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GUESS is

Ranked

#45

Fashion and Beauty Brands

Brand Page

GUESS

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GUESS

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GUESS is ranked #45 in Fashion and Beauty Brands

About GUESS' Brand

GUESS’s brand is ranked #365 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of GUESS. When compared to other organizations within the Fashion and Beauty industry, GUESS is ranked #45. Among its major competitors, GUESS is ranked in 5th place for NPS while Uniqlo is 1st, and Lacoste is 2nd.Their current market cap is $1.12B

Brand at a Glance

78%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

3.9/5

Customer Service

GUESS Ranking

^#365 in Global Best Brands
^#45 in Fashion and Beauty
^#4 / 4 of its competitors

GUESS NPS

GUESS's Net Promoter Score (NPS) is a 25 with 55% Promoters, 15% Passives, and 30% Detractors. Net Promoter Score tracks whether GUESS's customers would recommend using the product based on a scale of -100 to 100.

GUESS Overall NPS

NPS

55%	Promoters
15%	Passives
30%	Detractors

GUESS NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 27	Jan 2025	27
Feb 2025 27	Feb 2025	27
Mar 2025 27	Mar 2025	27
Apr 2025 25	Apr 2025	25
May 2025 25	May 2025	25
Jul 2025 25	Jul 2025	25
Aug 2025 26	Aug 2025	26
Sep 2025 26	Sep 2025	26
Oct 2025 26	Oct 2025	26
Nov 2025 26	Nov 2025	26
Dec 2025 25	Dec 2025	25
Jan 2026 24	Jan 2026	24

How Other Brands Compare

GUESS is ranked #4 for NPS among its competitors. Uniqlo and Gucci come in first and second, with Calvin Klein coming in at third. Among those competitors, it is the lowest valued company behind Calvin Klein.

	GUESS	Uniqlo	Gucci	Calvin Klein
Global Ranking	#365	#30	#52	#413
NPS	25	40	31	30
Social Sentiment Calculated by analyzing social media and other online mentions	-	-	Neutral	-
Valuation Updated every 24 hours for public companies	$1.12B	-	-	$5.25B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

GUESS NPS by Gender

Male customers rated GUESS's NPS 26 points higher than Female customers.

Male

GUESS's NPS was rated 54 by Male customers on Comparably.

70%

Promoters

14%

Passives

16%

Detractors

Female

GUESS's NPS was rated 28 by Female customers on Comparably.

55%

Promoters

18%

Passives

27%

Detractors

GUESS NPS by Ethnicity

GUESS's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 47	Caucasian	47
Hispanic or Latino 28	Hispanic or Latino	28
African American/Black 21	African American/Black	21
Asian or Pacific Islander 31	Asian or Pacific Islander	31
Other 28	Other	28

GUESS NPS by Age

GUESS's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

61%

20%

19%

26-30

74%

13%

31-35

50%

21%

29%

36-40

64%

27%

41-45

50%

10%

40%

46-50

56%

11%

33%

51-55

67%

33%

56-60

33%

67%

GUESS NPS by Usage

GUESS's NPS was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 30	1 to 2 Years	30
2 to 5 Years 64	2 to 5 Years	64
5 to 10 Years 45	5 to 10 Years	45
Over 10 Years 25	Over 10 Years	25

GUESS NPS vs. Competitors

Compared to its competitors, GUESS's NPS is rated right above Paul Smith, and is preceded by Calvin Klein.

COMPANY		NPS Score
	Uniqlo	40
	Lacoste	33
	Gucci	31
	Calvin Klein	30
	GUESS	25
	Paul Smith	N/A

GUESS NPS vs Companies in Fashion and Beauty

In the Fashion and Beauty industry, GUESS's NPS is rated right below Gucci.

COMPANY		NPS Score
	Nike	48
	Vans	47
	American Eagle Outfitters	44
	Uniqlo	40
	CHANEL	39
	Glossier	38
	Crocs	34
	Gucci	31
	GUESS	25

GUESS Customer Reviews

Out of the 28 GUESS customer reviews 24 were positive and 4 were constructive. GUESS customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

GUESS Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of GUESS users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78%

22%

GUESS Customer Loyalty Score by Gender

Female customers rated GUESS's Customer Loyalty score 1% higher than Male customers.

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Male

81%

Yes

Female

82%

Yes

GUESS Customer Loyalty Score by Ethnicity

GUESS's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GUESS.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

GUESS Customer Loyalty Score by Age

GUESS's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of GUESS.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 81%	18-25	81%
26-30 85%	26-30	85%
31-35 94%	31-35	94%
36-40 75%	36-40	75%
41-45 73%	41-45	73%
46-50 70%	46-50	70%
51-55 100%	51-55	100%
56-60 70%	56-60	70%

GUESS Customer Loyalty Score by Usage

GUESS's Customer Loyalty score was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	61%
1 to 2 Years	78%
2 to 5 Years	90%
5 to 10 Years	84%
Over 10 Years	81%

GUESS Customer Loyalty Score by Industry

GUESS's Customer Loyalty score was rated the highest by Travel and Hospitality industry customers, and the lowest by Banking and Financial Services industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	82%
Accounting	79%
Fashion and Beauty	85%
Architecture and Planning	74%
Arts and Entertainment	55%
Banking and Financial Services	40%
Business and Consumer Services	66%
Education	74%
Healthcare, Hospitals and Medicine	91%
Travel and Hospitality	100%
Marketing, Advertising and Research	93%
Retail	80%

GUESS Customer Loyalty vs. Competitors

Compared to its competitors, GUESS's Customer Loyalty score is rated right above Calvin Klein, and is preceded by Lacoste.

COMPANY		Customer Loyalty Score
	Uniqlo	81%
	Lacoste	78%
	GUESS	78%
	Calvin Klein	77%
	Gucci	76%
	Paul Smith	N/A

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Customer Loyalty for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, GUESS's Customer Loyalty score is rated right above Glossier, and is preceded by Crocs.

COMPANY		Customer Loyalty Score
	American Eagle Outfitters	87%
	Vans	85%
	Nike	83%
	Uniqlo	81%
	CHANEL	79%
	Crocs	79%
	GUESS	78%
	Glossier	77%
	Gucci	76%

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GUESS Product Quality

4/5

GUESS has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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GUESS Product Information

GUESS’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Travel and Hospitality industry rated GUESS's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated GUESS the lowest at 3.8.

Website: http://shop.guess.com

Company Size: 10,000+ Employees

Industry

Fashion and Beauty

AdTech

Ecommerce and Marketplaces

Marketplaces

Venture Capital & Private Equity

Quick Insights into GUESS Product Quality

GUESS's Product Quality score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers ages 56-60.

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Ranked GUESS Product Quality the Highest

Travel and Hospitality	4.7
26-30	4.6
2 to 5 Years	4.4

Ranked GUESS Product Quality the Lowest

Hispanic or Latino	3.4
Retail	3.3
56-60	3

GUESS Product Quality Score by Gender

Male customers rated GUESS's Product Quality score 0.2 stars higher than Female customers.

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Male

4.1/5

Female

3.9/5

GUESS Product Quality Score by Ethnicity

GUESS's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 3.4	Hispanic or Latino	3.4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4.1	Other	4.1

GUESS Product Quality Score by Age

GUESS's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.6	26-30	4.6
31-35 3.4	31-35	3.4
36-40 4.3	36-40	4.3
41-45 3.2	41-45	3.2
46-50 3.4	46-50	3.4
51-55 3.5	51-55	3.5
56-60 3	56-60	3

GUESS Product Quality Score by Usage

GUESS's Product Quality score was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year	3.9
1 to 2 Years	3.7
2 to 5 Years	4.4
5 to 10 Years	3.8
Over 10 Years	3.8

GUESS Product Quality Score by Industry

GUESS's Product Quality score was rated the highest by Travel and Hospitality industry customers, and the lowest by Retail industry customers.

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Tech	4
Accounting	3.6
Fashion and Beauty	4.3
Architecture and Planning	3.4
Arts and Entertainment	3.6
Banking and Financial Services	4.3
Business and Consumer Services	3.9
Education	4.3
Healthcare, Hospitals and Medicine	3.8
Travel and Hospitality	4.7
Marketing, Advertising and Research	4.3
Retail	3.3

GUESS Product Quality vs. Competitors

Compared to its competitors, GUESS's Product Quality score is rated right above Paul Smith, and is preceded by Calvin Klein.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Lacoste	4.2/5
	Gucci	4.2/5
	Calvin Klein	4.1/5
	GUESS	4/5
	Paul Smith	N/A

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Product Quality for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, GUESS's Product Quality score is rated right below Crocs.

COMPANY		Product Quality Score
	Uniqlo	4.3/5
	Nike	4.3/5
	Vans	4.3/5
	Glossier	4.3/5
	CHANEL	4.2/5
	American Eagle Outfitters	4.2/5
	Gucci	4.2/5
	Crocs	4.1/5
	GUESS	4/5

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GUESS Pricing

GUESS ROI & Value For Money

3.8/5

GUESS has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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GUESS Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Travel and Hospitality industry. The users from the Architecture and Planning industry think that they had the lowest ROI from GUESS.

Quick Insights into GUESS ROI

GUESS's ROI score was rated highest by customers from the Travel and Hospitality industry, and rated lowest by customers ages 56-60.

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Ranked GUESS ROI the Highest

Travel and Hospitality	4.6
26-30	4.4
2 to 5 Years	4.1

Ranked GUESS ROI the Lowest

African American/Black	3.1
Architecture and Planning	2.9
56-60	2.6

GUESS ROI Score by Gender

Male customers rated GUESS's ROI score 0.2 stars higher than Female customers.

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Male

3.9/5

Female

3.7/5

GUESS ROI Score by Ethnicity

GUESS's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 3.1	African American/Black	3.1
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 4	Other	4

GUESS ROI Score by Age

GUESS's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.4	26-30	4.4
31-35 3.3	31-35	3.3
36-40 4.2	36-40	4.2
41-45 3	41-45	3
46-50 3.2	46-50	3.2
51-55 4.1	51-55	4.1
56-60 2.6	56-60	2.6

GUESS ROI Score by Usage

GUESS's ROI score was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.6
2 to 5 Years	4.1
5 to 10 Years	3.7
Over 10 Years	3.7

GUESS ROI Score by Industry

GUESS's ROI score was rated the highest by Travel and Hospitality industry customers, and the lowest by Architecture and Planning industry customers.

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Tech	3.8
Accounting	3.4
Fashion and Beauty	4
Architecture and Planning	2.9
Arts and Entertainment	3.5
Banking and Financial Services	3.8
Business and Consumer Services	3.2
Education	4
Healthcare, Hospitals and Medicine	3.8
Travel and Hospitality	4.6
Marketing, Advertising and Research	4.2
Retail	3.1

GUESS Pricing vs. Competitors

Compared to its competitors, GUESS's ROI score is rated right above Paul Smith, and is preceded by Gucci.

COMPANY		Pricing Score
	Uniqlo	4/5
	Lacoste	4/5
	Calvin Klein	3.9/5
	Gucci	3.8/5
	GUESS	3.8/5
	Paul Smith	N/A

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ROI for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, GUESS's ROI score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Pricing Score
	Vans	4/5
	Uniqlo	4/5
	Nike	3.9/5
	CHANEL	3.9/5
	Glossier	3.9/5
	American Eagle Outfitters	3.8/5
	Gucci	3.8/5
	GUESS	3.8/5
	Crocs	3.7/5

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GUESS Customer Satisfaction (CSAT)

GUESS Customer Satisfaction (CSAT) Score

76 / 100

GUESS has an overall Customer Satisfaction score of 76 rated by its users and customers.

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Very Satisfied	46%
Satisfied	30%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	3%
Very Dissatisfied	9%

Very Satisfied

46%

Satisfied

30%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into GUESS Customer Satisfaction

GUESS's Customer Satisfaction score was rated highest by customers from the Education industry, and rated lowest by customers ages 41-45.

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Ranked GUESS Customer Satisfaction the Highest

Education	100%
2 to 5 Years	96%
26-30	90%

Ranked GUESS Customer Satisfaction the Lowest

Less than 1 Year	63%
Healthcare, Hospitals and Medicine	51%
41-45	50%

GUESS Customer Satisfaction Score by Gender

Female customers rated GUESS's Customer Satisfaction score 1 points higher than Male customers.

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77 / 100

Male

	Very Satisfied	56%
	Satisfied	21%
	Neither Satisfied nor Dissatisfied	10%
	Dissatisfied	0%
	Very Dissatisfied	13%

78 / 100

Female

	Very Satisfied	44%
	Satisfied	34%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	4%
	Very Dissatisfied	13%

GUESS Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

GUESS' Customer Satisfaction (CSAT) score was rated 82% according to Caucasian users and customers.

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82 / 100

Very Satisfied	44%
Satisfied	38%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	9%

Very Satisfied

44%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

GUESS' Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.

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72 / 100

Very Satisfied	45%
Satisfied	27%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	28%

Very Satisfied

45%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

28%

CSAT according to African American/Black

GUESS' Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.

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86 / 100

Very Satisfied	57%
Satisfied	29%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	7%
Very Dissatisfied	7%

Very Satisfied

57%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

GUESS' Customer Satisfaction (CSAT) score was rated 68% according to Asian or Pacific Islander users and customers.

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68 / 100

Very Satisfied	42%
Satisfied	26%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	5%
Very Dissatisfied	11%

Very Satisfied

42%

Satisfied

26%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Other

GUESS' Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100

Very Satisfied	56%
Satisfied	24%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	12%

Very Satisfied

56%

Satisfied

24%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

12%

GUESS Customer Satisfaction Score by Age

GUESS's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

89%

26-30

90%

31-35

65%

36-40

89%

41-45

50%

46-50

72%

51-55

60%

GUESS Customer Satisfaction Score by Usage

GUESS's Customer Satisfaction score was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	63
1 to 2 Years	72
2 to 5 Years	96
5 to 10 Years	75
Over 10 Years	73

GUESS Customer Satisfaction Score by Industry

GUESS's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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{
	"title": "GUESS Customer Satisfaction Score by Industry",
	"text": "GUESS's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
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			"groupId": 104,
			"score": 80,
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			"score": 67,
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			"score": 87,
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			"csatScore": 100,
			"text": "GUESS's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
			"text": "GUESS's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "GUESS's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "GUESS's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "GUESS's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		}
	]
}

Tech	80
Accounting	67
Fashion and Beauty	100
Architecture and Planning	60
Arts and Entertainment	67
Banking and Financial Services	67
Business and Consumer Services	87
Education	100
Healthcare, Hospitals and Medicine	51
Travel and Hospitality	100
Marketing, Advertising and Research	100
Retail	71

GUESS Customer Satisfaction vs. Competitors

Compared to its competitors, GUESS's Customer Satisfaction score is rated right above Paul Smith, and is preceded by Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Lacoste	86%
	Calvin Klein	80%
	Gucci	79%
	GUESS	76%
	Paul Smith	0%

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Customer Satisfaction for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, GUESS's Customer Satisfaction score is rated right below Gucci.

COMPANY		Customer Satisfaction (CSAT) Score
	Uniqlo	88%
	Nike	86%
	Vans	85%
	American Eagle Outfitters	82%
	CHANEL	80%
	Glossier	79%
	Crocs	79%
	Gucci	79%
	GUESS	76%

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GUESS Customer Service

3.9/5

GUESS has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About GUESS's Customer Service

Address

Los Angeles, CA 90021

Website

http://shop.guess.com

Phone Number

213-765-3100

Quick Insights into GUESS Customer Service

GUESS's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Retail industry.

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Ranked GUESS Customer Service the Highest

26-30	4.5
Travel and Hospitality	4.5
2 to 5 Years	4.3

Ranked GUESS Customer Service the Lowest

Less than 1 Year	3.5
46-50	3
Retail	3

GUESS Customer Service Score by Gender

Male customers rated GUESS's Customer Service score 0.2 stars higher than Female customers.

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Male

4/5

Female

3.8/5

GUESS Customer Service Score by Ethnicity

GUESS's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.7	African American/Black	3.7
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Other 3.9	Other	3.9

GUESS Customer Service Score by Age

GUESS's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
26-30 4.5	26-30	4.5
31-35 3.4	31-35	3.4
36-40 4.1	36-40	4.1
41-45 3.2	41-45	3.2
46-50 3	46-50	3
51-55 3.7	51-55	3.7
56-60 4.3	56-60	4.3

GUESS Customer Service Score by Usage

GUESS's Customer Service score was rated the highest by customers who have used GUESS's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.5
1 to 2 Years	3.6
2 to 5 Years	4.3
5 to 10 Years	3.9
Over 10 Years	3.9

GUESS Customer Service Score by Industry

GUESS's Customer Service score was rated the highest by Travel and Hospitality industry customers, and the lowest by Retail industry customers.

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Tech	4
Accounting	3.6
Fashion and Beauty	4.4
Architecture and Planning	3.8
Arts and Entertainment	3.6
Banking and Financial Services	3
Business and Consumer Services	3.4
Education	4
Healthcare, Hospitals and Medicine	4.1
Travel and Hospitality	4.5
Marketing, Advertising and Research	4.1
Retail	3

GUESS Customer Service vs. Competitors

Compared to its competitors, GUESS's Customer Service score is rated right above Paul Smith, and is preceded by Calvin Klein.

COMPANY		Customer Service Score
	Uniqlo	4.1/5
	Lacoste	4.1/5
	Gucci	4/5
	Calvin Klein	4/5
	GUESS	3.9/5
	Paul Smith	N/A

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Customer Service for Other Fashion and Beauty Brands

In the Fashion and Beauty industry, GUESS's Customer Service score is rated right above Crocs, and is preceded by Gucci.

COMPANY		Customer Service Score
	Glossier	4.2/5
	Uniqlo	4.1/5
	Nike	4.1/5
	Vans	4.1/5
	CHANEL	4.1/5
	American Eagle Outfitters	4/5
	Gucci	4/5
	GUESS	3.9/5
	Crocs	3.8/5

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GUESS as an Employer

2.6/5

GUESS has a 2.6/5 stars for its overall company culture rated by their employees

bottom

30%

CEO of GUESS

Victor Herrero

In the Bottom 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

GUESS scored a 25 for Net Promoter Score and a -32 for Employee Net Promoter Score. NPS gauges how likely a customer of GUESS would recommend the brand to a friend. ENPS measures how likely GUESS employees would recommend working at GUESS to a friend.

Net Promoter Score

NPS Score

55%	Promoters
15%	Passive
30%	Detractors

Employee Net Promoter Score

-32

eNPS Score

28%	Promoters
12%	Passive
60%	Detractors

Global Ranking Snapshot

GUESS is ranked #365 in the Global Top 100 Brands. It ranks just behind Schneider Electric and just ahead of Blizzard Entertainment.

RANK			INDUSTRY
363	Concentrix	Chris Caldwell	Business and Consumer Services
364	Schneider Electric	Olivier Blum	Energy and Manufacturing
365	GUESS	Victor Herrero	Fashion and Beauty
366	Blizzard Entertainment	Mike Ybarra	Media and Entertainment
367	Unity Technologies	John Riccitiello	Tech
368	Xero Inc	Sukhinder Singh Cassidy	Tech
369	Tripadvisor	Stephen Kaufer	Tech

Fashion and Beauty Ranking Snapshot

GUESS is ranked #45 in the Fashion and Beauty Industry. It ranks just behind Armani and just ahead of Marc Jacobs.

RANK		Location
43	TOMS Shoes	Los Angeles, CA
44	Armani	New York City, NY
45	GUESS	Los Angeles, CA
46	Marc Jacobs	New York City, NY
47	Tory Burch	New York City, NY
48	Athleta	San Francisco, CA
49	Calvin Klein	New York City, NY