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Delta Air Lines is

Ranked

#21

Global Top 100 Brands

Brand Page

Delta Air Lines

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Delta Air Lines

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Delta Air Lines is ranked #9 in Top Brands for Millennials
Awards & Recognition

About Delta Air Lines' Brand

Delta Air Lines (NYSE: DAL) is the U.S. global airline company with focus on safety, innovation, reliability and customer experience. Delta Air Lines serves more than 160 million customers yearly. Delta Air Lines’s brand is ranked #21 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Delta Air Lines. When compared to other organizations within the Travel and Hospitality industry, Delta Air Lines is ranked #2. Among its major competitors, Delta Air Lines is ranked in 3rd place for NPS while Air France-KLM is 1st, and Southwest Airlines is 2nd. Overall, Delta Air Lines has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $31.16B

Brand at a Glance

83%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Delta Air Lines CMO

Tim Mapes

Mr. Tim Mapes serves as Chief Marketing Officer and Senior Vice President at Delta Air Lines, Inc. Mr. Mapes served as Senior Vice President of Sales at Delta Air Lines, Inc. Mr. Mapes served as Head of Sales and Marketing and Director of Marketing at Song Airways LLC. Mr. Mapes served as Vice President of Marketing of Delta Air Lines Inc. since March 2007. He served as Managing Director -- Marketing and Cultural Transformation of Delta Air Lines Inc. He was with Delta since 1992 as manager of international advertising and promotion after working with Delta''s ad agency, BBDO. During his 15 years at Delta, Mr. Mapes has led some of Delta's most innovative programs, including low-fare services Song and Delta Express and leading efforts to transform Delta''s internal culture to be more open and direct. He serves as Director at Atlanta Convention & Visitors Bureau Inc. Mr. Mapes is a leader in the marketing field,has been inducted to the Hall of Achievement by the American Advertising Federation, recognized as one of the top innovative marketers by Advertising Age and named one of Marketing''s Rising Stars by Baurne & Mercer and Forbes magazine. Mr. Mapes is a graduate of the University of Georgia.

Delta Air Lines Ranking

Delta Air Lines NPS

Delta Air Lines's Net Promoter Score (NPS) is a 43 with 64% Promoters, 15% Passives, and 21% Detractors. Net Promoter Score tracks whether Delta Air Lines's customers would recommend using the product based on a scale of -100 to 100.

Delta Air Lines Overall NPS

NPS

64%	Promoters
15%	Passives
21%	Detractors

Delta Air Lines NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 43	Feb 2025	43
Mar 2025 43	Mar 2025	43
Apr 2025 43	Apr 2025	43
May 2025 43	May 2025	43
Jun 2025 43	Jun 2025	43
Jul 2025 43	Jul 2025	43
Aug 2025 43	Aug 2025	43
Sep 2025 41	Sep 2025	41
Oct 2025 41	Oct 2025	41
Nov 2025 41	Nov 2025	41
Dec 2025 41	Dec 2025	41
Jan 2026 41	Jan 2026	41

How Other Brands Compare

Delta Air Lines is ranked second for NPS among its competitors. Southwest Airlines and American Airlines come in first and third, with United Airlines coming in at #4. Among those competitors, it is the second most valued company behind Southwest Airlines.

	Delta Air Lines	Southwest Airlines	American Airlines	United Airlines
Global Ranking	#21	#24	#138	#144
NPS	43	47	12	5
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$31.16B	$31.19B	$11.95B	$18.71B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Delta Air Lines NPS by Gender

Female customers rated Delta Air Lines's NPS 27 points higher than Male customers.

Male

Delta Air Lines's NPS was rated 25 by Male customers on Comparably.

54%

Promoters

17%

Passives

29%

Detractors

Female

Delta Air Lines's NPS was rated 52 by Female customers on Comparably.

69%

Promoters

14%

Passives

17%

Detractors

Delta Air Lines NPS by Ethnicity

Delta Air Lines's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 27	Caucasian	27
Hispanic or Latino 69	Hispanic or Latino	69
African American/Black 56	African American/Black	56
Asian or Pacific Islander 39	Asian or Pacific Islander	39
Native American -34	Native American	-34
Other 36	Other	36

Delta Air Lines NPS by Age

Delta Air Lines's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

66%

19%

15%

26-30

66%

17%

31-35

69%

11%

20%

36-40

71%

18%

11%

41-45

72%

15%

13%

46-50

66%

12%

22%

51-55

66%

13%

21%

56-60

63%

12%

25%

61-65

43%

23%

34%

66+

35%

10%

55%

Delta Air Lines NPS by Usage

Delta Air Lines's NPS was rated the highest by customers who have used Delta Air Lines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 31	Less than 1 Year	31
1 to 2 Years 31	1 to 2 Years	31
2 to 5 Years 61	2 to 5 Years	61
5 to 10 Years 49	5 to 10 Years	49
Over 10 Years 33	Over 10 Years	33

Delta Air Lines NPS vs. Competitors

Compared to its competitors, Delta Air Lines's NPS is rated right above American Airlines, and is preceded by Southwest Airlines.

COMPANY		NPS Score
	Air France-KLM	100
	Southwest Airlines	47
	Delta Air Lines	43
	American Airlines	12
	United Airlines	5
	Frontier Airlines	-63

Delta Air Lines NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Delta Air Lines's NPS is rated right above Ritz-Carlton, and is preceded by Southwest Airlines.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12

Delta Air Lines Customer Reviews

Out of the 158 Delta Air Lines customer reviews 126 were positive and 32 were constructive. Delta Air Lines customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Delta Air Lines Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Delta Air Lines users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83%

17%

Delta Air Lines Customer Loyalty Score by Gender

Female customers rated Delta Air Lines's Customer Loyalty score 2% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Delta Air Lines.

Male

85%

Yes

Female

87%

Yes

Delta Air Lines Customer Loyalty Score by Ethnicity

Delta Air Lines's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Delta Air Lines Customer Loyalty Score by Age

Delta Air Lines's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Delta Air Lines.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 80%	18-25	80%
26-30 76%	26-30	76%
31-35 84%	31-35	84%
36-40 89%	36-40	89%
41-45 94%	41-45	94%
46-50 92%	46-50	92%
51-55 89%	51-55	89%
56-60 91%	56-60	91%
61-65 83%	61-65	83%
66+ 87%	66+	87%

Delta Air Lines Customer Loyalty Score by Usage

Delta Air Lines's Customer Loyalty score was rated the highest by customers who have used Delta Air Lines's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	60%
1 to 2 Years	78%
2 to 5 Years	82%
5 to 10 Years	88%
Over 10 Years	92%

Delta Air Lines Customer Loyalty Score by Industry

Delta Air Lines's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Automotive and Transportation industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%
Accounting	81%
Aerospace and Aviation	91%
Fashion and Beauty	82%
Architecture and Planning	88%
Arts and Entertainment	84%
Automotive and Transportation	46%
Banking and Financial Services	72%
Beverage, Wine and Spirits	82%
Biotech and Pharmaceuticals	70%
Business and Consumer Services	91%
Business Supplies and Equipment	100%
Construction	100%
Consulting	92%
Consumer Goods	100%
Consumer Services	78%
Education	88%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	88%
Hospitality	79%
Insurance	70%
Legal	100%
Travel and Hospitality	82%
Logistics and Supply Chain	100%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	84%
Media and Entertainment	82%
Military and Defense	100%
Non-Profit	85%
Professional Services	70%
Public Relations and Communications	100%
Public Safety	100%
Real Estate	82%
Retail	100%
Staffing and Recruiting	70%
Telecommunications	100%
Transportation	78%
Utilities	100%
Warehousing	100%

Delta Air Lines Customer Loyalty vs. Competitors

Compared to its competitors, Delta Air Lines's Customer Loyalty score is rated right above United Airlines, and is preceded by Southwest Airlines.

COMPANY		Customer Loyalty Score
	Air France-KLM	100%
	Southwest Airlines	85%
	Delta Air Lines	83%
	United Airlines	72%
	American Airlines	70%
	Frontier Airlines	48%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Delta Air Lines's Customer Loyalty score is rated right above Dunkin', and is preceded by Southwest Airlines.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	80%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%

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Delta Air Lines Product Quality

4.1/5

Delta Air Lines has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Delta Air Lines Product Information

Delta Air Lines’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Media and Entertainment industry rated Delta Air Lines's product the highest. Reviewers from the Insurance industry rated Delta Air Lines the lowest at 4.6.

Website: http://www.delta.com

Company Size: 10,000+ Employees

Industry

Aerospace and Aviation

Travel

Quick Insights into Delta Air Lines Product Quality

Delta Air Lines's Product Quality score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers ages 66+.

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Ranked Delta Air Lines Product Quality the Highest

Media and Entertainment	5
26-30	4.4
2 to 5 Years	4.3

Ranked Delta Air Lines Product Quality the Lowest

Native American	3.1
Non-Profit	3.1
66+	3

Delta Air Lines Product Quality Score by Gender

Female customers rated Delta Air Lines's Product Quality score 0.4 stars higher than Male customers.

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Male

3.8/5

Female

4.2/5

Delta Air Lines Product Quality Score by Ethnicity

Delta Air Lines's Product Quality score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 3.1	Native American	3.1
Other 3.9	Other	3.9

Delta Air Lines Product Quality Score by Age

Delta Air Lines's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.4	26-30	4.4
31-35 4.2	31-35	4.2
36-40 4.2	36-40	4.2
41-45 4.3	41-45	4.3
46-50 4.1	46-50	4.1
51-55 4	51-55	4
56-60 3.8	56-60	3.8
61-65 3.2	61-65	3.2
66+ 3	66+	3

Delta Air Lines Product Quality Score by Usage

Delta Air Lines's Product Quality score was rated the highest by customers who have used Delta Air Lines's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	4.1
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	3.8

Delta Air Lines Product Quality Score by Industry

Delta Air Lines's Product Quality score was rated the highest by Media and Entertainment industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.9
Accounting	3.9
Aerospace and Aviation	4.1
Fashion and Beauty	4.1
Architecture and Planning	4.2
Arts and Entertainment	4.2
Automotive and Transportation	3.9
Banking and Financial Services	4
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	3.3
Business and Consumer Services	4.5
Business Supplies and Equipment	4.5
Construction	4.3
Consulting	4
Consumer Goods	4.1
Consumer Services	4.1
Education	3.8
Government and Public Policy	3.4
Healthcare, Hospitals and Medicine	4
Hospitality	3.8
Insurance	4.6
Legal	3.5
Travel and Hospitality	4.7
Logistics and Supply Chain	4.6
Manufacturing and Machinery	4.6
Marketing, Advertising and Research	3.9
Media and Entertainment	5
Military and Defense	4
Non-Profit	3.1
Professional Services	4.1
Public Relations and Communications	4.5
Public Safety	4.6
Real Estate	4.2
Retail	4.2
Staffing and Recruiting	4.3
Telecommunications	3.4
Transportation	3.9
Utilities	4.6
Warehousing	4.6

Delta Air Lines Product Quality vs. Competitors

Compared to its competitors, Delta Air Lines's Product Quality score is rated right above Air France-KLM, and is preceded by Southwest Airlines.

COMPANY		Product Quality Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4.1/5
	Air France-KLM	4/5
	American Airlines	3.4/5
	United Airlines	3.2/5
	Frontier Airlines	1.5/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Delta Air Lines's Product Quality score is rated right above Ritz-Carlton, and is preceded by Starbucks.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5

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Delta Air Lines Pricing

Delta Air Lines ROI & Value For Money

3.9/5

Delta Air Lines has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Delta Air Lines Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Media and Entertainment industry. The users from the Non-Profit industry think that they had the lowest ROI from Delta Air Lines.

Quick Insights into Delta Air Lines ROI

Delta Air Lines's ROI score was rated highest by customers from the Media and Entertainment industry, and rated lowest by customers from the Non-Profit industry.

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Ranked Delta Air Lines ROI the Highest

Media and Entertainment	4.6
2 to 5 Years	4.1
26-30	4.1

Ranked Delta Air Lines ROI the Lowest

66+	2.9
Native American	2.9
Non-Profit	2.9

Delta Air Lines ROI Score by Gender

Female customers rated Delta Air Lines's ROI score 0.5 stars higher than Male customers.

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Male

3.5/5

Female

4/5

Delta Air Lines ROI Score by Ethnicity

Delta Air Lines's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 2.9	Native American	2.9
Other 3.7	Other	3.7

Delta Air Lines ROI Score by Age

Delta Air Lines's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4	18-25	4
26-30 4.1	26-30	4.1
31-35 3.9	31-35	3.9
36-40 4.1	36-40	4.1
41-45 4.1	41-45	4.1
46-50 3.8	46-50	3.8
51-55 3.8	51-55	3.8
56-60 3.7	56-60	3.7
61-65 3	61-65	3
66+ 2.9	66+	2.9

Delta Air Lines ROI Score by Usage

Delta Air Lines's ROI score was rated the highest by customers who have used Delta Air Lines's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.8
2 to 5 Years	4.1
5 to 10 Years	4
Over 10 Years	3.6

Delta Air Lines ROI Score by Industry

Delta Air Lines's ROI score was rated the highest by Media and Entertainment industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.6
Accounting	3.6
Aerospace and Aviation	4
Fashion and Beauty	3.1
Architecture and Planning	3.9
Arts and Entertainment	3.7
Automotive and Transportation	3.4
Banking and Financial Services	3.6
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	3
Business and Consumer Services	4.4
Business Supplies and Equipment	4.1
Construction	3
Consulting	3.9
Consumer Goods	3.7
Consumer Services	4.1
Education	3.6
Government and Public Policy	3.4
Healthcare, Hospitals and Medicine	3.7
Hospitality	3.9
Insurance	4.1
Legal	3.1
Travel and Hospitality	4.5
Logistics and Supply Chain	4.4
Manufacturing and Machinery	4.4
Marketing, Advertising and Research	3.8
Media and Entertainment	4.6
Military and Defense	3.9
Non-Profit	2.9
Professional Services	3.4
Public Relations and Communications	4.4
Public Safety	4.1
Real Estate	3.6
Retail	3.9
Staffing and Recruiting	3.3
Telecommunications	4.1
Transportation	3.6
Utilities	4.3
Warehousing	4.1

Delta Air Lines Pricing vs. Competitors

Compared to its competitors, Delta Air Lines's ROI score is rated right above American Airlines, and is preceded by Air France-KLM.

COMPANY		Pricing Score
	Southwest Airlines	4/5
	Air France-KLM	4/5
	Delta Air Lines	3.9/5
	American Airlines	3.4/5
	United Airlines	3.1/5
	Frontier Airlines	1.7/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Delta Air Lines's ROI score is rated right above Ritz-Carlton, and is preceded by Southwest Airlines.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5

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Delta Air Lines Customer Satisfaction (CSAT)

Delta Air Lines Customer Satisfaction (CSAT) Score

79 / 100

Delta Air Lines has an overall Customer Satisfaction score of 79 rated by its users and customers.

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Very Satisfied	56%
Satisfied	23%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

56%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Delta Air Lines Customer Satisfaction

Delta Air Lines's Customer Satisfaction score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Non-Profit industry.

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Ranked Delta Air Lines Customer Satisfaction the Highest

Fashion and Beauty	100%
18-25	94%
Hispanic or Latino	90%

Ranked Delta Air Lines Customer Satisfaction the Lowest

Native American	60%
66+	50%
Non-Profit	40%

Delta Air Lines Customer Satisfaction Score by Gender

Female customers rated Delta Air Lines's Customer Satisfaction score 8 points higher than Male customers.

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74 / 100

Male

	Very Satisfied	50%
	Satisfied	24%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	4%
	Very Dissatisfied	17%

82 / 100

Female

	Very Satisfied	62%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	3%
	Very Dissatisfied	12%

Delta Air Lines Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.

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73 / 100

Very Satisfied	53%
Satisfied	20%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	5%
Very Dissatisfied	18%

Very Satisfied

53%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

CSAT according to Hispanic or Latino

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 90% according to Hispanic or Latino users and customers.

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90 / 100

Very Satisfied	78%
Satisfied	12%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

78%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 85% according to African American/Black users and customers.

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85 / 100

Very Satisfied	62%
Satisfied	23%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	3%
Very Dissatisfied	8%

Very Satisfied

62%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100

Very Satisfied	48%
Satisfied	32%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	6%
Very Dissatisfied	7%

Very Satisfied

48%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 60% according to Native American users and customers.

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60 / 100

Very Satisfied	20%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

20%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

40%

CSAT according to Other

Delta Air Lines' Customer Satisfaction (CSAT) score was rated 79% according to Other users and customers.

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79 / 100

Very Satisfied	50%
Satisfied	29%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	2%
Very Dissatisfied	14%

Very Satisfied

50%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

14%

Delta Air Lines Customer Satisfaction Score by Age

Delta Air Lines's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

94%

26-30

88%

31-35

80%

36-40

82%

41-45

89%

46-50

78%

51-55

79%

56-60

74%

61-65

61%

66+

50%

Delta Air Lines Customer Satisfaction Score by Usage

Delta Air Lines's Customer Satisfaction score was rated the highest by customers who have used Delta Air Lines's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	71
1 to 2 Years	80
2 to 5 Years	87
5 to 10 Years	85
Over 10 Years	74

Delta Air Lines Customer Satisfaction Score by Industry

Delta Air Lines's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.

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{
	"title": "Delta Air Lines Customer Satisfaction Score by Industry",
	"text": "Delta Air Lines's Customer Satisfaction score was rated the highest by Fashion and Beauty industry customers, and the lowest by Non-Profit industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
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			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 85,
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			"scoreClassName": "",
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		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 88,
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			"scoreClassName": "",
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			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 80,
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			"csatScore": 80,
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			"scoreClassName": "",
			"scoreLabel": 80
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
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		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
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		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
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			"scoreClassName": "",
			"scoreLabel": 66
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		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 95,
			"stars": 0,
			"csatScore": 95,
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			"scoreClassName": "",
			"scoreLabel": 95
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
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			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
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			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
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			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
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			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Utilities",
			"groupId": 568,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Delta Air Lines's Customer Satisfaction score is  rated by Utilities customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	72
Accounting	73
Aerospace and Aviation	85
Fashion and Beauty	100
Architecture and Planning	85
Arts and Entertainment	88
Automotive and Transportation	80
Banking and Financial Services	75
Beverage, Wine and Spirits	67
Biotech and Pharmaceuticals	66
Business and Consumer Services	95
Construction	67
Consulting	72
Consumer Goods	67
Consumer Services	78
Education	75
Government and Public Policy	50
Healthcare, Hospitals and Medicine	78
Hospitality	73
Insurance	67
Legal	67
Travel and Hospitality	100
Logistics and Supply Chain	100
Manufacturing and Machinery	100
Marketing, Advertising and Research	84
Military and Defense	76
Non-Profit	40
Professional Services	63
Public Relations and Communications	100
Real Estate	75
Retail	83
Staffing and Recruiting	100
Telecommunications	80
Transportation	92
Utilities	100

Delta Air Lines Customer Satisfaction vs. Competitors

Compared to its competitors, Delta Air Lines's Customer Satisfaction score is rated right above American Airlines, and is preceded by Southwest Airlines.

COMPANY		Customer Satisfaction (CSAT) Score
	Air France-KLM	100%
	Southwest Airlines	81%
	Delta Air Lines	79%
	American Airlines	65%
	United Airlines	59%
	Frontier Airlines	20%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Delta Air Lines's Customer Satisfaction score is rated right above Ritz-Carlton, and is preceded by Southwest Airlines.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	78%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%

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Delta Air Lines Customer Service

4/5

Delta Air Lines has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Delta Air Lines's Customer Service

Address

1030 Delta Boulevard, Atlanta, GA 30320

Website

http://www.delta.com

Phone Number

1(404) 209-3434

Quick Insights into Delta Air Lines Customer Service

Delta Air Lines's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers ages 66+.

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Ranked Delta Air Lines Customer Service the Highest

Logistics and Supply Chain	4.8
18-25	4.3
2 to 5 Years	4.3

Ranked Delta Air Lines Customer Service the Lowest

Native American	3.1
Non-Profit	3.1
66+	2.8

Delta Air Lines Customer Service Score by Gender

Female customers rated Delta Air Lines's Customer Service score 0.4 stars higher than Male customers.

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Male

3.7/5

Female

4.1/5

Delta Air Lines Customer Service Score by Ethnicity

Delta Air Lines's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3.1	Native American	3.1
Other 3.8	Other	3.8

Delta Air Lines Customer Service Score by Age

Delta Air Lines's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 4.2	26-30	4.2
31-35 4.1	31-35	4.1
36-40 4.2	36-40	4.2
41-45 4.2	41-45	4.2
46-50 4	46-50	4
51-55 3.9	51-55	3.9
56-60 3.9	56-60	3.9
61-65 3.3	61-65	3.3
66+ 2.8	66+	2.8

Delta Air Lines Customer Service Score by Usage

Delta Air Lines's Customer Service score was rated the highest by customers who have used Delta Air Lines's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.7
1 to 2 Years	4.1
2 to 5 Years	4.3
5 to 10 Years	4.2
Over 10 Years	3.7

Delta Air Lines Customer Service Score by Industry

Delta Air Lines's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Non-Profit industry customers.

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Tech	3.7
Accounting	3.9
Aerospace and Aviation	4.1
Fashion and Beauty	3.5
Architecture and Planning	3.9
Arts and Entertainment	4.1
Automotive and Transportation	3.5
Banking and Financial Services	3.9
Beverage, Wine and Spirits	4.4
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	4.5
Business Supplies and Equipment	4.2
Construction	4
Consulting	4.1
Consumer Goods	4
Consumer Services	4.2
Education	3.9
Government and Public Policy	3.5
Healthcare, Hospitals and Medicine	3.8
Hospitality	3.9
Insurance	4.5
Legal	3.3
Travel and Hospitality	4.6
Logistics and Supply Chain	4.8
Manufacturing and Machinery	4.5
Marketing, Advertising and Research	4.1
Media and Entertainment	4.8
Military and Defense	3.6
Non-Profit	3.1
Professional Services	3.5
Public Relations and Communications	4.7
Public Safety	4.5
Real Estate	4
Retail	4.2
Staffing and Recruiting	4.1
Telecommunications	3.8
Transportation	3.9
Utilities	4.5
Warehousing	4.8

Delta Air Lines Customer Service vs. Competitors

Compared to its competitors, Delta Air Lines's Customer Service score is rated right above Air France-KLM, and is preceded by Southwest Airlines.

COMPANY		Customer Service Score
	Southwest Airlines	4.1/5
	Delta Air Lines	4/5
	Air France-KLM	4/5
	American Airlines	3.4/5
	United Airlines	3.1/5
	Frontier Airlines	1.5/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Delta Air Lines's Customer Service score is rated right above Ritz-Carlton, and is preceded by Starbucks.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5

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Delta Air Lines as an Employer

4.5/5

Delta Air Lines has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Delta Air Lines

Ed Bastian

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Delta Air Lines scored a 43 for Net Promoter Score and a 45 for Employee Net Promoter Score. NPS gauges how likely a customer of Delta Air Lines would recommend the brand to a friend. ENPS measures how likely Delta Air Lines employees would recommend working at Delta Air Lines to a friend.

Net Promoter Score

NPS Score

64%	Promoters
15%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

67%	Promoters
11%	Passive
22%	Detractors

Global Ranking Snapshot

Delta Air Lines is ranked #21 in the Global Top 100 Brands. It ranks just behind Lego Group and just ahead of Microsoft.

RANK			INDUSTRY
19	REI	Eric Artz	Retail
20	Lego Group	Niels Christiansen	Consumer Goods
21	Delta Air Lines	Ed Bastian	Travel and Hospitality
22	Microsoft	Satya Nadella	Tech
23	Instagram	Adam Mosseri	Media and Entertainment
24	Southwest Airlines	Robert E. Jordan	Travel and Hospitality
25	American Eagle Outfitters	Jay Schottenstein	Retail

Travel and Hospitality Ranking Snapshot

Delta Air Lines is ranked #2 in the Travel and Hospitality Industry. It ranks just behind In-N-Out Burger and just ahead of Southwest Airlines.

RANK		Location
1	In-N-Out Burger	Irvine, CA
2	Delta Air Lines	Atlanta, GA
3	Southwest Airlines	Dallas, TX
4	Starbucks	Seattle, WA
5	Dunkin'	Canton, MA
6	Chipotle	Newport Beach, CA
7	Ritz-Carlton	Chase, MD

Delta Air Lines is ranked #9 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About Delta Air Lines' Brand

Brand at a Glance

Tim Mapes

Delta Air Lines Ranking

Delta Air Lines NPS

Delta Air Lines Overall NPS

Delta Air Lines NPS Trend

How Other Brands Compare

What is NPS

Delta Air Lines NPS by Gender

Male

Female

Delta Air Lines NPS by Ethnicity

Delta Air Lines NPS by Age

Delta Air Lines NPS by Usage

Delta Air Lines NPS vs. Competitors

Delta Air Lines NPS vs Companies in Travel and Hospitality

Delta Air Lines Customer Reviews

Delta Air Lines Customer Loyalty

Delta Air Lines Customer Loyalty Score by Gender

Delta Air Lines Customer Loyalty Score by Ethnicity

Delta Air Lines Customer Loyalty Score by Age

Delta Air Lines Customer Loyalty Score by Usage

Delta Air Lines Customer Loyalty Score by Industry

Delta Air Lines Customer Loyalty vs. Competitors

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Customer Loyalty for Other Travel and Hospitality Brands

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Delta Air Lines Product Quality

Delta Air Lines Product Information

Industry

Quick Insights into Delta Air Lines Product Quality

Ranked Delta Air Lines Product Quality the Highest

Ranked Delta Air Lines Product Quality the Lowest

Delta Air Lines Product Quality Score by Gender

Male

Female

Delta Air Lines Product Quality Score by Ethnicity

Delta Air Lines Product Quality Score by Age

Delta Air Lines Product Quality Score by Usage

Delta Air Lines Product Quality Score by Industry

Delta Air Lines Product Quality vs. Competitors

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Product Quality for Other Travel and Hospitality Brands

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Delta Air Lines Pricing

Delta Air Lines ROI & Value For Money

Delta Air Lines Pricing Plans

Quick Insights into Delta Air Lines ROI

Ranked Delta Air Lines ROI the Highest

Ranked Delta Air Lines ROI the Lowest

Delta Air Lines ROI Score by Gender

Male

Female

Delta Air Lines ROI Score by Ethnicity

Delta Air Lines ROI Score by Age

Delta Air Lines ROI Score by Usage

Delta Air Lines ROI Score by Industry

Delta Air Lines Pricing vs. Competitors

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ROI for Other Travel and Hospitality Brands

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Delta Air Lines Customer Satisfaction (CSAT)

Delta Air Lines Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Delta Air Lines Customer Satisfaction

Ranked Delta Air Lines Customer Satisfaction the Highest

Ranked Delta Air Lines Customer Satisfaction the Lowest

Delta Air Lines Customer Satisfaction Score by Gender

Delta Air Lines Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Delta Air Lines Customer Satisfaction Score by Age

Delta Air Lines Customer Satisfaction Score by Usage

Delta Air Lines is ranked #9 in Top Brands for Millennials
Awards & Recognition