoters |
|---|---|
| 16% | Passive |
| 39% | Detractors |
Gucci is ranked #52 in the Global Top 100 Brands. It ranks just behind Crocs and just ahead of AMD.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
50 | ![]() | Shopify | ![]() | Tobi Lutke | Tech |
51 | ![]() | Crocs | ![]() | Andrew Rees | Fashion and Beauty |
52 | ![]() | Gucci | ![]() | Marco Bizzarri | Fashion and Beauty |
53 | ![]() | AMD | ![]() | Lisa Su | Tech |
54 | ![]() | Tiffany & Co | ![]() | Anthony Ledru | Fashion and Beauty |
55 | ![]() | The Coca-Cola Company | ![]() | James Quincey | Food and Beverages |
56 | ![]() | Rooster Teeth | ![]() | Jordan Levin | Media and Entertainment |
Gucci is ranked #8 in the Fashion and Beauty Industry. It ranks just behind Crocs and just ahead of Tiffany & Co.