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Nike is

Ranked

Global Top 100 Brands

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Nike

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Nike

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Nike is ranked #6 in Global Top 100 Brands
Awards & Recognition

About Nike's Brand

NIKE, Inc. is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Based in Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands. Nike’s brand is ranked #6 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Nike. When compared to other organizations within the Fashion and Beauty industry, Nike is ranked #1. Among its major competitors, Nike is ranked in 1st place for NPS while adidas is 2nd, and PUMA is 3rd. Overall, Nike has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $222.95B

Brand at a Glance

83%

Customer Loyalty

4.3/5

Product Quality

3.9/5

Pricing

4.1/5

Customer Service

Nike CMO

Dirk-Jan van Hameren

Mr. Dirk-Jan van Hameren, also known as DJ, has been Vice President and Chief Marketing Officer of since January 18, 2018. Mr. van Hameren served as Vice President of Nike Sportswear and General Manager of Nike Sportswear at Nike Inc. from July 2013 to January 18, 2018. He served as Vice President of Western Europe Marketing at Nike Inc. until July 2013. He will lead Nike's Global Marketing organization to authentically connect with every consumer who interacts with the NIKE brand and deepen relationships. Previously, he served as Vice President of Brand Management for Western Europe; General Manager of Nike ID; Global Brand Initiatives Director, and Director of Brand Events. Prior to joining Nike, Mr. van Hameren graduated from Utrecht Business School with a Bachelor's degree in Business Management.

Nike Ranking

Nike NPS

Nike's Net Promoter Score (NPS) is a 48 with 64% Promoters, 20% Passives, and 16% Detractors. Net Promoter Score tracks whether Nike's customers would recommend using the product based on a scale of -100 to 100.

Nike Overall NPS

NPS

64%	Promoters
20%	Passives
16%	Detractors

Nike NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2025 47	Jun 2025	47
Jul 2025 47	Jul 2025	47
Aug 2025 46	Aug 2025	46
Sep 2025 47	Sep 2025	47
Oct 2025 47	Oct 2025	47
Nov 2025 47	Nov 2025	47
Dec 2025 46	Dec 2025	46
Jan 2026 46	Jan 2026	46
Feb 2026 46	Feb 2026	46
Mar 2026 46	Mar 2026	46
Apr 2026 46	Apr 2026	46
May 2026 46	May 2026	46

How Other Brands Compare

Nike is ranked first for NPS among its competitors. adidas and PUMA come in second and third, with Skechers U.S.A. coming in at #4. Among those competitors, it is the most valued company.

	Nike	adidas	PUMA	Skechers U.S.A.
Global Ranking	#6	#58	#63	#194
NPS	48	41	36	15
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$222.95B	$5.62B	$15.21B	$5.69B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nike NPS by Gender

Male customers rated Nike's NPS 1 points higher than Female customers.

Male

Nike's NPS was rated 49 by Male customers on Comparably.

64%

Promoters

21%

Passives

15%

Detractors

Female

Nike's NPS was rated 48 by Female customers on Comparably.

63%

Promoters

22%

Passives

15%

Detractors

Nike NPS by Ethnicity

Nike's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 31	Caucasian	31
Hispanic or Latino 57	Hispanic or Latino	57
African American/Black 53	African American/Black	53
Asian or Pacific Islander 44	Asian or Pacific Islander	44
Native American 63	Native American	63
Other 56	Other	56

Nike NPS by Age

Nike's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

65%

23%

12%

26-30

57%

24%

19%

31-35

64%

20%

16%

36-40

64%

18%

41-45

67%

15%

18%

46-50

50%

20%

30%

51-55

66%

21%

13%

56-60

50%

35%

15%

61-65

76%

12%

66+

59%

34%

Nike NPS by Usage

Nike's NPS was rated the highest by customers who have used Nike's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 25	Less than 1 Year	25
1 to 2 Years 38	1 to 2 Years	38
2 to 5 Years 49	2 to 5 Years	49
5 to 10 Years 50	5 to 10 Years	50
Over 10 Years 56	Over 10 Years	56

Nike NPS vs. Competitors

Compared to its competitors, Nike's NPS is rated right above adidas.

COMPANY		NPS Score
	Nike	48
	adidas	41
	PUMA	36
	New Balance	27
	Skechers U.S.A.	15
	ASICS America	0

Nike NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, Nike's NPS is rated right above Vans.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	35
	Gucci	31

Nike Customer Reviews

Out of the 414 Nike customer reviews 368 were positive and 46 were constructive. Nike customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Nike Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Nike users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

83%

17%

Nike Customer Loyalty Score by Gender

Male customers rated Nike's Customer Loyalty score 2% higher than Female customers.

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Male

83%

Yes

Female

81%

Yes

Nike Customer Loyalty Score by Ethnicity

Nike's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Nike Customer Loyalty Score by Age

Nike's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Nike.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 82%	18-25	82%
26-30 83%	26-30	83%
31-35 81%	31-35	81%
36-40 78%	36-40	78%
41-45 87%	41-45	87%
46-50 77%	46-50	77%
51-55 87%	51-55	87%
56-60 83%	56-60	83%
61-65 78%	61-65	78%
66+ 69%	66+	69%

Nike Customer Loyalty Score by Usage

Nike's Customer Loyalty score was rated the highest by customers who have used Nike's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	59%
1 to 2 Years	78%
2 to 5 Years	83%
5 to 10 Years	82%
Over 10 Years	86%

Nike Customer Loyalty Score by Industry

Nike's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Politics industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	83%
Accounting	84%
Aerospace and Aviation	71%
Fashion and Beauty	79%
Architecture and Planning	80%
Arts and Entertainment	85%
Automotive and Transportation	88%
Banking and Financial Services	84%
Beverage, Wine and Spirits	100%
Biotech and Pharmaceuticals	90%
Business and Consumer Services	83%
Business Supplies and Equipment	78%
Chemicals	85%
Civic and Social Organization	78%
Commercial Real Estate	100%
Computer Hardware	100%
Construction	92%
Consulting	83%
Consumer Goods	78%
Consumer Services	74%
Education	87%
Environmental Services	64%
Events Services	70%
Facilities Services	100%
Government and Public Policy	82%
Healthcare, Hospitals and Medicine	79%
Hospitality	75%
Individual and Family Services	100%
Insurance	100%
International Affairs	55%
International Trade and Development	78%
Legal	100%
Travel and Hospitality	65%
Logistics and Supply Chain	84%
Manufacturing and Machinery	67%
Marketing, Advertising and Research	80%
Mechanical, Civil or Industrial Engineering	72%
Media and Entertainment	63%
Military and Defense	85%
Mining and Metals	78%
Non-Profit	100%
Energy and Manufacturing	78%
Outsourcing or Offshoring	100%
Politics	40%
Printing	70%
Professional Services	100%
Public Relations and Communications	70%
Public Safety	100%
Real Estate	70%
Restaurants	100%
Retail	75%
Security and Investigations	70%
Sporting Goods	82%
Staffing and Recruiting	100%
Telecommunications	74%
Utilities	70%
Warehousing	87%
Wholesale	100%

Nike Customer Loyalty vs. Competitors

Compared to its competitors, Nike's Customer Loyalty score is rated right above PUMA, and is preceded by adidas.

COMPANY		Customer Loyalty Score
	adidas	85%
	Nike	83%
	PUMA	81%
	New Balance	79%
	Skechers U.S.A.	75%
	ASICS America	68%

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Nike's Customer Loyalty score is rated right above Uniqlo, and is preceded by Vans.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	Glossier	77%
	Gucci	76%

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Nike Product Quality

4.3/5

Nike has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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Nike Product Information

Nike’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Facilities Services industry rated Nike's product the highest. Reviewers from the Legal industry rated Nike the lowest at 4.6.

Website: http://www.nike.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

Retail

Quick Insights into Nike Product Quality

Nike's Product Quality score was rated highest by customers from the Facilities Services industry, and rated lowest by customers from the Real Estate industry.

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Ranked Nike Product Quality the Highest

Facilities Services	5
Native American	4.6
18-25	4.4

Ranked Nike Product Quality the Lowest

Less than 1 Year	4
66+	3.5
Real Estate	3.4

Nike Product Quality Score by Gender

Nike's Product Quality score was rated 4.3 by both Female and Male customers on Comparably.

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Male

4.3/5

Female

4.3/5

Nike Product Quality Score by Ethnicity

Nike's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 4.3	African American/Black	4.3
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 4.6	Native American	4.6
Other 4.3	Other	4.3

Nike Product Quality Score by Age

Nike's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.4	18-25	4.4
26-30 4.2	26-30	4.2
31-35 4.2	31-35	4.2
36-40 4.3	36-40	4.3
41-45 4.3	41-45	4.3
46-50 3.9	46-50	3.9
51-55 4.3	51-55	4.3
56-60 4.1	56-60	4.1
61-65 4	61-65	4
66+ 3.5	66+	3.5

Nike Product Quality Score by Usage

Nike's Product Quality score was rated the highest by customers who have used Nike's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4
1 to 2 Years	4.3
2 to 5 Years	4.3
5 to 10 Years	4.4
Over 10 Years	4.3

Nike Product Quality Score by Industry

Nike's Product Quality score was rated the highest by Facilities Services industry customers, and the lowest by Real Estate industry customers.

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Tech	4.3
Accounting	4.3
Aerospace and Aviation	3.7
Fashion and Beauty	4.5
Architecture and Planning	4
Arts and Entertainment	4.4
Automotive and Transportation	4.1
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	4.5
Business and Consumer Services	4.5
Business Supplies and Equipment	4.3
Chemicals	3.6
Civic and Social Organization	4.5
Commercial Real Estate	4.4
Computer Hardware	4.3
Construction	3.7
Consulting	4.4
Consumer Goods	4.3
Consumer Services	3.8
Education	4.5
Environmental Services	3.5
Events Services	4.2
Facilities Services	5
Government and Public Policy	4.3
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.1
Individual and Family Services	3.9
Insurance	4.1
International Affairs	4.2
International Trade and Development	4.2
Legal	4.6
Travel and Hospitality	4.5
Logistics and Supply Chain	4.4
Manufacturing and Machinery	4.3
Marketing, Advertising and Research	4.5
Mechanical, Civil or Industrial Engineering	4.3
Media and Entertainment	4.4
Military and Defense	4.5
Mining and Metals	3.4
Non-Profit	4.7
Energy and Manufacturing	3.7
Outsourcing or Offshoring	5
Politics	3.5
Printing	4.1
Professional Services	4
Public Relations and Communications	4.2
Public Safety	4.6
Real Estate	3.4
Restaurants	4.7
Retail	4.2
Security and Investigations	5
Sporting Goods	4.4
Staffing and Recruiting	4.4
Telecommunications	4
Utilities	4.6
Warehousing	4.4
Wholesale	4.6

Nike Product Quality vs. Competitors

Compared to its competitors, Nike's Product Quality score is rated right above adidas.

COMPANY		Product Quality Score
	Nike	4.3/5
	adidas	4.3/5
	PUMA	4.2/5
	New Balance	3.9/5
	Skechers U.S.A.	3.6/5
	ASICS America	3.2/5

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Nike's Product Quality score is rated right above Vans, and is preceded by Uniqlo.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5

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Nike Pricing

Nike ROI & Value For Money

3.9/5

Nike has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Nike Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Wholesale industry. The users from the Beverage, Wine and Spirits industry think that they had the lowest ROI from Nike.

Quick Insights into Nike ROI

Nike's ROI score was rated highest by customers from the Wholesale industry, and rated lowest by customers from the Beverage, Wine and Spirits industry.

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Ranked Nike ROI the Highest

Wholesale	4.8
African American/Black	4.1
26-30	4

Ranked Nike ROI the Lowest

Less than 1 Year	3.5
66+	3.4
Beverage, Wine and Spirits	3

Nike ROI Score by Gender

Nike's ROI score was rated 3.9 by both Female and Male customers on Comparably.

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Male

3.9/5

Female

3.9/5

Nike ROI Score by Ethnicity

Nike's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 4.1	Native American	4.1
Other 3.9	Other	3.9

Nike ROI Score by Age

Nike's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4	26-30	4
31-35 4	31-35	4
36-40 4	36-40	4
41-45 3.9	41-45	3.9
46-50 3.5	46-50	3.5
51-55 3.9	51-55	3.9
56-60 3.9	56-60	3.9
61-65 4	61-65	4
66+ 3.4	66+	3.4

Nike ROI Score by Usage

Nike's ROI score was rated the highest by customers who have used Nike's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.8
2 to 5 Years	3.9
5 to 10 Years	3.9
Over 10 Years	4

Nike ROI Score by Industry

Nike's ROI score was rated the highest by Wholesale industry customers, and the lowest by Beverage, Wine and Spirits industry customers.

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Tech	4
Accounting	3.8
Aerospace and Aviation	3.3
Fashion and Beauty	4.1
Architecture and Planning	3.8
Arts and Entertainment	4
Automotive and Transportation	4
Banking and Financial Services	3.7
Beverage, Wine and Spirits	3
Biotech and Pharmaceuticals	4.4
Business and Consumer Services	4
Business Supplies and Equipment	3.8
Chemicals	3.8
Civic and Social Organization	4
Commercial Real Estate	4.2
Computer Hardware	4.3
Construction	3.6
Consulting	4
Consumer Goods	3.8
Consumer Services	4
Education	4
Environmental Services	3.8
Events Services	3.4
Facilities Services	4.7
Government and Public Policy	4
Healthcare, Hospitals and Medicine	3.7
Hospitality	3.8
Individual and Family Services	3.2
Insurance	3.6
International Affairs	3.4
International Trade and Development	3.7
Legal	4.4
Travel and Hospitality	3.8
Logistics and Supply Chain	4
Manufacturing and Machinery	3.7
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4
Media and Entertainment	3.7
Military and Defense	4.3
Mining and Metals	3.5
Non-Profit	4.4
Energy and Manufacturing	3.5
Outsourcing or Offshoring	4.5
Politics	4
Printing	3.3
Professional Services	3.5
Public Relations and Communications	3.7
Public Safety	3.6
Real Estate	3.1
Restaurants	4.5
Retail	3.8
Security and Investigations	4.6
Sporting Goods	3.9
Staffing and Recruiting	4.5
Telecommunications	4.1
Utilities	4.6
Warehousing	4.5
Wholesale	4.8

Nike Pricing vs. Competitors

Compared to its competitors, Nike's ROI score is rated right above New Balance, and is preceded by adidas.

COMPANY		Pricing Score
	PUMA	4.1/5
	adidas	4/5
	Nike	3.9/5
	New Balance	3.7/5
	Skechers U.S.A.	3.5/5
	ASICS America	3/5

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Nike's ROI score is rated right above CHANEL, and is preceded by Uniqlo.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	Crocs	3.7/5

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Nike Customer Satisfaction (CSAT)

Nike Customer Satisfaction (CSAT) Score

86 / 100

Nike has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied	50%
Satisfied	36%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	1%
Very Dissatisfied	5%

Very Satisfied

50%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nike Customer Satisfaction

Nike's Customer Satisfaction score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Individual and Family Services industry.

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Ranked Nike Customer Satisfaction the Highest

Beverage, Wine and Spirits	100%
18-25	90%
5 to 10 Years	90%

Ranked Nike Customer Satisfaction the Lowest

Less than 1 Year	76%
66+	69%
Individual and Family Services	50%

Nike Customer Satisfaction Score by Gender

Female customers rated Nike's Customer Satisfaction score 1 points higher than Male customers.

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87 / 100

Male

	Very Satisfied	49%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	1%
	Very Dissatisfied	5%

88 / 100

Female

	Very Satisfied	49%
	Satisfied	39%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	1%
	Very Dissatisfied	4%

Nike Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nike's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.

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84 / 100

Very Satisfied	44%
Satisfied	40%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	2%
Very Dissatisfied	5%

Very Satisfied

44%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Nike's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.

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89 / 100

Very Satisfied	55%
Satisfied	34%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

55%

Satisfied

34%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Nike's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.

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86 / 100

Very Satisfied	54%
Satisfied	32%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	2%
Very Dissatisfied	4%

Very Satisfied

54%

Satisfied

32%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Nike's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100

Very Satisfied	44%
Satisfied	45%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

44%

Satisfied

45%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Nike's Customer Satisfaction (CSAT) score was rated 90% according to Native American users and customers.

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90 / 100

Very Satisfied	60%
Satisfied	30%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

60%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

Nike's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.

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89 / 100

Very Satisfied	49%
Satisfied	40%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	0%
Very Dissatisfied	5%

Very Satisfied

49%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Nike Customer Satisfaction Score by Age

Nike's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

90%

26-30

85%

31-35

80%

36-40

83%

41-45

85%

46-50

72%

51-55

82%

56-60

80%

61-65

90%

66+

69%

Nike Customer Satisfaction Score by Usage

Nike's Customer Satisfaction score was rated the highest by customers who have used Nike's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	76
1 to 2 Years	86
2 to 5 Years	88
5 to 10 Years	90
Over 10 Years	87

Nike Customer Satisfaction Score by Industry

Nike's Customer Satisfaction score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Individual and Family Services industry customers.

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{
	"title": "Nike Customer Satisfaction Score by Industry",
	"text": "Nike's Customer Satisfaction score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Individual and Family Services industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Nike's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Nike's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Nike's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Nike's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "Nike's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Nike's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 74,
			"stars": 0,
			"csatScore": 74,
			"text": "Nike's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 74
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Nike's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 96,
			"stars": 0,
			"csatScore": 96,
			"text": "Nike's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 96
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Nike's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Nike's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Nike's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Nike's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "Nike's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "Nike's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Nike's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Nike's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Nike's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Nike's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Nike's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 81,
			"stars": 0,
			"csatScore": 81,
			"text": "Nike's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 81
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 73,
			"stars": 0,
			"csatScore": 73,
			"text": "Nike's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 73
		},
		{
			"label": "Individual and Family Services",
			"groupId": 525,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Nike's Customer Satisfaction score is  rated by Individual and Family Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Nike's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "International Affairs",
			"groupId": 527,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Nike's Customer Satisfaction score is  rated by International Affairs customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Nike's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 90,
			"stars": 0,
			"csatScore": 90,
			"text": "Nike's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 90
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 88,
			"stars": 0,
			"csatScore": 88,
			"text": "Nike's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 88
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Nike's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 93,
			"stars": 0,
			"csatScore": 93,
			"text": "Nike's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 93
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Mining and Metals",
			"groupId": 539,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Nike's Customer Satisfaction score is  rated by Mining and Metals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "Nike's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Outsourcing or Offshoring",
			"groupId": 542,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Outsourcing or Offshoring customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Nike's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "Nike's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 84,
			"stars": 0,
			"csatScore": 84,
			"text": "Nike's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 84
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Nike's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Sporting Goods",
			"groupId": 562,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Nike's Customer Satisfaction score is  rated by Sporting Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Staffing and Recruiting",
			"groupId": 563,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Nike's Customer Satisfaction score is  rated by Staffing and Recruiting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Nike's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Nike's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		}
	]
}

Tech	86
Accounting	83
Aerospace and Aviation	76
Fashion and Beauty	90
Architecture and Planning	77
Arts and Entertainment	90
Automotive and Transportation	74
Banking and Financial Services	86
Beverage, Wine and Spirits	100
Biotech and Pharmaceuticals	100
Business and Consumer Services	96
Business Supplies and Equipment	88
Chemicals	67
Civic and Social Organization	100
Commercial Real Estate	86
Computer Hardware	80
Construction	64
Consulting	85
Consumer Goods	83
Consumer Services	75
Education	93
Environmental Services	75
Events Services	80
Government and Public Policy	100
Healthcare, Hospitals and Medicine	81
Hospitality	73
Individual and Family Services	50
Insurance	80
International Affairs	75
Legal	93
Travel and Hospitality	90
Logistics and Supply Chain	88
Manufacturing and Machinery	100
Marketing, Advertising and Research	93
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	93
Military and Defense	100
Mining and Metals	67
Non-Profit	100
Energy and Manufacturing	86
Outsourcing or Offshoring	100
Public Relations and Communications	84
Public Safety	100
Real Estate	76
Restaurants	100
Retail	84
Security and Investigations	100
Sporting Goods	83
Staffing and Recruiting	67
Telecommunications	66
Warehousing	80

Nike Customer Satisfaction vs. Competitors

Compared to its competitors, Nike's Customer Satisfaction score is rated right above New Balance, and is preceded by adidas.

COMPANY		Customer Satisfaction (CSAT) Score
	PUMA	88%
	adidas	87%
	Nike	86%
	New Balance	77%
	Skechers U.S.A.	64%
	ASICS America	57%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Nike's Customer Satisfaction score is rated right above Vans, and is preceded by Uniqlo.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%

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Nike Customer Service

4.1/5

Nike has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About Nike's Customer Service

Address

One Bowerman Drive, Beaverton, OR 97005

Website

http://www.nike.com

Phone Number

(503) 221-6453

Nike's Social Links

Quick Insights into Nike Customer Service

Nike's Customer Service score was rated highest by customers from the Wholesale industry, and rated lowest by customers from the Individual and Family Services industry.

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Ranked Nike Customer Service the Highest

Wholesale	4.8
Native American	4.2
18-25	4.1

Ranked Nike Customer Service the Lowest

Less than 1 Year	3.7
46-50	3.6
Individual and Family Services	2.6

Nike Customer Service Score by Gender

Nike's Customer Service score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Nike Customer Service Score by Ethnicity

Nike's Customer Service score was rated the highest by Native American customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8
Hispanic or Latino 4.1	Hispanic or Latino	4.1
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 4.2	Native American	4.2
Other 4.1	Other	4.1

Nike Customer Service Score by Age

Nike's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4	26-30	4
31-35 4	31-35	4
36-40 4.1	36-40	4.1
41-45 4	41-45	4
46-50 3.6	46-50	3.6
51-55 4	51-55	4
56-60 3.8	56-60	3.8
61-65 4	61-65	4
66+ 3.7	66+	3.7

Nike Customer Service Score by Usage

Nike's Customer Service score was rated the highest by customers who have used Nike's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.9
2 to 5 Years	4
5 to 10 Years	4
Over 10 Years	4.1

Nike Customer Service Score by Industry

Nike's Customer Service score was rated the highest by Wholesale industry customers, and the lowest by Individual and Family Services industry customers.

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Tech	4.1
Accounting	4
Aerospace and Aviation	3.5
Fashion and Beauty	4.2
Architecture and Planning	3.8
Arts and Entertainment	4.1
Automotive and Transportation	4.1
Banking and Financial Services	3.8
Beverage, Wine and Spirits	4.1
Biotech and Pharmaceuticals	4.4
Business and Consumer Services	4.1
Business Supplies and Equipment	3.7
Chemicals	4.1
Civic and Social Organization	3.9
Commercial Real Estate	4.2
Computer Hardware	4.3
Construction	3.5
Consulting	4.1
Consumer Goods	4.2
Consumer Services	3.8
Education	4.2
Environmental Services	3
Events Services	3.5
Facilities Services	4.2
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	3.8
Hospitality	3.7
Individual and Family Services	2.6
Insurance	3.6
International Affairs	3.7
International Trade and Development	4.1
Legal	4.1
Travel and Hospitality	3.8
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.8
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.3
Media and Entertainment	3.8
Military and Defense	4.1
Mining and Metals	3.4
Non-Profit	4.5
Energy and Manufacturing	3.8
Outsourcing or Offshoring	4.5
Politics	3.5
Printing	3.1
Professional Services	3.6
Public Relations and Communications	3.9
Public Safety	4.3
Real Estate	3.1
Restaurants	4.7
Retail	3.9
Security and Investigations	4.1
Sporting Goods	4.1
Staffing and Recruiting	4
Telecommunications	4.3
Utilities	4.6
Warehousing	3.9
Wholesale	4.8

Nike Customer Service vs. Competitors

Compared to its competitors, Nike's Customer Service score is rated right above adidas, and is preceded by PUMA.

COMPANY		Customer Service Score
	PUMA	4.1/5
	Nike	4.1/5
	adidas	4.1/5
	New Balance	3.7/5
	Skechers U.S.A.	3.4/5
	ASICS America	3.1/5

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, Nike's Customer Service score is rated right above Vans, and is preceded by Uniqlo.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	Crocs	3.9/5

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Nike as an Employer

4.1/5

Nike has a 4.1/5 stars for its overall company culture rated by their employees

top

30%

CEO of Nike

John Donahoe

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nike scored a 48 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Nike would recommend the brand to a friend. ENPS measures how likely Nike employees would recommend working at Nike to a friend.

Net Promoter Score

NPS Score

64%	Promoters
20%	Passive
16%	Detractors

Employee Net Promoter Score

eNPS Score

50%	Promoters
20%	Passive
30%	Detractors

Global Ranking Snapshot

Nike is ranked #6 in the Global Top 100 Brands. It ranks just behind Apple and just ahead of Target.

RANK			INDUSTRY
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail
8	Google	Sundar Pichai	Tech
9	Amazon	Andy Jassy	Retail
10	Spotify	Daniel Ek	Tech

Fashion and Beauty Ranking Snapshot

Nike is ranked #1 in the Fashion and Beauty Industry. It ranks just ahead of Vans.

RANK		Location
1	Nike	Beaverton, OR
2	Vans	Costa Mesa, CA
3	American Eagle Outfitters	Pittsburgh, PA
4	Glossier	New York City, NY
5	CHANEL	New York
6	Uniqlo	New York City, NY
7	Crocs	Broomfield, CO

Nike is ranked #6 in Global Top 100 BrandsAwards & Recognition

Awards & Recognition

About Nike's Brand

Brand at a Glance

Dirk-Jan van Hameren

Nike Ranking

Nike NPS

Nike Overall NPS

Nike NPS Trend

How Other Brands Compare

What is NPS

Nike NPS by Gender

Male

Female

Nike NPS by Ethnicity

Nike NPS by Age

Nike NPS by Usage

Nike NPS vs. Competitors

Nike NPS vs Companies in Fashion and Beauty

Nike Customer Reviews

Nike Customer Loyalty

Nike Customer Loyalty Score by Gender

Nike Customer Loyalty Score by Ethnicity

Nike Customer Loyalty Score by Age

Nike Customer Loyalty Score by Usage

Nike Customer Loyalty Score by Industry

Nike Customer Loyalty vs. Competitors

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Customer Loyalty for Other Fashion and Beauty Brands

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Nike Product Quality

Nike Product Information

Industry

Quick Insights into Nike Product Quality

Ranked Nike Product Quality the Highest

Ranked Nike Product Quality the Lowest

Nike Product Quality Score by Gender

Male

Female

Nike Product Quality Score by Ethnicity

Nike Product Quality Score by Age

Nike Product Quality Score by Usage

Nike Product Quality Score by Industry

Nike Product Quality vs. Competitors

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Product Quality for Other Fashion and Beauty Brands

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Nike Pricing

Nike ROI & Value For Money

Nike Pricing Plans

Quick Insights into Nike ROI

Ranked Nike ROI the Highest

Ranked Nike ROI the Lowest

Nike ROI Score by Gender

Male

Female

Nike ROI Score by Ethnicity

Nike ROI Score by Age

Nike ROI Score by Usage

Nike ROI Score by Industry

Nike Pricing vs. Competitors

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ROI for Other Fashion and Beauty Brands

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Nike Customer Satisfaction (CSAT)

Nike Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Nike Customer Satisfaction

Ranked Nike Customer Satisfaction the Highest

Ranked Nike Customer Satisfaction the Lowest

Nike Customer Satisfaction Score by Gender

Nike Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Nike Customer Satisfaction Score by Age

Nike Customer Satisfaction Score by Usage

Nike is ranked #6 in Global Top 100 Brands
Awards & Recognition